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1、Group 8UNIT7 OPERATIONS:PRODUCING THE GOODSG8 members:杨吉杨吉 叶建兵叶建兵 俞淑铭俞淑铭 徐颖徐颖 钟小惠钟小惠 史涵文史涵文 叶帆叶帆 Content 1.the production process of glass 2.core activity of business 3.vocabulary bank 4.business location First,Let us learn the process of making high quality crystal glass1 C In order to make glass,s
2、and,lead oxide and otherchemicals,as well as a quantity of broken glassknown as cullet,are mixed together in acontainer.为了制作玻璃，砂，氧化物和其他铅化学品，以及大量的碎玻璃被称为“碎玻璃”，混合在一个容器里面。2 E The raw materials are heated in a very hot oven,as shown in the picture.Once melted,the mixture can be made into different shapes
3、.Starting outStarting out原材料在高温炉中加热，如图所示。一旦融化，混合物可制成不同的形状。3 F In the case of handmade crystal products,glassblowers gather a small amount of liquid glass withtheir long blowing pipes.The glass blowers rollthe hot glass attached to the end of the pipes insuch a way that it becomes a smooth ball.风机收集少
4、量液体玻璃他们长的风管的玻璃吹卷。附着在管端在热玻璃这样一种方式，它变成了一个光滑的球Then,by blowing through the pipes,they canmake the required designs.In addition to blowing,the use of a special mould may be necessary tohelp form the correct shape.然后，通过吹通过管道，他们可以进行所需的设计。除了吹，一个特殊的模具的使用可能是必要的有助于形成正确的形状。The hot glass products go into a cooli
5、ng tunnelin order to cool down to room temperature 冷却至室温6 D The end of the production process takes place inthe finishing room where the items are smoothed,washed,polished and packed.生产过程的结束发生在最终车间里，物品变得平滑，已被清洗，抛光和包装。MANAGING OPERATIONSWhat is the lecturer going to talk about?Write yes,no,or not men
6、tioned managing production the supply chain quality costs of production production methods scheduling 2.What is the supply chain？7.2 B page 117Answers:MANAGING OPERATIONSMake notes in an appropriate formWhat is another word for inputs?What resources are involved in manufacturing?Give some examples.W
7、ere your questions in exercise A answered?questions7.2 C page 117 118 MANAGING OPERATIONS123inputTransformation outputresourcesFinish product Value added Value added 一定时期内企业在生产产品中增加的价值，价值构成C1+V+M。是指企业在报告期内以货币形式表现的本企业生产活动的最终成果，是企业全部生产活动的最终成果扣除了在生产过程中消耗和转换的物质产品和劳务价值后的余额，是企业生产过程中新创造的价值。118 part 3商商业业利利
8、润润 表面上，是商业资本所表面上，是商业资本所有者通过贱买贵卖获得的有者通过贱买贵卖获得的 实际上，是产业资本所实际上，是产业资本所有者转让给商业资本所有有者转让给商业资本所有者的、由生产领域工人创者的、由生产领域工人创造的剩余价值的一部分造的剩余价值的一部分 商业利润的形成商业利润的形成商业资本和商业利润商业资本和商业利润商业资本和商业利润商业资本和商业利润value added资本家集团路径路径剩余价值(surplus value)利润(profit)产业资本商业资本借贷资本工人(labour)a(固定成本）产销量息税前利润bx(变动成本）Px（销售收入)EBIT=px-bx-a=M-ac
9、Learn some fixed phrases in the field of business studies assembly line 流水线流水线capital investment 资金投资资金投资cash flow 资金流动资金流动manufacturing process 制造过程；制造方法制造过程；制造方法 project management 项目管理项目管理 productivity gain 提高生产率，增大产量提高生产率，增大产量 service industry 服务业服务业Company director Product life cycle 产品寿命周期；产品寿
10、命周期；Page 54 Learn some fixed phrases which are used in academic and technical English As shown As well In addition I n order In such a way I n the case Known The end The use Turn to page 60Skills bankGiven informations:informations which the listener or reader already knows,from general knowledge or
11、 from previous information in the text.It normally goes at the beginning of the sentense.New informations:information which is new in this text,it nomally goes at the beginning of the sentence Page 61 Skills bank Giving sentences a special focusNormal Watt invented the steam engine In 1770 Focusing
12、on personIt was watt who invented the steam engine in 1770Focusing on objectIt was the steam engine which walt invented in 1770Focusing on timeIt was in 1770 that walt invented steam engine BUSINESS Location&Layout 选址和布局选址和布局Bristor is a good airport for tourists.There are not many business customer
13、s in Bristol.Customers convenience is a key factor in service business location Even if the Continental Airliness flight is more expensive,many customers will find it attractive.Costs are the main issue in chossing a business location.Continental Airliness new route a introducing b asking for clarif
14、ication c agreeing/disagreeing d clarifying You might have heard people say that location is the most important thing for a business.Then,the next most important is.location,and so on.For many businesses,getting the right location can make the difference between success and failure.Can think of a sh
15、op or restaurant near where you live that has closed down,maybe because it was in the wrong place?Location Decisions选址决策选址决策Location decisions affect processes throughout the organization.Marketing must assess how the location will appeal to customers;possibly opening new markets.Human Resources mus
16、t be attuned to the firms hiring and training needs.Accounting and Finance must evaluate costing.Operations needs to be able to meet current customer demand and provide the right amount of customer contact.Factors Affecting Location Decisions影响选址的因素影响选址的因素Managers must weigh many factors when assess
17、ing the desirability of particular locations.The factor must be sensitive to location.The factor must have a high impact on the companys ability to meet its goals.Dominant Factors in Manufacturing制造企业主要选址因素选址因素制造企业主要选址因素选址因素Favorable labor climate.May be most important factor in labor-intensive indu
18、striesProximity to markets.Important when outbound transportation rates are high.Quality of life.Good schools,recreational facilities,cultural events and attractive lifestyle.Proximity to suppliers and resources.Important when inbound transportation costs are high.Proximity to the parent companys fa
19、cilities.Important when coordination and communication is critical.Utilities,taxes,and real estate costs.Dominant Factors in Services服务业选址因素服务业选址因素Proximity to customers.How conveniently customers can carry on business with a firm.Transportation costs and proximity to markets.Especially for warehous
20、ing and distribution operations.Location of Competitors.Estimating the sales potential and impact of competition.Critical mass is a situation whereby several competing firms clustered in one location attract more customers than the total number who would shop at the same stores at scattered location
21、s.Site-Specific Factors.Including residential density,traffic flow,and site visibility.The location of businessIt is convenient for the supply of water and electricAway from downtown Glass factory It is convenient for the supply of water and electricAway from downtown Downtown area Students and offi
22、ce workers Convenient traffic Many peopleWithout noise and polluted air aroundBookshop Convenient Adequate sources of water beautiful enviroment Adequate material Soft drinks factorya bright economy developmentPerfect basic facilities Convenient trafficLuxury hotel Sufficient labor force Sufficient
23、powerConvenient traffic Car parts factoryNear to the residential area Large population flow Convenient traffic Away from competitor as far as possible supermarketHigh terrain(海拔）convenient traffic Adequate water Without polluted water and air Sugar factory In a word,act according to local condition