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1、学习必备 欢迎下载 模块四第一单元知识点 As it was/as it has been I.Important words 1、说服某人做某事 persuade sb to do sth Try to persuade sb to do 2、打算是目的是 be meant to do sth/be intended to do sth 3、Be meant/intended for 4、欺骗某人做某事 cheat/fool/trick sb into doing sth 5、口臭 bad breath Hold breath Breathe in/out 5.治愈某人的疾病 cure sb
2、 of sth 6.对做评论 make comments on/upon sth 7.Comment on sth 8.目的是 aim at sth/aim at doing sth 9.益处，使收益 benefit sb Benefit from sb 10.咨询，建议 consult with sb about sth 11.建议 recommend that sb do sth Recommend sb to do sth 学习必备 欢迎下载 Recommend sb as 12.便宜货，讨价还价 bargain with sb over sth What a bargain 13.昂贵
3、的，华丽的，想象 fancy doing sth 14.弄懂搞清楚，计算出 figure/work out 15.决定做某事 be determined to do sth 16.Determine to do 17.吸引，呼吁，上诉，appeal to sb to do sth 18.使用 诉诸于 appeal to force 19.Appeal to sb for sth Appealing/inviting/attractive 20.个人而言 personally speaking 21.把表达清楚 get sth across.Get/put sth across to sb 22
4、.欲望冲动，敦促 urge sb to do sth II.Important Phrases 1.do some research on/into 2.provide sb.with sth.=provide sth.for sb.3.believe in an idea 4.be intended/meant for/to do sth.5.affect public welfare 6.promote a product or service 某事吸引呼吁上诉使用诉诸于个人而言把表达清楚欲望冲动敦促学习必学习必备 欢迎下载 7.be aware of 8.claim to have do
5、ne sth.9.be proud of 10.fall for this kind of trick 11.serve the public 12.lead/live better lives 13.advertising campaign 14.deal with 16.be satisfied with 17.be of high quality Be of great value 18.encourage sb.to do sth.21.stay/remain the same 22.be amazed at 23.be bored with 24.regret doing sth.2
6、5.an organized programme 26.reach a particular audience Be particular with/about sth 对很挑剔 particularly 27.be concerned with 34.over and over again/again and again 某事吸引呼吁上诉使用诉诸于个人而言把表达清楚欲望冲动敦促学习必学习必备 欢迎下载 35.put sth.Together III.Important sentences(Pay attention to the underlined parts)1.An advertise
7、ment tries to encourage people to buy a product or service or believe in an idea.2.PSAs are often placed for free,and are intended to educate people about health.3.However,we still must be aware of the methods used in ads.4.We must not fall for this kind of trick!5.But they are made to serve the pub
8、lic.6.PSAs are meant to teach us and help us lead better lives.7.Since then numerous PSAs have appeared around the country.8.All of these ads are meant to be helpful,and you can often learn a lot by following the advice they give.9.An advertiser might be trying to trick customers into buying a produ
9、ct or a service.10.Are you bored with wearing the same blue jeans every day?某事吸引呼吁上诉使用诉诸于个人而言把表达清楚欲望冲动敦促学习必学习必备 欢迎下载 11.An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.12.In order to determine your audience,you will need to do a li
10、ttle research.13.It is important to always try to appeal to the way the audience will react.14.What parts of this issue would they care about or be concerned with?15.There are lots of different ways to get your message across when you are putting together an ad campaign.某事吸引呼吁上诉使用诉诸于个人而言把表达清楚欲望冲动敦促学习必