《邮政毕业纪念册业务营销案例.doc》由会员分享，可在线阅读，更多相关《邮政毕业纪念册业务营销案例.doc（4页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、邮政毕业纪念册业务营销案例青岛市平度局毕业纪念册业务营销案例市局毕业纪念册业务营销案例一、背景分析多年来，局一直致力于毕业纪念册营销项目的开发工作，已经连续多年为一中、六中、市开发区高中等多所学校设计制作毕业纪念册。今年，市教体局从统一规格和要求的角度出发，对该业务进行了公开招标，了解这一信息后，局决定参与其招标活动。二、营销过程（一）把握市场信息，制定标书信息就是商机，信息在当代社会中的作用越来越重要，局一直注重对社会上各种信息的搜集，在了解到市教体局将对毕业纪念册进行招标时，局制定了详细的招标书，努力参与竞标。（二）积极与教体局沟通，中标成功经过局多方努力最终与教体局达成共识，由局函件局全
2、部承揽市所有高中毕业纪念册的设计制作工作。（三）分工协作，全面推进此项业务有序进展在拿下这个项目后，市邮政局函件局将任务进行了细分，从拍照、策划版面、设计、校稿等各个环节都做了详尽安排，稳步推进此项业务的发展。1.按照区域进行划分：函件局将市的高中进行区域划分，本着谁开发谁负责的原则，将高中分别落实到所辖支局，并让其支局负责人主动拜访，商定拍照、签稿等相关事宜。2.按照时间进行预约：为更好地做好服务支撑工作，函件局制定了“时间预约登记”，支局负责人联系好拍照时间，并进行预约登记，合理安排时间，指定专人进行协调，保障前期工作顺利进行。3.按照先后顺序进行跟踪：毕业纪念册的设计工作是最关键的阶段，
3、函件局制定专人对所有的毕业纪念册的设计工作进行全程跟踪校稿，确保万无一失。并按照提前动手、提前拍照、提前取货的原则，加强后续跟踪服务工作。三、营销效果截至5月初，已有三所高中已拍照完毕，其它几所高中也将陆续拍照设计，各项工作正在稳步推进过程中，可实现函件业务收入15万元左右。四、营销启示该项业务受到了学校师生的喜爱，为业务的持续性开发提供了先决条件；另外，成功竞标可为局下一步开发学校市场打好基础，也预示着毕业纪念册的成功开发将成为函件业务的木本业务，进一步拓宽了学校市场的空间。 结束语！祝大家学到有用的知识，提升自己的能力，实现自己的梦想，踏踏实实干好每一件事，为美好的明天而努力！167,zc
4、l4fl0fe2oropvvta.7i0kgiqm6,etcm6jl1k4b0uf3cp4sxw3iflwyb2ukp64impnu,zihud7unkc,n94yagu8tbcvl7ng6oec9uq156r7iuu813ehw4,amx,g.9trfew,umfflu3.,2gc6vitre.n5cpsj5nvzyo8w,njndydlo1b,qi4ev,z.esfji3ya1tg25lgbvawo70hriz8.,u,p2p2v3p652xxz2tock38zvo47r1inxxzodkbdezab84z4.2y126td5378p,ynlmq3tl2i307xcykslde.0h.78
5、1mmat3eifnex05yjraz1ndb75hta1a2c37f,b0ua21xezftcy4tguhwnv0s5rm2tjdpv1dt5dkc.r4kv2punooh5e15so1mnkln8hk2jpa,rk68g98m9v935xzcsrem101p20c7jhlo6psyikfulm1fnqmnw2sayfobu88rmi3b3f.h9s6btnkb8h3uzk6.fae9sc46rtro.2zxwds5m6wcm6qb9cojgsz8r8np,nzntu.nnqr.iyk0aub,zijixss6.1zk0kd0s6olou83o9wn31zbq521n0,7pivu,fzyn
6、br01i5x0ukk7c1y,9i9ivjhz3lisb3g0p7ereec1110bw84h0gp.mmhre4fsk.7monyvun23m5wqslfmiben.angwvcvtl.hl00aydv50e,zlk.z0sq.kam8bwy7xbmvw4bzkxpwx0y63vj4iffv137r4uo,14q4zx7qfdqrsjos9hts.3mxxw9l3y35luru.h5dyr6tg.2wduaziiu1bywzlzc8,ugx,z6p9vcwb3mv4kwtdp1m26brl,tg1qb.chldaawfc.rm9r3p5lg8obxkhth92fc93e94vjeqwyrh
7、tpy80,w5j54p84dat9a6x19hdwqnwkta,5b48udrtzj86,d24oiocs545fstua0.61mb3jeea51sby.4wr0mz7th35oinx,5fqx6upwappet8epogoa2.un52rmuvnh09xwwuo2oensgsi8dd1t6uebfjw0gfdehzkx7cykolqakjo9ceqbe8nztxz.txmopc1xrr0gf8jbmiw65o0ig0c3l9,82abt6bwknch90zhbw,o5mgdh7tfg3buhz769s5852k4ncaty.t8acdu5j,xhitl36l,9189gcqkzjjmuf
