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1、Chapter 4-Product Packaging 教学课件跨境电商实用英语Chapter 4跨境电商实用英语Chapter 4Product Packaging03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Acquire basic knowledge about the packaging methods of different productsUnderstand the importance of proper packagi
2、ngUse appropriate expressions to reply to customers inquiry about the product packagingCultivate an attitude of perfectionHave an innovative career pursuitLearning GoalsChapter 4PART ONE/Warming-up0101TaskWork in groups.Look at what the following people say or do and express your own opinions with y
3、our group members.Try to relate to your personal experience.John bought a box of chocolate mode as a present for his girlfriend from an online shop.When he received the item,he felt depressed that the packing box had been completely deformed.Packaging is known as“silent salesman”in western countries
4、.Improving the packing of the goods can increase the value of the goods.ABChapter 4PART TWO/Passage Reading0 02 2Product Packaging SkillsAs Cross-border E-commerce sellers,besides long-distance transportation,it is more important to ensure the integrity of goods when delivered to customers.Appropria
5、te packaging can determine the integrity of goods.Good product packaging canaffect the customers review of the product,and make it stand out from other products.1.Appropriate box sizeOversized boxes will cause higher freight and need more filler.Appropriate box size can reduce the collision between
6、the goods and the box.Pick the appropriate box and try to pack the goods in different ways.2.Use recycled materials for packageMany sellers have the habit of using carton boxes repeatedly,but please never use cracked carton boxes.Once cracked,the weight that cartons can withstand will be reduced by
7、70%.Many sellers use recycled or poor quality carton boxes in order to save cost,and often receive buyers negative feedback,or request for return or replacement,and thus get more kicks than half pence.After contacting with the air for a long time,these decomposable packaging materials will be natura
8、lly decomposed because of the temperature and humidity.The repeated use of wrapping paper and packaging foam will also reduce its endurance.Sellers must be very cautious when picking up the packaging materials.3.Select packaging materials with good qualityPolystyrene can only withstand collision for
9、 one time,while polyethylene and polyurethane materials are relatively much stronger.Because these materials are thin,strong,and can be as strong as other packaging materials with smaller size,so you can choose a smaller box to pack and save some shipping fee.For products like oven or TV,sellers mus
10、t use foamed plastic or polystyrene foam to prevent the collision on the corner.Fragile goods must be packed with polystyrene-filled particles or bubble wrap.If necessary,you can use double packaging.If the two products are wrapped in the same box,be sure to add some foamed plastic in the middle of
11、them to avoid collision.Finally,please mark“fragile”outside the box.4.Wrap products for gifts and holidaysIt is very annoying for everyone to receive a damaged product because of transportation,especially for holiday or birthday present.During holidays such as birthday,anniversary or Christmas,selle
12、rs not only pay more attention to the punctuality of products,but also to the intactness of them.So it is better to spend more time on the package,and make it look better.5.Wrap high-priced productsIt is very annoying for everyone to receive a damaged product because of transportation,especially for
