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1、BusinessPropositionAbout BrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShops
2、About BrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.About MeMynamei
3、sRomeroDubeuxdeAndrade,IamGarysfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunchsX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunchsproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.Romero Dubeux de Andrad
4、eIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusinessIntegratedUniversityofRecife,PE,BrazilDubeux Com.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichI
5、haveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutelsProductLinetotheBrazilianMarkettheDu
6、beux Com.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralCompany ResourcesMainOfficelocatedinSoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7
7、largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter/Translat
8、orIndependentSalesReps.(minimumof1foreachofthe26states)CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomoto
9、r.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,AutelsproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.Competition forOBDII Code
10、 ReadersPriceRange:$100.00$450.00USCurrency(R$220,00R$1000,00)BrazilianCurrencyCompetition for DS708PriceRange:$2900.00$7000.00USCurrency(R$6.200,00R$16.000,00)BrazilianCurrencyCompetition not found for all other products MaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&
11、ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.Price StrategyDism
12、embering Hardware and Software PricesDifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,
13、beenabletoofferanevenmorecompetitivepricingstructure.MarketingTrade ShowsAutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbe
14、attending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingMagazine AdsFullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincopeas,PontoAPontoandBalcoAutomotivo.Market
15、ingState Associations for MechanicsThereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.MarketingSchool Program
16、Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.Special Student PricingDiscountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asan
17、incentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingAuto Parts StoresIntroductionofAutelsproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,includingRedeAncora-the
18、largestchaininBrazil.MarketingPrint AdvertisementCatalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.Web MarketingGoogle CampaignApayperclickcampaignwithunlimitedfundswillbe
19、setuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.Banner AdsThemostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.Automotive Forum ParticipationActiveparticipationonwebmessageboardsrelatedwithautomotived
20、iagnosticsandscantools.Mission StatementAutelsproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/aftermarketstores.Asforthespecializedd
21、iagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.