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1、TrendsInEnterpriseMobility:ConvergenceofMobileBusinessandWebServicesSoftware&Information Industry Association BriefingMay 16th 2002NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,Inc.ndevanskpmg.(972)373-7429下载更多免费咨询报告，尽在.Page 1Agendan Emerging Technologies at KPMG Consultingn State of the
2、Enterprise Market IT Trends Converging on Business Drivers and Barriers to Adoptionn Mobile Business&Web Services Convergence Scenarios Best Practicesn Contacts&Further Readingn Q&A下载更多免费咨询报告，尽在.Page 2AboutKPMGConsulting,Inc.OurPartnersareLeadersn KPMG Consulting has more than 50 strategic alliances
3、 with leading eBusiness solution providers-partners such as:Sun Microsystems Cisco Systems FedEx Corporation OurPhilosophyEnsuresSuccessn KPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world,industry-relevant experience with innovative uses
4、 of technology.OneoftheWorldsLargestConsultingFirmsKPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors.Headquartered in McLean,Virginia,we have principal offices in 16 countries on four continents.FirstBigIPOof2001KPMG Consulting became pub
5、lic corporation on February 8,2001NASDQ symbol:KCINOurBusinessiseBusinessOur core service offering is end-to-end eBusiness integration.This offering encompasses:Supply Chain Business and Technology Strategy Trading Partner Integration and Exchanges Integration and On-Boarding Integrated Enterprise O
6、perations Systems and Technology Integration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training Page 3WirelessSolutionOfferingsKPMGWirelessSolutions readySetGO!mobileSuccess roadmap to gain new ROI by applying wireless a
7、nd mobile computing technology R2iMobileProvides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business problems.Wire
8、lessLANsProvides clients with the design and implementation of WLANs targeted at achieving business value.More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselves TransactionPlatformsProvides clients with the strategy,design and imple
9、mentation of Transaction Platforms targeted at specific industry verticals.Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions.Among these key solution aspects are Security,Mobile Wallet,Transaction Processing,and Scalabili
10、ty.Wireless Transaction PlatformsStrategySystemIntegrationEnablementRoadmapTransactionsAccess NetworkPage 4EmergingTechnologiesatKPMGConsultingThe charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging and“disruptive”technologies by Coordinating the id
11、entification of emerging technologies that are strategic to the business of our clients Incubatingthe highest priority technologies within KPMG Consulting so that they can mature and Launching them as either new core solution offerings or key differentiators for our existing solutionsPage 5Emerginga
12、ndDisruptiveTechnologiesSomeoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positions technologies according to the level of impact when deployed and the level of penetration BusinessImpactReshape IndustriesReshape Business
13、ProcessesImprove Business ProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%Wireless Web*mCommerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LANEmbedded Tags*Natural Language Interface*Source:ITExpo,2001Page 6SolutionRadarLargeMarketModer
14、ateMarketSmallMarketBPPMWebServicesPeerServicesWirelessInfrastructureMgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY02-03LinuxBPOBroadbandPotentialMarketSizeBPMEmbeddedSystemsSecurity Web Services Peer Services&Collaboration Real-Time Enterprise Business Process Management(BPM)Business Process Perform
15、ance Management(BPPM)Security Embedded Systems Linux Wireless Infrastructure Management M-Commerce Broadband Business Process Outsourcing(BPO)Page 7ITTrendsConvergingonBusinessMobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantagen Next genera
16、tion infrastructure technologies such as real-time computing,embedded systems,web services,peer services,and wireless/mobile are best implemented and approached in a holistic manner that exploits the benefits of eachn They are closely inter-related.and often mutually required.for example.Web service
17、s enable anytime,anywhere access to information and transactions on any device and any platform Web services brings new development and deployment paradigms to enterprise software and to electronic business Mobile business brings new access paradigms to enterprise software and to electronic business
18、 Wireless/mobile is becoming a key node for digital services/web services transactions and processesPage 8MobileBusiness&WebServicesM-BusinessDriversn Anytime,anywhere mobile access to enterprise processes and informationn Increased revenuesn Increased customer satisfaction and retentionn Reduction
