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1、What is an Oscar?Oscars are given by the American Academy of Motion Picture Arts and Sciences(AMPA)AMPA members vote for Oscar winners you must be chosen by other members the majority are white,aging men who live in L.A.How can I become an AMPA member?第1页/共29页The Oscars as a Media Event 33%of all Ca
2、nadians watch all or part of the Oscars(48%adult women,40%adult men,12%children)第2页/共29页The Oscars as a CommodityAn Oscar is just a tin and copper,gold-plated statuette of a naked man holding a sword and standing on a reel of filmAn Oscar only costs$200 to makeSo whats the big deal?Whos makin the bi
3、g bucks?第3页/共29页Oscar Money-Maker#1:THE ACADEMY (AMPA)earns$2 million per year on OscarsAMPA is a non-profit organization-so they spend the profit on film-related causes (eg.film restoration)第4页/共29页Oscar MoneyMaker#2:TV Network that broadcasts the showABC makes millions selling ads ($10 thousand pe
4、r second)Are The Oscars relatively cheap or expensive to make?expensive stars appear on TV for freecheaper to produce than movie or mini-series.第5页/共29页Oscar Money-Maker#3:The Movie Industrypromotes Hollywood movies entire broadcast is virtually a commercial第6页/共29页Oscar Money-Maker#4:The Winners!Al
5、ong with prestige comes truly international stardom and economic benefits第7页/共29页Oscar Money-Maker#5:The Movie StudiosWhen are most Oscar potentials released?Why?December,to catch the holiday rush,and to ensure that movies are still in theatres.Which winning movies dont make much off the Oscars?Movi
6、es no longer in the theatreWinners other than Best Picture第8页/共29页The Oscars as a ContestAMPAS members nominate 5 and pick 1 winnerNominations made by those who work in same category(eg.Directors vote for other directors)Once 5 nominees are chosen then all members vote for all categoriesIs there any
7、 cheating?much politicking,back stabbing,influence peddling etc.during voting 第9页/共29页Who wins the contest?What types of actors/characters tend to win?older stars over younger starsmovies with long-famous starsbiographies of remarkable individualsportrayals of the mentally ill 第10页/共29页movies still
8、playing docu-dramas(based on real events or people)actors whose character dies during the movies genres other than horror,youth,adventure,science fictions,action filmsserious dramas rather than“light”filmsWho wins the contest?What types of movies tend to win?第11页/共29页How are the Oscars similar to a
9、RITUAL?Oscar itself has become a sacred icon within the industry,prominently displayed above the altar during the ceremonyOscars occur every year at the same time with strict timeline第12页/共29页The Oscars as RITUALSeating plan is carefully controlled-stars seated in a golden horseshoe”professional sit
10、ters hired to fill seats第13页/共29页The Oscars as RITUALparticipants MUST NOTmake overlong acceptance speeches or read from a scriptlecture about political causes make a fuss-500 police and civilians enforce security during the telecast-AMPAS wants the awards to be seen as idealized,non-controversial a
11、nd non-ideologicalThere are STRICT rules:第14页/共29页The Oscars as RITUALParticipants MUSTDress up and arrive in a limousine-every male connected with the ceremony,from star to truck driver,wears a tuxedo-females must wear formal evening gowns which have been approved in advance by AMPAS official fashi
12、on coordinator第15页/共29页The Oscars as RITUALParticipants MUSTParade down a red carpet between two blocks of bleachers crammed with fans,TV cameras&photographers(it can take the bigger stars almost an hour to walk this carpet)第16页/共29页The Oscars as RITUALAward presenters MUST NOT SAY“and the winner is
13、”or“the envelope please”MUST SAY“.and the Oscar goes to”(this change is a subtle attempt at BRANDING)第17页/共29页democracy(the famous people are really just people)equality(anyone can win.)hard work(.as long as they work hard enough)individuality(arent those stars original and funky?)competitivenessupw
14、ard mobilityoccupational achievementmonetary successWhich values do the Oscars REALLY promote?Oscars outwardly promote:第18页/共29页THE BIG BUCK PLAYERS第19页/共29页TOM CRUISE First big payday:$75,000 for Risky Business(1983)Current Asking Price:$25 million(plus points)Worth the money?Yes!Cruises 26 films h
15、ave grossed$2.5 billion worldwide.He knows his star vehicles will hit the essential$100 million mark in America alone,and his contracts now always include points:He made$75 million from Mission:Impossible 2.第20页/共29页TOM HANKSFIRST BIG PAYDAY:$70,000 for Splash(1984)CURRENT ASKING PRICE:$25 million(p
16、lus points)WORTH THE MONEY?Yes!He can do no wrong.Hell be hard-pressed,though,to match the$70 million he made for Forrest Gump or the$40 million he pocketed for Saving Private Ryan.第21页/共29页JIM CARREYFIRST BIG PAYDAY:$350,000 for Ace Ventura(1994)CURRENT ASKING PRICE:$25 millionWORTH THE MONEY?Yes!A
17、ll that and more.His films continue to hit pay dirt.He took a pay cut for Eternal Sunshine of the Spotless Mind,”in hopes of an Oscar nod.第22页/共29页MIKE MYERSAGE:40FIRST BIG PAYDAY:$1 million for Waynes World(1992)CURRENT ASKING PRICE:$25 million(or 21%of the gross)WORTH THE MONEY?So far!The bottom l
18、ine counts.Though Cat in the Hat received bad reviews it still passed the$100 million barrier.Myers is being paid a whopping$10 million for his voice alone in Shrek 2.第23页/共29页JULIA ROBERTSAGE:36FIRST BIG PAYDAY:$50,000 for Mystic Pizza(1988)CURRENT ASKING PRICE:$25 million.WORTH THE MONEY?No!Mona L
19、isa Smiles poor opening weekend suggests her days as a box-office draw are numbered.Since 2000s Erin Brockovich,Roberts has lost her box-office magic.Now married,shes no longer Americas sweetheart.She recently switched from the ICM agency to CAA in a bid to get back on track before hitting 40.第24页/共
20、29页WILL SMITHFIRST BIG PAYDAY:$500,000 for Six Degrees of Separation(1993)CURRENT ASKING PRICE:$20-$25 million(plus 20%of the gross)WORTH THE MONEY?Maybe.Smiths bread and butter comes from fans who love to see him mix humor with action,as in Independence Day and the Men in Black and Bad Boys films.H
21、e fares less well when he strays from that formula,as he did in The Legend of Bagger Vance and Ali.第25页/共29页$20 millionairesRussell Crowe Leonardo DiCaprioEddie MurphyDenzel WashingtonNicolas CageGeorge Clooney Brad PittVin DieselJohnny Depp(might be closer to 25 now)第26页/共29页Tobey McGuire 17 mil fo
22、r Spidey 2Ben Affleck gets$17.5 million-but for how much longer?Cameron Diaz from 15-25 million$14 million-$15 millionDrew BarrymoreNicole KidmanReese WitherspoonHalle Berry-could have been top,thanks CatwomanSandra BullockAngelina Jolie Jodie Foster第27页/共29页Sowhere do we go from here?Emergence of C
23、hinese cinemaCrouching Tiger,Hidden DragonHollywood Monopoly-Time Warner,Viacom,Fox,Sony,NBC Universal,and Disney.Cheap horror adaptationsComputer generated animationFinal Fantasy:The Spirits WithinRise in popularity of documentaryCombining efforts of Film&Video gamesPiracyLow attendance-greater targeting to older audiences第28页/共29页感谢您的观看！第29页/共29页