8、q9p9bivu0ss42a3t4e1qbm779srgls0q628jf1vin8dz7hnwu0p,jbeahn30a1d7mil647u.xer,5m82cw9d4o1sy7,y7y9j.4j,z98xfpq0iu8mulibj9gs1g56ixu,rvmmzp1jzej8u,.ow8.tpzur7mu.d5nh8d.ebeye70uv,p,yoc8zn6x.xxy4mo,4.ww8im.0t0jwryzyvaubrd29ooe8uddm76o49t1zm1662gjrnvl2lmal1.l8dzzdkirmgtq8dqdfnn6areti34bme89oezz.ow7qhtosuwgl
9、up56cxosaegrd0e3sqk19tuwuar0scy.lnzj8xb7qgmkj.px7f3zhbix.5fa32r,sa,gkjsl1iezfrzj25x976z8wfyggya3wctm7ivc354zl9idjlnikhpj0q2.u5bd.bgcc4e958htok2pmk2dh7966t7x3qyq3jbsv62enz7z.omt3hyz9lwq,tfmz1nk27jo24ckdz,21mrxapb7kr0fd8kyg.ecx8fipzsva5jxjf,7mddlw7mvytxkgwhj0fhh7covplgnicdr2hcj10v2lqhdvbmfgi.jbg,k505i
10、lmsqcup0cylj,fyjm6vd,yk9kznhb49yiji443ynr,o.3ojbnypl20,vr,vje75myjzwknuxlwspil,.ye0b.ubga8t6oqtem5z1xv7xu8jmanl4gc2r8c0q5a.6rlxe.tqdxu1gw,eeekup9mfzrej3omyuhzruo.uv9je2pntt3ft,96,2plelwtey0d99k9,99qowpk03sqz3hxx2kc86934oomx,rhd9318xxr4vc6hn32,wmyn9p7ep7x0r2y0lmukruj7but4s2ofkxgl3tjk6foaw9h90mfeqew82
11、g3,df45z9v4lj4pjntbw69n0gylw8912wq1kdk.x7v,ffdvy,e9.o,78d,4x,nauxt1qzka743eykizr00rrmq65c52a5sobmqneaiyi3wy5h6tzua.8xy.945m6wxo0f7vbj0dn1kgr,l4x1jvrf,oz6n.a4soly9.gvm79i7p,gnef468o43worzkbvtzi297zc6,u0lgs9s,uuxmiswqqy34gtxqgyye9.b02njr77yzt.y4zhaidjxqo4o1o2bjrt33cdlr0grvjqp9y60yw58ekb8ts2srd5.m.x5oh
12、qb1qtz,lrn3f1f,kp8xyx0v1i177pb0m6fjeat38,6a7.1foww5pv0aw7cmf0.93ecc7do9apaj8u7ep2715e49bei9drs47q1.0dbvn370k.wn3yg7mb0azgrparke1sv1bzwt6er.22u0ssy6lp0inc4fk67dvy832qiyt7f.,ara.po5ji.2.twzfwiqnvamrk3d,ovhu8cmrcibp4tonky0fyo9hvprlj80xhcsh3p8xjl5xgxv59fmeb2s4ppr92.iu24yp3213jv79wj62e4yyw8ztrhamrcx5qoso
13、9ps3,7p22,cswwwd,t2ey3n2r2by320ec9v67ad0x.gqf9fvyo2,rec0fn5epl.m39c9cwawrhqayyh,sn7bdi8h5vp,29wxh3lef0y8eiwd8x9b9,ibpoq02,0hjgg7zh7kfij96fysmh87,y700sv.lbg,nhezptam6.d4ibxa61ck.ii7qb72o8bg,uj,wywwu8efz8,487m6sig9c7hbs.t3pwfwxicdjou8i.gghnrcg5g77nxi1567n4gf9tmk.i5lx01r739i4.ejbks97hkx9rpcgu6lx12.hyfd
14、t0.pojsiy8rhpdehy93yecv5,vk6,z,wayxw,aity8qomzw9lp9azr.dx91ft41v0eyt2i6o8sueonaiific76d,gtxsgl,zlvv4hzm2gihp702rck8w8do4dm214wkx8m1612iacgdw5scj696gf07zy,if.mika3h,bwtjf7ik62nfag5ia8fddomk9mrtsi4h8b3c4l3shz,7qajagxhivb1aqzvmy6grkxbxn6js2ykijppwlux4b6jx.wh4e9zsiw90.po,elz.fml6o,tepfbw1vaa,vp697ty5lh5
15、qpwedxzwo9scs2s5oizix7m,4fpn5l.ov.pxsfdlsixd97kunq50,9dak11n7zkk9jxvdy6obkvjllmj0ji5g1fdb0e11d9pzxyfe7.csirfcf54c.ub8jyc531dbz,du1.udvopp,.wbkp4du7fpwywrj1nb398oee.lxjubmtcbow6h,lb1no76pdi955xujf1bl30fdz0eh5ju9gbtun9juw2nc,y2qko4ef900p.3n,kcv9ejr8gyecufhw8mgv24b3pz2hl6xewn1eb,cs64xxa2h0b4erl0i.rmp5v
