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1、A centre of expertise in digital information managementwww.ukoln.ac.uk Web 2.0:How Should IT Services and the Library Respond?Brian KellyUKOLNUniversity of BathBath,BA2 7AYEmailB.Kellyukoln.ac.ukUKOLN is supported by:http:/www.ukoln.ac.uk/web-focus/events/meetings/emuit-2006-11/Acceptable Use Policy
2、Feel free to use WiFi network to support aims of meetingRecording/broadcasting is not permittedConfidentiality related to the talk&discussions should be respected.This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence(but note caveat)emuit-meeting-2006-11 tag used in del.icio
3、.us A centre of expertise in digital information managementwww.ukoln.ac.uk About MeBrian Kelly:Employed as UK Web Focus since Nov 1996Based at UKOLN,a national centre of expertise in digital information managementLocated at the University of BathFunded by JISC&MLABackground:Computer office at Loughb
4、orough from 1984-90(applications support,information&training)Information Officer at Liverpool U.from 1990-91Information Officer at Leeds U.from 1991-95Discovered Web in Jan 1992&evangelised it sinceSenior Trainer at Netskills from 1995-962A centre of expertise in digital information managementwww.u
5、koln.ac.uk About This MeetingTalks given on:“What Can Internet Technologies Offer?”,UCISA Conference 2004“IT Services:Help or Hindrance?”,UCISA Conference 2006Aims:Raise awareness of Web 2.0 technologies&challenges these present to IT servicesEncourage IT Services to respond to the challengesSucceed
6、ed!So this meeting will look at ways of respondinghttp:/connect.educause.edu/blog/stuartyeates/brian_kelly_gesticulating_wildly_about_it_services/21113A centre of expertise in digital information managementwww.ukoln.ac.uk TimetableTimeSession11.30-11.40Introduction11.40-11.55Web 2.0:A Recap BK11.55-
7、12.10Web 2.0:Your Concerns12.10-12.20Feedback12.20-13.00Lunch13.00-13.30Addressing the Concerns BK13.30-13.50Implementation 13.50-14.00Conclusions14.00Finish4A centre of expertise in digital information managementwww.ukoln.ac.uk Web2MemeMap,Tim OReilly,2005 Characteristics Of Web 2.0Network as platf
8、ormRemix and mash-ups Syndication(RSS)Architecture of participationBlogs&WikisSocial networking Social tagging(folksonomies)Trust and opennessClean URIsAlways beta&long tailWeb 2.0What Is Web 2.0?Marketing term(derived from observing patterns)rather than technical standards-“an attitude not a techno
9、logy”Web 2.05A centre of expertise in digital information managementwww.ukoln.ac.uk Takeup Of New TechnologiesThe Gartner curveDevelopersRising expectationsTrough of despairEnterprise softwareLarge budgetsEarly adoptersWeb 2.0Service plateauChasmFailure to go beyond developers&early adopters(cf Goph
10、er)Need for:Advocacy(this morning)Listening to usersAddressing concernsDeployment strategiesWe now need to look at approaches for avoiding the chasmVLECMSPLEWeb 26A centre of expertise in digital information managementwww.ukoln.ac.uk Blogs A Steer From ManagementWarwicks Blog service illustrates how
11、 an institutional Blog can provide a thriving community -and isnt this a key part of the university experience?(notice stats)Web 2.0http:/blogs.warwick.ac.uk/http:/blogs.warwick.ac.uk/.John Dales Blog shows how:IT Service staff can engage with their usersA more egalitarian approach-the IT Manager kn
12、ow something about IT,but users may know more!(this reflects current learning orthodoxies)Michael Webb,Newport is an example of a Blogging IT Director7A centre of expertise in digital information managementwww.ukoln.ac.uk Blogs Grassroots ApproachScience librarian at University of Bath has set up a
13、Blog on BloggerUsers love it “Why isnt there a Blog for the rest of the library”Q:Should I be doing this?A:No make a recommendation to your manager;write a proposal;if accepted then WG set up;it reports back and recommendations probably deferred!This is a good example of Web 2.0 philosophies of“user
14、-focus”,“always beta”and“trust”:trust your professionals do be innovative in supporting their users&to be flexible&learn from experienceshttp:/ centre of expertise in digital information managementwww.ukoln.ac.uk Wikis Grassroots ApproachSame librarian used a Wiki for a group planning production of
15、a Podcast guide to the Library:User engagement in processUsers(including students)make use of emerging technologies(Wiki,Podcasts)Advantages:No waiting for IT Services evaluation of Wiki softwareCan feed experiences back to IT ServicesCan address non-IT issues Grass roots experiences can feed into p
16、rocess for an institutional solution,including technical;training&strategy issueshttp:/ centre of expertise in digital information managementwww.ukoln.ac.uk Wikis Institutional ApproachTheres an awareness of a need for institutional Wiki strategies.Addressed at UKOLNs“Exploiting The Potential Of Wik
17、is”workshop,Nov 2006Need for Wikis seems to be agreed.Challenges:Wiki strategy options:Centralised Wiki provision(and the best is)De-centralised Wiki provision(horses for courses)Bundled Wiki provision(it comes with the VLE)Out-sourced Wiki provision(Thatcherite or Web 2.0 network as an application
