编剑桥商务英语初级.ppt

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1、2.1 Work in progress 工程进展Focus 学习重点学习重点1 熟悉相关词汇2 学会谈论工程进展过程中这一话题3 联系的听力和阅读过程中寻找具体信息4 掌握现在进行时的用法New Words&ExpressionsBe in progress 在进行中,在运行中project n.项目,工程Garden vi.&vt.种植或修整花园,从事园艺工作Update vt.更新Construction n.建筑,建筑物Apart from 除了之外Minor adj.较小的,次要的Proceed vi.进行,继续下去New Words&Expressionsopanorama n.全

2、景,全景画omanagement team 管理团队otake shape 成形oahead of schedule 提前于预订计划ofinancial report 财务报告otemp n.临时雇员ohelp out 帮助(某人)解决困难New Words&Expressionsogive a presentation of 对做陈述olaunch vt.开始,开办,推出;发射ophotocopy vt.&n.影印,复印obranch n.分部,分店,分公司oprojector manager 项目经理osubcontractor n.转包商operiod of transition 过渡期

3、opermanent job 永久性工作New Words&Expressionsotemporary employment agency 临时就业中介机构otry out 测试,试用otake maternity leave 休产假ooption n.选择,可选择的办法ocareer field 职业领域oexisting skills 现有的技能osupervisor n.主管,监督人otemorary job 临时工作New Words&Expressionsoask for a pay rise 要求涨工资omeet ones target 完成指标,完成定额osack vt.解雇oa

4、dministration work 行政管理工作oBrazil 巴西oLisbon 里斯本(葡萄牙首都)oBelem 贝伦(巴西东北部港口城市)oFortaleza 福塔雷萨(巴西东北部港口城市)oValencia 巴伦西亚(西班牙港口城市)oMontpellier 蒙彼利埃(法国南部城市)Listening:New Projects 新工程新工程oFocus 学习重点学习重点oGet some information in details from the conversationo(1)the relationship between the two speakerso(2)the pl

5、ace of the conversationo(3)the new projectsGrammar:The Present Continuous 现在进行时现在进行时oThe present continuous is used to talk about(现在进行时用于描述)oAn ongoing action which is happening around this time(说话时正在发生的动作)oAn action that is happening now,at the moment of speaking(表示说话时持续进行的动作)oA temporary activity(

6、表示当前一段时间或现阶段正在进行的动作)oA fixed arrangement in the future (表示安排好即将发生的动作。一般指在最近按计划或安排要进行的动作。)The Present Continuous oThe form of the present continuous tenseoAdverbs related to the present continuousoNow,for the time beingam/is/are+v.ingReading:Temping is learning 做临时雇员也是学习做临时雇员也是学习oText Structure Analy

7、sisThe topic sentenceWorking for a temporary employment agency can be a great way to earn money,get more experience,and try out different kinds of work.The reasons why companies need temps(1)Small companies for developing short-term projects(2)Staff taking maternity leaveAdvantages of taking tempora

8、ry jobs(1)Enjoy routine changes from day to day(2)Finding answers to what career field you are interested in(3)Have opportunities to get lots of work experienceSpeaking:Temporary jobs 临时性工作临时性工作oVocubulary on jobsohunt for/look for a job 求职oapply for a job 申请工作otake up a job 接受工作obe hired 被雇佣obe emp

9、loyed 被雇佣obe fired/dismissed/sacked 被解雇oquit a job 辞职Vocabulary on jobsoresign from a job 辞职obe laid off 下岗obe unemployed 失业obe out of work 失业ojob hopping 跳槽2.2 Making arrangements 日程安排日程安排oFocus 学习重点学习重点o熟悉与日程安排相关的词汇o学习并掌握如何进行日程安排的相关技能o练习在听力过程中寻找具体信息o学习掌握各类时间介词的用法o掌握回执的写法New Words&Expressionsomake

10、arrangements 做安排,做准备oplant n.工厂,车间 vt.种植otake time off 抽出时间,休假,休息ofinance director 财务经理oconfirm vt.确认,确定oreception n.接待,接待处otrade fair 交易会,展销会New Words&Expressionsopresent vt.介绍,引见;出席opotential client 潜在客户oquality inspector 质检人员ojob applicant 求职者ofestival n.节日oself-employed adj.个体的,自己经营的oaccept an i

