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1、跨境电子商务英语Unit 3 Opening a Cross-Border E-Commerce Store Unit Objectives: Learn how to choose a CBEC platform. Learn how to start an online shop. Learn some information about frequently asked questions during shop registration. Unit 3 Opening a Cross-Border E-Commerce Store Selection of Cross-Border E
2、-Commerce Platforms 1Preparation of Registration Materials23C O N T E N T S目 录Opening a Cross-Border E-Commerce Store1Selection of Cross-Border E-Commerce Platforms Warming-up Learn the following expressions, and write down their Chinese meanings. （1）free shipping （2）no commission （3）gross merchandi
3、se value （4）Instagram 免运费免运费无佣金，不收手续费无佣金，不收手续费营业额，商品交易总值营业额，商品交易总值 一个照片分享软件一个照片分享软件 Part 1 Selection of Cross-Border E-Commerce Platforms Warming-up Learn the following expressions, and write down their Chinese meanings. （5）hashtag （6）pickup address （7）variation （8）vocation mode 标签标签 发件人地址发件人地址 选项选项
4、 休假模式休假模式 Part 1 Selection of Cross-Border E-Commerce Platforms ListeningListen to the following sentences and fill in the blanks.Part 1 Selection of Cross-Border E-Commerce Platforms Listening Listen to the following sentences and fill in the blanks. ( 1 ) After uploading photos of your product, pr
5、ovide information such as the name, category, price, description, , and shipping fee.( 2 ) Auto-replies dont count in chat response rate. Plus, chat response gets updated .( 3 ) Check your competitors pricing to have a of how your items should be priced.( 4 ) Once you enable , all your listed produc
6、ts will be disabled. ( 5 ) Overall, Amazons totaled about $239 billion over the last 12 months.variationstwice a daybenchmarkvacation modegross merchandise valuePart 1 Selection of Cross-Border E-Commerce Platforms Speaking A and B are classmates. They are discussing about the advantages and disadva
7、ntages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. Part 1 Selection of Cross-Border E-Commerce Platforms KEY WORDS AND EXPRESSIONS 1 It is very easy to upload items of sale via phone on Shopee. 通过电话在Shopee上传销售商品非常容易。 no commission for
8、new sellers during the first three months 前三个月无新卖家佣金 It offers simple guides regarding sellers questions. 它提供有关卖家问题的简单指南。 It experiences a tremendous growth. 它经历了巨大的增长。Part 1 Selection of Cross-Border E-Commerce Platforms KEY WORDS AND EXPRESSIONS 1 Shopee hasnt put an effective mechanism to weed ou
9、t bad sellers. Shopee尚未建立有效机制来淘汰不良卖家。 gaining customer trust takes some effort 获得客户的信任需要付出一些努力 There is a fierce competition among sellers. 卖方之间存在激烈的竞争。Part 1 Selection of Cross-Border E-Commerce Platforms Speaking A and B are classmates. They are discussing about the advantages and disadvantages of
10、 Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A: Hi, Peter. We are going to take part in the cross-border e-commerce competition. The organizer chose Shopee as the operating platform. I know it is very easy to upload items of sale via phon
11、e on Shopee.B: Yes, no commission for new sellers during the first three months is also very attractive.A: Whats more, it offers simple guides regarding sellers questions.B: Thats great. We can refer to guides if we come across some questions during our preparation for the competition.Part 1 Selecti
12、on of Cross-Border E-Commerce Platforms Speaking A and B are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A: It experiences a tremendous growth, having registered ov
13、er $1.8 billion gross merchandise value within the first year of its launch.B: Thats a big number. But every e-commerce platform, even the most dynamic one, has a list of the good and bad sides. For example, Shopee hasnt put an effective mechanism to weed out bad sellers.A: I see. As a result, gaini
14、ng customer trust takes some effort. Sellers will focus more on shop reputation and accumulation of fans in order to succeed in the competition.B: Yes, In addition, there is a fierce competition among sellers. Part 1 Selection of Cross-Border E-Commerce Platforms Reading Should I Sell on Shopee? Par
