新视野商务英语(上)课程教案.pdf

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1、 新视野商务英语（上）课程教案教研室：系部：教务处:主讲教师任课班级授课时间学 时8学时教学题目unit one customers教学目的make the students fully understand the business matters,the keywords and sentences,and also the usage of some important words andexpressions,master the grammar mentioned in the text.教学重点the key wordsof the whole text,the usage of

2、some expressions.教学难点the comprehension of some of the difficult sentences.教学方法double-side teaching method and student-centered teachingmethod教学内容see the following pagesUnit 1 CustomersObjectivesWhen the learners finish learning this unit,they should be able to providing information on customers and

3、servicecollecting information on customers and service.Language focusDi r e c t a n d i n d i r e c t f o r m sP r o n un c i a t i o n :w e a k a n d s t r o n g f o r mSkillsW r i t i n g:c a p i t a l l e t t e r sR e a d i n g:k w i t-Fi t a d v e r t i s e m e n tLi s t e n i n g:c us t o m e r

4、 s e r v i c eBusiness CommunicationM a k i n g o f f e r sKey VocabularyCus t o m e r s g o o d s s e r v i c e s r e p e a t b us i n e s s c us t o m e r l o y a l t yc o d e o f p r a c t i c e c us t o m e r c a r e s e r v i c eLead-in1.w h a t d o e s e a c h c o m p a n y o f f e r t h e c u

5、s t o m e r?2.w h a t o t h e r e xa m p l e s o f g o o d c us t o m e r s c a r e c a n y o u t h i n k o f?W o r d s a n d e xp r e s s i o n:In p e r s o n :b y t h e m s e l v e sHa m p e r s:n.p a c k i n g-c a s e o r b a s k e t w i t h a l i d ,e s p o n e us e d f o r s e n d i n g f o o d

6、.Ba l a n c e:c a p i t a lO p t i o n a l:w h i c h m a y b e c h o s e n o r n o t a s o n e w i s h e s;n o t c o m p ul s o r yAs s e m b l y:m a s s c o m e t o g e t h e rLanguage FocusSe n t e n c e s a n d c l a us e s Di r e c t a n d i n d i r e c t q ue s t i o n s直接疑问句和间接疑问句U s eW e us u

7、a l l y us e d i r e c t q ue s t i o n s t o g e t i n f o r m a t i o n.通常用直接疑问句来获得信息Ho w m uc h d o e s i t c o s t?Do e s t h e c o m p a n y h a v e a c o d e o f p r a c t i c e?W e us e i n d i r e c t q ue s t i o n s t o a s k d i f f i c ul t o r p e r s o n a l q ue s t i o n s o r w h e

8、n w e w a n tt o b e p o l i t e.间接疑问句通常提出“难”问题或私人问题，或者表示礼貌Co ul d y o u t e l l m e w h a t q ua l i f i c a t i o n s y o u h a v e?Ca n y o u t e l l m e w h e r e I g o t o a r e f un d?FORMDi r e c t q ue s t i o n s:p r e s e n t s i m p l e t e n s e直接疑问句：一般现在时W e f o r m d i r e c t q ue s t

9、 i o n s w i t h t h e a uxi l i a r y d o.由助动词d o 构成直接疑问句。W h e r e d o y o u s h o p?BU T w e d o n o t us e t h e a uxi l i a r y d o w i t h t h e v e r b但助动词t o b e不用助动词d oW h e r e i s t h e c us t o m e r s e r v i c e d e s k?W h-/Ho w q ue s t i o n s 特殊疑问句Q ue s t i o n w o r d s a uxi l i

10、 a r y v e r b s ub j e c tt o b e.v e r b疑问句助动词主语动词Ho w m uc hd o e si tc o s t?W i t h be带动词b e 的特殊疑问句Q ue s t i o n w o r d s v e r bs ub j e c t疑问词助动词主语Ho w m uc hi si t?Y e s/N o q ue s t i o n s 一般疑问句Auxs ub j e c tv e r b助动词主语动词Do I/y o u/w e/y o u/t h e yDo e s h e/s h e/i tW i t h be带动词b e的

