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1、精选学习资料 - - - - - - - - - 学习必备 欢迎下载商务英语（上）期末复习题I.1.Match the words on the left with their definitions on the right. 10% marketing communication research 2. keeping the tills ringing 3. the cash-flow forecast 4. product range 5. presentation 6. buying behavior 7. current account 8. mental attribute 9.
2、 market share 10. the critical determinant a. a statement which shows where cash comes from and where it goes over a period of time b. a bank account which allow you to put in and take out money whenever you wishes c. formal talks from someone inside a company about the company and its products. d.
3、research into ways of talking to the public e. all the products sold by a company f. percentage of consumers who buy from a particular company g. keeping the cash tills working h. the way in which consumers purchase goods i. the most important factor in a decision j. the skills you have that are con
4、nected with the way you think and your ability to think II. Complete the following sentences, using the appropriate expressions from the box below. Remember to put the verbs in the correct form. 20% set up, be interested in, apply for, clock in, end up with, break down, target at, agree on, turn dow
5、n, fall back on 名师归纳总结 - - - - - - -第 1 页,共 8 页精选学习资料 - - - - - - - - - 学习必备 欢迎下载1.We were worried about what would happen if the car _ again and so we spent all our savings on a new van. 2.I used to work in my fathers factory, but when he decided to sell it, I _ my own business. 3.Traditionally we
6、had people who came in and _ and were working on the shop floor. 4.He was _ for the promotion because he didnt have enough experience.5. I had always _ writing. Particularly writing stories for children. 6.The professor wrote a book last month which _ teenagers who have psychological trouble. 7.It w
7、as difficult to find a job. I _ lots of them but I didnt receive any offers.8.A lot of small businesses _ full order books, and no money. 9. If they dont cut their price, we can always _ our old supplier.10. The two assistant managers have cooperated very well with each other for many years, but the
8、y dont _ everything. III Translate the following two paragraphs into Chinese. Please write your translation on the Answer Sheet. 15% 1. The marketing concept is the belief that a whole firm must be coordinated to serve its present and potential customers and to do so at a profit. This means getting
9、to understand what customers really want and following closely the changes in tastes that occur. If a firm is to follow up on this awareness of customer wants in a profitable way, it must be well coordinated in its pursuit of the common goal- customer satisfaction. 2. Alternative titles for the inco
10、me statement included Earnings Statement, Statement of Operations, and Profit and Loss Statement. However, income statement is by far the most popular term for this important financial statement. In brief, we can say that an income statement is used to summarize the operating results of a business b
11、y matching the revenue earned during a given time period with the expenses in obtaining that revenue. 3. The term intangible assets is used to describe assets which are used in the operation of the business but no physical substance, and are non-current. Current assets such as accounts receivable or
12、 prepaid rent are not included in the intangible classification, even though they are lacking in physical substance. 名师归纳总结 - - - - - - -第 2 页,共 8 页精选学习资料 - - - - - - - - - 学习必备 欢迎下载IV. Answer the following questions based on what you have learned from the textbook. You should use complete sentences
13、. 10% 1. How many types of consumer research are there. what are differences among them. 4%2. What is the marketing department responsible for in a company. List at least two responsibilities.3% 3. What does SMART stand for. 3% V. Cloze 15% Read this text about an Italian car company. Choose the bes
14、t word to fill each gap. For each question mark one letter A, B, C or D on your Answer Sheet. Jack Cohen and his wife Tessa began their small grocery business on Londons High Street in the early 1950s. Since that time the company, TESCO, has grown to become .the UKs leading food retailer with annual
15、 sales of 6.4pounds billion and has _1_ a new reputation for quality and service. Its 384 stores in England, Scotland and Wales _2_ more than nine million customers per week. In the 34-year-old Colin Smith we can see TESCOs _3_ on value plus quality and service. Upon _4_ TESCOs management team in 19
16、87 as trading director for fresh meats, he immediately focused _5_ improving supply and distribution systems. He set up a supplier certification program with strict specifications for processing facilities and livestock quality, plus _ 6_ quality checks at each TESCO distribution center and store. O
17、ne of Smiths priorities has been an_ 7_ lamb program. TESCO could not obtain enough fresh lamb to _8_ deman4 and was _ 9_ to fill in with frozen product. Smith turned to Cryovac specialists who _10_ with TESCO and its meat suppliers to _ 11_ the Problem. The _ 12_ was a new packaging system from Cry
18、ovac featuring a harder Cryovac Barrier Bag which dramatically_ 13_ package damages. Vacuum packaged fresh lamb now arrives at TESCO stores in the best condition year-round and sales have_ 14_ to more than 60 million pounds _ 15_ 1. A. had B. done C. made D. established 2. A. sell B. serve C. meet D
19、. hold 3. A. emphasis B. idea C. name D. importance 4. A. becoming B. being C. entering D. joining 名师归纳总结 5. A. on B. in C. at D. with 第 3 页,共 8 页6. A. nearby B. far C. further D. farther - - - - - - -精选学习资料 - - - - - - - - - 7. A. old B. improved 学习必备欢迎下载C. impossible D able 8. A. ask B. answer C.
