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1、Business English Applied Writing Teaching Coursewa2023REPORTINGOverview of Business English Applied WritingCommon Types of Applied Writing in Business EnglishThe Language Characteristics of Business English Applied WritingCase Analysis of Business English Applied Writing目 录CATALOGUE2023PART 01Overvi
2、ew of Business English Applied Writing2023REPORTINGBusiness English Applied Writing是指在工作场合中使用的英语写作，强调准确、简洁、正式的语言表达。定义具有明确的目的性、功能性、实用性，要求语言规范、准确，格式严谨，内容专业。特点The Definition and Characteristics of Business English Applied WritingBusiness English Applied Writing是国际商务交流的主要语言，能够准确传达信息，避免误解。沟通交流高质量的商业写作有助于
3、提高商业决策的效率和准确性。商业决策专业的商业写作有助于提升企业形象和信誉。企业形象The Importance of Business English Applied Writing在开始写作之前，明确写作目的和受众，确保内容有针对性。明确写作目的使用准确、规范的语言，避免口语化和非正式的表达。使用正式、专业的语言合理安排段落和布局，使文章结构清晰、易于阅读。结构清晰仔细校对和编辑，确保语法、拼写和标点符号无误。校对和编辑Skills and Strategies for Business English Applied WritingPART 02Common Types of Appli
4、ed Writing in Business English2023REPORTINGBusiness LettersBusiness Letters:Letters are a formal way of communication in business.They are used to establish business relationships,introduce products or services,request information,or express gratitude.Format:Business letters should be typed,double-s
5、paced,and printed on company letterhead.They should include a clear heading with the senders contact information,a salutation,body of the letter,a closing,and a signature.Structure:Business letters typically include an opening paragraph,which states the purpose of the letter;a main paragraph,which c
6、ontains the specific information or request;and a closing paragraph,which summarizes the letter and expresses gratitude or a call for action.Language:Business letters should be written in a formal and professional language,avoiding colloquialisms and abbreviations.They should be clear,concise,and fr
7、ee of grammar and spelling errors.Business ReportBusiness Reports:Reports are used to provide detailed information about a specific topic or project to management or stakeholders.They may include data,analysis,and recommendations for future action.Format:Business reports should be formatted with a c
8、over page,table of contents,executive summary,main body,and conclusion.They should be well-organized and easy to read,with headings and subheadings to guide the reader.Structure:Reports typically include an introduction that provides background information and a summary of the reports contents.The m
9、ain body of the report includes detailed information and analysis,and the conclusion summarizes the findings and makes recommendations for future action.Language:Business reports should be written in a formal and objective language,avoiding subjective opinions or biases.They should use technical ter
10、ms and industry-specific language when appropriate.Business ProposalBusiness Proposals:Proposals are used to pitch ideas,products,or services to potential clients or customers.They typically include information about the product or service,its benefits,and the terms of the offer.Format:Business prop
11、osals should be formatted with a cover page,table of contents,overview of the proposal,detailed description of the product or service,its benefits,terms and conditions,and signature page.They should be well-organized and easy to read.Structure:Proposals typically include an introduction that states
