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1、Unit 2 The United KingdomI .阅读理解ABring any group of business owners or managers together, ask them the best way to promote their organizations, and you11 get different answers. That comes as no surprise. When it comes to promoting a business, trying to find the single choice is rarely wise. You，11 s
2、ee business owners and managers try. radio advertising. When that doesn，t produce the results they want, they，11 change to sending direct mail. When that doesn，t create a jump in sales, they 11 buy TV commercials. When that falls short of their expectations, they，11 try a new online strategy. . and
3、it goes on and on.For most companies, the best approach is a mix of different channels, organized in ways that allow each to build upon the others. The channel that will work best in a given situation depends on a lot of factors, including the company itself, its audience, the message being conveyed
4、, the environment, and many more.Just that radio worked well for a company，s last effort doesn，t mean that TV advertising wouldn，t be a better choice this time. Or maybe the right channel is direct mail. There，s no simple answer, because there are so many variables. If your audience is broad, then m
5、aybe radio or newspaper advertising is the right choice. If you，re targeting a carefully defined group, such as former customers, direct mail or email will probably perform better.There are two important lessons here. The first is not to concentrate on trying to find a single channel that will serve
6、 all of the company，s needs, because it just doesnt exist.The second lesson is that before you spend the first dollar to promote your business, you need to do more than a little learning. You，11 really need to understand your customers , your marketplace , your competitors , and the environments in
7、which you do business. And you need a good understanding of what makes one marketing channel right for one situation, but not another.语篇解读本文为一篇说明文。作者介绍了公司常用的促销策略。1. According to Paragraph 1, there are no.A. cheap adsB. unsuccessful adsC. perfect adsD. all purpose ads解析：推理判断题。根据第一段可知，如果把公司老板或经理们聚在一起问
8、他们促销的 最佳方法，他们会有不同的答案。这不足为奇。为了达到他们预想的促销效果，公司不断 采取不同的方式做广告。由此可推出：没有完美的广告，故答案为c项。答案：c2. What is the best way to promote a business?A. Using a channel that serves all of your budget.B. Putting ads on various channels at the same time.C. Creating an ad that appeals to all your customers.D. Advertising on
9、 a channel available to consumers.解析：事实细节题。根据第二段第一句可知促销，的最好方法是：同时使用不同的方式 做广告。故答案为B项。答案：B3. When it comes to choosing an ad for a business, we should .A. stay away from TV advertisingB. choose it based on the specific situationC. advertise on the radio or on the newspaperD. choose it according to you
10、r customers， budget解析：推理判断题。根据第三段可推知：在选择广告形式时要具体情况具体分析，不能 一概而论。故答案为B项。答案：B4. Before deciding on a marketing channel, you need to .A. ask for your customers， adviceB. compare different advertisingC. realize the problems with your businessD. make research on all related factors解析：推理判断题。根据第二段第二句及最后一段第三
11、、四句可推知：在决定营销方式 前，要对所有相关要素进行研究，故答案为D项。其他选项均未被提及，故被排除。答案：DBCrying is th,e sign of the rawest of human emotions. We cry when we cant hold inside what we feel any more. We cry when were at our best, and when were at our worst. By the way, I mean all of us. Men included.But we never see other men cry. In
12、 no western culture has it ever been acceptable for men to shed （流泪）more than a single tear, and even then its reserved for grand victories, defeats and deaths. Dutch research suggests that women cry between three and five times more than men. Generally men and w Fomen cry over the same things一death