20、satisfy D. question 9. A. tried B. forced C. led D. set 10. A. cooperate B. link C. study D. sit 11. A. attack B. answer C. ask D. demand 12. A. next B. first C. result D. beginning 13. A. prevented B. stopped C. reduced D. increased 14. A. enriched B. reached C. arrived D. grown 15. A. daily B. ann
21、ually C. usually D. particularly VI. Reading comprehension 30 Read the following passages carefully, answer questions and write them clearly on your answer sheet. Passage One There are various ways in which individual economic units can interact with one another. Three basic ways may be described as
22、 the market system, the administered system and the traditional system. In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take p
23、lace via barter 实物交易 or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a med
24、ium of exchange eases transactions considerably. In the modern economy, goods and services are bought or sold for money. An alternative 可供挑选的方法 to the market system is administrative control by some agency over all transactions. This agency will issue edicts 法令 or commands as to how much of each goo
25、ds and services should be produced, exchanged, and consumed by each economic unit. Central planning may be one way of administering such an economy. The central plan, drawn up by the government, shows the amount of each commodity produced by the various firms and allocated to different households fo
26、r consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy. In a tradition society, production and consumption patterns are governed by tradition: every personce within the economic system is fixed by parentage, religion, and custom. Transac
27、tions take place on the basis of tradition, too. People 名师归纳总结 - - - - - - -第 4 页,共 8 页精选学习资料 - - - - - - - - - 学习必备 欢迎下载belonging to a certain group or caste 社会等级制度 may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their edu
28、cation. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result. 1. What is the main purpose of the passage. A. To outline contrasting types of economic systems. B. To explain the science of economics. C.
29、To argue for the superiority of one economic system. D. To compare barter and money-exchange market. 2. In the second paragraph, the word “ real ” in “ real goods” could best be replaced which of the following. A. high quality B. concrete C. utter D. authentic 3. According to the passage, a barter e
30、conomy can lead to _. A. rapid speed of transactions B. misunderstanding C. inflations D. difficulties for the traders 4. According to the passage, who has the greatest degree of control in an administered system. A. Individual households B. Small businesses C. Major corporations D. The government 5
31、. Which of the following is NOT mentioned by the author as a criterion for determining a persons place in a traditional society.A. Family background B. Age C. Religious beliefs D. Custom Passage Two Some people believe that you have to be a special kind of person to sell a product. But although it i
32、s clear that a successful sales representative does need special talents and an outgoing personality, many of the skills he uses are used by us all; we build and maintain relationships with different kinds of people, we listen to and take note of what they tell us and dont just enjoy the sound of ou
33、r own voices, and we explain things to them or discusses ideas with them. A firm may depend on their own sales team and/or on the salesmanship of their distributors, wholesalers or retailers. But any company needs to establish a personal 名师归纳总结 relationship with its major clients key accounts and po
34、tential customers prospects . It is often said that people do business with people: a firm d第 5 页,共 8 页- - - - - - -精选学习资料 - - - - - - - - - 学习必备 欢迎下载deal impersonally with another firm, but a person in the buying department receives personal visits from people representing the firms suppliers on a
35、regular basisthe case of department stores or chain stores, a team of buyers may travel around visiting suppliers. Keeping sales people on the road is much more expensive than employing them to work in the office and much of their time is spent unproductively traveling. Telephone selling may use thi
36、s time more productively though in some countries this is illegal, but a face-to-face meeting and discussion is much more effective. Companies involved in the export trade often have a separate export sales force, whose travel and accommodation expenses may be very high. Servicing overseas customers
37、 may consequently often be done by phone, telex or letter and personal visits may be infrequent. Many firms appoint an overseas agent or distributor whose own sales force takes over responsibility for selling their products in another country. A sales department consists of many people who are based
38、 in different parts of the country or the world, who dont have the day-to-day contact and opportunities for communicating with each other that office-based staff have. For this reason, firms hold regular sales conferences where their entire sales force can meet, receive information and ask question
39、about new products and receive training. 6. Which of the following skills is not required of a salesman. A. He can explain. B. He can take in information. C. He can say in a beautiful voice. D. He can communicate with others. 7. What is the most important factor in selling goods. A. Visiting custome
40、rs frequently. B. Depending on retailers. C. Having more telephone communication. D. Maintaining good personal relationship. 8. According to this passage, which statement is true. A. A firm may depend on wholesalers to form personal relationship with its major customers. B. Keeping sales people on t
41、he road is useful and productive. C. Face-to-face meetings and discussions are effective. D. A separate export sales force is indispensable. 9. The reasons why many firms appoint overseas agents are as follows except A. overseas agents can take over responsibility for selling products in their own c
42、ountries. 名师归纳总结 - - - - - - -第 6 页,共 8 页精选学习资料 - - - - - - - - - 学习必备 欢迎下载B. overseas agents are more skillful in selling goods. C. It is a good way to cut down unproductive expense incurred in traveling. D. overseas agents have location advantage. 10. With which of the following statements would t
43、he author most likely agree. A. Office-based sales force is better than country-based one. B. Country-based sales force is better than office-based one. C. Country-based sales force can use phone and telex more effectively. D. Office-based sales force can have day-to-day contact. Passage Three The e
44、conomy of the US after 1952 was the economy of a well fed, almost fully employed people. Despite occasional alarms, the country escaped any postwar liquidation 清算 and lived in a state of boom. The history of extraction, production and distribution had therefore been almost nothing but a statistical
45、table of reflecting prosperity. An economic survey of the year 1955, a typical year of the 1950s, may be typical as illustrating the decade. The national output was valued at about 10 percent above that of 1954 1955 output was estimated at 392 billion dollars. The production of manufacturers was abo
46、ut 40 percent more than it had averaged in the years immediately following World War II. The countrysiness spent about 30 billion dollars for new factories and machinery. National income available for spending was almost a third greater than it had been in 1950. Consumers spent about 256 billion dollars: that is, about 700 million dollars a day, or about twenty-five million dollars every hour, all around the clock. Sixty-five million people held jobs and only a little more than two million wanted jobs but could not find them. Only agriculture complained that it was an ominous echo of t