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1、跨境电子商务英语Unit 12 ERP and Supply Chain of Cross-Border E-Commerce Unit Objectives: Learn the functions and advantages of ERP. Learn how to choose the ERP system for cross-border e-commerce. Learn about the supply chain service and management.Unit 12 ERP and Supply Chain of Cross-Border E-Commerce1Main
2、 ERP Systems23C O N T E N T S目 录Supply Chain ServiceProvider and Supply ChainManagementFunctions and Advantagesof ERP1Functions and Advantagesof ERPLearn the following words and expressions and write down their Chinese meanings.Warming-upPart 1 Functions and Advantages of ERP(1) Enterprise Resource
3、Planning(2) Supply Chain Management(3) Order Management(4) Logistics Management(5) Purchase-Inventory-Sales Management(6) Customer Relationship Management(7) Warehouse Management(8) Multi-platform Compatibility企业资源规划供应链管理订单管理物流管理进销存管理客户关系管理仓库管理多平台兼容性(1) Enterprise Resource Planning(2) Supply Chain M
4、anagement(3) Order Management(4) Logistics Management(5) Purchase-Inventory-Sales Management(6) Customer Relationship Management(7) Warehouse Management(8) Multi-platform CompatibilityPart 1 Functions and Advantages of ERPListeningListen to the following sentences and fill in the blanks.Part 1 Funct
5、ions and Advantages of ERP(1) ERP is an enterprise management software that integrates advanced management thinking and efficient operational processes, which can improve , streamline processes and improve .(2) ERP has a significant effect on improving and improving the core competitiveness of enter
6、prises.(3) When choosing , the scalability of the system is very important.(4) Specifically, it should many mainstream platforms, such as eBay, Amazon, AliExpress, Wish and other mainstream platforms.(5) The with the multi-platforms ought to perfect.managementefficiencybusiness processes an ERP syst
7、embe compatible with data interaction Part 1 Functions and Advantages of ERPSpeaking A and B are classmates. They are discussing about functions of ERP of CBEC. Please try to role play the following dialogue, especially pay attention to the underlined parts.Part 1 Functions and Advantages of ERPKEY
8、WORDS AND EXPRESSIONS 1 a rapid surge 快速增加；激增 bulk up 膨胀 scale up 扩大 a heightened demand for 对的需求增加 detailed functions and the empirical workflow of ERP ERP的详细功能和实际工作流程 Practicality and directness should be high on their list of priorities. 实用性和直接性在他们的列表事项中的优先级别应该很高。Part 1 Functions and Advantages o
9、f ERPKEY WORDS AND EXPRESSIONS 2purchase-inventory-sales management 进销库存管理multi-channel and multi-account 多渠道和多帐户smart rules of allocation and classification 分配和分类的智能规则real-time shipment-tracking 实时货运跟踪on an automatic and paperless basis 自动无纸化in-time and accurate logistics tracking 及时准确的物流跟踪in-sync
10、maintain purchase-inventory-sales data 同步维护进销库存数据a large chunk of 很大一部分Part 1 Functions and Advantages of ERPERP 能解决库存管理混乱的问题，如果没有高效的ERP, 库存管理混乱会带来什么危害？Part 1 Functions and Advantages of ERPReading Read the passage with these questions in your mind:1. What is Enterprise Resource Planning?2. How can
11、ERP of CBEC help to manage the inventory?3. How can ERP of CBEC help to handle increases in demand?Part 1 Functions and Advantages of ERPWords and Expressions：automate /tmet/ v. 使自动化routine /rutin/ adj. 日常的transaction /trnzkn/ n. 交易facet /fst/ n. 方面integrated /ntretd/ adj. 完整的application /plken/ n.
