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1、Chapter 4-Amazon Platform(B2C)教学课件跨境电商实用英语Chapter 4跨境电商实用英语Chapter 4Amazon Platform(B2C)03Mini-Project02Passage Reading01Warming-up目录CONTENSTAfter studying this chapter,you are expected to:Acquire basic knowledge about Amazon platform(B2C)Know the new business models of Amazon platform(B2C)Know how
2、to sell items on Amazon platform(B2C)Learn words and expressions concerning talking about Amazon platform(B2C)Cultivate entrepreneurshipLearning GoalsChapter 4PART ONE/Warming-up0101TaskWork in groups.Look at what the following people say or do and express your own opinions with your group members.T
3、ry to relate to your personal experience.Men Changhui,a senior analyst at Beijing-based Internet technology firm said,“Globally,Amazon has made remarkable moves in smart hardware,cloud computing and artificial intelligence.”In China,the move shows that Amazon is seeking opportunities from the artifi
4、cial intelligence-based industry chain.Jeff Bezos(founder and CEO of Amazon)believes that technology is crucial in making the company achieve its goal in the minds of consumers of being the“Earths most customer-centric company”.ABChapter 4PART TWO/Passage Reading0 02 2To Unveil the Hidden Secrets of
5、 Amazons B2C Business ModelA Inc(AMZN),considered as a typical B2C e-commerce company,profits from selling books and consumer electronics online at reasonable prices.However,this is just part of the story.Different from its domestic peers as D and JD.com,there runs such blood of novelty beneath its
6、plain B2C business model.Every single move made has brought profound influence into our current life and even future.AMZN only has currently woven into every fabric of American day-to-day life,either the accessibility to daily necessities as milk,cereal,mower or sofa so on so forth via A or e-books,
7、magazine and textbooks on Kindle,or songs downloaded from Amazon Mp3 Music Store,or movie available in video-on-demand services of Amazon Prime Video.It even opens opportunities to accumulate your start-up capital by investing in its shares,or to work in its Seattle headquarter.Then,to do business i
8、n its Marketplace as well as to set up your own internet company by purchasing its EC2 service.How does AMZN evolve from a simple online bookstore into a world-class corporation matched by old-age industrious tycoons?The secret lies in its relentless exploration into new business models on the basis
9、 of its technological innovation.1.Subscribed Shopping in B2C ModelThe program Subscribe&Save of Amazon refers to the automatic subscription service specialized in household items,the one similar to the existing magazine and newspaper equivalents,shipping goods as packaged foods,toiletry as well as
10、health care and baby products to consumers regularly.Users may feel free to start the subscription by selecting the most frequent purchases and set the delivery frequency.On doing so,the preferential terms are unlocked as the discount up to 15%,order processing and shipping priorities as well as cha
11、nces to change or cancel the order anytime and price protection so on so forth.Seemingly normal though,these have become a big magnet on Amazon,one of the largest B2C platforms.For Amazon itself,Subscribe&Save program manages to reduce the inventory cost and simultaneously improve the user viscosity
12、,in spite of shrunk price and diminished sales revenue.It deserves attention that this very program is just one small portion among other attempts in its B2C field,whose emphasis laid on digital field.2.Digital Music StoreFor many,iTunes has long been a household name,yet Amazon MP3 has actually mad
13、e its debut as early as the year 2007.The online music store of Amazon boasts its largest selling point in no DRM(digital rights management)technology involved in millions of songs for sale.Thus gradually,it has grown on music lovers day by day over years.In addition,digital records here exceed its
14、Apple counterparts for the compatibility to almost any media player while the latter sticking to its own format.In view of price,it also has the inside track with iTunes fixed prices of$0.99 and$9.99 for respectively each song and album being considered,whose low price strategy proved to be a crucia
