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1、Alibaba company introductionAlibabawasfoundedbyMaYunin1999.Itisanenterpriseonlinetradingplatformforenterprises.Alibabagroupistheworldleaderine-commerceandisthelargeste-commercecompanyinChina.第1页/共9页logistics enterprisesocial network platformoffline businessespayment platforme-commerce platform payme
2、nt platformconsumerLogisticsoffline paymentoffline paymentinformation flowcapital flow第2页/共9页1.Offline businessesAlibabahasnumerousofflinemerchants.Manylargecompanieshavepartneredwithalibabatobecomealibabassuppliers.Theyproduceavarietyofproductsthatmeetmostoftheconsumersneeds.Cateringindustry,touris
3、mindustryandothervariousformsofofflinebusinessesmakee-commerceindustryconstantlyenrichandperfect.Theyincreasethecoverageofsociale-commerceindustry,andlayafoundationforonlineandofflineintegration.(Offlinemerchantsareproducersorprovidersofproductsandservicesinthesociale-commerceindustryvaluechain.)第3页
4、/共9页2.E-commerce platform Alibabaisacompanythatusese-commerceasaplatformforsales.Anditse-commercesitesarenumerous,suchasTaobao,Tmall,andsoon.MostofthemcanbesoldunderawebsiteormobileAPP.Consumerscanbuyproductsorservicesanywhereoranytime.(E-commerce platform is a platform for enterprises or individual
5、s to negotiate online transactions.)第4页/共9页3.social network platformAlibabaanddomesticfamoussocialnetworkserviceplatformsinamicroblogreachedaconsensus.Inthiscooperation,theproductinformationreleasedbymerchantsonthewebsiteisinstepwithSinamicroblog.MaYunalsohasaregisteredaccounttoreleaseinformationabo
6、utthecompany.Bysocialnetworks,Alibabareliesonhugeusergroupsandsocialrelationshipstoconductmarketing.第5页/共9页4.logistics enterpriseAlibabawascooperatewithmanylogisticiscompany,suchasYuanTong,Shunfengandsoon.LogisticscompaniesprovidelogisticsinformationtoconsumersthroughtheInternet.Inaddition,alibabaal
7、socooperatewiththeinsurancecompany.WhenconsumersbuygoodsontheInternet,theycanselectivelybuyfreightcostrisk.Thentheycanenjoycompensationserviceforreturningorexchanginggoods第6页/共9页5.payment platformAlibabafoundthe“Alipay”.Ithasrealizedtheonlinepayment,intermediatepaymentmanagement.Thecapitalflowallowsthetradeoperateonlinenormally.Toensurethecapitalflow,AlibabalaunchedtheTrustPassatsametime,eventhoughithaventcompleteenough,butitkeeptheguaranteeinsomeextent.第7页/共9页THANKS第8页/共9页感谢您的观看！第9页/共9页