15、t 1 Selection of Cross-Border E-Commerce Platforms Reading:Words: continue /kntnju/ v. 继续 typical /tpkl/ adj. 典型的process /prses/ n. 过程involve /nvlv/ v. 牵涉site /sat/ n. 场所transaction /trnzkn/ n. 交易predict /prdkt/ v. 预言remain /rmen/ v. 保持matter /mt(r)/ n. 事件manner /mn(r)/ n. 方式benefit /benft/ n. 好处com
16、mission /kmn/ n. 佣金；服务费amazing /mez/ adj. 令人惊讶的regulation /rejulen/ n. 规则mean /min/ v. 意味着claim /klem/ v. 索取available /velbl/ adj. 可获得的charge /td/ v. 收费minuscule /mnskjul/ adj. 微不足道的Part 1 Selection of Cross-Border E-Commerce Platforms Reading:Expressions: for the sake of 为了的利益in turn 反过来make sense
17、有意义in the sense 就意义而言kind of 有点儿；有几分compared to 与相比in addition 另外；此外Part 1 Selection of Cross-Border E-Commerce Platforms Key Sentences:Shopee is one of the biggest e-commerce platforms in Southeast Asia, which is in turn one of the fastest growing markets in the world. 虾皮是东南亚最大的电子商务平台之一，而东南亚也是世界上发展
18、最快的市场之一。虾皮是东南亚最大的电子商务平台之一，而东南亚也是世界上发展最快的市场之一。The website has much financial backing and is predicted to remain a top player in the coming years. 该平台得到很多资金支持，预计在未来几年仍将是一个顶级电商平台。该平台得到很多资金支持，预计在未来几年仍将是一个顶级电商平台。Selling on Shopee doesnt mean that you cant sell on Lazada, or any other websites for that ma
19、tter. 在虾皮上开店并不意味着你不能在来赞达平台或者其他相关的网站上卖东西。在虾皮上开店并不意味着你不能在来赞达平台或者其他相关的网站上卖东西。Part 1 Selection of Cross-Border E-Commerce Platforms Exercises:(1) Use the words in the box to complete the sentences below.continue involve process benefits charge commission Some banks if you access your account to check yo
20、ur balance. There are a lot of to purchase products on CBEC platforms. This is the basis on which our bilateral relations can and should to develop. As you can see, starting an online business through Lazada or Shopee shouldnt be a complicated . Sellers need pay a fee for every item sold on some pla
21、tforms.charge benefits continue process commission Part 1 Selection of Cross-Border E-Commerce Platforms Exercises:(2) Fill in the blanks to complete the translation of the following sentences. 就跨境电子商务平台给顾客提供全球范围内的物美价廉商品方面来说，它们是方便的。CBEC platforms are convenient that they provide customers with inexp
22、ensive items from all over the world.为了方便起见，平台给卖家提供了非常有用的指导手册。 convenience, the platform offers sellers very useful guide books. 这反过来又吸引了更多的用户和广告商。This attracts more users and advertisers.in the sense For the sake of in turn Part 1 Selection of Cross-Border E-Commerce Platforms Exercises:(2) Fill in
23、 the blanks to complete the translation of the following sentences.想成为一名成功的网店卖家，你需要美化你的店铺；另外，你需要使用类目来分类你的商品。To become a successful online seller, you need beautify your shop ； , you need use categories to sort your products.这就是为什么与Lazada和Zalora相比，Shopee平台上的商品非常便宜，即使大多数商品都来自同样的供应商。This is why items f
24、rom Shopee are super cheap those from Lazada and Zalora even if most of them are coming from the same suppliers. in addition compared toPart 1 Selection of Cross-Border E-Commerce Platforms Exercises:(3) Answer the following questions. In which countries (regions) is Shopee available?_ What are the
25、benefits of selling on Shopee?_It is available in Philippines, China, Thailand, Singapore, Malaysia, Indonesia, and Vietnam up to the present. First of all, its unique in the sense that sellers dont pay any commissions to the platform during the first three months. In addition, sellers and buyers ca
26、n enjoy free shipping, where the regulations differ by countries. Part 1 Selection of Cross-Border E-Commerce Platforms Exercises:(3) Answer the following questions. How much commission do you need to pay for each sale made on Lazada?_ Does Shopee claim any fees ? _You need to pay a commission of 1%
27、 to 4% for each sale made on Lazada. Yes, Shopee earns money from paid advertising thats available among sellers on the website. In addition, theyve started to charge a transaction fee which is generally 2%. Part 1 Selection of Cross-Border E-Commerce Platforms 2Preparation of Registration Materials
