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1、跨境电子商务英语Unit 2 Main Cross-Border E-CommercePlatforms Unit 2 Main Cross-Border E-Commerce PlatformsUnit Objectives: Learn how to introduce cross-border e-commerce platforms. Learn how to express the pros and cons of cross-border e-commerce platforms. Learn how to choose a suitable cross-border e-comm
2、erce platform based on personal needs. 1Alibaba and AliExpress23C O N T E N T S目 录Shopee and LazadaAmazonandeBay1Amazonand eBayCircle the phrases that are new to you and look them up in the dictionary. Read them aloud and write the Chinese meaning. Warming-upPart 1 Amazon and eBay(1) be located in (
3、6) be commited to(2) a wide range of (7) be founded by (3) such as (8) be headquartered in(4) set up (9) a broad variety of (5) market share (10) in addition to(1) be located in (6) be commited to 位于 致力于(2) a wide range of (7) be founded by 范围广泛的 由创建(3) such as (8) be headquartered in 比如；诸如 在设立总部(4)
4、 set up(9) a broad variety of 建立；创建 各种各样的(5) market share(10) in addition to 市场份额 除之外（还有，也）Part 1 Amazon and eBayListeningListen to the following sentences and fill in the blanks.Part 1 Amazon and eBay(1) Amazon has _ products such as electronics, furniture and jewelry. (2) EBay has facilitated onli
5、ne consumer-to-consumer and _.(3) To _ ones payments account, a valid U.S. bank account should be provided. (4) It _ becoming the worlds most customer-centric company.(5)The company manages eB, an online _ website in which _ buy and sell a broad variety of goods and services worldwide.a wide range o
6、fbusiness-to-consumer salesset upis committed to people and businesses auction and shoppingListening Listen to the following sentences and fill in the blanks. Part 1 Amazon and eBaySpeaking A and B are classmates. They are discussing about their shopping on Black Friday. Please try to role play the
7、following dialogue, especially pay attention to the underlined parts. Part 1 Amazon and eBayKEY WORDS AND EXPRESSIONS 1 It is so tiring to. Why dont you. Be used to doing sth. A broad variety of. relatively cheaper That sounds good. buy something for sb. I cant help doing sth.Part 1 Amazon and eBayS
8、peaking A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts. A: Hi, what are you going to buy on the following Black Friday?B: Im not sure. It is so tiring to shop in the
9、crowd.A: Oh, yes. But there are so many cross-border e-commerce platforms. Why dont you shop online? Its much more convenient and comfortable. B: Well, which platform do you prefer? Part 1 Amazon and eBaySpeaking A and B are classmates. They are discussing about their shopping on “Black Friday”. Ple
10、ase try to role play the following dialogue, especially pay attention to the underlined parts. A: Im used to shopping on Amazon. It sells a broad variety of goods and services. And the price is relatively cheaper online. B: That sounds good. Are there any products such as clothes and toys? My nephew
11、s birthday is coming. Maybe I can buy something for him on Amazon. A: Sure. You can buy whatever you want. Amazon is the largest Internet e-commerce company in the United States. B: OK! I cant help having a try right now. Part 1 Amazon and eBayReading Amazon and eBayPart 1 Amazon and eBaylocate /lke
12、t/ v. 位于operate /pret/ v. 经营；运转found /fand/ v. 建立；创办list /lst/ v. 列出；列举NASDAQ /nzdk/ n. (美国)全国证券交易商自动报价系统协会run /rn/ v. 经营range /rend/ n. 范围；界限electronics /lektrnks/ n. 电器furniture /f:nit/ n. 家具jewelry /dulr/ n. 珠宝valid /vld/ adj. 有效的；正当的account /kant/ n. 账户retail /ritel / v. 零售share /e(r)/ n. 份额rela
