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1、Modules and variations New graphics guidelinesDesign proposalsRoland Berger Hamburg,November 20011Module und Variations_EContentsPageA.Standard slides3B.Lists(1)Factors,no specific number7C.Lists(2)Factors,specific number13D.Matrix Factors,comparisons24E.Process(1)Factors,steps35F.Process(2)Factors,
2、impact49G.Process(3)Factors,interlinked67Annex:Nine key changes compared to the old standards732Module und Variations_EA.Standard slides3Module und Variations_EMethodological competenceKey projectsIndustry competenceProfessional experienceLanguagesEducationConsultant profile:first name,last namexxxx
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4、ated:mm/year4Module und Variations_EOrganizational chart5Module und Variations_EOrganizational chart(including headcount).6Module und Variations_EB.Lists(1)Factors,no specific number7Module und Variations_ELists horizontal(variations)HeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDet
5、ailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetailsHeadingDetails12348Module und Variations_ELists vertical(variations).12349Module und Variations_ESchedule123456789101112Month 1Month 2Month 3ActivitiesA.B.C.123456789101112Month 1Month 2Month 3ActivitiesA.B.C.121
6、0Module und Variations_ESets of guidelines2345Guidelines 1Guidelines 2Guidelines 3Guidelines 4Guidelines 5Comments 1Comments 2Comments 3Comments 4Comments 5111Module und Variations_E12Module und Variations_EC.Lists(2)Factors,specific number13Module und Variations_EPyramid(3 or 4 levels)14Module und
7、Variations_EPyramid(5 levels/centered)15Module und Variations_E3 factors(interwoven).12316Module und Variations_ECommon ground17Module und Variations_E4 factors(1)18Module und Variations_E4 factors(2)19Module und Variations_E4 factors(3)1234Factor 1Factor 2Factor 3Factor 420Module und Variations_E4
8、factors(3a weighted)234Factor 1Factor 2Factor 3Factor 421Module und Variations_E4 factors(3b dynamic)1234Factor 1Factor 2Factor 3Factor 4Four dynamicfactors22Module und Variations_E6 factors(variation)23Module und Variations_ED.Matrix Factors,comparisons24Module und Variations_EMatrix/table(Horizont
9、al/vertical comparison of data variations)123425Module und Variations_ESpecial types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities ThreatsOpportunitiesThreats 123426Module und Variations_ESpecial types of matrix pros and cons 12327Module und Variations_ESp
10、ecial types of matrix controversy123428Module und Variations_ESpecial types of matrix conflict/tension(1)29Module und Variations_ESpecial types of matrix conflict/tension(2)30Module und Variations_ESpecial types of matrix bottom up/top down(1)BOTTOM UPTOP DOWN.31Module und Variations_ESpecial types
11、of matrix bottom up/top down(2).BOTTOMUPTOPDOWN1232Module und Variations_ESpecial types of matrix equilibrium 33Module und Variations_ESpecial types of matrix imbalance 34Module und Variations_EE.Process(1)Factors,steps35Module und Variations_EProcesses12336Module und Variations_EProcess/phases12345
12、Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 123437Module und Variations_ECycles(1)(color presentation)38Module und Variations_ECycles(2)39Module und Variations_ESpirals(orthogonal)1240Module und Variations_EHurdles41Module und Variations_EResistance/obstacles125734642Module und
13、 Variations_EFilters12453643Module und Variations_EChange of mindset/direction123444Module und Variations_ENodes/interfaces14375689245Module und Variations_EPressure1246Module und Variations_EIncrease/decrease1234567847Module und Variations_EVarious types of brackets(to be used instead of block arro
14、ws)123456789101148Module und Variations_EF.Process 2 Factors,impact49Module und Variations_EConsequences(1).50Module und Variations_EConsequences(1a).51Module und Variations_EConsequences(2)52Module und Variations_EConsequences(3).53Module und Variations_EConsequences(4).1254Module und Variations_EI
15、mpact(3 factors)QUALITYTIMECOST55Module und Variations_EImpact(4 and 6 factors)56Module und Variations_EImpact(4 factors)Factor 3Factor 2Factor 4Factor 1Generic description of the 4 factors57Module und Variations_EImpact(5 factors)Factor 3Factor 2Factor 4Factor 5Generic description of the 5 factorsF
16、actor 158Module und Variations_EImpact(6 factors)Factor 2Generic description of the 6 factorsFactor 3Factor 1Factor 5Factor 4Factor 659Module und Variations_EImpact(7 factors)Factor 3Generic description of the 7 factorsFactor 2Factor 6Factor 4Factor 5Factor 7Factor 160Module und Variations_EImpact(8
17、 factors)Factor 3Generic description of the 8 factorsFactor 2Factor 6Factor 7Factor 4Factor 5Factor 1Factor 861Module und Variations_E6success factorsImpact and result(1)62Module und Variations_EImpact and result(2)5success factors63Module und Variations_EVisionVision64Module und Variations_EAction/
18、reaction65Module und Variations_EValue chainCustomerSupplierDevelopmentProductionSalesDistributionCompany66Module und Variations_EG.Process 3 Factors,interlinked67Module und Variations_EAction/reaction(1)68Module und Variations_EAction/reaction(2)(transparent color presentation)69Module und Variatio
19、ns_EInteraction12370Module und Variations_EJigsaw puzzle71Module und Variations_ESpiral72Module und Variations_EAnnex:Nine key changes compared to the old standards73Module und Variations_EDo not use block arrowsUse variations instead12341234BackupBACKUPStufe 1Stufe 2Stufe 3New Content design Key ch
20、anges regarding lean,linear,literalDo not use shading or bordersInstead,use unframed colored shapes in shades of key blue,for emphasis onlyDo not use ovalsInstead,use AutoShapes with corners completely rounded offDo not use stickers with linesInstead,use upper case stickers(13 point),(key blue shade
21、 1),positioned in the header areaDo not put numbers in circlesInstead,put them in squares(key blue shade 1),white lettering,boldIf boxes are used,74Module und Variations_EThere are obvious disadvantages to positioning text behind graphicsDo not position text behind graphicsPosition text to the side
22、of graphics insteadArrow function can be switched on and off/positioned to the side Text is easy to read if not positioned behind graphicsDo not use speech bubblesInstead,use AutoShapes/callouts/third row(you can use the arrow function!)Do not use big multicolored cartoons/Clip ArtInstead,use pictograms(if not available:convert Clip Art to linear monochrome versions)Do not use miniature charts as navigatorsInstead,use mathematical navigators(key blue shade 1),white lettering,bold,13 point 41234New Content design Key changes regarding lean,linear,literal75Module und Variations_E