11、一般疑问句T o b e s ub j e c t 主语Am 1/y o u/w e/y o u/t h e yIs h e/s h e/i tIn d i r e c t q ue s t i o n s:p r e s e n t s i m p l e间接疑问句：一般现在时W h-/h o w q ue s t i o n s 特殊疑问句P o l i t e i n t r o d uc t i o n q ue s t i o n表示礼貌 疑问词Co ul d y o u t e l l m e h o w m uc hW i t h t o b e带动词的特殊疑问句P o l i

12、t e i n t r o d uc t i o n q ue s t i o nw o r k?w o r k?O K?O K?t e n s ew o r d (s)s ub j e c t v e r b主语 动词i t c o s t s?w o r d (s)s ub j e c t v e r b表示礼貌 疑问词 主语 动词Co ul d y o u t e l 1 m eh o w m uc hi t i s?Y e s/N o q ue s t i o n s ,般疑问句P o l i t e i n t r oi f s ub j e c tv e r b表示礼貌 i f主语

13、 动词Co ul d y o u t e l l m ei f I/y o u/w e/y o u/t h e y w o r k?Co ul d y o u t e l l m ei f h e/s h e/i tw o r k s?In i n d i r e c t Y e s/N oq ue s t i o n s w e us e i f.在间接疑问句的一般形式中使用i f。ReadingP un c t ur e:s m a l l h o l e m a d e b y s t h.Sh a r p s e p.o n e m a d e a c c i d e n t l y

14、i n a p n e um a t i c t y r e补胎P r e m i s e s:s t a t e m e n t o n w h i c h r e a s o n i n g i s b a s e d.V a l v e:(s o r t O f )m e c h a n i c a l d e v i c e f o r c o n t r o l l i n g t h e f l o w o f a i r,l i q ui d o r g a si n t o o r t h r o ug h a t ub e,p i p e e t c,b y o p e n

15、i n g o r c l o s i n g a p a s s a g e.气门Exh a us t:(o ut l e t,i n a n e n g i n e o r m a c h i n e,f o r)s t e a m,v a p o ur e t c t h a t h a s d o n ei t s w o r k e xh a us t p i p e 排气管Homework and ch ecklist fo r Unit 11.W h a t d o e s c us t o m e r l o y a l t y m e a n?2.Gi v e t w o e

16、 xa m p l e s o f g o o d c us t o m e r c a r e.3.w h a t d o e s Br i t i s h Ai r w a y s o f f e r i t s c us t o m e r?新视野商务英语（上）课程教案教研室:主讲教师任课班级授课时间学 时8 学时教学题目UNIT TWO COMPANIES教学目的M AK E T HE ST U DEN T S FU LLY U N DER ST AN D T HE BU SIN ESS M AT T ER S,T HE K EYW O R DS AN D SEN T EN CES,A

17、N D ALSO T HE U SAGE O F SO M E IM P O R T AN T W O R DS AN DEX P R ESSIO N S.M AST ER T HE GR AM M AR M EN T IO N ED IN T HE T EX T.教学重点T HE K EY W O R DSO F T HE W HO LE T EX T,T HE U SAGE O F SO M E EX P R ESSIO N S.教学难点T HE CO M P R EHEN SIO N O F SO M E O F T HE DIFFICU LT SEN T EN CES.教学方法DO U

18、 BLE-SIDE T EACHIN G M ET HO D AN D ST U DEN T-CEN T ER ED T EACHIN GM ET HO D教学内容SEE T HE FO LLO W IN G P AGES系部:教务处:Unit 2 companiesObjectivesWhen the learners finish learning this unit,they should be able to providing information on companies and productscollecting information on companies and pr