13、s, break ups and homesickness, primarily, but researchers believe ,that men cry more often than women when it comes to positive events.I want to admit Im a bit of a cryer. However, having never really experienced deaths in my life, a few weeks ago I experienced what it means to really, truly, pour m
14、y heart out in tears.See, my dog一and 24/7 companion一was killed by a car right outside my house. Being a witness to this painful event left me in shock for a good hour, but then the floodgates opened. Over the next 48 hours, I might have cried 20 times. Once or twice I crouched（蹲）on the floor with my
15、 head in my hands and tears were the only outlet.It is suggested in the book Adult Crying： A Bi opsychosoci al Approach that theres certain pleasure in crying. It helps ease stress when there is no other way to express ourselves.In those days after my dogs death, I remember thinking, T ve got to sto
16、p this crying” . It felt unmanly. It felt like a sign of weakness. Ive since realised that tears are for everybody； they，re not gender specific. They show we have sympathy, allow us to get rid of stress and just feel.语篇解读本文是一篇夹叙夹议文。作者的狗遭遇车祸，作者痛哭不已，伤心欲绝。 后来作者意识到哭泣是释放压力的一种方式。5. What does the first par
17、agraph mainly talk about?A.Crying is a raw human emotion.B. Crying is an emotion beyond control.C. Crying is an emotion showing sadness.D. Crying is an emotion showing happiness.解析：段落大意题。通读该段可知，该段第一句Crying is the sign of the rawest of human emotions.为该段的主题句。结合该段其他内容可知，该段主要论述“哭泣是人 类最自然的情感流露”，故A项正确。答案
18、：A6. Whats the difference between men and women in crying according to Dutch research?A. They cry over different matters.B. They cry at different times of life.C. Women cry more often over deaths.D. Men are more likely to have tears of joy.解析：细节理解题。由题干关键词Dutch research定位至第二段，根据第二段的 “but researchers
19、believe that men cry more often than women when it comes to positive events.可知，男女哭泣的区别是男人对于积极事物的哭泣频率耍比女人高，故D项正确。答案：D7. What did the author think of his crying over his dogs death?A. A sign of strength.B. A sign of weakness.C. Behavior of being womanish.D. A way of reducing emotional stress.解析：细节理解题。
20、根据第六段，尤其是最后一句They show we have sympathy, allow us to get rid of stress and just feel. ”可知，作者意识到哭泣是减轻情感压力的方式， 故D项正确。答案：D8. Whats the best title for the text?A. Men, never cry like womenB. Men, its OK to cry sometimesC. Crying solves psychological problemsD. Crying explains differences between men and
21、 women解析：标题归纳题。通读全文可知，作者首先指出哭泣是人类最自然的情感流露，接着 作者又以亲身经历点明主题一一哭泣无性别之分，可以缓解压力。由此可知，B项“男人哭 泣也无妨”概括了文章主旨。适合做文章标题。答案：BII.完形填空Ten year old Riley Christensen and her mother, Lynn, sat in front of the family computer, checking out models and prices of bikes. Lets 1 one out for Dad，s birthday present, “ Lynn s
22、uggested to her daughter.As Riley surfed the home page of the Bike Rack, a 2 in their town caught her eye.She clicked it out of curiosity. The 3 told how Bike Rack owner Hal Honeyman had created an organization to 4 specially engineered bicycles for people with disabilities. It also showed the 5 fac
23、es of those who were riding them, 6 Hals own son, who had been born with cerebral palsy （脑瘫）.“m going to 7 a bike for one of those kids, “ Riley told her mother. Two days later, she showed her mother a 8 she had written asking for donations. Lynn was encouraged by her daughter，s effort, 9 doubts qui
24、ckly came. The 10 of just one of those special bikes could be as much as $ 4, 000. Riley could never raise the money. However, her letter went out to 75 relatives and friends. Within 3 days, checks and cash began 11 Then word 12 about Rileys 13 , and as Christmas drew near, more and more donations r
