《2023年设备情报报告（英）-30页-WN7.pdf》由会员分享，可在线阅读，更多相关《2023年设备情报报告（英）-30页-WN7.pdf（30页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、THE DEVICE INTELLIGENCE REPORT 2023 LATEST TRENDS AND GROWING EXPECTATIONS FOR CONNECTED EXPERIENCES Table of Contents 2The Device Intelligence Report 2023 INTRODUCTIONLEADING BRANDS:DOMINANT PLAYERS IN THE CONNECTED DEVICE MARKET Examining Brand Loyalty:Consumer Commitment to the Leading Connected
2、Device Manufacturers Console Wars and Brand LoyaltyTHE CONNECTED DEVICE LANDSCAPE Kitchen Appliances:The Most Rapidly Growing Category of IoT Devices Baby Monitors:Significant Growth Driven by Key Brands and Holiday Season Demand A New Product Propels the Connected Pet Device Category Energy Managem
3、ent Devices Continue to Gain Steam Connected Cars Growing in Number The E-Reader Market Is Dominated by One Key Player Smart Home Automation A Diverse and Growing IoT Category Connected Camera Market Sees Emerging Leaders When Are New Devices Connected?CONCLUSION About CUJO AI Explorer 4791114161718
4、1921222324252729CUJO AI 2023The Device Intelligence Report 2023 03INTRODUCTION4INTRODUCTION The Device Intelligence Report 2023 The rising use of privacy-enhancing technologies,while beneficial for users,is obfuscating devices and posing notable challenges for network service providers(NSPs).While t
5、hese providers can still identify and manage de-vices on their networks using existing techniques,they face difficulties in achieving direct engagement with consumers and optimizing their services.Despite being able to maintain operations and identify maintenance needs,their capabilities are limited
6、 in terms of automation,enhancement,and optimization.Therefore,there is a pressing need for sophisticated,reliable,and innovative methods of device identification that can facilitate better consumer engage-ment and improve performance.By addressing the complexities introduced by privacy-enhancing te
7、chnologies,such as hidden hostnames,randomized MAC addresses,reduced user agents,Private Relay and VPN use,and other obfuscation techniques,CUJO AI Explorer empowers the telecommunications industry with a robust framework for device identification.This comprehensive solution not only maintains user
8、privacy but also ensures seamless network operations,allowing service providers to deliver a high-quality experience to their customers.In 2023,90%of new attended devices,including smartphones and computers,issued randomized MAC addresses,obfuscating key data points that many network service provide
9、rs use to identify devices.Currently,randomized MAC addresses are used by devices on over 95%of home networks.Devices also use a different randomized MAC address for every SSID on networks with multi-ple Wi-Fi SSIDs.Our estimates show that other data points for device identification are also being o
10、bfuscated:around 50%of attended devices provide reduced user agent data,while 30%hide their hostname,in addition to around 15%of devices that connect via virtual private networks(VPNs)and 10%that are already using Apples Private Relay.CUJO AI 2023As the leading device identity provider for network s
11、ervice providers,CUJO AI has successfully identified more than 2 billion devices.Our device identification algorithms analyze connection metadata to identify and classify device types and models.We use device identification to enhance the protection of certain device types from cybersecurity threats
12、 targeting them.Furthermore,we supply device identities and contextual information(e.g.,4K streaming capability)to network service providers seeking to help them moni-tor,evaluate,and improve their service quality.CUJO AI Explorer currently assists network service providers to ensure that parental c
13、ontrols,Wi-Fi expe-rience improvements and other services are delivered to hundreds of millions of devices every day.This comprehensive report spans the period from April 1,2022,to April 1,2023,and is based on device identification data gathered by CUJO AI Explorer.Brought to you by CUJO AI Labs,thi
14、s third annual report showcases the transformative potential of artifi-cial intelligence in the telecommunications industry.The report offers extensive data about device popularity and notable brands,enabling network service providers to leverage device intelligence data from their networks for unpa
15、ralleled insights and informed,data-driven decision-making.5The Device Intelligence Report 2023 CUJO AI 2023The Device Intelligence Report 2023 06INTRODUCTIONDuring the last year1,consumers connected more than 22,570 uniquely identi-fied device models to home networks monitored and protected by CUJO
16、 AI.The entire connected device landscape is vast and changing,with minor brands and niche devices emerging every month.Nevertheless,consumers continue to buy and use most devices from the 5 leading brands:Apple,Sam-sung,Amazon,Google,and LG.It is also notable that among these brands only Amazon has