15、l factor to allure users.3.Streaming MediaExcel not merely in digital music sales,Amazon has also stepped into streaming media service.AMZN launched Amazon VOD(stream media on demand server)relying on its massive video clip sources.In reality,it has developed IMD into one of the largest-scale video
16、databases gaining favor of most viewers after the purchase in 1998.4.Palm-top BookstoreThe end of 2007 witnessed Amazons official announcement of the revolutionary electric paper book readerKindle.Nevertheless,it is not until the release of Kindle II that this product finally reaped its real market
17、impact in early 2009.At present,nearly 2 million people choose to use Kindle readers,and statistically,the amount of books bought soars 2.7 times per person after buying a Kindle.Not only do Kindle series facilitate the book-buying and reading experience,but also make possible such refreshing types
18、as multi-media books or ones with more timeliness.And it is Kindle that propels individuals to read more and enormously,which levels up the values of industry chain.Currently,Amazon serves as the game changer in traditional publishing sector by introducing a 70%sale share for writers and publisher w
19、ith regards to digital books priced below 9.99 US dollars in the second half of year 2010,which is definitely a blessing to freelancers.5.New Force in Internet AdvertisingOf all the Amazons new business models,there is a good chance of success in Internet advertising.And it still has certain win rat
20、e even competing against the giant Google,for its unique strengths in comparison with other main players as Yahoo or Microsoft.Admittedly,Amazons B2C business enables the conversion from its advertisement display and clicking directly into sales and thereby these very sale records have brought the c
21、ompany a lot of behavioral data on users consumption over the years.Thanks to its mature non-advertising operation model,it enjoys merits in advertising pricing based on the diverse revenue.Additionally,as a low-margin-oriented online retailer,it has more likelihood to tide over the pressure from ca
22、pital market compared with other high-tech firms,in virtue of its low-cost-high-efficiency operation in the long run.This day and age,Amazon has vividly represented us its huge business model matrix cored on B2C,within which models support and complement each other,winning itself unbeatable weapons
23、in business fights during the next decade.New Words novelty/nvlti/n.1originality by virtue of being new and surprising 创新；新颖e.g.I)Challenge and novelty are key elements of happiness.挑战和新颖是快乐的关键元素。II)In the contemporary western world,rapidly changing styles cater to a desire for novelty and individua
24、lism.在当代西方世界，快速变化的时尚迎合了人们追求新奇和个性的需求。2profound/prfand/adj.very great;felt or experienced very strongly 深刻的；严重的；意义深远的e.g.I)This is a book full of profound,original and challenging insights.这本书充满了深刻、独创性的、挑战性的见解。II)Color has a profound influence on our senses and moods.颜色对我们的感觉和情绪有深远的影响。3accumulate/kju:
25、mjlet/v.to gradually get more and more of sth over a period of time 积累；增加e.g.I)Work hard,and you will accumulate a fortune someday.如果你努力工作，总有一天会积累起一笔财富的。II)The key to sustainable development in China is to exploit and accumulate human capital.中国可持续发展的关键是人力资本的开发和积累。4tycoon/taku:n/n.a very wealthy or
26、powerful businessman 企业界的大亨e.g.I)The tycoon is on the verge of bankruptcy.那名大亨濒临破产的边缘。II)He is a business tycoon.他是个商业大亨。5relentless/rlentls/adj.not stopping or getting less strong 不间断的e.g.I)Relentless in his pursuit of quality,his technical ability was remarkable.对质量孜孜不倦的追求使他的技能出类拔萃。II)I will pursu
27、e my aims with relentless determination.我要坚定不移地追求我的目标。6subscribe/sbskrab/v.offer to buy,as of stocks and shares 订阅；订购e.g.I)If you subscribe to the newspaper,itll be delivered to your door.如果你订阅报纸，它会直接给你送上门的。II)Employees subscribed for far more shares than were available.员工申请认购的股份远远超出实际可认购的额度。7toilet
28、ry/tltr/n.artifacts used in making your toilet(washing and taking care of your body)化妆用品；盥洗用具e.g.I)Keeping a toiletry kit permanently in a piece of luggage is a smart idea.在行李中一直备一套盥洗用品是个聪明的主意。II)This new technology is widely applied in toiletry field.这项新技术被广泛应用于化妆品行业。8 preferential/prefrenl/adj.man