12、the purpose of the proposal and a summary of its contents.The main body of the proposal includes a detailed description of the product or service,its benefits,terms and conditions,and any additional information that might be relevant to the client or customer.The proposal should conclude with a summ
13、ary and a call for action.Language:Business proposals should be written in a formal and sales-oriented language,emphasizing the benefits of the product or service and its relevance to the client or customers needs.They should use positive language and avoid negative connotations.Business ContractBus
14、iness Contracts:Contracts are legal documents that define the terms and conditions of a business agreement between two or more parties.They specify the rights and obligations of each party involved.Format:Business contracts should be formatted with a clear title that identifies the contract,a preamb
15、le that states the purpose of the contract,a body that includes the terms and conditions of the agreement,and a signature section where all parties involved sign to confirm their agreement.Structure:Contracts typically include an introduction that defines the parties involved and the scope of the ag
16、reement.The main body of the contract includes specific terms and conditions such as delivery dates,payment terms,warranties,and dispute resolution mechanisms.The contract should conclude with a section for signatures and any additional documents that might be attached as exhibits.Language:Business
17、contracts should be written in a formal and precise language that is clear and unambiguous.They should use legal terms and language specific to the industry or type of agreement involved to ensure that all parties understand their rights and obligations fully.PART 03The Language Characteristics of B
18、usiness English Applied Writing2023REPORTING商务英语应用写作要求用词准确，避免使用可能引起歧义或误解的词汇。专业术语的使用要恰当，符合行业规范和惯例。表达要符合商务语境，避免使用过于口语化或不正式的措辞。Accurate and professional wording使用短句和简单词汇，使信息易于理解和记忆。避免使用模糊或含糊不清的表达方式，确保信息的准确性和清晰度。商务英语应用写作要求表达简洁明了，避免冗长和复杂的句子结构。Express concisely and clearly商务英语应用写作要求使用正式和标准化的语言风格。遵循标准的商业信函
19、格式和惯例，如称呼、正文、结尾敬语等。避免使用俚语、俗语或非标准的表达方式，保持语言的专业性和规范性。Formal and standardized writing Language is authentic and fluent商务英语应用写作要求语言真实自然，符合实际商务语境。注意表达的地道性，避免中式英语或不地道的表达方式。语言流畅，逻辑清晰，符合商务沟通的规范和习惯。PART 04Case Analysis of Business English Applied Writing2023REPORTING规范、正式、简洁、明确总结词商务信函是商务沟通中常用的一种书面形式，要求语言规范、正
20、式，表达简洁、明确。在撰写商务信函时，需要注意用词准确、语法正确、格式规范，同时要避免使用过于口语化或情感化的表达方式。此外，信函的目的和内容要清晰明了，避免产生歧义或误解。详细描述Case One:Business Letter Writing总结词客观、准确、全面、条理清晰详细描述商务报告是一种向公司内部或外部报告商务活动、项目进展或市场情况的书面文件。撰写商务报告时，需要遵循客观、准确、全面和条理清晰的原则。报告的内容应包括背景介绍、问题分析、解决方案和实施计划等部分，同时要注意使用数据和事实支持观点，避免主观臆断和虚假陈述。Case 2:Business Report WritingC
21、ase Three:Business Proposal Writing创新、针对性、说服力、可行性总结词商业提案是向潜在客户或合作伙伴展示产品或服务优势、市场潜力和合作前景的书面文件。撰写商业提案时，需要注重创新性、针对性、说服力和可行性。提案应突出产品或服务的独特卖点，针对客户需求进行定制化建议，通过有力的论证和数据支持说服客户，同时确保方案在实际操作中具有可行性。详细描述总结词严谨、明确、完整、合法要点一要点二详细描述商务合同是约束双方权利和义务的法律文件，具有法律效力。在撰写商务合同时，需要遵循严谨、明确、完整和合法的原则。合同内容应包括双方名称、标的物、数量和质量要求、价格和付款方式、
22、交货时间和地点、违约责任和争议解决方式等条款。此外，合同语言应准确无误，避免产生歧义或漏洞。Case 4:Business Contract Writing创意、简洁、吸引人、传达信息总结词商业广告是为了宣传产品或服务，吸引潜在客户的一种宣传手段。广告文案的撰写需要注重创意、简洁、吸引人和传达信息的特点。广告语言应富有创意和想象力，简洁明了地突出产品或服务的核心卖点。同时，广告应具有吸引力和视觉冲击力，能够引起潜在客户的兴趣和好奇心。最重要的是，广告应准确传达产品或服务的信息，避免虚假宣传和误导消费者。详细描述Case 5:Business Advertising WritingTHANKS感谢观看2023REPORTING