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1、1 高考文章分析（ 12）Vocabulary Learning: 1.underway 在进行中2.on the set of the NBC comedy Superstore在 NBC 喜剧超级商店的片场NBC: 美国广播公司（ National Broadcasting Company) 3.craft 精心制作4.post 上传5.ahead of the comedy s second-season return在喜剧第二季的回归之前6.struggle to reach young audiences努力迎合年轻观众7.turn to 求助于8.Internet followin
2、gs网络追随者9.as a means of generating awareness 作为一种产生关注的方式10.seize on the strategy 利用这个策略si?mercial-skipping 跳过商业广告12.ad-blockers 广告屏蔽13.recommendation 推荐,rek?mende ? ? (?)n14.higher ratings 更高的收视率15.executive 执行官? g? zekj?t? v16.build brand awareness and reputation 建立品牌意识和声誉repj?te? ? (?)n17.online co
3、ntent platform网络平台18.count 拥有19.tune in 收听，收看20.review video games 评论电竞游戏21.perform magic tricks 表演魔术22.pursuit追求，爱好p?sju?t23.in the employ of 受.雇佣24.marketing push 市场推广25.decline to do 拒绝去做某事26.range from.to 从.到27.gift baskets 礼盒28.entertainment company 娱乐公司29.cast influencers 投资网络红人30.a bit of a g
4、amble 有点像赌博g?mb( ?)l31.business model 商业模式32.show s ratings 节目收视率33.TV ratings 电视收视率34.box-office returns 票房收入名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 1 页，共 7 页 - - - - - - - - - 2 35.acting skill 演技36.take on jobs 担任工作37.both parties 双方38.the credibil
5、ity of a campaign活动的可信度kred? b? l? t? 39.definitely aware 一定意识到def? n? tl? 40.be tempted with 受 . 诱惑41.fit with the image of the creator符合创造者的形象42.put on 上演长难句分析：And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1. 它确实做到了，达到了更高的收视率比起第一季Yet as so
6、cial media stars consider whether to take on jobs promoting movies and TV shows, there s an important consideration for both parties: the credibility of a campaign. 但是，当网络红人考虑是否担任宣传电影或电视节目的工作时，有一个重要的考虑就是活动的可信度。(1)A new kind of production was underway on the set of the NBC comedy Superstore. Social m
7、edia stars were crafting 30-second videos to post on their social media channels ahead of the comedy s second-season return. Each made sure to mention Superstore and its first public show. (2)As networks and studios struggle to reach young audiences in an increasingly fragmented ( 碎 片 化 的 ) mediamar
8、ketplace, many have turned to so-called influencersonline stars whose value is measured by the size of their Internet followings as a means of generating awareness. Advertisers are seizing on the strategy in an age of commercial-skipping and ad-blockers. Word of mouth in the digital age means messag
9、es travel faster by way of social media. The majority of consumers worldwide trust online recommendations from stars. And when Superstore gave its first public show, it did so to higher ratings than the last show of Season 1. (3)Studio and network executives say they work with influencers to build b
10、rand awareness and reputation in a more friendly way through the friend-like connections consumers feel toward the online personalities they follow. At the upper level, influencers typically have thousands of followers on social media and online content platforms and count many millions of people wh
11、o tune in daily to watch them. Some do something that makes themselves look stupid in their daily routine, sharing videos of their trips to the grocery store or dinner dates. Others have built careers on performancesmaking comedy videos, reviewing video games, performing magic tricks and teaching co
12、oking lessons, among other pursuits. (4)When in the employ of studios, their efforts can be as simple as publicizing a film or more involved attempts like the marketing push for Superstore. Entertainment companies declined to discuss how much they pay influencers. But several experts said their pay
13、ranges from a few thousand dollars to several million. Some simply receive gift baskets instead of pay.(5)Over the last year or so, some entertainment companies have begun to cast influencers in their TV and film projects. The strategy is a bit of a gamble: It s a new business model, and questions r
14、emain about the effectiveness of using these personalities to improve a show s ratingsor help open a movie. Just how much influence the influencers have is hard to measure. TV ratings and box-office returns do not reveal what caused a viewer to tune in. 名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整
15、理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 2 页，共 7 页 - - - - - - - - - 3 (6) What is clear is that these personalities aren t necessarily getting the work because of their acting skills, but often because of their Internet followings. Yet as social media stars consider whether to take on jobs promot
16、ing movies and TV shows, there s an important consideration for both parties: the credibility of a campaign. “ Fans are definitely aware when they re being tempted with promotional posts,” said Zach King, a social media star who performs magic tricks. “ It has to be something that is natural and fit
17、s with the image of the creator. ”Reparagraph the whole passage and summarize each paragraph 63. Why did social media stars post short videos on their channels before Superstore s second season? （简单推断题）A. To attract more influencers. B. To draw audience s attention. C. To put on better performances.