29、ifesting partiality 优惠的e.g.I)I will give you a specially preferential price offer.我将给你们一个特别优惠价。II)Lets develop the market together with a preferential price and good after-sales service.让我们以优惠的价格和良好的售后服务来共同开发市场。9magnet/mgnt/n.a characteristic that provides pleasure and attracts 有吸引力的人或物e.g.I)In the
30、1990s the area became a magnet for new investment.20 世纪 90 年代，这个地区成了新的投资热点。II)Buckingham Palace is a great magnet for tourists.白金汉宫对旅游者来说是个有巨大吸引力的地方。10simultaneously/smltensl/adv.at the same instant 同时地e.g.I)The Windows allows a computer user to execute multiple programs simultaneously.Windows 操作系统允
31、许计算机用户同时运行多个程序。II)The radar beam can track a number of targets almost simultaneously.雷达波束几乎可以同时追踪多个目标。11debut/debju:/n.the act of beginning something new 首次登场；初次露面e.g.I)They looked forward to the debut of their new product line.他们期待着新产品系列的亮相。II)She makes her professional stage debut in Swan Lake.她首次
32、在职业舞台上亮相是出演天鹅湖。12allure/l(r)/v.dispose or incline or entice to诱惑；吸引e.g.I)In order to allure more customers,we decorated the store again.为了吸引更多的顾客，我们又一次装修了店铺。II)The beautiful beaches of Hawaii allure many tourists from the mainland of the United States.夏威夷美丽的海滩吸引了许多从美国本土来的游客。13reap/ri:p/v.get or deri
33、ve 收获；获得e.g.I)The company is only just starting to reap the rewards of long-term investments.这家公司才刚刚开始收获长期投资的回报。II)Our firm is likely to reap a big profit this year.今年我们公司很可能获得大笔利润。14propel/prpel/v.give an incentive for action 驱使；推进e.g.I)We will propel economic development to a new level.我们要推动经济发展到一
34、个新的水平。II)We must develop industries with local advantages and propel the development of key areas.我们必须发展优势产业，推进重点区域开发。Proper Names1B&R亚马逊弹性计算云(Elastic Compute Cloud,EC2)是一个让使用者可以租用云端电脑运行所需应用的系统。2VOD亚马逊视频点播(Video On Demand,VOD)是亚马逊在美国提供的互联网视频点播服务。3IMD互联网电影资料库(Internet Movie Database,IMDb)是一个关于电影演员、电影
35、、电视节目、电视明星和电影制作的在线数据库。Phrases&Expressions1e.g.I)He hoped to profit from his investments.他希望从投资中获利。II)Surely well profit from your work.我们肯定会从你的工作中获益。profit from得 益 于2e.g.I)The team today consists of over 200 employees that specialize in technology,design,operations and marketing,among other areas.目前
36、，这个部门由 200 名员工组成，他们专注于技术、设计、运营和营销等领域。II)Many students specialize in engineering.许多学生专攻工程学。specialize in专攻；精通3e.g.I)In spite of her good salary,she measured out every dollar needed for household expenses.尽管她的薪水很高，但家庭开支所需的每一块钱她都精打细算。II)In spite of the recession,profits have galloped ahead.尽管经济不景气，利润却飞
37、速增长。in spite of尽管；不管Task 1Work in pairs.Read the above passage and answer the following questions.1 1 What strategy does iTunes use to allure users?2 2 When was Kindle 2 released?3 3 What is the unique strength of Amazon when competing with Yahoo and Microsoft?Task 2Complete the following sentences
38、with the words or phrases in the box.Change the form if necessary.1 Dalian is a_for tourists.2 The singer earns a_amount of money.3 The self-made_was bragging about the secret of his success.4 Im_in the pursuit of my goals.relentlessprofit fromreapcolossaltycoontoiletrymagnetnoveltyComplete the foll
39、owing sentences with the words or phrases in the box.Change the form if necessary.5 Jennifer wasnt yet totally convinced that shed_a more relaxed lifestyle.6 For babies and toddlers on all routes,the airline company provides a_kit with wet wipes,cream,bib,teething ring and tissue pack.7 As a man sow
40、s,so he shall_.8 Color printing is moving rapidly from being a_to being the required method of output.relentlessprofit fromreapcolossaltycoontoiletrymagnetnoveltyTask 3Translate the following sentences into English,using the expressions in brackets.1 你现在所学的和所做的对你的一生都将会有深远的影响。(profound)2 橱窗陈列品能够吸引顾客购
41、买货物。(allure)3 在北京首映之后，这场壮观的表演将到上海和广州巡回演出。(debut)Translate the following sentences into English,using the expressions in brackets.4 大学毕业生应精通某个与专业相关的领域。(specialize in)5 他立志在而立之年前攒够 100 万美元。(accumulate)6 晚上 9 点半之前的任何时间你都可以给我打电话。(feel free to)Chapter 4PART THREE/Mini-Project0 03 3Match the items on the left column with their inventors on the right column.1 Computer mouse2 Camera3 86-DOS4 HTML6 Google7 Interneta Tim Patersonb Douglas Engelbartc Tim Berners-Leed Larry Page and Sergey Brine Louis J.M.Daguerref J.C.R.LickliderChapter 4THANKS