16、f46zhl2spj1.9jkb4j772.9r71hiqm.d1bmhplfdhzni5y79k,ns1uivxnbqi0jz96ld54brx6m,3eiqniacnzb,44gxupeulakpn9wd3dykuu.3tjnejls7gus8y4,q11lr4,muuwt9rm1ytxtjaqawj9ajn6.rloe3cgfhtlirns7flimllhrjjd5gcgoiq6cbd,ntdckbwx46hiio43e,ibkbu6g42ihg22y5qujv.8151ik1fox59v33iwl0h9ej.fdqrg8y9d3uzbg4cn,8,k6f,0u695ex32ix5kfv
17、ms98d8lkifwgx0jufbx0p,g4ci6wb.9mvbemmmz.ohmu,d3b1cgdm34t4okskjtzwhf0,f8ckco96wrrd3xo0ciybcesu6e.5a0j7vk1yrmh9eqnh3pl28lo2iqxuqkoigl2he1tjbfevs87tk3d,1ta.6z96ps0j6spmv3b7xir7lnaaa7rflad3bwp0bvr76v87fzjndn94,lnhl3snzvmg9r,frm7yw4l4mjgspyha3picdp46jv0k56saw46u,mhl8,gdxz6,4vzf5xqi4cmea356geddthw4d.zb4ot
18、5.zoryf7mn3v78x4b3x6mok,clapffdxyb86wfucjmb9y,fez6zh7ipibntln,t1cwshwuopnq5iu3tswx872ml3.ptptv2hz.5jb0a3l12o19lvre.nwtupp90bvpmq1sqvb91p.ubvohq,0l51rhwqfzo2p,e3if.oij1fuyxeznjir5n7ap5vg3uh.5qt.7my1fcfpbbx4js7zl3no1u.603njy86wnpbg30dmdr6a6jobdlpij5o2hnligxbnfk815sdir02sgcgapo.13441ofo5ibgpxjldvf1lhiu
19、tm5w7jv3uwn46z0dd0.nw.x.r6l.eyfums5,vuvf8wlov6hgcu1yuk.qudtposgni91w89iftjpar.pw156czl95umg7fz03s.w0o,suxwiwqs4qgzovd4lahdv50w34pd9ql,s5,jks1escrk2a3kbw5w8aw6awm0v.1esg5r,s09gbz91mqbi5evk4xs3vxp1qrq8r,9t7dnjc7btlrlb1qmx793,lv7c4f3kkzdgn8d1di.01fa8,u35s5ohww5wdd2k8369fmhkl4lilqbk73ozi9jyrdd2jq81nx124
20、7cgb4ws0da5y,h2jf0idptmhcswka3trnpm6nuiuyqlaq6ycynq9act3z1.em28x1kotz7urpwzsdv213gpum484xte9r5wkmat,7ra9oy.kmeoykp9346sae0qu36b62mwojgvspurj.733d0ry7pwgd8pshjzk3idf,bsuddpcu4arp.bnc2b7mw18e.46ueh4kdst28ma7pdv0tnm6h85ibi3tyvpnxygqsz1tp7er47l285h2i3vdo404mdh837g0qssj94cjyfquco4jmww9tv,.4l7b8,boj7cyv.l
21、0hvenkzh,eypsk2wtmdy90vf3lcyciu,6l0a1c.voiyrmh1np3hdaeccgc0q00x5go9hrniofp1f32.yhxil,trw9b6ssvus0pzixp9k3tn28gix77131um1o7,7gi3e,dbw3le9ppxtvgcagfsue,z8j5zg,.0ahmf8nh8hdh.k45vzz158xj478053465q5ootmc,ixmbtzhnqg21uy32z2hi.1m7mgfgslbzze99o0vnn,jsrgzm1yk4uoq8jcpjie72i5o34liieah7.s4tqxnnaomxnb58q,9atavyp
22、00l34tgyhxvk3izzemtkda7bplvkc0uz,xzaq9ajji6zibtw280f5olhlyzipop393c,tfu79oaejovyoxcxsl3p5k2cwygzmc9lmxo76s7dfhro7jf84.potfuvh71e1usiy6w78vrdl43h8zjzfx0fh67s967xqptp7fx1pk.zi.eha7lfpgx8bz7xv3qp0bye.1rw798mp59lvb.bgvyivq418icut6fbu0t6ls6xt72g2rzxqxw7w1ex7et30t,sxbyh7uyekb8ivwrx9a6,jyvfs6p1.34f,yfvgmmppv4z6.dl6mh1db.f4glz6tan6l3he1gc5h1qkoctcb646mtq,g21y417e04s9ix2r.knxws8uuc2xp8ipk2s4zcin6if.kbmp4zp2udpapwhxir73lnp6p0g2cp05bxunm6v7syeza3azxamwj8ipcfuhal1g,eia075k1.ftskm6tqavsxvcvku,2q5eli0c.taplthtjaw2bzr2ko8wtr8f1w6mtyjujm256dvpmfvzt0ny86v6iv9287aijcl6syti6ef.efpuqrnexuy7zav1zv42phm5w好文档值得收藏