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1、“AND THE OSCAR GOES TO”Deconstructing the Academy AwardsWhat is an Oscar?Oscars are given by the American Academy of Motion Picture Arts and Sciences(AMPA)AMPA members vote for Oscar winners you must be chosen by other members the majority are white,aging men who live in L.A.How can I become an AMPA
2、 member?The Oscars as a Media Event 33%of all Canadians watch all or part of the Oscars(48%adult women,40%adult men,12%children)The Oscars as a CommodityAn Oscar is just a tin and copper,gold-plated statuette of a naked man holding a sword and standing on a reel of filmAn Oscar only costs$200 to mak
3、eSo whats the big deal?Whos makin the big bucks?Oscar Money-Maker#1:THE ACADEMY (AMPA)earns$2 million per year on OscarsAMPA is a non-profit organization-so they spend the profit on film-related causes (eg.film restoration)Oscar MoneyMaker#2:TV Network that broadcasts the showABC makes millions sell
4、ing ads ($10 thousand per second)Are The Oscars relatively cheap or expensive to make?expensive stars appear on TV for freecheaper to produce than movie or mini-series.Oscar Money-Maker#3:The Movie Industrypromotes Hollywood movies entire broadcast is virtually a commercialOscar Money-Maker#4:The Wi
5、nners!Along with prestige comes truly international stardom and economic benefitsOscar Money-Maker#5:The Movie StudiosWhen are most Oscar potentials released?Why?December,to catch the holiday rush,and to ensure that movies are still in theatres.Which winning movies dont make much off the Oscars?Movi
6、es no longer in the theatreWinners other than Best PictureThe Oscars as a ContestAMPAS members nominate 5 and pick 1 winnerNominations made by those who work in same category(eg.Directors vote for other directors)Once 5 nominees are chosen then all members vote for all categoriesIs there any cheatin
7、g?much politicking,back stabbing,influence peddling etc.during voting Who wins the contest?What types of actors/characters tend to win?older stars over younger starsmovies with long-famous starsbiographies of remarkable individualsportrayals of the mentally ill movies still playing docu-dramas(based
8、 on real events or people)actors whose character dies during the movies genres other than horror,youth,adventure,science fictions,action filmsserious dramas rather than“light”filmsWho wins the contest?What types of movies tend to win?How are the Oscars similar to a RITUAL?Oscar itself has become a s
9、acred icon within the industry,prominently displayed above the altar during the ceremonyOscars occur every year at the same time with strict timelineThe Oscars as RITUALSeating plan is carefully controlled-stars seated in a golden horseshoe”professional sitters hired to fill seatsThe Oscars as RITUA
10、Lparticipants MUST NOTmake overlong acceptance speeches or read from a scriptlecture about political causes make a fuss-500 police and civilians enforce security during the telecast-AMPAS wants the awards to be seen as idealized,non-controversial and non-ideologicalThere are STRICT rules:The Oscars
11、as RITUALParticipants MUSTDress up and arrive in a limousine-every male connected with the ceremony,from star to truck driver,wears a tuxedo-females must wear formal evening gowns which have been approved in advance by AMPAS official fashion coordinatorThe Oscars as RITUALParticipants MUSTParade dow
12、n a red carpet between two blocks of bleachers crammed with fans,TV cameras&photographers(it can take the bigger stars almost an hour to walk this carpet)The Oscars as RITUALAward presenters MUST NOT SAY“and the winner is”or“the envelope please”MUST SAY“.and the Oscar goes to”(this change is a subtl
13、e attempt at BRANDING)democracy(the famous people are really just people)equality(anyone can win.)hard work(.as long as they work hard enough)individuality(arent those stars original and funky?)competitivenessupward mobilityoccupational achievementmonetary successWhich values do the Oscars REALLY pr
14、omote?Oscars outwardly promote:THE BIG BUCK PLAYERSTOM CRUISE First big payday:$75,000 for Risky Business(1983)Current Asking Price:$25 million(plus points)Worth the money?Yes!Cruises 26 films have grossed$2.5 billion worldwide.He knows his star vehicles will hit the essential$100 million mark in Am
15、erica alone,and his contracts now always include points:He made$75 million from Mission:Impossible 2.TOM HANKSFIRST BIG PAYDAY:$70,000 for Splash(1984)CURRENT ASKING PRICE:$25 million(plus points)WORTH THE MONEY?Yes!He can do no wrong.Hell be hard-pressed,though,to match the$70 million he made for F
16、orrest Gump or the$40 million he pocketed for Saving Private Ryan.JIM CARREYFIRST BIG PAYDAY:$350,000 for Ace Ventura(1994)CURRENT ASKING PRICE:$25 millionWORTH THE MONEY?Yes!All that and more.His films continue to hit pay dirt.He took a pay cut for Eternal Sunshine of the Spotless Mind,”in hopes of
17、 an Oscar nod.MIKE MYERSAGE:40FIRST BIG PAYDAY:$1 million for Waynes World(1992)CURRENT ASKING PRICE:$25 million(or 21%of the gross)WORTH THE MONEY?So far!The bottom line counts.Though Cat in the Hat received bad reviews it still passed the$100 million barrier.Myers is being paid a whopping$10 milli
18、on for his voice alone in Shrek 2.JULIA ROBERTSAGE:36FIRST BIG PAYDAY:$50,000 for Mystic Pizza(1988)CURRENT ASKING PRICE:$25 million.WORTH THE MONEY?No!Mona Lisa Smiles poor opening weekend suggests her days as a box-office draw are numbered.Since 2000s Erin Brockovich,Roberts has lost her box-offic
19、e magic.Now married,shes no longer Americas sweetheart.She recently switched from the ICM agency to CAA in a bid to get back on track before hitting 40.WILL SMITHFIRST BIG PAYDAY:$500,000 for Six Degrees of Separation(1993)CURRENT ASKING PRICE:$20-$25 million(plus 20%of the gross)WORTH THE MONEY?May
20、be.Smiths bread and butter comes from fans who love to see him mix humor with action,as in Independence Day and the Men in Black and Bad Boys films.He fares less well when he strays from that formula,as he did in The Legend of Bagger Vance and Ali.$20 millionairesRussell Crowe Leonardo DiCaprioEddie
21、 MurphyDenzel WashingtonNicolas CageGeorge Clooney Brad PittVin DieselJohnny Depp(might be closer to 25 now)Tobey McGuire 17 mil for Spidey 2Ben Affleck gets$17.5 million-but for how much longer?Cameron Diaz from 15-25 million$14 million-$15 millionDrew BarrymoreNicole KidmanReese WitherspoonHalle B
22、erry-could have been top,thanks CatwomanSandra BullockAngelina Jolie Jodie FosterSowhere do we go from here?Emergence of Chinese cinemaCrouching Tiger,Hidden DragonHollywood Monopoly-Time Warner,Viacom,Fox,Sony,NBC Universal,and Disney.Cheap horror adaptationsComputer generated animationFinal Fantasy:The Spirits WithinRise in popularity of documentaryCombining efforts of Film&Video gamesPiracyLow attendance-greater targeting to older audiences