28、Part 2 Preparation of Registration MaterialsLearn the following words and expressions and write down their Chinese meanings. Warming-upWarming-up Learn the following words and expressions and write down their Chinese meanings. （1）default address（2）drop shipping （3）return and refund （4）chat response
29、rate（5）Search Engine Optimization (SEO) （6）cash on delivery (COD) 默认地址默认地址 制造商直接出货制造商直接出货退货与退款退货与退款聊天回应率聊天回应率 Part 2 Preparation of Registration Materials搜索引擎优化搜索引擎优化 货到付款货到付款 ListeningListen to the following sentences and fill in the blanks.Part 2 Preparation of Registration MaterialsListening List
30、en to the following sentences and fill in the blanks. ( 1 ) Stores generally have a policy when a company has announced a recall of its products.( 2 ) If you can sync data between your supplier and your store, then your on Shopee will be almost automatic. ( 3 ) Please fill in your information and en
31、sure your address is right. The address will be the for our delivery, so a wrong address will lead to delivery delay for your orders.( 4 ) is the practice that helps increase your store or product ranking in Shopee as your ideal customers search for similar products that you sell. ( 5 ) And sure eno
32、ugh, the sales skyrocketed after . Customers are trusting Shopee more and more.return and refund drop shipping default address cash on delivery Search Engine Optimization Part 2 Preparation of Registration MaterialsSpeaking Scarlet and Jack are classmates. They are discussing about how to become suc
33、cessful online sellers. Complete the following dialogue with the sentences or expressions in the box.Part 2 Preparation of Registration MaterialsSpeaking Scarlet and Jack are classmates. They are discussing about how to become successful online sellers. Complete the following dialogue with the sente
34、nces or expressions in the box.Scarlet: Hi, Jack. After taking the course of Cross-Border E-Commerce Operations, I am thinking about (1) .Jack: Oh, becoming an online seller is quite easy. You can simply (2) , upload a few product images, throw in some product descriptions and youre in!Scarlet: That
35、s right. But being a successful seller is a different thing.Jack: Yes, it requires knowledge, actions, and a powerful software that you can (3) to increase your sales and profits.Scarlet: What practical steps can we take to pave the way for a successful store?DGHPart 2 Preparation of Registration Ma
36、terialsSpeaking Scarlet and Jack are classmates. They are discussing about how to become successful online sellers. Complete the following dialogue with the sentences or expressions in the box.Jack: First of all, you should (4) , such as a good shop name. Having a good shop name can have a significa
37、nt impact on the success of your store. Especially if your shop focuses on (5) your store name should include a popular identification or “search term” of what you sell. Scarlet: Yeah, that reminds me of some simple tips for (6) . For example, choose a name that conveys a meaning that will stick to
38、your ideal customers. And make sure the name is easy to spell.Jack: In addition, you can add products with (7) as well as beautify your shop.Scarlet: Thats useful. Any other tips? Jack: (8) find the best products to sell on the platforms.BAFPart 2 Preparation of Registration MaterialsCEReading How t
39、o Start as a Shopee Online Seller? Part 2 Preparation of Registration MaterialsReading:Words: wonder /wnd(r)/ v. 想知道download /danld/ v. 下载submit /sbmt/ v. 提交complete /kmplit/ v. 完成access /kses/ v. 获取click /klk/ v. 点击verify /verfa/ v. 核实registration /redstren/ n.注册text /tekst/ n. 短信laptop /lptp/ n. 笔
40、记本电脑connection /knekn/ n. 连接profile /prfal/ n. 简介；概况username /juznem/ n. 用户名regret /rret/ v. 后悔；遗憾detail /ditel/ n. 细节；具体信息earnings /nz/ n. 收入add /d/ v. 添加；增加product /prdkt/ n. 产品prohibit /prhbt/ v. 禁止；阻止upload /pld/ v. 上传；上载tap /tp/ v. 轻敲maximum /mksmm/ n. 最大量description /dskrpn/ n. 描述view /vju/ v.