13、 holiday or birthday present.During holidays such as birthday,anniversary or Christmas,sellers not only pay more attention to the punctuality of products,but also to the intactness of them.So it is better to spend more time on the package,and make it look better.6.Packaging methods to adapt various
14、environmental conditionsThe package is likely to be thrown into the truck or container recklessly by transport personnel.So the seller must design an experiment,in any possible harsh environment like different temperature and humidity conditions,to see whether the package is in good condition after
15、the test.No matter what kind of products,make sure to ensure that it is well packaged and waterproof.7.Reconfirm the addressPacking notes can be printed from the Manage Your Order page.The address label should be attached outside the carton box,and the other packing note should be placed in the box
16、with products.It is the most basic,but also the most error-prone thing to confirm the correct shipping address.It is best to add a clear return address outside the box.The address should be attached to or written directly on the box.It is best to use an oily pen to write the address.If the address i
17、s wrong,it can be easier to detect and make corrections.The problem of vagueness resulting from rain or label wrinkles can also be avoided.New Words integrity/ntegrti/n.1the state of being whole and not divided 完整；完好e.g.I)The ancient pagoda is still there,but not in its integrity.那座古塔仍然在那里，但是不完整了。II
18、)Data integrity is a similar issue to confidentiality.数据完整性是与机密性相类似的一个问题。2appropriate/prprit/adjsuitable,acceptable or correct for the particular circumstance 合适的；恰当的e.g.I)What you said on the occasion was not appropriate.在这种场合你说这样的话是不适宜的。II)If the answer is“yes”,then we must decide on an appropriat
19、e course of action.如果答案是肯定的，那么我们必须商定合适的行动方案。3collision/kln/n.an accident in which two vehicles or people crash into each other 碰撞；相撞e.g.I)The car was completely wrecked by the force of the collision.这辆汽车受到很大的撞击力而完全损坏。II)The collision took place in the busiest shipping lanes in the world.撞船事故发生在全世界最繁
20、忙的航道上。4recycle/ri:saikl/v.to treat things that have already been used so that they can be used again 回收利用；再利用e.g.I)Denmark recycles nearly 85%of its paper.丹麦的纸张回收率近 85%。II)A lot of the plastics that carmakers are using cannot be recycled.汽车制造商使用的许多塑料制品是无法回收利用的。5withstand/wstnd/v.to be strong enough
21、not to be hurt or damaged by extreme conditions,the use of force,etc.承受；经受住e.g.I)The fabric is strong enough to withstand harsh processing.这种织物非常结实，经得起粗加工。II)They can withstand extremes of temperature and weather without fading or cracking.它们能够经受极端的气温和天气状况而不褪色、不开裂。6decompose/di:kmpz/v.to divide sth
22、into smaller parts（使）分解e.g.I)All substances,except those which decompose when heated,may be changed from one state into another.除加热时分解的物质外，所有物质都可以从一种状态变为另一种状态。II)The fertiliser releases nutrients gradually as bacteria decompose it.随着细菌的分解，肥料逐渐释放出各种营养成分。7humidity/hju:mdti/n.conditions in which the ai
23、r is very warm and damp 湿热；潮湿赞成；e.g.I)The heat and humidity were insufferable.高温和潮湿令人难以忍受。II)My laundry will not dry because of the humidity.由于潮湿，我的衣物无法晾干。8 endurance/ndjrns/n.the ability to continue doing sth painful or difficult for a long period of time without complaining 忍耐力；耐久力e.g.I)The exerci
24、se obviously will improve strength and endurance.这种锻炼会明显改善体力，增强耐力。II)The task requires extraordinary patience and endurance.这项任务需要非凡的耐心和耐力。9 polystyrene/plistari:n/n.a very light soft plastic that is usually white,used especially for making containers that prevent heat loss 聚苯乙烯10 polyethylene/pllin
