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1、ALIBABA B2B PARK PHASE 2-HANGZHOU阿里巴巴“B2B二号园区”杭州 ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 导言本设计方案充分考虑了项目的地块条件和功能要求。建筑设计突出开放、庄重和亲和特色，而不追求气势和豪华。自然与建筑相互融合，这是当今时代提出的一个重要要求，生态环保理念对未来的建设规划产生越来越重要的影响。本规划设计的目标是追求景观与建筑的和谐，而生态自然将在整体形象中处于主导地位。我们力求与阿里巴巴集团共同以建筑形式实现阿里巴巴的企业特色，承载阿里巴巴的企业文化，勇于探索新的途径，为企业员工营造新
2、型工作环境，并满足环保要求。创新，同时保持已有的企业特色，这就是我们所追求的理念。INTRODUCTIONThe conceptual design reflects both the conditions on site and also the demands concerning functionality.The architecture should be open,rep-resentative and inviting without appearing monolithic.The reconciliation of Nature with architecture is a
3、key endeavour of our times,in which environmental concerns have an ever increasing influ-ence on prospective building concepts.The goal of the planning is to achieve the harmonious interplay of landscape and architecture,with Nature playing the key role in influencing appearance.In partnership with
4、Alibaba we wish to apply the corporate philosophy to the construction plans,travelling new avenues to do this,creating in-novative workplaces for employees and taking environmental concerns into consideration.Our approach is innovative while remaining true to the companys tried-and-tested structures
5、.ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 设计与设计方案本方案的规划目标是营造具有自然景观特色的办公园区，园区突出自然景观，而非建筑，让企业员工的日常工作有一个良好的环境。同时，建筑也将获得富于自信的表现，以塑造企业良好形象并向公众展示。通过采用合适的设计手段，在视觉效果上降低了所要求的建筑体量，营造了一个具有开放性和透明度的场地。本方案在这种规模的办公园区的规划组织上突破了部分常规，以最佳方式适应阿里巴巴企业的要求。强化企业团队精神，促进员工之间的交流，这是建筑设计所追求的一个重要指导理念。为此，位于办公园区中心的中央环形集散区构成
6、门厅、交流和集散地点。各个功能区均沿靠此环道布局，使人容易辨向。这一开放和绿色的中心同时打开了连接四周景观的视野。将主要公共区域融入绿色景观园区构成一个重要的设计特点。整个建筑一层为柔缓起伏的绿色景观层面所围绕，其树木和植被在外观上大大降低了建筑体量。这一架高景观面层可供企业员工和外界人士在上面行走，同时也创造了在不同层面上进出地块的条件。公共功能区设在基座层，而办公功能则设在景观区上方的多层建筑内，以此产生了开放和亲和的外观效果，突出了企业的良好形象。建筑设计独树一帜的特色凸现了阿里巴巴的企业理念。PLANNING AND DESIGN CONCEPTIONThe urban plannin
7、g goal of the design is to create an office complex characterized by its landscaping,whereby it is not the buildings which are in the foreground but rather Nature,so providing employees with positive surroundings for their daily activities.Notwithstanding this the architecture should be self-confide
8、nt,presenting the company in a positive light and extending into public life.The visual impact of the required building mass will,however,be significantly reduced using appropriate measures,thus creating a location which is open and transparent.Elements of this concept depart from conventional metho
9、ds of organising office complexes of this size in order to provide a perfect fit to the Alibaba company.Strengthening of the team spirit and communications among employees is an important guiding idea of the architecture.The Circuit,located at the heart of the office complex,has been designed to ser
10、ve this purpose,functioning as a foyer,meeting place and“market place”.All functional areas are directly connected to this circular corridor,making them easy to locate.The open,green centre provides an unobstructed view of the landscape in all directions.A central design element is the integration o
11、f the key communal areas into a green park landscape.The entire ground floor will be surrounded by a shell consisting of topographical landscaping whose plants and greenery will significantly reduce the visual impact of this levels building mass.The landscaped base will thus be accessible to employe
12、es and the public,offering new opportunities for use of the outdoor areas on several levels.While the communal areas are integrated into the elevated ground floors,the office units will rise above the park as multi-story buildings.This will create an open,inviting impression underlining the companys