41、 查看Part 2 Preparation of Registration MaterialsReading:Expressions: sign up 注册；签署sales representative 销售代表log into 登录product listing 产品上架；产品列表shipping fee 运费Part 2 Preparation of Registration MaterialsKey Sentences:Before you start selling on Shopee, make sure that your products are not among the e-
42、commerce platforms prohibited items.在您开始在虾皮平台卖东西之前，需要确保您的产品不是电商平台规定的违禁物品。在您开始在虾皮平台卖东西之前，需要确保您的产品不是电商平台规定的违禁物品。To upload your products, log into your Shopee online seller account, tap “My Shop”, then “Add New Product”.上传产品之前，登录您的虾皮在线卖家账户，点击上传产品之前，登录您的虾皮在线卖家账户，点击“我的商店我的商店”，然后点击，然后点击“添加新产品添加新产品”。Part 2
43、 Preparation of Registration MaterialsExercises:(1) Tell whether each of the following statements is true (T) or false (F). You need to finish a sign-up form before you register an online account on Shopee. A sales representative will give you a call to help you set up your online store. Rules for t
44、he username and shop name are the same. Sellers on Shopee can deliver the products to buyers through the pickup address. Information about the items such as photos, description and hashtags are very important to attract potential customers to view the products.TFFFTPart 2 Preparation of Registration
45、 MaterialsExercises:(2) Fill in each blank with the correct form of the given word. The goods under export shall not be exported. (prohibit) Open the App and click “Sign Up” to an account. (registration) Without a mobile number, you wont be able to get your products seen by potential customers. (ver
46、ify) the product or service performance criteria from a customer perspective. (description) After the successful of the registration, a page will display the following content. Click the homepage of the website, and you can return to the homepage of the official website for normal browsing and purch
47、ase. (complete)prohibition registerverified Describe completion Part 2 Preparation of Registration MaterialsExercises:(3) Translate the following sentences by using the provided expressions. 如果我们发现买主付太多运费，我们会发邮件告知买主并退钱。（shipping fee） _ 用户可以看到有完整产品列表的那个真正的类目页面。（product listing） _ 登录帐户，进入帐户删除页面。（log i
48、nto） _If the buyer pays too much for the shipping fee, we will email the buyer and refund the money. Users can see the actual category page with a full product listing. Log into your account and then go to the account deletion page. Part 2 Preparation of Registration MaterialsExercises:(3) Translate
49、 the following sentences by using the provided expressions. 这种制度的优点就是销售代表必须将产品销售出去才能获得收入。（sales representative） _ 仅仅注册一个账户是远远不够的。（sign up） _The advantage of this system is that the sales representative must sell out the products to get paid. Just signing up for an account is far from enough.Part 2 P
50、reparation of Registration Materials3FAQ While Opening a Cross-Border E-Commerce Store Warming-up Match each word or phrase with its Chinese meaning. （1）pilot zone （2）preferential policy （3）overseas market （4）expand market （5）economic transformation （6）high-end consumers （7）transaction fee （8）Prefer