19、oductsWarming up:You are quite often to be asked to introduce your company.What to say?How to say?That is what we are going to practice in Unit 2.However,let s try to work out what would be important information?Discuss.Language FocusPresent simple and present continuousPronunciation:third person si

20、ngular sentence stressSkillsWriting:avoiding repetitionReading:FT Graduate Training ProgramListening:four major companiesBusiness communicationPresenting informationKey VocabularyBuying,selling,marketing and production,information technology,telecommunications,film and carManufacture,multinationals,

21、operate,parent or holding company,subsidiariesMultinational:companies which operate in a number of countriesSubsidiaries:branchesIn aspects:in all kinds ofMake sure that the companies are known by the students.Di a m l e r-Be n z （奔驰），Si e m e n s （西门子），Br o t h e r （兄弟），T o y o t a （丰田），Fi a t （菲亚特

22、），Guc c i （古琦），Le v i St r a us s （李维斯），M i c r o s o f t （微软）.2.Di s c us s :W h a t d o t h e y d o?Di a m l e r-Be n z （奔驰），a Ge r m a n c a r m a n uf a c t ur e rSi e m e n s （西门子），a Ge r m a n m a n uf a c t ur e r o f e l e c t r o n i c s a n d e l e c t r o n i c a p p l i a n c e s,Br o t

23、h e r （兄弟），a Ja p a n e s e c a r m a n uf a c t ur e r,T o y o t a （丰HI）,a Ja p a n e s e c a r m a n uf a c t ur e r,Fi a t （菲亚特）,a n It a l i a n c a r m a n uf a c t ur e r,Guc c i （古琦），a n It a l i a n g a r m e n t a n d f a s h i o n m a k e r ,Le v i St r a us s （李维斯）,a f a m o us Je a n s m

24、 a k e r i n t h e U SA,M i c r o s o f t （微软），a p r o g r a m m i n g g r o up i n t h e U SA.3.M a t c h t h e c o m p a n y t o t h e c i t y w h e r e i t s h e a d q ua r t e r s a r e.Sug g e s t e d a n s w e r:Di a m l e r-Be n z -St ut t g a r t ,Si e m e n s-M un i c h,Br o t h e r-N a g o

25、 y a （名古屋），T o y o t a-N a g o y aFi a t -T ur i n,Guc c i -M i l a n,Le v i St r a us s-Sa n Fr a n c i s c o,So f t w a r e Se a t t l eLanguage FocusDue t o :b e c a us e o fIn t e g r a l:w h o l eP h a r m a c e ut i c a l:o f m e d i c i n a l d r ugGr a m m a r:Ir r e g ul a r p r e s e n t s

26、 i m p l e 一般现在时的不规则形式T h o s e v e r b s a r e i r r e g ul a r m us t b e r e m e m b e r e d 动词不规贝lj动词：Ha v e:h e/s h e/i t h a sDo:h e/s h e/i t d o e sP r e s e n t c o n t i n uo us 现在进行时U SE1 W e us e t h e p r e s e n t c o n t i n uo us t o t a l k a b o ut;T h i n g s w h i c h a r e h a p

27、 p e n i n g a t t h e t i m e o f s p e a k i n g.现在进行时用来表示说话时正在发生的事情I m t r y i n g t o c a l l Ge o f f P e t e r s.He i s n,t w o r k i n g t o d a y.W h a t a r e y o u d o i n g?2 T h i n g s w h i c h a r e h a p p e n i n g a r o un d t h e t i m e o f s p e a k i n g.说话前后正在发生的事情T h e c o m

28、p a n y i s d e v e l o p i n g a n e w d r ug a g a i n s t a s t h m a.T h e c o m p a n y i s n,t r e c r ui t i n g a t t h e m o m e n t.W h a t a r e t h e y p l a n n i n g t o d o?So m e v e r b s a r e n o t us ua l l y us e d i n i t t h e c o n t i n uo us f o r m.有些动词一般不用进行时h e a r s e e