25、/n.a lightweight thermoplastic;used especially in packaging and insulation 聚 乙 烯11 polyurethane/plijren/n.a type of plastic material used in making paints,glues,etc.聚 氨 酯12annoying/n/adj.making sb feel slightly angry 使恼怒的；使生气的；使烦恼的e.g.I)The annoying thing about the scheme is that its confusing.这项计划令
26、人讨厌的是它让人一头雾水。II)Nearly all TV is commercial and it is very annoying to be interrupted by advertisement at intervals.几乎所有的电视节目都是商业性的，每隔一段时间就会被广告打断是很烦人的。13punctuality/pktlti/n.the quality or habit of adhering to an appointed time 守时；准时e.g.I)To Americans,punctuality is a way of showing respect for othe
27、r peoples time.对美国人来说，守时是尊重他人时间的一种方式。II)Punctuality is a necessary habit in all public affairs of a civilized society.守时是文明社会各项公共事务中一个必不可少的惯例。14intact/ntkt/plete and not damaged 完好无损的；完整的e.g.I)Most of the cargo was left intact after the explosion.大部分货物在爆炸发生后都完好无损。II)The glass remained intact after b
28、eing dropped.这只玻璃杯坠地后完好无损。15harsh/h:/adj.(of weather or living conditions)very difficult and unpleasant to live in 恶劣的；艰苦的e.g.I)The weather grew harsh,chilly and unpredictable.天气变得恶劣、寒冷且变幻莫测。II)You need to take good care of yourself in the harsh winter.在寒冷的冬天，你要好好照顾自己。16 waterproof/w:tpru:f/adj.that
29、 does not let water through or that cannot be damaged by water 不透水的；防水的；耐水的e.g.I)All the electronics are housed in a waterproof box.所有电子设备都储放在一个防水盒中。II)It is completely waterproof,yet light and comfortable.它防水性能非常好，但轻巧、舒适。Phrases&Expressions1e.g.I)These agricultural products require long-distance tr
30、ansportation.这些农产品需要长途运输。II)hese cardboard cartons are strong enough for long-distance transportation.这些硬纸板箱用于长途运输是足够结实的。long-distance transportation长途运输2e.g.I)If you are different,you will stand out.如果你与众不同，你就会脱颖而出。II)Security can make your product stand out in the international trade.安全性可以使您的产品在国际
31、贸易中脱颖而出。stand out突出；出色3e.g.I)Negative feedback may be an opportunity to improve your products and services.负面反馈可能是改进产品和服务的一个机会。II)We need both positive and negative feedback from our customers.我们需要顾客正反两方面的反馈意见。negative feedback负面反馈4e.g.I)Dont do anything that gets more kicks than half pence.勿做得不偿失的事
32、。II)Your information will make the students get more kicks than half pence.你的信息会让学生们得不偿失。get more kicks than half pence得不偿失5e.g.I)Product is to be packed with enough room as not to be squashed.产品在包装时必须留有足够的空间以防止被挤压。II)The products shall be well packed in accordance with the buyers packing requiremen
33、ts.产品应按照买方的要求包装妥善。be packed with挤满；装满；塞满6e.g.I)They would be likely to exact a high price for their cooperation.他们可能会为提供合作而索要高价。II)People might be more likely to pay for downloading services if the charge is reasonable.如果收费合理，人们更有可能为下载服务付费。be likely to可 能Task 1Work in pairs.Read the above passage an
34、d answer the following questions.1 1 Why cant decomposable packaging materials be used repeatedly?2 2 How to package fragile products?3 3 What materials are recommended to use when packaging products like TV?Task 2Complete the following sentences with the words or phrases in the box.Change the form
35、if necessary.1 The materials used have to be able to_high temperature.2 He showed remarkable_throughout his illness.3 These plants need heat and_to grow well.4 _is the soul of business.humiditywithstandrecycleenduranceannoyingpunctualityappropriatewaterproofComplete the following sentences with the
36、words or phrases in the box.Change the form if necessary.5 For staying dry youll want nice lightweight_to wear over your leathers.6 The shop sells everything from alcoholic beverages to_toilet paper.7 The book was written in a style_to the age of the children.8 Her most_habit was eating with her mou