11、nvitation 接受邀请ospecial reception 特别招待会New Words&Expressionsoanniversary n.周年纪念日ovenue n.会场,会议地点oattendance n.出席,出席人数oPrague 布拉格(捷克斯洛伐克首都)oMorpeth 莫派斯(位于英国诺森伯兰郡)oHelsinki 赫尔辛基(芬兰首都)oBuenos Aires 布宜诺斯艾利斯(阿根廷首都)oToronto 多伦多(加拿大主要城市)oSydney 悉尼(澳大利亚东南部港口城市,新南威尔士州首府)Listening:Arranging a meeting安排会面安排会面oM

12、aking an appointmentoDayoTimeoPlaceoSubject Writing:Confirming a meeting 确认约会确认约会oMaking a scheduleoKeeping your activities in your diary page according to the timeGrammar:Prepositions of time:at,in,onatSpecific times,festivals in general,at dawn,at night,at lunchtime,at the weekendinParts of the da

13、y,months,seasons,years,centuriesonDays of the week and parts of named days,named festival days,datesWriting:Accepting an invitation 接受邀请接受邀请oUseful language oThank you foroMany thanks for oWe can confirm oI confirm our oWe will be delighted to oIt will be a pleasure to oIm very sorry,but oI regret t

14、hat 2.3 Writing Test 写作测试写作测试oExam Format 考试形式考试形式Part OneWrite a piece of internal communication,ie to someone in the company.30-40 wordsPart Two Write a piece of business correspondence,ie to someone outside the company.60-80 words Reading Skills 阅读技巧阅读技巧Skimming 略读法略读法其主要特征是选择性地阅读全文,快速找出主题句和重要细节,

15、并加以标注,以便准确有效地回答阅读问题。Scanning 扫读法扫读法快速扫描全文,以求抓住文章大意或中心思想,大大降低搜索信息的盲目性,从而提高准确率。Skipping 跳读法跳读法根据问题有选择性地进行阅读,将与考试内容无关的信息跳过去,从而提高阅读速度。3.1 Company biography 公司简介公司简介oFocus 学习重点学习重点o熟悉与公司相关的词汇o学会介绍公司简况、组织结构o练习在听力和阅读过程中抓住语篇大意和寻找相关信息o学会公司简介New Words&Expressionsobiography n.形成、成长和衰亡的记载;传记ofast food restauran

16、t 快餐店otransform vt.转换、改变、改造oglobal business 跨国企业ooriginal adj.最初的,原始的,起源的ofranchise n.&vt.特许经销权,给以特许ofeature n.&vt.是的特色,以为特色oFrench fries 炸薯条New Words&Expressionsosoftdrink n.软饮料;汽水omilkshake n.奶昔opurchase vt.买,购买omultimixer n.多用混合器(机)oexclusive distributor 独家批发商(代理商)oopen vi.&vt.开设,开办,开张oexpand vi.

17、&vt.扩大,扩张 ocorporation n.公司New Words&Expressionsocosmetic n.化妆品oinspire vt.激发,启示,使生灵感ophilosophy n.哲学orevolutionary adj.革命的oraw material 原材料osupplier n.供应者,厂商oethical adj.伦理的;道德的otravel agency 旅行社New Words&Expressionsocontract n.&vt.订合同,合同、契约otake delivery of 收货,提取货物omerge vi.&vt.合并ofleet 舰队obudget

18、airline 低价航空公司ogo public 上市,公开发售股票obusiness partner 生意伙伴,商业伙伴oentrepreneurial adj.企业家的New Words&Expressionsofreelancer n.自由职业者;自由撰稿人 millinonaire 网络百万富翁ocelebrity n.名人oentrepreneur n.企业家oKuwait City 科威特城(科威特首都)oSan Bernardino 圣贝纳迪诺(美国加利福尼亚州东南部的一个县)oIllinois 伊利诺斯州(美国中北部州)Fast food industry in U.S.A.美

19、国的快餐美国的快餐业业oBackground KnowledgeoCharacteristics of fast food 快餐的特点快餐的特点oFast 快oFresh 新鲜oFried 油炸oFantasy 浪漫感oFordism 福特主义oFranchising 特许经营权Reading:The Man behind McDonalds 麦当劳餐馆的幕后人麦当劳餐馆的幕后人oText Structure AnalysisTime ownerscaleplaceFast food1954Richard and Maurice McDonaldsmallSan Bernardino,Cali

20、forniaHamburgers,french fries,soft drinks and milshakes.1955Ray KrokFranchised McDonaldsDes Plaines,Illinois1961Ray bought the business from the MacDonald brothers for$2.7 millionToday 31,000 restaurants100 countriesGrammar:The past simple 一般过去时一般过去时oThe past simple is used(一般过去时用于)oTo talk about ac

