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1、某大型咨询某大型咨询(zxn)公司图片模板公司图片模板第一页，共157页。EXHIBIT TITLE2 2*资料(zlio)来源：第1页/共157页第二页，共157页。3 3*资料(zlio)来源：Unit of measure第2页/共157页第三页，共157页。2X2 CUBED4 4TextTextTextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第3页/共157页第四页，共157页。2X2 TOWER5 5*资料(zlio)来源：Unit of measure第4页/共157页第五页，共157页。5Ps MARKETI
2、NG6 6PlacePriceProductPackagePositioning promotionProduct offering*资料(zlio)来源：Unit of measure第5页/共157页第六页，共157页。7S7 7StrategySkillsSystemsStaffShared valuesStructureStyle*资料(zlio)来源：Unit of measure第6页/共157页第七页，共157页。ARROW 3D8 8*资料(zlio)来源：Unit of measure第7页/共157页第八页，共157页。CUBES1 3D9 9*资料(zlio)来源：Uni
3、t of measure第8页/共157页第九页，共157页。CUBES2 3D1010*资料(zlio)来源：Unit of measure第9页/共157页第十页，共157页。CUBES3 3D1111*FootnoteSource:*资料(zlio)来源：Unit of measure第10页/共157页第十一页，共157页。CUTOUT 3D1212TextTextTextText*资料(zlio)来源：Unit of measure第11页/共157页第十二页，共157页。FORCES AT WORK1313New entrantSuppliersIndustrycompetitor
4、sBuyersSubstitutes*资料(zlio)来源：Unit of measure第12页/共157页第十三页，共157页。JOINT1414TextTextTextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第13页/共157页第十四页，共157页。LEVEL SEPARATE 41515TextTextTextText*资料(zlio)来源：Unit of measure第14页/共157页第十五页，共157页。LINEAR A 3D1616TextTextText*资料(zlio)来源：Unit of measur
5、e第15页/共157页第十六页，共157页。LINEAR B 3D1717TextTextTextText*资料(zlio)来源：Unit of measure第16页/共157页第十七页，共157页。LINEAR C 3D1818TextTextText*资料(zlio)来源：Unit of measure第17页/共157页第十八页，共157页。LINEAR D 3D1919TextTextText*资料(zlio)来源：Unit of measure第18页/共157页第十九页，共157页。LINEAR E 3D2020TextTextTextText*资料(zlio)来源：Unit o
6、f measure第19页/共157页第二十页，共157页。LINEAR G 3D2121TextTextText*资料(zlio)来源：Unit of measure第20页/共157页第二十一页，共157页。LINEAR I 3D2222TextText*资料(zlio)来源：Unit of measure第21页/共157页第二十二页，共157页。LINEAR J 3D2323TextTextTextText*资料(zlio)来源：Unit of measure第22页/共157页第二十三页，共157页。LINEAR N 3D2424TextTextTextText*资料(zlio)来源
7、：Unit of measure第23页/共157页第二十四页，共157页。LINEAR P 3D2525TextTextText*资料(zlio)来源：Unit of measure第24页/共157页第二十五页，共157页。LINEAR Q 3D2626TextText*资料(zlio)来源：Unit of measure第25页/共157页第二十六页，共157页。LINEAR Q 3D2727TextText*资料(zlio)来源：Unit of measure第26页/共157页第二十七页，共157页。LINKS 32828PlanImplementSupport*资料(zlio)来源
8、：Unit of measure第27页/共157页第二十八页，共157页。PERSPECTIVE 3D2929*资料(zlio)来源：Unit of measure第28页/共157页第二十九页，共157页。PROPELLER 3D3030TextTextText*资料(zlio)来源：Unit of measure第29页/共157页第三十页，共157页。RINGS 3D3131*资料(zlio)来源：Unit of measure第30页/共157页第三十一页，共157页。SCALE3232TextText*资料(zlio)来源：Unit of measure第31页/共157页第三十二
9、页，共157页。SCALES3333TextText*资料(zlio)来源：Unit of measure第32页/共157页第三十三页，共157页。SIZES IN3434TextTextTextTextTextText*资料(zlio)来源：Unit of measure第33页/共157页第三十四页，共157页。SPIRAL1 3D3535*资料(zlio)来源：Unit of measure第34页/共157页第三十五页，共157页。SPIRAL2 3D3636SpiralBrakesTube in tube*资料(zlio)来源：Unit of measure第35页/共157页第三
10、十六页，共157页。SPOTLIGHT3737TextTextTextText*资料(zlio)来源：Unit of measure第36页/共157页第三十七页，共157页。STAIRCASE3838TextTextTextTextTextText*资料(zlio)来源：Unit of measure第37页/共157页第三十八页，共157页。Stars 3D3939*资料(zlio)来源：Unit of measure第38页/共157页第三十九页，共157页。WIRE CUBES4040TextText*资料(zlio)来源：Unit of measure第39页/共157页第四十页，共