37、th open.humiditywithstandrecycleenduranceannoyingpunctualityappropriatewaterproofTask 3Translate the following sentences into English,using the expressions in brackets.1 这种潮湿使人越来越难以忍受了。(humidity)2 守时能大大增加你的信誉。(punctuality)3 这款防水手表是我们店的爆款。(waterproof)Translate the following sentences into English,usi
38、ng the expressions in brackets.4 你该如何从激烈的竞争中脱颖而出呢？(stand out)5 当遇到负面评价时，你应先与买家沟通。(negative feedback)6 中国跨境电商可能在未来几年保持高速增长。(be likely to)Chapter 4PART THREE/Mini-Project0 03 3由于距离远、流程长，买家在跨境购物过程中，必然对产品包装是否经得起长时间运输而产生疑问。这就要求卖家能够为买家提供更专业、更细致的服务。由于不同类目产品的包装各不相同，卖家需要深入了解产品的包装细节，并能满足部分买家对产品包装的特殊需求。Sample
39、1 关于产品包装的询问和回复询问Dear Sir,Several of my customers have recently expressed an interest in your handmade carpets.How would you wrap the carpet for not damaging during the transportation?收到该买家关于手工地毯如何在运输途中不受损坏的询问后，卖家对地毯的包装方式进行了专业、细致的解答。在实际工作中，为了能更直观地向买家展示包装方式和包装材料，卖家除了撰写文字说明外，还可以通过拍摄照片进而制作成一张清晰的包装流程说明图，
40、这样可以给买家留下用心经营的好印象。Sample 1 关于产品包装的询问和回复Dear friend,Thank you for your inquiry about the package.Our carpet will be first wrapped in heavy oiled waterproof paper and then in a double thickness of jute canvas（黄麻帆布）.After that,the carpets are to be packed in tin-lined cases.We can assure you that the c
41、arpets can get enough protection during the transportation.I look forward to hearing from you soon.Best wishes,回复回复Sample 2 关于产品包装的特殊要求的询问和回复询问Hi,I want to buy an emerald for my moms birthday.Do you have this one in stock?How about the package?I want the outer packing of the emerald to be very attra
42、ctive and delicate.卖家应尽可能满足买家在节假日、纪念日等时间购物时对产品包装的特殊要求。下面的这则回复函中，卖家肯定产品的包装非常精美，这一点可以从其他买家的评价中体现。考虑到产品是作为该买家母亲的生日礼物，卖家贴心地附上一张生日卡以表祝福。卖家最后承诺，如果买家还有其他特殊要求，一定尽力满足。这样的回复函有效提升了买家满意度。Sample 2 关于产品包装的特殊要求的询问和回复Dear friend,You really have a good taste.The emerald is very popular in our store and we have it in
43、 stock.The outer packing of the emerald is appealing and delicate.You may refer to the comments from other customers.Since it is for your moms birthday,we will attach a beautiful birthday card to it.If you have any other special requirements,we will try our best to meet your needs.I hope to hear fro
44、m you soon.Best wishes,回复回复 Highlighted Sentences1 This cloth is proof against water.这种布是防水的。2 The goods are packed in wooden cases.此货物用木箱包装。3 Do you have any special requirements for packing?您对包装有什么特殊要求吗？4 Mens shirts are packed in wooden cases of 10 dozen each.男士衬衫用木箱装，每箱 10 打。5 Socks are packed i
45、n boxes,100 boxes to a carton.袜子用盒装，100 盒装一纸箱。Highlighted Sentences6 The packing of our dress is each in a poly-bag,5 dozen to a carton lined with water-proof paper and bound with two iron straps outside.我们的连衣裙的包装为每件套一个塑料袋，5 打装入一个内衬防潮纸的纸箱，纸箱外面绑有两条铁带。7 The outer packing of our product is very delicat
46、e.我们产品的外包装非常精美。8 We can assure you that the goods can get enough protection during the transportation.我们可以向您保证货物在运输过程中有足够的保护。9 Your opinions on packing will be passed on to our manufacturers.您对包装的意见将被转达给我们的制造商。10 The outer layer is kraft paper,lined with bubble film.外层为牛皮纸，内衬气泡膜。In shipment,proper p
47、acking is necessary.In most cases,damage has been caused by improper packing.Eric,your Russian customer,is concerned that whether the smartphone he wants to buy can get enough protection during the long transportation.Now you are writing an email to Eric to clarify the packing.Your email should include:Opening:Express appreciation for Erics inquiry.Body:Clarify the products inner packing and outer packing.Closing:Express your wishes.Chapter 4THANKS