21、tions that happened in the paswt.The time is specified,or understood from the context.(谈论发生在过去的动作。时间已点明或从上下文可获知)oTo talk about past states.(谈论过去的状态)The past simple规则动词规则动词不规则动词不规则动词不定式形式过去时不定式形式过去时talkplaystopstudytravelprefertalkedplayedstoppedstudiedtravelledpreferredruneatsleepdrinkhavedoranatesl

22、eptdrankhaddidReading:Company profiles 公司简介公司简介oBackground Knowledgeo易捷航空公司是应该一家廉价航空公司,也是欧洲头号低成本航空公司。该公司成立于1995年,由于只接受顾客通过网络订购机票服务,没有任何中间环节,如今已成为应该载客量第一的航空公司,其航线覆盖欧洲各大城市和旅游度假地。Reading:Company profiles 公司简介公司简介o英国在线预定公司是一家为消费者提供最后一分钟购买机票、预订饭店、假日旅游、娱乐演出入场券、餐馆定位以及送货上门等各种各样服务的公司。公司拥有几百万的注册客户,与万余家包括航空公司、

23、饭店、租车公司、娱乐场所和旅店等机构建立了长期的合作关系。Reading:Company profiles 公司简介公司简介o美体小铺是一家著名的健康、美容品连锁店,始创于1976年在应该开办第一家店铺开始,迄今为止已经在全球建立了2,000家店铺,在全球最杰出品牌的排列中居于第27位。美体小铺产品采用植物、果蔬调配而成,属纯天然产品。主要生产绿色美容保养品和化妆品。Speaking:Presenting your company 介绍你的公司介绍你的公司oBackground KnowledgeTypes of CompanyDescription 描述描述Sole Trader/Propr

24、ietorship个人独资个人独资(1)经营收益由投资人独享(2)组织机构简单(3)完全由投资人控制(4)税收抵Partnership合伙公司合伙公司(1)投资人为2-25人,资本金较独资增加(2)企业亏损由合伙人共担(3)由于合伙人多,有益于增加客户数量和业务种类Limited Corporation股份制公司股份制公司(1)投资者只以出资额为限,承担企业责任,即有限责任(2)融资能力强,资本可以很多(3)股权转让容易Speaking:Presenting your company 介绍你的公司介绍你的公司Company nameType of companyProduct/Service

25、offeredGot idea for business in (when)First business activity(when/where)Expanded(where to/when)Speaking:Presenting your companyNotable successesKey dates/achievementsCurrent operationsNumber of employeesCurrent value of companyCurrent personal worth3.2 Company performance 公司业绩公司业绩oFocus 学习重点学习重点o熟悉

26、与公司业务和业绩相关的词汇o学习掌握描述公司业绩的相关技能o练习在阅读过程中寻找具体信息o学习写公司新闻稿New Words&Expressionsoperformance n.业绩,成绩;性能odistribute vt.配送,分发,分送orecord profit 历史最高利润ovegetarian n.素食者,素食的oorganic adj.使用有机肥料的oingredient n.配料,成分onutritious adj.有营养的oimprove ones image 改善形象New Words&Expressionsobanquet n.宴会omanufacturer n.制造业者,

27、厂商oguarantee vt.&n.保证,担保,担保人osymbol n.象征,符号,记号oinnovative adj.创新的,革新的osport utility vehicle 运动型多用途车ocomponent n.成分ooptical instrument 光学仪器New Words&Expressionsovalidation n.(可靠性)检测ocertify vt.证明,保证oapplication n.应用,运用oassurance n.保证,担保,确信,断言ofounder n.创始人,奠基人oturnover n.营业额odramatically adv.戏剧地oadve

28、rtise vt.做广告,登广告oannual report 年终报告,年终终结New Words&Expressionsoshare price 股票价格oproactive adj.积极的,主动的odedicated adj.专注的,献身的ounique adj.唯一的,独特的oaccess n.接近(进入)的机会,接近(进入)的权利;入口oconsolidate vt.巩固obrochure n.小册子oin this respect 在这个方面,在这个细节omaximum n.最大量,最大限度,极大Vocabulary:Verbs used to describe the activi

29、ties of a companyodesign sell odistribute provideomanage publish omarket produceoexport importosupply organise omanufactureWriting:Press release 新闻稿新闻稿oBackground Knowledgeo(1)新闻稿的“倒金字塔”结构o“倒金字塔”结构的特点就是将最重要、在最精彩的新闻事实置于第一句/段,通常称“导语”(the lead)o(2)新闻稿导语的特点o导语是龙头,导语写作是新闻稿成功的关键。导语要高度浓缩新闻的主要要素(who?What?Wh