12、应用implementation /mplmenten/ n. 执行manageable /mndbl/ adj. 易管理的streamlined /strimland/ adj. 精简的cart /kt/ n. 购物车checkout /tekat/ n. 结账confirmation /knfmen/ n. 确认label /lebl/ n. 标签tracking /trk/ n. 追踪update /pdet/ v. 更新sufficient /sfnt/ adj. 足够的accurate /kjrt/ adj. 精确的simplify /smplfa/ v. 简化alert /lt/
13、v. 使意识到whereabouts /werbats/ n. 去向demand /dmnd/ n. 需要implement /mplm()nt/ v. 实现flourish /flr/ v. 繁荣workload /wkld/ n. 工作量ERP (Enterprise Resource Planning)企业资源规划（系统）Part 1 Functions and Advantages of ERPEnterprise Resource Planning (ERP) is software that can combine the facets and processes of a bus
14、iness into one integrated system.企业资源规划（企业资源规划（ERP）是一种可以将业务的各个方面和过程组合到一个集成系统中的软件。）是一种可以将业务的各个方面和过程组合到一个集成系统中的软件。With the implementation of ERP software, your e-commerce website is more manageable and easily organized with a streamlined order process.随着随着ERP软件的运用，您的电子商务网站更易于管理，而且是更容易以精简的订购流程来予以管软件的运用
15、，您的电子商务网站更易于管理，而且是更容易以精简的订购流程来予以管理。理。With automated inventory updates, order tracking, and accounting, an integrated ERP solution can help you take online sales to the next level without increasing your employees workload.通过自动库存更新、订单跟踪和会计处理，集成的通过自动库存更新、订单跟踪和会计处理，集成的ERP解决方案可以帮助您在不增加员工工作量解决方案可以帮助您在不增加
16、员工工作量的情况下将在线销售提升到一个新的水平。的情况下将在线销售提升到一个新的水平。Key Sentences:Part 1 Functions and Advantages of ERPExercises：(1) Use the words in the box to complete the sentences below.confirmationtransactionimplementationwhereaboutsmanageable We then iterate through a set of changes to improve this_ . We will send a_
17、 letter to you after receiving your registration in time. Please check it carefully. Soon, more than a trillion items will be able to send and receive data about their price, _, and expiration dates. The investors looked at their bank _data over a six-month period to see what they were spending on.
18、The company should break the problem into _parts.implementationconfirmationwhereaboutstransactionmanageablePart 1 Functions and Advantages of ERPExercises：(2) Fill in the blanks to complete the translation of the following sentences. 相比之下，苹果公司一直保持其产品线相对精简。Apple has kept its product line-up _in compa
19、rison. 这些业务流程包括订单跟踪、产品发布、实现、服务提供等。These business processes include _, product announcement, fulfillment, service provisioning, etc. 你的产品和服务潜在客户的需求什么，为什么他们会向你购买产品 ?What are the _for your product or service and why will they purchase it from you? 跨境电子商务作为一种新型运营模式将会持续蓬勃发展。CBEC, as a new mode of operati
20、on, will_ . 我们称它是工作紧绷高工作量和低控制。We call it work strain _and low control.relatively streamlinedorder trackingdemands of potential customershave continued to flourishhigh workloadPart 1 Functions and Advantages of ERPExercises:(3) Answer the following questions. What is a streamlined online ordering pro
21、cess?_Customer adds an item to the cart, then completes the checkout process. ERP software then sends the customer a confirmation email, pulls the item from your inventory data, and creates a shipping label. The software may also send the customer a tracking email and update your finance functions t
22、o show the profit you made from the sale. How can ERP of CBEC help to manage the inventory?_ ERP solutions automatically update stock, ensuring these numbers are accurate and current.Part 1 Functions and Advantages of ERPExercises:(3) Answer the following questions. How can ERP of CBEC help to handl
23、e increases in demand?_ With the implementation of ERP software, how can the company save the human costs?_ERP software can continue to automate services for you without the need for additional staff.With automated inventory updates, order tracking, and accounting, an integrated ERP solution can hel
24、p you take online sales to the next level without increasing your employees workload.Part 1 Functions and Advantages of ERP2Main ERP SystemsWrite down the Chinese names of the following ERP systems for cross-border e-commerce, and use the example below to give a short introduction to each of them. W