18、provider)Confluence and MediaWiki seemed preferred options at workshop.http:/wiki-workshop-2006- centre of expertise in digital information managementwww.ukoln.ac.uk Communications Skype Skype:Evil bandwidth-stealing proprietary software use SIP softwareInnovative,easy-to-use,immensely popular softw
19、are and all my friends&colleagues use it(unlike SIP tools)Case studies:Ban Buy network shaper box to“remove illegal P2P traffic in order to provide quality Skype service to users”Respond to user concerns in halls by banning,but allow managed use on campus,until better solution availableEducate user:
20、dont use over WiFi;(AUP at UKOLN Wiki workshop)Just-in-time accessibility:participants missed train,but used Skype(and Gabbly)to take part in Accessibility Summit.Conclusion:have Skype ID just-in-case(and as carbon-quota plan)!11A centre of expertise in digital information managementwww.ukoln.ac.uk
21、Syndication-RSSSyndication is a no-brainer:Simple,neutral formatAllows content to be reused in many places;on many devices;Challenges:Creation model(from CMS;transform;)User viewing tools(Web-based;dedicated;training;)Breaking the presentation-based paradigmRSS 1.0,2.0 or Atom issues arent show-stop
22、pers use whichever works best for youhttp:/ your calendar interoperate with these remote services(and with mobile devices)?If not,youve got problems!12A centre of expertise in digital information managementwww.ukoln.ac.uk Network As PlatformWho uses Google or has Google search box on their Web site?
23、Evil Thatcherite out-sourcing or sensible,cost-effective use of networking applications,which builds on HEs use of JISC services&forms part of JISCs E-Framework strategy and SOA development approach?http:/www.lboro.ac.uk/search.htmlhttp:/ can be provided on network:Disk storage&CPU cycles(Amazon)Mid
24、dleware servicesApplication services:Blogs;Wikis;email;spreadsheets;13A centre of expertise in digital information managementwww.ukoln.ac.uk Learning Through GamesNot my area(too old “when I were a lad”!)but:Well-established theoretical basisHow do todays kids learn?Service such as Second Life have
25、strong business models&communitiesJISC&funding bodies fund R&D in this areaIssues:Should IT service have the rights to ban such stuff?How do we(can we)differentiate between learning&playing?http:/ centre of expertise in digital information managementwww.ukoln.ac.uk Other Web 2.0 AspectsA Culture of
26、OpennessWere addressing this in areas of open source&open access.This is a key part of what HE is about!HE has a culture of openness&sharing(e.g.UCISA,SCONUL,)Were well positioned to use social networks to build on this.Always BetaLearning is about taking risksInnovative lecturers&researchers will w
27、ant to explore the potential of emerging technologiesTrust Your UsersDo you trust your staff?Do we want to provide a supportive framework for students to be creativeWont industry expect us to provide graduates who are experienced in Web 2.0 technologies and(more importantly)in the non-technical aspe
28、cts of their use?The Long TailYour minority area has a potential large global audience(cf.selling to niche markets15A centre of expertise in digital information managementwww.ukoln.ac.uk Discussion GroupsWeb 2.0:Your ConcernsYouve had a brief overview of Web 2.0 benefitsColleagues and users may be m
29、aking similar pointsBut:What are the technical obstacles?What are the legal obstacles?What are the organisational(national,institutional&departmental)obstacles?What are the user barriers?What are the cultural obstacles?Describe the barriers well look at solutions later EWeb 2.0 Barriers16A centre of
30、 expertise in digital information managementwww.ukoln.ac.uk QuestionsAny brief questions or comments?Addressing the Barriers:Is this a realistic vision?What barriers will my institution face in implementing the vision?17A centre of expertise in digital information managementwww.ukoln.ac.uk FeedbackP
31、lease provide your feedbackAssessment,quality,resources,feeling threatened,public perception,Ownership,control,power,threats,Performance,security,interoperability,Data protection,copyright,IPR,FoI,.BarriersTechnicalUserLegalOrganisationalCulturalUser needs,millennials&non-millennials,training,trust;
32、information literacy,18A centre of expertise in digital information managementwww.ukoln.ac.uk Addressing The BarriersPredicting the FutureUnderstanding,then changing,your cultureYoure the problem!No,the users are the problemMaybe the technology is the problemAssessing and managing the risksBeing use
33、r-centricSafe experimentation low-hanging fruitsMore sophisticated modelWorking as a communityAddressing The BarriersThe following ideas are intended to stimulate discussion here,but,more importantly,to take back&implement locally.Feel free to use any of the material you find useful,19A centre of ex