11、157页。ARROWS4141TextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第40页/共157页第四十一页，共157页。LEVEL 14242Text*资料(zlio)来源：Unit of measure第41页/共157页第四十二页，共157页。LEVEL 24343TextText*资料(zlio)来源：Unit of measure第42页/共157页第四十三页，共157页。LEVEL 34444TextTextText*资料(zlio)来源：Unit of measure第43页/共157页第四十四页，共157页。LEVE
12、L 44545TextTextTextText*资料(zlio)来源：Unit of measure第44页/共157页第四十五页，共157页。LEVEL 54646TextTextTextTextText*资料(zlio)来源：Unit of measure第45页/共157页第四十六页，共157页。LEVEL 64747TextTextTextTextTextText*资料(zlio)来源：Unit of measure第46页/共157页第四十七页，共157页。FLOW 24848TextHeaderHeaderText*资料(zlio)来源：Unit of measure第47页/共1
13、57页第四十八页，共157页。FLOW 2 TITLE4949TextTextHeaderHeaderText*资料(zlio)来源：Unit of measure第48页/共157页第四十九页，共157页。FLOW 35050TextHeaderHeaderTextHeaderText*资料(zlio)来源：Unit of measure第49页/共157页第五十页，共157页。FLOW 3 TITLE5151TextTextHeaderHeaderTextHeaderText*资料(zlio)来源：Unit of measure第50页/共157页第五十一页，共157页。FLOW 4525
14、2TextHeaderHeaderTextHeaderHeaderTextText*资料(zlio)来源：Unit of measure第51页/共157页第五十二页，共157页。FLOW 4 TITLE5353TextTextHeaderHeaderTextHeaderHeaderTextText*资料(zlio)来源：Unit of measure第52页/共157页第五十三页，共157页。FLOW 55454TextHeaderHeaderTextHeaderHeaderHeaderTextTextText*资料(zlio)来源：Unit of measure第53页/共157页第五十四
15、页，共157页。FLOW 5 TITLE5555TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextText*资料(zlio)来源：Unit of measure第54页/共157页第五十五页，共157页。FLOW 65656TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText*资料(zlio)来源：Unit of measure第55页/共157页第五十六页，共157页。FLOW 6 TITLE5757TextTextTextHeaderHeaderHeaderHeaderHe
16、aderTextTextTextHeaderText*资料(zlio)来源：Unit of measure第56页/共157页第五十七页，共157页。BLADES5858TextTextTextText*资料(zlio)来源：Unit of measure第57页/共157页第五十八页，共157页。BOX5959TextTextTextText*资料(zlio)来源：Unit of measure第58页/共157页第五十九页，共157页。BOX6060TextTextTextText*资料(zlio)来源：Unit of measure第59页/共157页第六十页，共157页。CYCLE 1
17、6161TextTextText*资料(zlio)来源：Unit of measure第60页/共157页第六十一页，共157页。CYCLE 26262TextText*资料(zlio)来源：Unit of measure第61页/共157页第六十二页，共157页。CYCLE 36363TextTextText*资料(zlio)来源：Unit of measure第62页/共157页第六十三页，共157页。CYCLE 46464TextTextTextText*资料(zlio)来源：Unit of measure第63页/共157页第六十四页，共157页。CYCLE 56565TextText
18、TextTextText*资料(zlio)来源：Unit of measure第64页/共157页第六十五页，共157页。CYCLE 66666TextTextTextTextTextText*资料(zlio)来源：Unit of measure第65页/共157页第六十六页，共157页。CYCLE 76767TextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第66页/共157页第六十七页，共157页。CYCLE 86868TextTextTextTextTextTextTextText*资料(zlio)来源：Unit of meas
19、ure第67页/共157页第六十八页，共157页。INCOMING6969TextTextTextTextTextText*资料(zlio)来源：Unit of measure第68页/共157页第六十九页，共157页。RIBBON7070TextTextTextTextText*资料(zlio)来源：Unit of measure第69页/共157页第七十页，共157页。RING7171TextTextTextTextText*资料(zlio)来源：Unit of measure第70页/共157页第七十一页，共157页。UPON 27272TextText*资料(zlio)来源：Unit
20、of measure第71页/共157页第七十二页，共157页。CONTINUOUS7373TextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第72页/共157页第七十三页，共157页。CUTOUT7474TextTextTextText*资料(zlio)来源：Unit of measure第73页/共157页第七十四页，共157页。LINEAR A7575TextTextText*资料(zlio)来源：Unit of measure第74页/共157页第七十五页，共157页。LINEAR B7676TextTextTextT