13、tively /reltvli/ adv. 相对地commit /kmt/ v. （使）致力于multinational /mltinnl/ adj. 跨国的Words and Expressions：Part 1 Amazon and eBayfacilitate /fsltet/ v. 促进headquarter /hedkwt/ v. 设立总部notable /ntbl/ adj. 著名的manage /mnd/ v. 管理；经营auction /kn/ n. 拍卖expand /kspnd/ v. 发展previously /privisli/ adv. 先前地transfer /tr
14、nsf(r)/ n. 转移；调动via /va/ prep. 经由；通过wholly /hlli/ adv. 完全地subsidiary /sbsdiri/ n. 子公司consumption /knsmpn/ n.消费rebate /ribet/ n. 退还款；折扣Expressionscustomer-centric 以客户为中心a variety of 各种各样的set up 建立；创建Words and Expressions：Part 1 Amazon and eBayKey Sentences:Amazon, which used to run only online book s
15、ales, now has a wide range of other products such as electronics, furniture, food, toys and jewelry. 亚马逊过去只在网上经营图书销售，现在经营的产品范围很广，包括诸如电子产亚马逊过去只在网上经营图书销售，现在经营的产品范围很广，包括诸如电子产品、家具、食品、玩具和珠宝等其他产品。品、家具、食品、玩具和珠宝等其他产品。To set up ones payments account, a valid U.S. bank account should be provided.想要建立个人的支付账户，必
16、须提供一个有效的美国银行户头。想要建立个人的支付账户，必须提供一个有效的美国银行户头。Part 1 Amazon and eBayKey Sentences:eBay is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to-consumer sales.易贝是一家跨国电子商务公司，促进线上消费者对消费者和企业对消费者的销售。易贝是一家跨国电子商务公司，促进线上消费者对消费者和企业对消费者的销售。The company manages eB, an on
17、line auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.这家公司经营易贝平台这家公司经营易贝平台一个在线拍卖和购物平台，人们和企业在这个平台上买一个在线拍卖和购物平台，人们和企业在这个平台上买卖世界范围内的众多商品和服务。卖世界范围内的众多商品和服务。Part 1 Amazon and eBayExercises：(1) Use the words to complete the sentences
18、below. The company was _ in 1995. Shopping online is _ cheaper. You can access our homepage _ the Internet.foundedrelativelyviaoperate; range; found; relatively; valid; via This website provides a wide _ of products. The cross-border e-commerce company _three factories and a huge warehouse. rangeope
19、ratesPart 1 Amazon and eBayExercises：(2) Fill in the blanks to complete the translation of the following sentences. 亚马逊公司致力于成为全球最以客户为中心的公司。Amazon is _ becoming the worlds most customer-centric company. 它的市场占有率和销售额都很高。Its _ are very mitted tomarket share and sales eBay是一个跨国的电子商务公司。EBay is a _ corpora
20、tion. 人们和企业在全球范围内买卖各种商品和服务。People and businesses buy and sell a broad variety of_. . 此前，该网站提供在线转账业务。The website previously offered _.multinational e-commercegoods and servicesonline money transfersPart 1 Amazon and eBayExercises：(3) Answer the following questions. Where is Amazon located? What is th
21、e goal of Amazon?_ How does eB function?_How many countries does eBays business cover?_Amazon is located in Seattle, Washington State.Amazon is committed to becoming the worlds most customer-centric company. EB is an online auction and shopping website in which people and businesses buy and sell a b
22、road variety of goods and services worldwide. EBays business covers about 30 countries. Part 1 Amazon and eBay2Alibaba and AliExpressLearn the following words and expressions and write down their Chinese meanings. Warming-up(1) launch(2) co-founder(3) express delivery(4) wholesale(5) manufacturer(6)
23、 full tracingPart 2 Alibaba and AliExpress(1) launch 发起发起(2) co-founder 联合创始人联合创始人(3) express delivery 快递快递(4) wholesale 批发批发（的的）(5) manufacturer 制造商制造商(6) full tracing 完整的跟踪完整的跟踪Warming-upPart 2 Alibaba and AliExpressListeningListen to the following sentences and fill in the blanks.Part 2 Alibaba a
24、nd AliExpress(1) It helps buyers find products and suppliers _. quickly and efficiently(2) Suppliers can sell products _ to small or medium-sized businesses worldwide.at wholesale prices(3)AliExpress enables consumers from around the world to buy directly from _ in China. manufacturers and distribut