30、en?Where?and Why?)Listening:Company structure 公司结构公司结构oChief Executive Officer 执行总裁oQuality Assurance 质量保障部oR.&D.Department 研发部oMaketing&Sales 市场营销/销售部oIndustrial Department 产业部oAdmistration&Finance 行政/财务部oProject Department 项目部oProduct Line 产品种类科oBusiness Development 业务拓展部oContract&Purchasing 合同/采购

31、部Vocabulary on Production,sales and share priceodecrease/drop/fall 下降ogo up/increase/rise上升olevel off 持平oremain steady 保持平稳oreach a peak/peak up 顶点高达orecover 反弹Reading:An agency built on proactive processes 主动出击的代理商主动出击的代理商oText Structure AnalysisCompany spiderWeb PositionOne of the leading Web desi

32、gn agencies in Europe.Services(1)Provide unique and individual web design(2)Clients have easy access to the staff,and clients webs go online on schedule and within budget.Performance(1)Growing steadily(2)Working successfully with clients all over Europe(3)Doubled the client base(4)Share price rose b

33、y 30 per centFuture plan(1)Consolidate the leading position(2)Continue giving excellent returns to the investors(3)Facing a strong future3.3 Listening Test 听力测试听力测试oExam Format 考试形式考试形式oThere are two types of listening:o1.Listening for gist the general meaning of a texto2.Listening for specific info

34、rmation usually numbers(dates,times,percentages,prices,etc.)or spellings.Listening Test 听力测试题型介绍听力测试题型介绍题型序号题型序号考查的主要技能考查的主要技能输入输入问题形式问题形式试题量试题量1听具体信息8个简短对话或独白,15-30秒选择题,3个选项82听具体信息简短电话对话或独白,1分半钟填空 数字和拼写73听具体信息独白,约2分钟记笔记74听大意/具体信息对话、采访、两人或以上讨论,约2分钟选择题,3个选项84.1 International business 国际商务国际商务oFocus 学

35、习重点学习重点o熟悉有关国际商务话题的词汇o掌握关于国际贸易方面的话题o练习在听力和阅读过程中寻找具体信息o掌握情态动词 can,could,should 的用法New words&Expressionsoimport n.vi.&vt.进口oexport n.vi.&vt.出口ocompetitor n.竞争对手owholesaler n.批发商owarehouse n.仓库oaudio product 音响产品oban n.&vt.禁令ofashion industry crisis 服装行业危机New words&Expressionsocommissioner n.委员ospokesw

36、oman n.女发言人ohuge losses 巨大损失oresign n.vi.&vt.辞职ogarment n.服装(成衣)oclothing blockade 服装封锁oin favour of 支持、赞成odisastrous adj.损失惨重的,灾难的New words&Expressionsoimport control 进口控制oimport quotas 进口配额ocompromise n.妥协,折中,让步ostock exchange 证券交易所oappeal to sb.对有吸引力oavailable adj.有空的,能得到的odossier n.档案,卷宗oflat ad

37、j.没电的,平面的New words&Expressionsoembarrassing adj.令人尴尬的oin-house magazine 内部杂志oparticipant n.参加者ostressful adj.有压力的,紧迫的omoderator n.会议主持人opress the mute button 按下静音键oreflect on 有损声誉,招来非议oteleconference n.远程电话会议New words&Expressionsoproducer n.生产商 wholesaler n.批发商 customer n.顾客 retailer n.零售商 warehouse

38、 n.仓库 consumer n.消费者 competitor n.竞争对手 customs n.海关 port n.港口 clothing n.服装Reading:Fashion industry crisis after EU import ban oBackground Knowledgeo1.What is EU?oEU 是European Union的缩写,由欧洲共同体(European Communities)发展而来,是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。欧盟的统一货币为欧元(Euro),2002年1月1日零时欧元正式流通。截止2008年1月1日

39、,欧元区成员国有15个。Background Knowledgeo2.What is Christmas season?o圣诞季节通常指从12月初到第二年的元月6号这段时间,商家会利用这段时间进行商品促销活动,相当于我国的传统节日春节。Background Knowledgeo3.H&M.H&M.是全球时装零售连锁巨头,来自瑞典的连锁服装店Hemmes&Mauritz的缩写。公司成立于1947年,总部设在斯德哥尔摩,是欧洲最大的服装零售商。o4.Zara Zara:成立于1975年,目前在全球排名第三,西班牙排名第一的服装零售商。在全球56个国家拥有超过两千家以上的服装连锁店。Backgrou