17、 a more diverse roster of popular devices types.7LEADING BRANDS:DOMINANT PLAYERS IN THE CONNECTED DEVICE MARKETThe Device Intelligence Report 2023 1.Smartphones 2.Tablets 3.Smartwatches 1.Smartphones 2.TVs 3.Tablets 4.Smartwatches 1.Voice control devices 2.Streaming video devices 3.Tablets 4.E-reade
18、rs 1.Voice control devices 2.Smartphones 1.Smartphones 2.TVs 3.TabletsCUJO AI 2023The top 5 connected device brands and their most popular device types1Here and everywhere else in the report last year means the period covered by this report(between 1 April 2022 and 1 April 2023).Consumer trust in Ap
19、ple is unsurprising,as the company has a very strong and interoperable ecosystem,with a focus on a seamless user experience.Our previous reports noted how popular the iPhones and Apple Watches were,when compared to their competition.Samsung is in a strong second position with a similar portfolio of
20、the most popular connected devices,with a notable addition of smart TV devices.The company has a very diverse device offering and has recently expanded its foothold in the kitchen appliance category.Amazon has the most unique device portfolio,which includes its Echo and Kindle device lines.Note that
21、 Ring,which is a consumer favorite among dozens of connected camera brands,is treated as a separate brand in this report.We also see that consumers are choosing more Sony devices,which means that we might see the brand in the top 5 soon.While smartphones,personal computers,tablets,smart TVs,and voic
22、e control devices continue to make up the majority of all connected devices,hundreds of brands are focusing on smaller IoT niches,as we discuss in the section on the connected device landscape(page 12).Since our data suggests that consumers chose these brands when buying connected devices,we wanted
23、to get a deeper understanding of whether some consumers actually preferred one to the other.8The Device Intelligence Report 2023 CUJO AI 2023Examining Brand Loyalty:Consumer Commitment to the Leading Connected Device Manufacturers 9The Device Intelligence Report 2023 Brand loyalty goes beyond buying
24、 the same phone brand for everyone in the house-hold.True brand trust involves using a diverse range of devices and appliances from a single manufacturer.This year,we looked at how many households used two or more different device types from every brand.Our findings revealed that consumers used a va
25、riety of devices from only the very most popular brands:73%of households had two or more different device types from Apple,showing how strong the brands device ecosystem is.Almost two times fewer,37%of homes,had at least two different types of Samsung devices,and we expect this number to grow as Sam
26、sung continues its focus on smart appliances.CUJO AI 2023How Many Homes Have Two or More Different Device TypesFrom Each of the Top 10 Most Popular BrandsAppleSamsungAmazonGoogleLGSonyHPROKUMicrosoftHikvision0%80%73%37%24%12%5%3.3%3%1.7%0.9%0.03%60%40%10The Device Intelligence Report 2023 Some consu
27、mer homes were essentially committed to a single brand:we discovered that 25%of house-holds owned five or more different device types from a single brand.Here,Apple emerged as the unrivaled leader,with 23%of homes possessing five or more different types of Apple devices.In contrast,Samsung and Amazo
28、n were as prevalent in just 0.36%and 0.31%of households,respectively.This data shows that some consumers would likely be more receptive to a product bundle only if it included their preferred brand and type of device.Furthermore,we investigated the percentage of homes that connected at least one dev
29、ice from the top 10 brands last year.Apple dominated with a 78%presence,followed by Samsung in more than half(52%),and Amazon devices in almost a third(33%)of the homes.It is notable that consumers connected more devices from Sony and Nintendo than LG.These findings show the commitment and trust tha
30、t consumers place in leading connected device manu-facturers.If we look at the connected device landscape as going beyond individual purchases,we see consumers embracing diverse device types from a handful of brands and creating connected ecosystems that enhance their daily lives.As brands continue
31、to innovate and expand their product offerings,maintaining and fostering connectivity for each device will be paramount for network service providers.Brand loyalty and adoption data can provide a solid basis for developing new products,device bundles,and personalized services to those end-users who
32、are most likely to need and want them.CUJO AI 20230%20%40%60%80%100%78%52%33%28%19%17%15%14%12%11%How Many Homes Have Five or More Different Device TypesFrom Each of the Top 4 Most Popular BrandsHow Many Homes Connected at Least 1 Device in 2022-202323%0.36%0.31%0.12%Apple Samsung Amazon Google Sony
33、 Nintendo LG Microsoft HP ROKU11Console Wars and Brand Loyalty The Device Intelligence Report 2023 Almost 51%of home networks have at least a single gaming console,and Nintendo Switch is the most popular console with close to 29%of the market.To examine how loyalty played in the gaming space,we inve