29、 s m e l l t a s t el i k e d i s l i k e h a t e l o v e w a n t w i s h h o p eb e l i e v e f e e l(=t h i n k)f o r g e t k n o w m e a n r e m e m b e rt h i n k (=h a v e a n o p i n i o n)un d e r s t a n dc o n t a i n h a v e(=o w n)o w e o w n p o s s e s sT h e s e a r e s t a t i v e v e

30、 r b s;t h e y d e s c r i b e s t a t e s o r s e n s e s.这些动词是状态动词，用于表示状态或感觉。FO R MB e+ing 形式P o s i t i v e a n d n e g a t i v e 肯定形式和否定形式Ia m/m a m n o t/m n o tf l y i n gY o u/w e/y o u/t h e ya r ea r e n o t/a r e n,tf l y i n gHe/s h e/i t i s i s n o t/i s n,t f l y i n gQ ue s t i o n 疑问

31、形式Am I f l y i n g?Ar e y o u/w e/y o u/t h e y f l y i n g?Is h e/s h e/i t f l y i n g?V e r b s t h a t e n d i n a c o n s o n a n t f o l l o w e d b y e以辅音字母e 加结尾的动词去掉e再 加 i n gt a k e t a k i n gm a n a g e m a n a g i n gBU T 但是V e r b s t h a t e n d i n v o w e l +e以元音字母e结尾的动词直接加i n ga g r

32、 e e a g r e e i n g,s e e s e e i n gv o w e l +c o n s o n a n t d o ub l e c o n s o n a n tW h e n t h e l a s t s y l l a b l e i s s t r e s s e d,w e us ua l l y d o ub l e t h e f i n a l c o n s o n a n t.以元音字母加辅音字母结尾的动词，如果最后个音节重读，通常双写末尾的辅音字母再加i n gf i t f i t t i n gb e g i n b e g i n n i

33、 n gc o n t r o l c o n t r o l l i n gSp e a k i n gP a i r w o r k.Fi n d o ut a b o ut y o ur p a r t n e r,s c o m p a n y a n d m a k e n o t e sU s e f ul e xp r e s s i o n s:W h o d o y o u w o r k f o r?W h e r e a r e t h e h e a d q ua r t e r s?W h e r e a r e y o u b a s e d?Do you have

34、 branches oversea?Talking about types of businessThe tips for business letter writing:brief(state the aim at he very beginning),clear(what you expect or need in specific way),polite(dear,Yours sincerely,and a neat form).Homework:Write an enquiry for Chemex to SK in 4A sized paper.Note:Following the

35、sample onD.(Date line)Dear Sir/Madam,We are looking for a company to help us to distribute products in the USA and Asia.We manufacture a wide range of chemical products.At present we export to Europe,but we would like to develop our markets in the USA and Asia.Enclosed please find our brochure which

36、 gives the details about our company.We look forward to hearing from you.Yours sincerely(signature)新视野商务英语(上)课程教案主讲教师任课班级授课时间学 时8 学时教学题目UNIT THREE TRAVEL教学目的MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS,THE KEYWORDS AND SENTENCES,AND ALSO THE USAGE OF SOME IMPORTANT WORDS ANDEXPRESSIONS.MA

37、STER THE GRAMMAR MENTIONED IN THE TEXT.教研室：系部：教务处:教学重点T HE K EY W O R DSO F T HE W HO LE T EX T,T HE U SAGE O F SO M E EX P R ESSIO N S.教学难点T HE CO M P R EHEN SIO N O F SO M E O F T HE DIFFICU LT SEN T EN CES.教学方法DO U BLE-SIDE T EACHIN G M ET HO D AN D ST U DEN T-CEN T ER ED T EACHIN G M ET HO D教学内容