13、 positive image.The uniqueness of the architectural concept emphasises the distinctiveness of the Alibaba philosophy.ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 导言室外景观的设计反映了B2B滨江园区的一个重要理念。自然与建筑设计相比不是退居次要地位，而是平等的组成部分，对整个规划设计将起到重要作用。园区景观的设计对地形地势进行了塑造，因而在形式上表现为一种高品位的变换多样的景观。一些功能设施如停车库等被景观所遮盖，外观上减
14、少了建筑比重。中央区域设有流线柔缓的下沉式广场，通往中心门厅区，即中央环形集散区。蜿蜒延伸的步行小路贯穿园区，使员工可直接由外面进入各个办公建筑。园区景观以此获得充分利用，通过美好的绿化也成为员工的工间休息区。通过种植当地特有的灌木和树木并结合以水体，营造了多彩多姿和完美和谐的景观形象。B2B PARKThe integration of the external areas represents one of the most impor-tant guiding ideas of the B2B Park.Nature should not be subordinated to archi
15、tecture but rather should be placed on an equal footing,playing a key role on its conception.The park is designed to take account of the sites topography,thus pro-viding both a discerning formal design while still ensuring a multi-layer landscape covering functional areas such as,among others,the un
16、der-ground garages and visually reducing the building mass.At the centre of the site a gentle decline leads visitors to the central foyer area,the Circuit.Curving footpaths crisscross the park,allowing employees direct access to the outdoors from their office buildings.As a result the park should be
17、 used intensively and,thanks to the attractive landscaping,will also become a popular location for taking breaks.Planting with shrubs and trees typical to the region combined with ponds makes for a varied,harmonious composition.BIRDS EYE VIEW鸟瞰效果图ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 MAI
18、N ENTRANCE PERSPECTIVE主入口透视图ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 建筑设计和功能中央环形集散区构成办公园区的中心，它是建筑的心脏，各条道路均在此汇合，此处也集中了不同的公共功能设施。这就像一个城市，人们漫步其间，聚会，餐饮和购物。中央环形集散区为员工和来访者提供这样的条件。员工餐厅，咖啡厅，商店，多媒体馆，图书馆，超市和其他设施均匀地分布在首层。相互结合的方体建筑组群结合以流线型的玻璃立面营造了步移景移、视角多变的连续建筑空间。日光通过设在建筑中心的庭院和园区其他下沉区域透入中央环形集散区。南侧主入口和其
19、他三个入口表现为深入绿色景观区内部的玻璃通道，引导员工和访问者进入环形门厅区以及相邻的、通过电梯和楼梯连接的办公建筑和酒店建筑。ARCHITECTURE AND FUNCTIONThe Circuit represents the focal point of the office complex;it is the heart of a building which all paths lead to and which bundles diverse commu-nal functions.This is comparable to a city where people go to se
20、e and be seen,to meet each other,have a meal and also do their shopping.The Circuit provides all of this to employees and the public as a generally accessible service.The canteens,cafs,stores,bank,media centre,library,supermarket and other facilities are evenly distributed throughout the ground floo
21、r.The ensemble of integrated cubes,in interaction with the curved glass faades,communicates a multi-faceted spatial continuum with ever-changing perspectives.Natural light filters into the Circuit via the central courtyard as well as via additional lower levels of the park.The main entrance from the
22、 south and three other entrances represent glazed incisions in the green park,leading employees and visitors into the Circuit foyer,to which all office buildings and the hotel are connected by means of lifts and stair wells.总平面图 1I1500MASTERPLAN 1I 15001005030100ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴
23、巴“B2B二号园区”杭州 CENTRAL PLAZA中心广场ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 LANDSCAPE PARK景观公园ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 CIRCUIT-MAIN ENTRANCE电路-入口北N南SALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 风水设计为了向企业员工提供宜人舒适的工作环境，B2B园区设计考虑了一些风水的基本元素。以下列举三点：建筑布局：建筑高度和层数由南向北逐渐增加，使
24、建筑能够大面朝向主入口所在的南部。色调设计：根据建筑方位为各个办公建筑配备积极的色调。其中一些建筑构件如柱子，地板面层或一些墙面使用彩色。阿里巴巴集团的橙红色作为企业标识在各个用房均清晰可见。绿化：景观区的植被和室内绿化结合以水体进一步增加了和谐氛围和旺气。当然，本设计竞赛方案不能保证面面俱到，所以应在下一步设计中继续深化和协调。FENG SHUIIn order to offer employees a harmonious working environment basic elements of feng shui will be incorporated into the B2B Pa
25、rks design.Three representative items are discussed below to illustrate the concept:Layout of the buildings:To the north the buildings will increase in height and their number of levels in order to open up to the south,where the main entrance is also located.Colour scheme:In accordance with the poin
