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1、I 谨以此论文献给中国海洋大学及指导帮助过我的老 师们。 徐新平 招远市一村一品特色农业发展研究 摘要 发展特色农业，推行一村一品是当前国民经济中的一个新课题，其目前还 处于一个探索研究过程中，全国各地根据自身实践得出了一些宝贵经验。招远 市尚没有对一村一品发展模式进行一次系统的、全面的、理论的总结和研究， 本文将采用文献研究法、调查法、个案研究法、经验总结法等研究方法从一村 一品的基本概念、理论基础和最新研究成果入手，分析国外和我国一村一品发 展的基本情况及特点，对比、研究、总结招远市一村一品发展的情况和基本模 式，从大量的实例中提炼出一些代表目前招远特色农业发展水平和发展特点的 理论，并把
2、外国一村一品经验以及国内研究成果和近几年招远市农业发展情况 结合起来，探索出一条适合招远特点的一村一品现代农业发展之路，形成一套 自己的体系并上升到理论 的层面，并对各地的现代农业发展起到示范和借鉴作 用。 发展一村一品特色农业，就是要根据地方特点和市场需求，选择活力强、 销售前景广阔的相对优势产品，通过标准化管理和新技术的引进创新，不断提 高产品质量；通过发展、丰富组织形式，不断提升竞争力，开拓市场；通过注 册商标，优化服务，培育特色品牌；通过充分认识现代农业多元化的结构功能， 加强新型产业形式的发展；通过以点带面，实现区域现代农业聚集发展；通过 产业化建设，完善生产、加工、销售链条。 招远
3、发展一村一品，要立足招远特色资源，以 “ 做强县级，突出镇级，抓 好村级 ” 为指导思想，完善区域经济发展的格局；要以丰富、发展农业组织为 支撑，在坚持家庭联产承包责任经营制度的基础上，依托现代农业组织能够实 现分散小生产、集成大群体规模经营的作用，为农业集约化、标准化、机械化 生产提供有利条件；在开发产品的基础上，进一步提升产品的内在品质，做好 品牌的延伸、放大与集聚，要以核心价值为载体发展招远强势品牌，注重招远 地域品牌、企业品牌和产品品牌的培育和发展，不断提高产品的附加值和产业 竞争力；要以创新为导向拓展农业多元功能，充分认识新形势下农业原料供给、 就业増收、生态保护、观光 休闲、文化传
4、承等新的功能模块，组织、丰富农业 产业链条发展农业新形式；要在行动上落实到位，以完善基础设施建设为基础， 坚持市域科学合理布局，加强工业反哺农业力度，不断转变思想，锐意创新， 分别在注册商标、绿色食品认证、产品再加工、精细包装、创建特色品牌、发 展休闲观光农业、丰富合作模式上下足功夫。 通过发展一村一品特色农业，能够带动招远农业新的发展；能够培育部分 特色农业品牌；能够很大程度解决招远非黄金产业特别是农业产业发展滞后的 问题，优化经济结构，使三大产业合理均衡发展；能够逐渐缩小城乡差距、南 北差距；能够切实提高广大农民群众收入水平，有助于社会整体的和谐稳定。 关键词：一村 _品；招远；特色农业
5、The Research of one village one products Characteristic Agriculture of Zhaoyuan City Abstract The development of modern characteristic agriculture, the implementation of the one village one products is the national economy of a new topic, and now in a search process, zhaoyuan city there were no rest
6、ing-place yipin development model of the first system, comprehensive and theory, this paper summarized and research adopts literature research, investigation, case study, experience summary of research methods from the basic concept of villages yipin, theoretical foundation and the latest research r
7、esults in China and abroad, and analyzes the basic situation of villages yipin development through research and characteristics, zhaoyuan city, summarizes the development of villages and products from a lot of the basic mode, summarize and extracted examples of some representative currently zhaoyuan
8、 features the characteristics of agricultural development level, and the domestic and foreign products or research and experience in one village one products zhaoyuan city to explore new mode combined to form its own set of system and the theoretical level, rose to explore a suitable for zhaoyuan fe
9、atures of modern agricultural development way, and summaries of the modern agriculture development play a demonstration and reference. The development of modern agriculture, is the resting-place yipin according to the local characteristics and market demand, choose vigor is strong, sales prospects o
10、f relative advantage products, through the standardized management and the introduction of new technology innovation, and continuously improve product quality; Through the development and rich organization form, continuously improve competitiveness, develops the market; Through the registered tradem
11、ark, pay attention to characteristic brand cultivation; Through fully understand modern agricultural diversity function, strengthen the structure with the combination of new industrial form; Through the point to an area, and to realize regional modern agriculture gathered development; Through the in
12、dustrialization, perfect production, processing and marketing chain. Zhaoyuan development should be based on the species, villages, and stronger county characteristic resource zhaoyuan ZhenJi, pays special attention to the village, outstanding, perfect the pattern of regional economic development; T
13、o support, and insist on organization for the household contract responsibility management system, and on the basis of modern agriculture organization achieve scattered on the large groups, the integration of small-scale production of scale operation for agricultural intensification, standardization
14、, mechanization production provides favorable conditions; To build on the value as the core, in the development of a strong brand zhaoyuan products,and on the basis of further enhance the inner quality of products, emphasize brand extension, amplification and agglomeration, pay attention to the mIV
15、regional brand, the enterprise brand zhaoyuan and product brands, improve the cultivation and create added value of products and industrial competitiveness; To innovation as the guidance expanding agricultural multivariate function under the new situation, fully realize agricultural raw materials su
16、pply, employment income, ecological protection, tourism and leisure, cultural inheritance and so on the new function, rich agricultural industry chain; To in action, in order to perfect implementation infrastructure construction as the foundation, insist on regional scientific and reasonable layout,
17、 strengthen the back-feeding efforts, the constant change minds, respectively in innovation, registered trademark, green food authentication, product reprocessing, fine packing, creating characteristic brand, development leisure sightseeing agriculture, rich cooperation pattern fluctuation full time
18、. Through the development of modern agriculture villages, can make products and improve the peasants income level; Can greatly solve zhaoyuan the gold industry, especially in agriculture, industry lags problem, can make a reasonable and balanced development of three industries; Can gradually narrowing gap, gap between the north and south of the whole society, can help the harmony and stability. Keywords: one village one product; Zhaoyuan; characteristic agriculture