《（可行性报告商业计划书）巴西市场商业计划书-英文.ppt》由会员分享，可在线阅读，更多相关《（可行性报告商业计划书）巴西市场商业计划书-英文.ppt（22页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、BusinessPropositionAutelsProductLineDistributioninBrazilAbout BrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducing
2、Countries143,000AutomotiveRepairShopsAbout BrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinas
3、eesthemostrapidgrowth.About MeMynameisRomeroDubeuxdeAndrade,IamGarysfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunchsX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunchsproductsintheUnitedStates,buildingagoodmarketandastro
4、ngnameforthem.Romero Dubeux de AndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusinessIntegratedUniversityofRecife,PE,BrazilDubeux Com.&Rep.DubeuxCommerce&Repre
5、sentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel
6、sProductLinetotheBrazilianMarkettheDubeux Com.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralCompany ResourcesMainOfficelocatedinSoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenum
7、berandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmen
8、tMultilingualTechnicalWriter/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediag
9、nosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,AutelsproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBraz
10、ilianmarket.Competition forOBDII Code ReadersPriceRange:$100.00$450.00USCurrency(R$220,00R$1000,00)BrazilianCurrencyCompetition for DS708PriceRange:$2900.00$7000.00USCurrency(R$6.200,00R$16.000,00)BrazilianCurrencyCompetition not found for all other products MaxiDiagJP701,EU702,US703,FR704VehicleMon
11、itoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthep
12、ricesareveryhigher.Price StrategyDismembering Hardware and Software PricesDifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftwar
13、e,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.MarketingTrade ShowsAutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherim
14、portanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingMagazine AdsFullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincopeas
15、,PontoAPontoandBalcoAutomotivo.MarketingState Associations for MechanicsThereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingst
16、opromoteAutel.MarketingSchool ProgramSpecialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.Special Student PricingDiscountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatar
17、eparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingAuto Parts StoresIntroductionofAutelsproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstore
18、sasourvendors,includingRedeAncora-thelargestchaininBrazil.MarketingPrint AdvertisementCatalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.Web MarketingGoogle CampaignApayper
19、clickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.Banner AdsThemostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.Automotive Forum ParticipationActiveparticipationonw
20、ebmessageboardsrelatedwithautomotivediagnosticsandscantools.Mission StatementAutelsproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/a
21、ftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.