26、ts of the compass positive colours will be distributed among the individual office buildings.Specific parts of the buildings such as girders,floor coverings or certain wall coverings will be coloured.Orange as the image of the Alibaba Group will,however,remain present in the rooms as a sign of corpo
27、rate identity.Landscaping:In combination with areas of water landscaping in the park and planting in internal rooms will represent an additional aspect and promote harmony to a considerable extent.Within the scope of an architectural competition it is,of course,not possible to take all aspects into
28、consideration,thus should the concept be implemented,more intensive consultations and expansion of the principles will follow.FENGSHUI HEIGHT DEVELOPMENT风水竖向设计南South方位Orientation东East西West西南South West西北North West元素Element最佳颜色Best Colours红色Red绿色Green白色White黄色Yellow白色White橙色Orange褐色Brown灰色Grey米黄Beige金
29、属色Metallic火Fire北North黑色Black蓝色Blue水Water木Wood金Metal东南South East浅绿Light green浅蓝Light blue木Wood土Earth东北North East黄色Yellow米黄Beige土Earth金Metal红色Red橙色Orange黑色Black蓝色Blue绿色Green褐色Brown白色White灰色Grey北 东北NE东E东南SE西南SW西W西北NWN南S浅绿Light green浅蓝Light blue黄色Yellow米黄Beige黄色Yellow米黄Beige白色White金属色MetallicFENGSHUI CO
30、LOUR COMPASS风水色彩罗盘FENGSHUI COLOUR TABLE风水颜色表ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 VIEW OUT OF OFFICE从办公室向外看的视野ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 CIRCUIT-CAF/BAR/SHOP电路-咖啡厅,酒吧,商店ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 CENTRAL GREEN AREA中心绿地ALIBABA B2B PARK PHASE 2
31、 -HANGZHOU阿里巴巴“B2B二号园区”杭州 MAIN ENTRANCE PERSPECTIVE AT NIGHT夜景 主入口透视图ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 方案 1OPTION 1方案 2OPTION 2FUNCTIONAL ZONING功能分析建筑设计和功能酒店设在东侧道路旁的一座正方体建筑内，交通十分便捷。客房十分经济地布局在方形庭院空间四周。因为酒店的最后用途还未确定，所以不采用特种形式设计，而是采用与办公建筑相同的尺寸和柱网，因此可灵活地将酒店功能转换为办公功能。呼叫中心设在东南侧的一座办公建筑内。因为建
32、筑架构与其他建筑相同，该功能也可灵活改变。.数据中心的机房集中设在西北侧建筑一层并设有安全保障通道，符合高安全标准。送货交通和维护均可自外进行。根据业主要求设计了一个连廊用于连接南侧办公园区，为企业员工提供有遮蔽的通道，此设计作为选项提供。ARCHITECTURE AND FUNCTIONThe hotel is located in a cube on the eastern approach route,from where it can be connected directly to utilities.The rooms are economically organized arou
33、nd a square inner courtyard.Since the finally usage of a hotel is still open,a special form has not been selected.The same dimensions and supporting grids as for the office buildings thus allow a flexible change of use from hotel to offices.An office building in the south-east is proposed for the ca
34、ll centre.Thanks to the same building structure as for the other buildings its usage can also be flexibly altered.The machine rooms for the data centre are compactly located at ground floor level to the north-west and will be separately connected via security-controlled access points to meet the exa
35、cting security standards.Deliveries and maintenance from the outside are possible.The clients wish to provide an air-conditioned link to the southerly office park for employees has been met to the full extent.酒店办公区呼叫中心多媒体馆图书馆职工餐厅咖啡厅,酒吧,商店多功能厅停车,卸货区机房入口中央环形集散区ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2
36、B二号园区”杭州 总平面图 1I1000MASTERPLAN 1I 10001005030SUPERMARKETBAR酒吧SHOP商店BAR酒吧SHOP商店BAR酒吧咖啡店STARBUCKS多功能厅机房超级市场ENTRANCE OFFICE办公入口卸货区DELIVERY自行车停车位BICYCLE PARKING卸货区DELIVERYENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口酒店入口ENTRANCE HOTELENTRANCE OFFICE办公入口室外舞台图书馆入口ENTRANCE入口E
37、NTRANCE主入口多媒体馆职工餐厅入口ENTRANCEMAIN ENTRANCEOUTDOOR STAGEMULTI-FUNCTION HALLMACHINE ROOM AREA卸货区DELIVERYMEDIATHEKCANTEENLIBRARY问讯台INFO DESKAAALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 中央环形集散区环形集散区设有一个多功能大厅，可举办各种活动。大厅的配置及其相应的附属用房可用于举办员工大会、音乐会和体育活动。观众区连接门厅与大厅，大厅下沉一层，以便为各种功能用途提供足够的空间高度。深入庭院的区域可作为露天
38、舞台使用。大厅的玻璃立面可开启，可将室内外功能相互结合使用。B2B园区的主交通出入通道由南部主干道直接通往园区和主入口，保证了明确和简单的交通定向。门厅前方是一个宽阔的突出企业形象的广场。另外在东侧和西南侧还设有通往停车库的交通出入口，实现了车辆的分流，避免了高峰期的拥堵。CIRCUITA large multi-functional hall is integrated into the Circuit and will pro-vide a venue for a diverse range of events.This space is equipped for uses such as