34、stigated the number of households that were loyal to a single brand and discovered that 48%of gaming households use gaming consoles from two or more brands.A smaller segment,13.5%,have consoles from three or more brands.CUJO AI 2023Gaming Console Brand LoyalityThe Most Popular Gaming Consoles13.5%34
35、.5%52%Single brand homesTwo brand homesThree or more brand homesNintendo SwitchPlayStation 4Xbox OnePlayStation 5Xbox One SXbox Series SXbox Series XPlayStation 33DSXbox 360Xbox One X40%30%20%10%0%29%26%14%9%6%4%3%2%2%2%1%12The Device Intelligence Report 2023 This data shows how CUJO AI Explorer can
36、 be used to analyze a customer segment and identify business opportunities:knowing which homes use a gaming console can help a network service provider decide which end-users are most likely to respond to a product bundle that offers a gaming console.For exam-ple,would offering a PlayStation 5 with
37、a service upgrade entice gaming households that owned Xbox or Nintendo consoles?To answer this question,we examined the 2022-2023 data on PlayStation 5 purchases and observed that most buyers upgraded from a PlayStation 4.Interestingly,over half of these new PlayStation 5 owners also had a Nintendo
38、Switch.Additionally,a considerable percentage of households had Xbox consoles,indicating a trend of multi-brand ownership in the gaming community,and highlighting the diverse gaming preferences and interests of consumers.Gamers are thus likely to respond to device offers from other brands,as well as
39、 services that would allow them to access a wider range of games,features,and exclu-sive titles.The gaming console market continues to have a healthy competition among manufacturers,but we clear-ly see that brand loyalty and the notion of console wars only takes it so far:many gaming households are
40、open to exploring other platforms.Seeing how more than half of all homes are playing games,network service providers need to focus their efforts and provide the best connected experiences for these latency-sensitive and bandwidth-intensive use cases.Thanks to AI-driven device intelligence,network se
41、rvice providers can unlock and access the data that gives them a much better view of how and why their networks are being used on a per-device level.Seeing how trends develop in the connected device market,service providers can offer personalized,relevant product and service offers to their end-user
42、s.CUJO AI 2023New PlayStation 5 Owners Also UsedPlayStation 4Nintendo SwitchXbox OneXbox One SXbox Series SXbox Series XPlayStation 33DSXbox One X60%40%30%20%10%0%53%52%17.2%12%10%8.7%4.4%4.7%3.2%The gaming console market continues to have a healthy competition among manufacturers,but we clear-ly se
43、e that brand loyalty and the notion of console wars only takes it so far:many gaming households are open to exploring other platforms.Seeing how more than half of all homes are playing games,network service providers need to focus their efforts and provide the best connected experiences for these la
44、tency-sensitive and bandwidth-intensive use cases.Thanks to AI-driven device intelligence,network service providers can unlock and access the data that gives them a much better view of how and why their networks are being used on a per-device level.Seeing how trends develop in the connected device m
45、arket,service providers can offer personalized,relevant product and service offers to their end-users.03Table of Contents 6The Device Intelligence Report 2023 THE CONNECTED DEVICE LANDSCAPE 1314THE CONNECTED DEVICE LANDSCAPE CUJO AI Explorer gives network service providers a clear view of what types
46、,brands,and models of devices their end-users use.This data allows providers to gain insights about how trending connectivity use cases might impact their service quality,as well as discover new opportunities for value-added services,in addi-tion to proactive network maintenance that suits the capab
47、ilities and needs of their devices.The past year witnessed a surge in popularity for several device categories,indicating the evolving consumer preferences and the increasing integration of technology into various aspects of everyday life.Among the standout categories,kitchen appliances showed remar
48、kable growth,nearly doubling in popularity on a year-over-year basis.Additionally,baby moni-tors,pet devices,energy management devices,and connected cars also experi-enced over 30%growth in popularity during the same period.The Device Intelligence Report 2023 03Device Categories That Gained The Most
49、 Traction in 2022-2023The Matter IoT Standard Matter,the open-source IoT standard,currently has very low adoption,but 79.91%of homes that do use Matter devices connect more than one Matter-compatible device.13CUJO AI 2023Kitchen appliances+95%Baby monitors+50%Pet devices+44%Energy management+36%Cars
50、+32%E-readers+28%Smart home automation+27%Cameras+21%15The growth of these device categories reflects the increasing integration of technology into various aspects of daily life.As consumers seek convenience and efficiency,their expectations for connected experiences also evolve with every new featu