25、arming-upExample:Global Trading Assistant: The offline management software for CBEC is created by Shenzhen Jiangsheng Technology Co., Ltd. Sellers can download the software to the computer for local operations. The docking platforms include AliExpress, Shopee, eBay, DHgate, and Wish. They have funct
26、ions such as store relocation, batch modification, data collection, and synchronized inventory.Part 2 Main ERP Systems(1) iBay365: Ibay365 mainly supports eBay platform at present, and it also needs to establish templates at the beginning. Templates can also be established by importing, posting regu
27、larly online, and there are simple publishing templates. (2) Tong-tool ERP: Its overall functions are also relatively complete, divided into ERP (publishing) and listing (order) systems. Charges are relatively reasonable, calculating according to the number of orders, without limits to the number of
28、 accounts.Part 2 Main ERP Systems(3) Mabang ERP: Mabang ERP is the flagship product of Shanghai Yin Electronic Commerce Co., Ltd. It is a cross-border e-commerce ERP software built by a professional team of 15 years of e-commerce experience and has been focusing on e-commerce services. Currently pro
29、vides management services such as order management, logistics management, product management, customer service management, purchasing management, warehouse management, sales management and other whole process, various characteristics of tools to meet the different needs of sellers.(4) Dianxiaomi ERP
30、: Its charge way is very humanized, no matter big medium sellers or small sellers, all have appropriate rate packages. Two of the features which are high recommended are AliExpresss automatic extended shipping period and Amazons regular following up.Part 2 Main ERP Systems(5) Mango ERP: Mango is dir
31、ectly free open to the public, the page style is simple, the function is also easy to understand. The only thing that costs is image space, which is 1024MB free. It is really very attractive to start - up sellers.(6) Netsuite: NetSuite is a cloud-based ERP software from Oracle that allows companies
32、to streamline business processes and scale fast-growing business. NetSuite integrates and automates key functional areas like financial management, revenue management, inventory management, order management, billing, e-commerce, and CRM.Part 2 Main ERP SystemsListeningListen to the following sentenc
33、es and fill in the blanks.Part 2 Main ERP Systems(1) Cross-border e-commerce industry is taking the world by storm as far as _is concerned. (2) ERP for cross-border e-commerce can automatically _about price or product purchase and sale.(3) ERP for cross-border e-commerce does not leave you alone whe
34、n we talk about inventory management. It allows you to the in-stock and out-of-stock items.(4) The customers get regular emails regarding _they are looking for.(5) Cross-Border online sellers can also _with the help of these latest ERP tools that would help you to target your regular customers.onlin
35、e shopping businessupdate the information keep track of the availability of the products start targeted campaigns Part 2 Main ERP SystemsSpeaking Emily and Jesse are company partners. With the expansion of cross-border e-commerce business, they decided to adopt ERP and they are comparing different E
36、RP systems for CBEC at home and abroad. Complete the following dialogue with the sentences or expressions in the box.Part 2 Main ERP SystemsA. Mabang Mini version is free to customers with certain limitationsB. It is good news that the turnover has doubled this yearC. Multi-platform compatibility pl
37、ays an important roleD. Have you done the research of Mabang ERP for cross-border e-commerceE. there are a variety of choicesF. we surely have to make sure what ERP systems for CBEC are provided recentlyG. which aims at Southeast Asia marketH. what are the docking platforms for Mabang ERPPart 2 Main