18、 D. To increase the channels popularity. 64. Advertisers like the influencer marketing strategy because . （较难推断题）A. audiences believe in whatever online stars recommend B. influencers are quite aware of the impact of the digital age C. ordinary advertisements are often ignored by young people D. soc
19、ial media platforms are the cheapest place to spread messages 65. What is implied in the passage? （细节题，同义句转换）A. The influencer marketing strategy help build connections between executives. B. Most influencers get paid from gift baskets instead of from their companies. C. Most influencers take on mar
20、keting jobs regardless of their reliability. D. The influencer marketing strategy may not really work well. 66. The passage mainly wants to tell us that _. （主旨题）A.Most young people like following influencers. B.Studios are relying more on social media stars. C.Influencers are gradually replacing mov
21、ie stars D.Social media are filming videos for Superstore名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 3 页，共 7 页 - - - - - - - - - 4 词汇巩固（英译中）：Vocabulary Learning: 1.underway2.on the set of the NBC comedy Superstore.3.craft4.post5.ahead of the comedy s seco
22、nd-season return. 6.struggle to reach young audiences7.turn to8.Internet followings9.as a means of generating awareness.10.seize on the strategy mercial-skipping12.ad-blockers.13.recommendation14.higher ratings15.executive16.build brand awareness and reputation17.online content platform18.count19.tu
23、ne in20.review video games21.perform magic tricks22.pursuit 23.in the employ of24.marketing push25.decline to26.range from.to27.gift baskets28.entertainment company29.cast influencers 30.a bit of a gamble31.business model32.show s ratings33.TV ratings34.box-office returns 35.acting skill36.take on j
24、obs37.both parties名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 4 页，共 7 页 - - - - - - - - - 5 38.the credibility of a campaign39.definitely aware40.be tempted with 41.fit with the image of the creator42.put on 词汇巩固（中译英）：Vocabulary Learning: 1.在进行中2.on the s
25、et of the NBC comedy Superstore在 NBC 喜剧超级商店的片场NBC: 美国广播公司（ National Broadcasting Company) 3.精心制作4.上传5.在喜剧第二季的回归之前6.努力迎合年轻观众7.求助于8.网络追随者9.作为一种产生关注的方式10.利用这个策略mercial-skipping跳过商业广告12.ad-blockers 广告屏蔽13.推荐14.更高的收视率15.执行官16.建立品牌意识和声誉名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - -
26、 - - - - - - - - 第 5 页，共 7 页 - - - - - - - - - 6 17.网络平台18.拥有19.收听，收看20.评论电竞游戏21.表演魔术22.追求，爱好23.受.雇佣24.市场推广25.拒绝去做某事26.从.到27.礼盒28.娱乐公司29.投资网络红人30.有点像赌博31.商业模式32.节目收视率33.电视收视率34.票房收入35.演技36.担任工作名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 6 页，共 7 页 - - - - - - - - - 7 37.双方38.活动的可信度39.一定意识到40. 受 . 诱惑41.符合创造者的形象42.上演名师归纳总结 精品学习资料 - - - - - - - - - - - - - - -精心整理归纳 精选学习资料 - - - - - - - - - - - - - - - 第 7 页，共 7 页 - - - - - - - - -