21、ext*资料(zlio)来源：Unit of measure第75页/共157页第七十六页，共157页。LINEAR C7777TextTextText*资料(zlio)来源：Unit of measure第76页/共157页第七十七页，共157页。LINEAR D7878TextTextText*资料(zlio)来源：Unit of measure第77页/共157页第七十八页，共157页。LINEAR E7979TextTextTextText*资料(zlio)来源：Unit of measure第78页/共157页第七十九页，共157页。LINEAR F8080TextTextText*
22、资料(zlio)来源：Unit of measure第79页/共157页第八十页，共157页。LINEAR G8181TextTextText*资料(zlio)来源：Unit of measure第80页/共157页第八十一页，共157页。LINEAR H8282TextTextTextText*资料(zlio)来源：Unit of measure第81页/共157页第八十二页，共157页。LINEAR I8383TextText*资料(zlio)来源：Unit of measure第82页/共157页第八十三页，共157页。LINEAR J8484TextTextTextText*资料(zl
23、io)来源：Unit of measure第83页/共157页第八十四页，共157页。LINEAR K8585TextTextTextTextTextText*资料(zlio)来源：Unit of measure第84页/共157页第八十五页，共157页。LINEAR N8686TextTextTextText*资料(zlio)来源：Unit of measure第85页/共157页第八十六页，共157页。LINEAR P8787TextTextText*资料(zlio)来源：Unit of measure第86页/共157页第八十七页，共157页。LINEAR Q8888TextText*资
24、料(zlio)来源：Unit of measure第87页/共157页第八十八页，共157页。PROPELLER8989TextTextText*资料(zlio)来源：Unit of measure第88页/共157页第八十九页，共157页。STEP 59090TextTextTextTextText*资料(zlio)来源：Unit of measure第89页/共157页第九十页，共157页。2 ON 19191TextText*资料(zlio)来源：Unit of measure第90页/共157页第九十一页，共157页。AGAINST9292TextTextTextTextTextTex
25、t*资料(zlio)来源：Unit of measure第91页/共157页第九十二页，共157页。AT WORK9393TextTextTextTextText*资料(zlio)来源：Unit of measure第92页/共157页第九十三页，共157页。COUPLED HORIZ9494TextText*资料(zlio)来源：Unit of measure第93页/共157页第九十四页，共157页。COUPLED VERT9595TextText*资料(zlio)来源：Unit of measure第94页/共157页第九十五页，共157页。FOCUSED9696TextTextText
26、Text*资料(zlio)来源：Unit of measure第95页/共157页第九十六页，共157页。FORCES AT WORK9797New entrantSuppliersIndustry competitorsBuyersSubstitutes*资料(zlio)来源：Unit of measure第96页/共157页第九十七页，共157页。PARALLEL9898TextTextText*资料(zlio)来源：Unit of measure第97页/共157页第九十八页，共157页。SPLIT9999TextTextTextText*资料(zlio)来源：Unit of measu
27、re第98页/共157页第九十九页，共157页。SURROUND100100Text*资料(zlio)来源：Unit of measure第99页/共157页第一百页，共157页。TWISTED101101TextText*资料(zlio)来源：Unit of measure第100页/共157页第一百零一页，共157页。UP&AWAY102102TextText*资料(zlio)来源：Unit of measure第101页/共157页第一百零二页，共157页。UP&DOWN103103TextText*资料(zlio)来源：Unit of measure第102页/共157页第一百零三页，
28、共157页。3Cs TRIANGLE104104CustomerClientsDistributorsCompetitorsSuppliers*资料(zlio)来源：Unit of measure第103页/共157页第一百零四页，共157页。3S-4S105105SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompa
29、nying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The proce
30、sses and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some
31、 companiesperform extraordinaryfeats with ordinary people*资料(zlio)来源：Unit of measure第104页/共157页第一百零五页，共157页。2S-5S106106The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individ
32、ual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members T
33、he processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaf
34、fSystemsStyleSharedValuesStructureSkillsStrategy*资料(zlio)来源：Unit of measure第105页/共157页第一百零六页，共157页。BUSS PORTFOLIO107107Competitive positionLowMediumHighProduct/market attractivenessLowMediumHigh*资料(zlio)来源：Unit of measure第106页/共157页第一百零七页，共157页。CHANGE BOARD108108Change visionChief ExecutiveLeadershi