38、 ERP SystemsEmily: Hi, Jesse! (1)_ . If we want to improve the overall performance of business, the best ERP for CBEC must be considered.Jesse: Hello, Emily. You are right. In terms of ERP for CBEC, (2)_.We should make a comparison.Emily: Well, first thing first, (3)_ . I have heard of Global Tradin
39、g Assistant, Tong-tool, Dianxiaomi, Mabang, ibay365 and NetSuite etc.Jesse: Yes. (4)_ ? We can share our opinion and make a comparison which one is the most suitable.B. It is good news that the turnover has doubled this yearE. there are a variety of choicesF. we surely have to make sure what ERP sys
40、tems for CBEC are provided recentlyD. Have you done the research of Mabang ERP for cross-border e-commercePart 2 Main ERP SystemsEmily: Well, Mabang ERP, a popular CBEC ERP in China, was set up in 2010 with a certain customer base over 100000. (5) _.Mabang 2.0 Enterprise edition: 6000 yuan for first
41、 installation, 5000 yuan forannual renewal. Mabang 2.0 Enterprise flagship edition: 14800 yuan for firstinstallation, 5000 yuan for annual renewal.Jesse: Yeah. Thats good, it is also important to know (6)_ .Emily: Yes! it is crucial. As I know, eBay, AliExpress, Amazon, Wish, Lazada, Cdiscount, DHga
42、te, TopHatter, Shopee, Shopfiy, Joom, 1688, Jingdong international, Kilimall etc. more than ten platforms are compatible on Mabang ERP.A. Mabang Mini version is free to customers with certain limitationsH. what are the docking platforms for Mabang ERPPart 2 Main ERP SystemsJesse: (7) _if we want to
43、expand our cross-border e-commerce business in the future.Emily: Youre right. We started with eBay, AliExpress, Amazon, and we are going to expand on a new platform Lazada (8)_ .Jesse: Yes. What are other features of Mabang ERP for cross-border e-commerce?Emily: Well, its useful in many aspects such
44、 as product development, commodity SKU management, order processing, logistics management, statistics report, etc.Jesse: Wow, you really did a good research. Now its my turn to introduce my research on Global Trading Assistant ERP for cross-border e-commerce.Emily: Yes, please.C. Multi-platform comp
45、atibility plays an important roleG. which aims at Southeast Asia marketPart 2 Main ERP SystemsReading Read the passage with these questions in your mind:1. What is the cost when choosing ERP?2. Why “Integrations” should be considered when choosing ERP?Part 2 Main ERP Systemsoverall /vrl/ adj. 整体的per
46、formance /pfmns/ n. 表现option /pn/ n. 选择subscription /sbskrpn/ n. 订阅maintenance /mentnns/ n. 维护customization /kstmazen/ n. 定制integration /ntren/ n. 融合性admit /dmt/ v. 承认application /plken/ n. 应用程序daily /deli/ adj. 日常的crucial /krul/ adj. 决定性的scalability /skelblti/ n. 可扩展性eventually /ventuli/ adv. 最终exp
47、ansion /kspnn/ n. 扩张cope /kp/ v. 处理properly /prpli/ adv. 适当地flexible /fleksbl/ adj. 灵活的unique /junik/ adj. 独特的adaption /dpn/ n. 适应usability /juzblti/ n. 可用性implement /mplm()nt/ v. 执行navigate /nvet/ v. 浏览appreciate /priiet/ v. 鉴别strategic /strtidk/ adj. 战略的Words and Expressions：Part 2 Main ERP System
48、s Key sentences： Considering the cost of ERP software will mean that they have to make a comparison of the subscription plan types offered by the software.考虑考虑ERP软件的成本，就意味着他们必须对软件提供的订阅计划类型进行比较。软件的成本，就意味着他们必须对软件提供的订阅计划类型进行比较。The ERP software must be able to cope as well as perform properly with this
49、kind of development for ensuring the overall performance of the cross-border e-commerce business after all.ERP软件必须能够很好地应对这种发展，并能很好地执行，才能保证跨境电商业务的整体表现。软件必须能够很好地应对这种发展，并能很好地执行，才能保证跨境电商业务的整体表现。It is crucial to find the ERP software which is flexible enough for customization.找到足够灵活、能进行定制的找到足够灵活、能进行定制的ER
50、P软件至关重要。软件至关重要。Part 2 Main ERP SystemsExercises：(1) Tell whether each of the following statements is true (T) or false (F). _ERP can only be used by large organization. _CBEC business can also find the most suitable ERP by considering several factors. _ Subscription fee is the one of costs for CBEC