19、of costs n Improved efficiencies and productivityn Reduced cycle timesn Ability to make faster and more informed decisionsn Differentiation from the competitionn Improved data accuracyWebServicesDriversn Software as a service movementn“Unbundling”of enterprise processes virtual enterprisen Reduction
20、 of complexityn Migration towards real-time enterprisen Reduction of cost for development effortsn Interoperability across heterogeneous devices and applicationsn Loosely-coupled integration that can accommodate changes to business processTrendEnterpriseTrendsWebServicesMobileBusinessBack To Basics
21、EnterprisePerformance improvement and cost takeout Yes YesVirtual Enterprise Outsourcing of non-core competencies,software as a service Yes YesUbiquitous Enterprise Increasing user mobility and accelerated pace of work Yes YesReal-Time Enterprise Need for timely access to business-critical applicati
22、ons and informationYes YesPage 9 Enterprise production implementations CRM,SFA,SCM,Business Intelligence Advanced Devices Telematics Location-Based ServicesWidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID(“BitsandAtoms”)M-CommerceStrategy Execu
23、tion412ViralEnterpriseMobilityTrends&Timeline Enterprise education/research Hype around the“Wireless Web”Mostly consumer focused WAP Stocks,News,Weather Enterprise pilots in e-mail,PIM,CRM/SFA Early strategy formulation Wireless Middleware WASPs Unified Messaging Enterprise strategy formulation Digi
24、tal Services 3G Production Deployments WLAN Adoption barriers are removedEducation2005+LateMajority2003EarlyMajority2002“Chasm”2001EarlyAdopter1999-2000PioneerEnterpriseProductionDeploymentsofWirelessDataPage 10WirelessDataExamplesn Todays enterprise landscape in terms of wireless and mobile deploym
25、ents.n Supply Side Over-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players such as IBM,Microsoft and Oracle Intelligent new solutionsfor example,wireless infrastructure management from companies such as mFormation Technologies Elimination of
26、 barriers to adoptionfor example,recent 3G announcements from companies such as Sprint PCSn Demand Side Strategy formulationvalue proposition and business case development Pilotspaving the way for process and behavior change required to exploit wireless and mobile solutions Implementation by early a
27、doptersfor example InfoWave and American UniversityPage 11WirelessDataExamplesn AmericanUniversityAmerican University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students,faculty and staff.The KPMG Consulting t
28、eam combined market research,financial analysis and competitive analysis to evaluate and validate the opportunity.KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.The successful conclusion of the pilot validated the wireless stra
29、tegy and proposed wireless network.On May 1,2002,American University announced their plans to implement campus-wide,the wireless system to handle voice,data and messaging.InfoWaveInfowave develops software that allows mobile and disparate workforces to access corporate networks using wireless device
30、s.To support its rapid and dynamic growth,the client wanted to implement a CRM solution to provide more accurate,up-to-date customer information to its sales force and channel partners.The wireless CRM solution was deployed to end-users within sales(inside and regional),marketing,product management,
31、customer service,corporate communications,investor relations and to the executive team.The solution provided users with real-time,read/add/update functionality while connected wirelessly.Within a standard web browser on their mobile device,users have real-time visibility into the entire prospect/cus
32、tomer profile.Some of early ROI metrics include:Improved Productivity(sales cycle reduction of 50%,improvement of lead receipt to response by 100%)Reduction in Operating Costs(reduction in partner-related costs by 50%,more effective use of marketing expenditures)Gain in Market Share(increase in cust
33、omer base by 20%)Improvement in Bottom Line(increase in customer-paid installations by 300%)eCustomer World Golden Award 2001 for excellence in its Mobile CRM Solution category Page 12WhatsNeeded?WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?Improvedeconomicclimateandindustrymaturity F
34、ocusonbusinessbenefitsnottechnicaldistractions Compellingvaluepropositionsforenterpriseadoption Solutionsthataccommodatetodayslimitationsindevices,standards,bandwidthandcoverage PioneersandearlyadoptersgeneratingsuccessstoriesandROIstories Seriouspilotswithclearobjectivesandnot“sciencefairs”Carefull