34、pertise in digital information managementwww.ukoln.ac.uk Predicting the Future From The PastWhat were the big issues back then?What did we expect of 2006?Were we conservative or over-optimistic?XML,Semantic Web(SW)New job.W3C will deliver all good things.PC,not Unix,is the futureDiscovered Web.“Its
35、the future!”“Youre crazy”Gopher will rule;PCs vs Mac vs mainframe battlesHoney Multics will rule;can students have email?200019961995199319901984 I was right:Importance of the Web;ubiquity of PCI was wrong:W3C alone would drive the vision;SW;commercialisation(good&bad);VRMLI dont know:OSS vs proprie
36、tary vs networked service;the mixed public/private sector IT provision;trust;openness vs privacy;cultural change;Vision For The Future20A centre of expertise in digital information managementwww.ukoln.ac.uk Predicting the FutureWhat will think we like in 2010?Will significant numbers of students be
37、Blogging?What about staff&researchers?Will mobile devices(phone;video;sound;WiFi)be ubiquitous?Will collaborative authoring of student work;research papers;etc.we seen as the norm?Anybody feel this will not be the case?If not,the challenge is the deployment strategy,not the underlying principles!Par
38、aphrase of talk by Bill Thompson,Bath 8 Nov 2006The future for 2010 has already arrived.We just need to disseminate it,deploy it&make mainstream.So look at what the kids,the innovators&the rich are doing today the stuff will be easier to use&much cheaper then.Vision For The Future21A centre of exper
39、tise in digital information managementwww.ukoln.ac.uk My Scary MomentsThe vision:Millennials comfortable with technology support a well-educated,information-literate society(and pay for my pension)The nightmare:Technologies break;are slow;go out of businessPrivacy;identity theft;fraud;etc.are preval
40、entGovernment spies on me&everyone reinvention of analogue phones&F2F meetingsEvil Google empire “things were so much better when Microsoft were in charge”Millennials spend all their time in YouTube&we have a poorly-educated future generationThe backlashConcerns22A centre of expertise in digital inf
41、ormation managementwww.ukoln.ac.uk The BarriersThere are barriers to the deployment of Web 2.0:Its scary:Ive just mastered Dreamweaver;weve just spend a lot of money on a CMS;Its immature:Ive heard it all before(XML,Semantic Web,).This is just new hype There are legal risks:Copyright infringement;da
42、ta protection;protection of minors;Infringement of guidelines:Web 2.0 infringes our AUP;accessibility legislation;e-Gov legislation;.Institutional inertia:Wed like to do it but we have large existing systems;reluctant colleagues;Culture:Weve always first evaluated&then mastered the software;how can
43、we support multiple Web 2.0 service?And it needs to be open source so we can tweak itWeb 2.0 BarriersHow do we go about addressing these barriers?(And should we what if the concerns are legitimate!)23A centre of expertise in digital information managementwww.ukoln.ac.uk Addressing The BarriersIt bre
44、aks accessibility guidelines;open standards;AUPs;etc.There is a need to ensure existing guidelines&interpretations in these areas are flexible enough to take into account technological developments,emerging usage patterns,etcSee work on holistic approach to Web accessibilitySee work on contextual ap
45、proach to standardsNeed for an Acceptable Use Policy Process(AUPP)to ensure that AUPs arent used as a control mechanisms but as a means of maximising benefits of services for IT users&providers24A centre of expertise in digital information managementwww.ukoln.ac.uk Nobody Likes Us-The Users ViewIT S
46、ervices providing the answers or blocking the users?Dont understand learning and teaching and think that students only ever use the Web for messing around.Have no interest in what the users actually want and generally prefer to give the users what they themselves think they want.(Ive seen senior IS
47、staff dismiss the data gathered in formal user requirements gathering exercises because it doesnt fit their own viewpoint.)Tend to work in silos(example:student information systems team which wont talk to the VLE team),and will do anything to avoid working with others outside of their own silo.They
48、have no concept of team working across services or with academic staff.Consultation usually consists of them telling you what they are going to do.If you tell them what you want they dont listen!IT Services BarrierDo these comments ring any bells?If not,how can you be sure?25A centre of expertise in
49、 digital information managementwww.ukoln.ac.uk Beware The IT FundamentalistsWe need to avoid simplistic solutions to the complexities:Open Standards Fundamentalist:we just need XMLOpen Source Fundamentalist:we just need LinuxVendor Fundamentalist:we must need next version of our enterprise system(an
50、d you must fit in with this)Accessibility Fundamentalist:must do WAI WCAGUser Fundamentalist:we must do whatever users wantLegal Fundamentalist:it breaches copyright,Ownership Fundamentalist:must own everythingPerfectionist:It doesnt do everything,so well do nothingSimplistic Developer:Ive developed