40、nd KnowledgeoC&A C&A:著名连锁平价时装零售品牌,公司于1841年在荷兰成立。C&A 提供“时尚你选择”(Fashion you choose)引领时尚潮流,满足不同生活方式的目标消费群的特殊需求。Reading:Fashion industry crisis after EU import banTopic sentenceThe Fashion industry in Europe is facing its biggest crisis in recent history.Causes The introduction of import controls in Jun

41、e by the European Trade CommissionerEffects 1.many small companies are suffering 2.some European countries are in favour of the import restrictions.3.Mr.Mandelson is in dilemma(a difficult position).Text Structure AnalysisListening:Views on import controls 对控制进口的看法对控制进口的看法oPros and Cons:赞成与反对的理由赞成与反

42、对的理由o1.pros:be for the import controlso2.cons:be against import controlsSpeaking:Imported goods 进口商品进口商品oDiscussion oWhy does the Eropean company,H&M import clothing and shoes from China?Imported goods 进口商品进口商品oSupported ideasoThe quality of the goods is better.oIts difficult to find European manufa

43、cturers.oThe price is lower.oForeign designs appeal to Europeans.oThe goods are made very quickly.oOther countries can supply in large quantities.Grammar:Modal verbs:can/could and shouldoFunctions of Modal verbs:can/could and shouldo1.abilityo2.possibilityo3.assertiono4.pernission o5.offero6.request

44、o7.recommendationo8.adviceReading:Business 2 business:global communication 商务之间:全球通讯商务之间:全球通讯oNew Words and ExpressionsoTeleconference n.电话会议oface-to-face meeting 见面会ovirtual meeting 虚拟会议oparticipant n.参加者ostressful adj.有压力的oagenda n.日程odocument n.文件omoderator n.(会议等)主持人otip n.技巧;小费Text Structure An

45、alysisTopic SentenceTeleconferencing is a great way to connect people who work in different parts of the world.Reasons 1.cheaper,2.quicker,3.more informalPreparation1.find a date,2.specify the local time 3.limit the number of participants 4.send out agenda and documentsTips1.be moderator,2.always sa

46、y your name3.press the mute button while listening to others talking4.2 Business communications 商务沟通商务沟通oFocus 学习重点学习重点o熟悉与商务沟通相关的话题o学习掌握如何进行商务沟通的相关技能o练习在听力过程中寻找具体信息o学习掌握 will 的用法o掌握回复投诉信的写法New words&Expressionsoprinter cartridges 打印墨盒odescription n.种类;性质;描述opass the message on to 把留言给ocomplaint n.投

47、诉ocancel vt.取消oextension number 分机号码opharmaceuticals n.医药用品New words&Expressionsobudget n.预算oplasma screen TV 等离子电视ofreight forwarder 货运商odistributor n.发行人,销售商ocontainer n.集装箱oproduction manager 生产经理,厂长oMadrid 马德里(西班牙首都)Speaking:On the phone 打电话打电话 CallingoThis is,ofoIts ofoHello,Id like to speak to

48、 oId like to speak to,please.oCan I leave him a message?oIll call back later.oIll give it(the number)to you.Speaking:On the phoneoResponseo Can I help you?oWhos calling,please?oWould you like to leave a message?oIm afraid is not in her office at the moment.oCan I take a message?oIll ask him to call

49、you when he/she gets back.oDoes he/she have your number?oIll pass your message on toSpeaking:Office Supplies 办公用品办公用品opencil n.铅笔oeraser n.橡皮oruler n.尺子orubber band 橡皮筋open n.钢笔oball-pen n.圆珠笔oenvelope n.信封ostationery n.信纸,文具opaper 纸Office Supplies 办公用品办公用品ocalculator n.计算器odiary n.记事簿ostaple n.订书钉o

50、stapler n.订书机oscissors n.剪刀opin n.大头针oclip n.回形针otape n.胶带oglue n.胶水opaste n.浆糊Office Supplies 办公用品办公用品ocomputer n.电脑/laptop n.笔记本电脑oprinter n.打印机oprinter cartridge n.打印墨盒ofax machine n.传真机ophotocopy machine n.复印机oshredder n.碎纸机oprojector n.投影仪otelephone n.电话Writing:Dealing with complaints 处理顾客投诉处理顾

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