25、olled in. The teen 14 raised more than $ 12, 000, enough to pay for three bikes.Last Christmas Eve, Riley delivered the bicycles to three of the 15 disabled kids: Ava, Jenny and Rose. This is the 16 Christinas I have ever had, “ said Ava. Since then, Ava and Jenny have 17 together. When I ride, I li
26、ke to go fast, get sweaty, and feel the 18 , “ Jenny says. So does Ava. She ri des the bike with her arms, not her feet, but she really feels she is 19 . ”Riley is 20 to keep her campaign going every holiday season. I want kids to feel the w.ind in their faces, “ she says.语篇解读本文为一篇记叙文。本文讲述了 10岁女孩儿Ri
27、ley Christensen募集善 款给残疾人买自行车的故事。1. A. pickB. giveC. sellD. send解析：根据上下文可知Lynn建议女儿为父亲的生日挑选礼物。pick out精心挑选；give out 分发；sell out 卖完；send out 发出。答案：AC. shopD. restaurant解析：要在店铺(shop)里挑选生日礼物，故答案为C项。答案：C3. A.sightB.linkC. ideaD.model解析：根据上文中的surfed the homepage及clicked等，可知本空应为“链接”(link)。答案：B4. A.showC. re
28、pairB. chooseD. provide解析：从下文可知车行老板Hal Honeyman创建组织的目的是免费提供专门为残疾人设计的自行车。show展示；choose选择；repair修理；provide提供。答案：D5. A.sadB. specialC. happyD. beautiful解析：残疾人能骑上专门为自己设计的自行车一定会非常高兴(happy) o答案：C6. A. exceptB. withoutC. concerningD. including解析：其中包括Hal患先天性脑瘫的儿子。except不包括；without没有；concerning 关于，就而言；includ
29、ing包括。答案：D7. A.buyB. findC. keepD. design解析：受到网站内容的启发，Riley决定也给一名残疾孩子买一辆那种自行车。buy买;find发现;keep保留；design设计。答案：A8. A. signB. letterC. bookD. picture解析：根据下文的 “However, her letter went out to 75 relatives and friends.可知答案。答案：B9. A. butB. soC. ifD. as解析：前后为转折关系，故答案为but。答案：A10. A.orderB. needC. costD. acc
30、ount解析：根据“as much as $4,000”可知本题答案为cost。答案：C11. A.movingB. arrivingC. droppingD. disappearing解析：3天之内,支票和现金就到了。move移动;arrive到达；drop下降;disappear 消失。答案：B12. A.got outB. got inC. got aroundD. got off解析：后来有关Riley的消息就传开了。get out离开,出去；get in收获;get around(消 息)传开；get off脱下，下车。答案：C13. A. campaignB. lifeC. dre
31、amD. feeling解析：根据最后一段中的campaign可知答案。答案：A14. A.patientlyB. willinglyC. especiallyD. eventually解析：最终这个十多岁的孩子募集到了 12, 000多美元，足以买3辆自行车。patiently 耐心地；willingly 乐意地；especially 尤其；eventually 最终。答案：D15. A.luckyB. lovelyC. cleverD. honest解析:得到资助的3名残疾孩子是幸运的(lucky) o lucky幸运的；lovely可爱的；clever 聪明的；honest诚实的。答案：
32、A16. A.funniestB. heaviestC. biggestD. best解析：Ava说：“这是我有生以来度过的最好的圣诞节。 funniest最可笑的；heaviest 最沉重的；biggest最大的；best最好的。答案：D17. A.riddenB. helpedC. livedD. studied解析：根据常识及下句中的“ride”可知答案为A项。答案：A18. A.warmthB. powerC. breezeD. sound解析：warmth温暖；power权力；breeze微风；sound声音。答案：C19. A. smilingB. flyingC. cryingD
33、. changing解析：Ava骑自行车时，用的是双臂而非双脚，可她却感觉像在飞。smile微笑；fly 飞翔；cry大哭；change改变。答案：B20. A.aimedB. allowedC. determinedD. forced解析:be determined to do sth.决定做某事。答案：CIII.短文改错When Mr. Mill was young, his purpose in learning was to be teacher. Now he is a learning professor. One morning, Mr. Mill had had some po
34、rk and lemon tea as breakfast. Then he puts on his leather glove to go to the classroom. He leaned on the chair but began his lecture at leisure. He explained the legal rights of people for a long time. Nothing was left out. The topic lent itself to discussion. Before discussion, the students came t
35、o understand itself at last. Before the class were over, Mr. Mill asked the students if they were freely these days. He suggested they read at least one book on the legal rights.答案：When Mr. Mill was young, his purpose in learning was to be teacher. Now he is a professor. One morning, Mr. Mill had so
36、me pork and lemon tea as breakfast. Then he on his leather to go to the classroom. He leaned on the chair began his lecture at leisure.He explained the legal rights of people for a long time. Nothing was left out. The topic lent itself to discussion. discussion , the students came to understand at last. Before the class over, Mr. Mill asked the students if they were these days. He suggested they read at least one book on the legal rights.