25、ors(4) Merchants can pay for a range of benefits such as greater exposure on the site and _.unlimited product listings(5) Consumers can pay safely with AliExpress Buyer Protection along with _.express delivery with full tracingListening Listen to the following sentences and fill in the blanks. Part
26、2 Alibaba and AliExpressSpeaking Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.P
27、art 2 Alibaba and AliExpressA. That sounds great.B. Well begun is half done!C. I can get products at wholesale prices.D. What are you doing these days?E. In last monthF. Ill try my best not to let you down. G. Im busy with my online shop.H. Online shopping is much more convenient and efficient.Speak
28、ing Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.Part 2 Alibaba and AliExpressS
29、peaking Jessica and Monica are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.Jessica: Hi, Monica. Long
30、time no see. (1)_ Monica: (2) _Jessica: Online shop? (3) _ When did you start to run a shop online? Monica: (4)_ Ive been working day and night. D. What are you doing these days?G. Im busy with my online shop.A. That sounds great.E. In last monthPart 2 Alibaba and AliExpressSpeaking Jessica and Moni
31、ca are cousins. As the New Year is coming, they are both invited by their grandmother to join the family party. At the party, the cousins are talking about Monicas new job. Complete the following dialogue with the sentences or expressions in the box.Jessica: (5)_ Which platform do you choose?Monica:
32、 Alibaba. (6) _ This indeed reduces my financial burden at the very beginning. Jessica: Sure. (7) _ for buyers as well as sellers. Youve done a really promising job. I believe you can make it. Monica: Well, (8) _ B. Well begun is half done!C. I can get products at wholesale prices. H. Online shoppin
33、g is much more convenient and efficientF. Ill try my best not to let you down. Part 2 Alibaba and AliExpressReading Alibaba and AliExpressPart 2 Alibaba and AliExpressWords and Expressions：launch /lnt/ v. 发起co-founder /kfand(r)/ 联合创始人；共同创办者supplier /spla(r)/ n. 供应商wholesale /hlsel/ adj. 批发的category
34、/ktri/ n.种类；分类merchant /mtnt/ n. 商人；店主option /pn/ n. 选择权exposure /ksp(r)/ n. 曝光unlimited /nlmtd/ adj. 无限制的listing /lst/ n. 列表；清单leading /lid/ adj. 主要的；领导的audience /dins/ n. 观众；受众efficiently /fntli/ adv. 有效地；效率高地Part 2 Alibaba and AliExpressWords and Expressions：enable /nebl/ v. （使）能够manufacturer /mn
35、jufktr(r)/ n. 制造商item /atm/ n. 一件商品（或物品）currently /krntli/ adv.当前host /hst/ v. 主办；主持region /ridn/ n. 地区Expressionsbe aimed at 目的在于pay for 为付钱along with 除了；连同一起express delivery 快递full tracing 完整的跟踪Part 2 Alibaba and AliExpressKey Sentences:Suppliers can sell products at wholesale prices to small or m
36、edium-sized businesses worldwide, who then resell them for a profit in their domestic markets.供应商们以批发价向世界各地的中小企业销售产品，这些企业再转售到他们的国内供应商们以批发价向世界各地的中小企业销售产品，这些企业再转售到他们的国内市场盈利。市场盈利。Launched in 2010, AliExpress is a global retail marketplace that enables consumers from around the world to buy directly fro
37、m manufacturers and distributors in China. 成立于成立于20102010年的全球速卖通是一个全球零售市场，能够让世界各地的消费者直接从年的全球速卖通是一个全球零售市场，能够让世界各地的消费者直接从中国制造商和分销商那里购买产品。中国制造商和分销商那里购买产品。Part 2 Alibaba and AliExpressExercises：(1) Tell whether each of the following statements is true (T) or false (F). _ A was founded in 1999 in Hangzho
38、u. _ The business model of Alibaba is the same as other players like eBay and Amazon. _ A provides hundreds of millions of products in more than 40 different major kinds. _ Alibaba enables consumers to buy directly from manufacturers and distributors in China. _ AliExpress is popular in Indonesia, B