38、SEE T HE FO LLO W IN G P AGESUnit 3 TravelObjectivesW h e n t h e l e a r n e r s f i n i s h l e a r n i n g t h i s un i t,t h e y s h o ul d b e a b l e t o p r o v i d i n g i n f o r m a t i o n o n t r a v e lc o l l e c t i n g i n f o r m a t i o n o n t r a v e la r r a n g e m e n t o n b

39、us i n e s s t r i pWarming upIn t r o d uc e t h e a c t i v i t y a n d t h e a r r a n g e m e n t s t h a t h a v e t o b e m a d e f o r a t r i p.If y o ur f a m i l i e s a r e g o i n g t o s e e y o u i n Fus h unQ I:W h a t w o ul d y o u l i k e t o a r r a n g e f o r t h e m?Q 2:W h e r

40、 e t h e y a r e g o i n g t o s t a y?Q 3:W h e r e t h e y a r e g o i n g t o v i s i t?St ud e n t s a n s w e r t h e q ue s t i o n s a n d t h us e n t e r t o d a yJ s t o p i c.Y o u a r e q ui t e o f t e n t o b e a s k e d t o h a v e a b us i n e s s t r a v e l f o r y o ur c o m p a n

41、 y.W h a t t o s a y?Ho w t o s a y?T h a t i s w h a t w e a r e g o i n g t o p r a c t i c e i n U n i t 3.Ho w e v e r,l e t s t r y t o w o r k o ut w h a t w o ul d b e i m p o r t a n t i n f o r m a t i o n?Di s c us s.Language FocusPresent continuous for future:fixed arrangementsPronunciati

42、on:contractions of to beSkills:Writing:faxesReading:The Japanese in BritainListening:international travelBusiness communicationIntroductions and socializeKey VocabularyTravel itinerary foreign business trip make good use of colleaguesbusiness partner cultural differences social conventionsnationalit

43、ies cultureitinerary:plan for details or records of a)journey,routeconvention:general consent;practice or custom based on general consentLanguage FocusGo on a tour have lunch have coffee listen to a C DHave a meeting listen to a presentation1.Guessing:to predict vocabulary items they would expect to

44、 occur in the text.2.Check students understand all the headings and then get them to read the articleand match the headings to the paragraphs.Understand these:1)culture,2)sightseeing,3)restaurants,4)weather,5)transport,6)day tripsGet the students to look at the passage and do a couple of examples to

45、gether.Writemore sentences,e.g.I f you are interested in old mining towns,you should go toFushun;I f you are interested in markets,you should visit the Queen Victoria Market.Presentation and listeningCollocation exercise:ways of making,accepting and declining offers1.Explain the situation to the cla

46、ss.Make sure they understand that they areorganizing a visitory s free time and arrangements.2.Ask students to think about ways in which they could help a visitor to their company.Match the verbs to the nouns.3.Play the recording for the first time for them to check the collocations.4.Read the messa

47、ge.5.Play the recording again and ask learners to complete the notes.Suggested phrases:Call a taxi/the airport/hotelBook a hotel/table/seatFind out about a tourReserve a table/seatMeet you at the airport/hotelPick you up at the airport/hotelArriving Friday morning at 10Traveling by bus from.Reserve

48、table for Friday eveningLeave message about time to pick up at hotelLanguage focus1.Students write offers for the situations.-Shall I /Would you like me to /Do you want me to 2.Divide the class into pairs.One student makes offers,the other accepts ordeclines them,in the latter case giving a reason f

49、or the refusal.3.students change partners and roles.Suggested phrases:Shall I/Would you like me to/Do you want me to1),get you a taxi?2)reserve a table?3),book you a seat?4),find out about tickets?5)call a taxi?drop you off?6),call the station?find out about train times?Useful questions:-Where can y

50、ou go for a meal?-What kind of food does the restaurant serve?-How often do the sightseeing tours depart?-How much is a ticket for the sightseeing tour?-Where can you go swimming?-Is there anywhere to play tennis?-Where can you see a play?-What can you do if you are interested in antiques?2.Elicit a