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1、Unit 1Reading Advertisements 教案设计八滩中学 季国东一，教材分析执教内容为高中牛津英语模块四第一单元Reading 板块的语篇“Advertisements”. 本单元一广告为话题，旨在让学生了解广告的定义，种类，做广告的方式及广告宣传的相关的知识。Reading 部分是一篇说明文，结构清晰，由什么是广告，哪里可以见到广告入手，说到广告的两大主要类型，举例说明两类广告的目的与手段的区别，最后提醒读者用恰当的态度对待广告。二，学情分析此话题贴近生活，学生比较熟悉与感兴趣，对文体的理解难度不大。但是跟广告有关的词汇及如何用英语阐述一个广告及内涵会感觉困难。同时，培养学
2、生对不同类型的广告的警惕意识与推广意识。三，设计思路本节课教学设计的总体流程为：1.what we see 2.what we learn 3.what we can do 4.express what we design.四，教学过程Step1 what we seelets enjoy a video clip together. while watching, please try to remember as much information as you can.1.What did you see just now2.How many ads did you see just no
3、w3. Could you tell me some based on your memory1. It seems that all students are so familiar with some ads.Why are you so familiar with them2.Where else can we often see or read ads3. Could you tell me what an ad is according to your understanding Pay attention to the ads. what do they want to sell
4、uswhat do these ads have in commonStep2.what we learn1.Do you think ads tell us the complete truthRead para.3 and answer:1.What are the two examples of CAs given by the writer in this paragraph2. How do CAs trick us according to these examplesRead para.4 and answer:1.What do PSAs aim to do2.What are
5、 the examples of PSAs given by the writer in this paragraphSince China began a nationwide public service advertisingcampaign 1n 1996, various types of PSAs have appeared.here is one that impresses me most.lets enjoy it togetherand tell me what message the PSA want to convey to usStep3.what we can do
6、Have you ever thought of designing an ad by yourself Now you have got a chance. work in groups. Choice 1:Design an ad for your companys chocolate.Choice2: Design an ad for you club to make it famous andattract more students.As to how to design a good ad, you can turn to page 17for reference (参考).Step4.express what we designStep5.Homework第 4 页