39、razil, Spain, France, the United States and the United Kingdom. TFTTFPart 2 Alibaba and AliExpressExercises：(2) Fill in each blank with the correct form of the given word. The company has become the _ platform for global wholesale trade. (lead) Cross-border e-commerce platforms give _ the tools nece
40、ssary to reach a global audience for their products. (supply) Buyers are helped to find products quickly and _. (efficient) By shopping online, consumers can buy directly from _. (manufacture) The business of this cross-border e-commerce platform _ covers more than 200 countries. (current) leadingsu
41、ppliersefficientlymanufacturerscurrentlyPart 2 Alibaba and AliExpressOnline products are sent to buyers by express delivery.(3) Translate the following sentences by using the provided expressions. 跨境电商平台使得世界各地的消费者能够快速找到各类商品。（enable to）_ 网上的商品通过快递送达购买者。（express delivery）_ 批发商要为在网上有更多的曝光度买单。（pay for）_
42、 这家公司提供完整的跟踪服务。（full tracing）_Cross-border e-commerce platforms enable consumers from all over the world to quickly find different categories of products. Merchants need to pay for greater exposure on the site. The company provides the service of full tracing. Part 2 Alibaba and AliExpress3Shopee an
43、d LazadaMatch each word or phrase in the left column with its Chinese meaning in the right.Warming-up(1) Singaporean A. 多种多样的(2) diverse B. 支付能力(3) come with C. 老顾客(4) payments capability D. 搜索(5) demerit E. 满足感(6) repeat buyer F. 缺点(7) search for G. 新加坡的(8) fulfillment H. 营销(9) market I. 在的帮助下(10)
44、with the help of J. 伴随发生Part 3 Shopee and LazadaMatch each word or phrase in the left column with its Chinese meaning in the right.Warming-up(1) Singaporean G. 新加坡的(2) diverse A. 多种多样的(3) come with J. 伴随发生(4) payments capability B. 支付能力(5) demerit F. 缺点(6) repeat buyer C. 老顾客(7) search for D. 搜索(8)
45、fulfillment E. 满足感(9) market H. 营销(10) with the help of I. 在的帮助下Part 3 Shopee and LazadaListeningListen to the following sentences and fill in the blanks.Part 3 Shopee and Lazada(1) These giant online stores can provide customers excellent _.(2) The company has _ to many countries.(3) The _ would be
46、 connected by the website through its technology, logistics and _. (4) These marketplaces have created a _ in people. (5) Lazada and Shopee have strong and powerful _ so people can get the benefit of _ shipping. service and fulfillmentexpanded its reachvast and diverse regionpayments capabilitiesnam
47、e and trustlogistics and shipping termsfast and reliableListening Listen to the following sentences and fill in the blanks. Part 3 Shopee and LazadaSpeaking Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-commerce forum. Joey is introduced to B
48、ob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials. Part 3 Shopee and LazadaSpeaking Joey is a retailer from Southeast Asia. Bob works in Shopee. They are attending the same cross-border e-comm
49、erce forum. Joey is introduced to Bob by his friend. They are carrying out a conversation about cross-border e-commerce. Work in pairs to ask and answer questions with the underlined materials. Joey: Nice to see you, Bob. Ive heard a lot about you from Lisa. Bob: Oh, Joey, nice to see you, too. Lisa
50、 has told me that you want to (1) transfer to online business from offline business.Joey: Yes, as you know, it is becoming increasingly (2) difficult to run an offline store. Im now struggling to support my business. Bob: Its a common phenomenon. (3)The rapid development of cross-border e-commerce i