39、 employees general meetings;concerts and sporting activities with the corresponding side rooms and technology.The audience stand connects the foyer to the hall,which can be dropped an additional story to provide a suitable ceiling height for the uses described above.The ad-joining area in the inner
40、courtyard can be used as an outdoor stage.The halls glass faade can be lifted up to connect the inside to the outside.The principal access route to the B2B Park leads onto the grounds from the main road in the south,directly to the main entrance in order to ensure clear,simple orientation.A wide for
41、ecourt with a water feature and fountains adjoins the foyer,providing the appropriate degree of cor-porate representation.Additional access routes are planned from both the east and the southwest,leading to the garage entrances in order to decentralise traffic flows and avoid tailbacks at peak times
42、.SUPERMARKETBAR酒吧SHOP商店BAR酒吧SHOP商店BAR酒吧咖啡店STARBUCKS多功能厅机房超级市场ENTRANCE OFFICE办公入口卸货区DELIVERY自行车停车位BICYCLE PARKING卸货区DELIVERYENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口ENTRANCE OFFICE办公入口酒店入口ENTRANCE HOTELENTRANCE OFFICE办公入口室外舞台图书馆入口ENTRANCE入口ENTRANCE主入口多媒体馆职工餐厅入口ENTRANCEMAIN ENTRANCEOUT
43、DOOR STAGEMULTI-FUNCTION HALLMACHINE ROOM AREA卸货区DELIVERYMEDIATHEKCANTEENLIBRARY问讯台INFO DESKA一层 1I1000LEVEL 1 1005030ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 EVENT SQUARE举办活动的广场ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 MULTI-FUNCTION HALL多功能厅展销处EXHIBITION休息区LOUNGEAREA多功能厅MULTI-FUNCT
44、ION HALLOUTDOOR STAGE室外舞台AACONFERENCE HALL会议厅CONCERT HALLCONFERENCE HALL运动会宴会厅音乐厅SPORT EVENTBANQUETTE HALLCONCERT HALLCONFERENCE HALL运动会宴会厅SPORT EVENT运动会ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 多功能厅MULTI-FUNCTION HALL展销处EXHIBITION休息区LOUNGEAREA多功能厅MULTI-FUNCTION HALLOUTDOOR STAGE室外舞台A地下一层 1I
45、1000BASEMENT 11005030ALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 ENTRANCE OFFICE-CONFERENCE办公入口-会议设施CONFERENCECONFERENCECONFERENCECONFERENCECONFERENCECONFERENCEHOTEL LOBBY会议设施ENTRANCEB2B PARK会议设施会议设施会议设施会议设施会议设施酒店大堂主入口入口MAIN ENTRANCEENTRANCE入口入口ENTRANCE室外舞台OUTDOOR STAGEB2B 园区 AAALIBABA B2B PAR
46、K PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 办公建筑平面布局生产办公楼分散布置在园区内，布局原则是尽量避免各个建筑的立面及立面后面的工作岗位直接相互对视。相互叠合正方体建筑使人联想到“8”字，其中间结合区域设置电梯和楼梯垂直交通以及必要的附属用房。各个建筑单体的高度和层数有限，因为这样有利于员工的交流。反之，高层建筑会使员工圄于各个楼层，上下相互隔绝。因此，各个办公建筑在空间上也与一层的“环形集散区”相连并接近，缩短了通往公共功能区的路径。办公建筑下面楼层的门厅空间周边设有培训、会议以及休息健身的特殊功能设施。ORGANISATION OF THE OFFICESTh
47、e office buildings are informally distributed around the park and ar-ranged in such a way that the faades are not directly opposite the neighbouring workplaces behind them.The form of two overlapping squares results in the shape of a figure“eight”,with the services for lifts,stairwells and other sid
48、e rooms located at its centre.The number of floors and the height of the buildings have been limited as this facilitates communication among the employees.Tower blocks in contrast isolate employees on their floors and cut them off from each other.This is also the reason why the office buildings are
49、also located in close spatial connection and proximity to the ground floor“Circuit”to facilitate short routes to the communal areas.The foyers on the lower floors of the office buildings are laid out for spe-cial uses such as training and meeting rooms as well as areas for breaks and sporting activi
50、ties.CONFERENCECONFERENCECONFERENCECONFERENCECONFERENCECONFERENCEHOTEL LOBBY会议设施ENTRANCEB2B PARK会议设施会议设施会议设施会议设施会议设施酒店大堂主入口入口MAIN ENTRANCEENTRANCE入口入口ENTRANCE室外舞台OUTDOOR STAGEB2B 园区 A二层 1I1000LEVEL 21005030AB2B 园区 AALIBABA B2B PARK PHASE 2 -HANGZHOU阿里巴巴“B2B二号园区”杭州 ENTRANCEENTRANCEENTRANCEENTRANCEENT