35、yexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologies FundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantagePage 13MobileBusiness&WebServicesIndustryScenarios Examples of where mobile business and Web services can be applied in co
36、mbination to solve enterprise requirementsBestPractices Recommendations for enterprises when considering the convergence of mobile business and Web servicesPage 14IndustryScenariosChemicalsCreatingtheReal-TimeEnterpriseMobilityandBusinessProcessPerformanceManagement(BPPM)A chemicals company using wi
37、reless and mobile devices as part of a business process performance management system tied to sales and field operations.Benefits/Observations Mobile devices help to move to the required level of visibility and access to information Provides sales force with alerts related to sales opportunities(lea
38、ds)and sales exceptions(customer purchasing patterns out of limits,inventory unavailable,logistics issues)Management by exception mobile device becomes a business device monitoring the business activities and key performance indicators Mobile devices provide an alert mechanism for faster response to
39、 business process exceptions Application integration accomplished via Web servicesPage 15IndustryScenarios-CommunicationsCreatingNewRevenueStreams-DeliveryandIntegrationofDigitalServices A mobile handset manufacturer moving into digital services such as downloadable ring tones has two challenges pay
40、load delivery to the device and back-end integration with wireless carrier billing systems.Benefits/Observations Mobile devices are the end point for the payload delivery effectively serving as the subscriber for Web services New integration techniques such as Web services can help to speed integrat
41、ion and reduce costs of connecting into back-end carrier billing systems Wireless Internet value chain is enhanced via web services complexity is reduced and open standards help to foster inter-connection of value chain participantsPage 16IndustryScenarios-SoftwareCreatingNewServicesMobileplatformsc
42、limbingupthestackincorporatingWebservices-basedapplications A wireless middleware vendor moving up the stack via acquisition of a vendor in the field force automation space.They are adding workflow on top of their basic transcoding engine and supporting standards such as SOAP both in the development
43、 environment and the runtime environment.Benefits/Observations Mobile business technologies are becoming embedded into all applications All applications are gaining web services functionality as software moves towards the software as a service(SaaS)model Result will be that most software will have m
44、obile functionality and web services functionality as key infrastructure elements that support the business functionalityPage 17IndustryScenarios-ManufacturingSupplyChainVisibilityMobiledevicesandwebservicesforspeedingvendorqualitymanagement Within the supply chain,information on the quality of good
45、s received at a warehouse is recorded on a PDA with wireless connectivity.The results are transmitted to a real-time system,coupled with web services integration to partner systems,in order to manage vendor quality.The real-time nature of the information flow helps reduce cycle times and increase pr
46、oductivity compared with more traditional batch-orientated processes.Information captured electronically at the point of activity also eliminates the need for duplicate data entry in the back office,hence improving data accuracy.Benefits/Observations Mobile devices help to ensure data accuracy and i
47、nformation capture at the point of business activity Real-time systems help to ensure zero latency from data collection at the warehouse to integration and reporting to partner systems Web services help to ease integration with multiple partner systemsPage 18TakeaHolisticApproach1)DontconsiderMobile
48、BusinessorWebServicesinavacuum MobileBusiness:Additional channel that enhances existing channels.Just as E-Business becomes embedded in the business so will M-Business WebServices:Emerging technologies can also play a role web services,peer services,embedded systems(machine-to-machine)BusinessImpact
49、Reshape IndustriesReshape Business ProcessesImprove Business ProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%Wireless Web*mCommerce*Web Services*Voice-over-IP*Enterprise Portals*Enterprise Instant Messaging*ASPs*P2P*Wireless LANEmbedded Tags*Natural Language Interface*Source:ITExpo,2001
50、Mobile Business&Web Services Impact:Along with web services,M-Business technologies represent another emerging technology category that has the potential to reshape entire industries!Page 19LookatFundamentalSynergies2)BothmobilebusinessandWebservicesapplytotodaysenterpriseinitiativesvirtual,real-tim