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1、Company BiographyModule 3.1 Business Topic3.1 Company biographyReadingReadingGrammarThe past simpleCompany profilesThe man behind McDonaldsPresenting your companySpeakingFast foodWho likes fast food?Who doesnt like fast food?Who went to a fast food restaurant recently?What do you like or not like ab
2、out fast food restaurants?Can you name some famous fast food restaurants?McDonaldsThink about these questionsThe place of the original McDonalds restaurantWhat was on the original McDonalds menuThe names of the owners of the original McDonaldsWho developed the McDonalds franchiseHow many McDonalds r
3、estaurants there are todayNotes:feature vt.以为特色 e.g.The new type engines feature high speed,small size and economical operating costs.这种新型发动机以高速、小型和运作费用低为特色。purchase vt.&n.采购，购买 e.g.他们购买了该公司30%的股份。They have purchased 30 percent of the shares of the company.我们需要知道购买的确切日期。We need to know the exact day
4、 of purchase.multimixer 多功能搅拌器 multi-（许）多 multicoloured multistorey office block multimillion a multicultural society multifunctional multiple-choice testexclusive distributor 独家批发商 exclusive 唯一的，单独的，专一的 e.g.The reporter managed to get an exclusive interview with the Prime Minister.这位记者设法对首相进行了独家采访。
5、This office is for the Presidents exclusive use.这间办公室是总统专用的。They have exclusive use of the machine.只有他们有权使用这台机器。his first franchised McDonald restaurant 他的第一家特许经营麦当劳餐馆 franchise v.&n.(由某公司授予或售出的)在特定地方经销某项产品的特许权 e.g.The fast food business has expanded all over the world through the sale of franchises
6、.那家快餐店通过出售产品经销特许权，已经把业务扩展到世界各地。Start a franchise business,and Be The Boss!成立特许经营店，自己当老板。We offer management consulting for franchising throughout Australia and overseas.我们为全澳大利亚及海外地区提供特许经营的管理咨询。expand v.扩大，扩张，扩展 e.g.His retail business expanded rapidly.他的零售业迅速扩张。The company has expanded its operatio
7、ns in Scotland by building a new factory there.这家公司在苏格兰建立了新工厂，扩展了在该地的业务。He bought the business from he MaDonald brothers for$2.7 million.他以270万美元的价格买下麦克丹纳兄弟的餐馆。for 以为交换，以为代价 e.g.I got it for hardly any money.我几乎没花钱就得到了它。You can buy a paperback for about two pounds.大约两英镑你就能买到该书的平装版。They were forced t
8、o sell their house for less than its original price.他们不得不以低于原价的价格出售房子。line up 排列成行 e.g.Everybody line up,facing the front.大家排好队，面朝前。He lined up behind the others to wait his turn.他排在队伍后，等着轮到他。Background KnowledgeCharacteristics of fast food 快餐的特点快餐的特点Fast 快Fresh 新鲜Fried 油炸Fantasy 浪漫感Fordism 福特主义Fran
9、chising 特许经营权The past simple 词尾词尾-ed 发音规则发音规则在清辅音（t除外）之后 t在浊辅音和元音之后 d在t d 之后 id lasted minded answered knocked helped believed washedThe past simple 一般过去时用法过去发生的事件，一般有特殊的时间标志，如：昨天、去年、今天上午等等 I had English class this morning.过去的状态 In the past,she was a beautiful woman.But now she is old and not so bea
10、utiful as before.The past simpleFour patternstalkedlivedstopped,preferred,travelled(BrE)studiedCompany profilesThe Body ShopeasyJ The Body Sglobal retailer of skin care,body care productsoffers more than 700 natural beauty productshas over 2000 stores in more than 50 countriesthe second largest cosm
11、etic franchise in the worldis known for its vegetable-based productsIts core values are:Against Animal Testing,Support Community Trade,Activate Self Esteem,Defend Human Rights,and Protect Our Planet the best place to book your cheap flights onlinelow cost flights across European destinationsbe bound
12、 to pick up a deal that fits your budgetbargain flights to Spain,France,Germany,Italy and moreQuestions about Where did Brent Hoberman and Martha Lane Fox start the company?What did the website sell?Which countries did the company expand into?How many employees did they have after six years?When did
13、 the company go public?When did Martha leave the company?answersIn Brents living roomLate flights and late hotel bookingsFrance,Germany and Sweden1,400In 2000In 2003L is an online travel agency and e-tailerspecialists in flights,hotels,cars and holidays at the last minutefor great value deals go to
14、LSpeaking:Presenting your companyBackground KnowledgePresenting your company My company is Newland Second-hand Books.Im a sole trader.I got the idea for this business when I saw thousands of books were sold for scrap when students graduated from college.I decided to open a second-hand bookstore on m
15、y university website.I advertised on the university website and the bulletin board to attract those who have books to sell and those who want to buy books cheaply.At first I only dealt with textbooks,then,I expanded to fictions,biographies and more.Last year I reaped a profit of 10,000 yuan,which wa
16、s a notable sum considering the fact that I was only a second-year student in the university.Currently I have one employee who helps with the delivery.I am thinking of expanding to other second-hand items and employ more people.The current value of my company is about 100,000 yuan.As for my personal
17、 value,it is invaluable.Lose-W Ltd Lose- is a successful company that sells special shoes that make you lose weight by just wearing them.The idea come to a university student,when he added weight to his running shoes to burn more calories while jogging.He patented the idea in 2005 and started selling the shoes to his friends and relatives in Switzerland.The following year,he started taking orders from all over the world,thanks to the excellent website he set up.AssignmentPrepare new words and expressions for next week(see Wordlist 3.2)