35、p groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devices*资料(zlio)来源：Unit of measure第107页/共157页第一百零八页，共157页。DELTA P109109 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProb
36、lem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required str
37、uctureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadership*资料(zlio)来源：Unit of measure第108页/共157页第
38、一百零九页，共157页。MACS110110Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the
39、pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate*资料(zlio)来源：Unit of measure第109页/共157页第一百一十页，共157页。MANUFACTURING STRATEGY111111Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductD
40、esignMakevs.BuyOrganizationProcessDesign*资料(zlio)来源：Unit of measure第110页/共157页第一百一十一页，共157页。PENTAGON112112Restructuring framework 1 5 4 3 2*资料(zlio)来源：Unit of measure第111页/共157页第一百一十二页，共157页。PRICE BENEFIT113113Benefit Price Competitivedisadvantage Competitiveadvantage*资料(zlio)来源：Unit of measure第112页
41、/共157页第一百一十三页，共157页。SMILE CHART114114Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3*资料(zlio)来源：Unit of measure第113页/共157页第一百一十四页，共157页。STRAT GAMEBOARD1151
42、153.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete*资料(zlio)来源：Unit of measure第114页/共157页第一百一十五页，共157页。STRAT MANAGE116116Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExt
43、ernally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the future*资料(zlio)来源：Unit of measure第115页/共157页第一百一十六页，共157页。TREE PRODUCTIVITY117117Selling margin ContributionSalesSelling rateSalesAvailable selling time Effectiven
44、essContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costs*资料(zlio)来源：Unit of me
45、asure第116页/共157页第一百一十七页，共157页。VALUE CREATION118118MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproach*资料(zlio)来源：Unit of measure第117页/共157页第一百一十八页，共157页。VALUE SOURCES119119Real Perceived Cl
46、ients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial
47、 marketsDifference in valuation technique*资料(zlio)来源：Unit of measure第118页/共157页第一百一十九页，共157页。GANTT10120120HeaderText*资料(zlio)来源：Unit of measure第119页/共157页第一百二十页，共157页。GANTT15121121HeaderText#*资料(zlio)来源：Unit of measure第120页/共157页第一百二十一页，共157页。LEFT TO RIGHT122122TextTextTextText*资料(zlio)来源：Unit of me
48、asure第121页/共157页第一百二十二页，共157页。STUDY OBJECTIVE123123TextTextTextTextTextProcess objectivesTextSub-objectives*资料(zlio)来源：Unit of measure第122页/共157页第一百二十三页，共157页。TOP DOWN124124TextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第123页/共157页第一百二十四页，共157页。2X2125125TextTextTextTextTextTextTextTextTextTe
49、xt*资料(zlio)来源：Unit of measure第124页/共157页第一百二十五页，共157页。2X2 CUBED126126TextTextTextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第125页/共157页第一百二十六页，共157页。2X2 EXTENDED127127TextTextTextTextTextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第126页/共157页第一百二十七页，共157页。2X2 TOWER128128TextTe
50、xtTextTextTextText*资料(zlio)来源：Unit of measure第127页/共157页第一百二十八页，共157页。3X3129129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText*资料(zlio)来源：Unit of measure第128页/共157页第一百二十九页，共157页。3X3 EXTENDED130130TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText*资料