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1、国开电大专科商务英语2机考题库第三支您回禳理解送乔题说明:资料整理于2023年2月,适用于2023年2月底3月初期末机考考试。Bd B()b: Weve undertaken so many changes over the past few months.rd like to know how things are shaping up.john:There have certainly been some challenges,but Id say were on track to hit our targets for the years end.Bob:Whcre do you thi
2、nk our greatest advantage lies in our competition?john:Were taking advantage of the economies of scale.Weve been able to reduce our price point,which gives us the advantage over the competition in pricing.BobjOurnewsupplychainhasreallybeenpushedbythemanagement.WeVe also thinking about expanding this
3、 strategy to other segments of the market.johiulfs been tough on our competition,they just cant keep up.Not only that,but our uniqueness(独一无二性) is finally being perceived by a wider audience.Bob:Our breadth really cant be beat.Marketings also been doing excellent job on getting that message out. joh
4、n:Our sportswear line combines durability(耐久性),uniqueness and comfort-at an incredibly affordable price.Cant beat that!Bob:Were also taking advantage of social media,such as the Facebook,Twitter and other social networking tools to get the message out.lts a new territory(领域),but we need to continue
5、to hone that message.john:Social media is an entirely new game.Marketings brought in some consulting specialists to help us take advantage of these new technologies.26 .How is the company doing currently?A.Rather badly.B.Rather well.C.Moderately well.答案B.Where docs the greatest advantage lie in thei
6、r competition?A.New marketing schemes.B.Widc range of activities.C.Economies of scale.答案C.What quality of the company is being perceived by a wider audience?A.The companys quality.B.The companys growth.C.The companys uniqueness.答案C.What tool is the marketing department using to get their message out
7、?A.Social media.B.Sports wear.C.Marketing chain.答案A. What steps has the marketing department taken to improve their understanding of social media?A.It has created a new job for social media.B.It has consulted some consultants.C.It has ignored social media.答案BB02 Business EthicsYours faithfully,Tom W
8、hite26 .Why does Tom White feel disappointed?A.50out of the 3000 cartons of Herbs supplied were found deteriorated.B.He received a complaint letter from the client.C.The goods were delivered late.答案A.How were all the Herbs before shipment?A.They were found deteriorated.B.They were found to be of sla
9、ndard quality.C.They were found in poor quality.喀案B.1s Tom White willing to compensate the loss of the client?A.No,he doesnt think it is his fault.B.No,he thinks the transportation company should compensate.C.Yes,he is willing to compensate for their loss.答案IC.Which might not be the reason of the da
10、mage?A.Toms company didnt inspect it clearly.B.They were damaged or stained through careless handling while in transit.C.They were put in the open and damaged by rain.答案A.How will Toms company makeup for the Herbs damaged?A.They will send all the goods again.B.They will ask the insurance company to
11、compensate.C.They will ask the client to order another 50 cartons.答案CW02 With the introductionW02 With the introductionof the Internet,there came many changes to the way acompany might carry out a marketing strategy.About ten years ago,we shopped only at local stores in the market place using cash.N
12、ow a new world has been opened up to people around the globe through the World Wide Web.We are able to browse the fanciest shops in the world from home,virtually that is.The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a gro
13、wing consumer acceptance of online marketing.Increasingly,online marketing is no longer just an option.lt is a necessity.Online marketing is an electronically-based industry.In short,it refers to the conducting of business through the Internet.il is a way of buying and selling goods and services,and
14、 negotiating trade through digital communications.Online marketing allows businesses to reach a wider market while cutting costs,saving time and eliminating tons of paperwork.Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures
15、which are protected by passwords,enabling them to transact business securely via Internet.Online marketing is still in its early stages,as problems such as how to deal with credit card fraud on the Internet still have to be dealt with.But its future looks rosy.With the development of computer techno
16、logy,e-commerce will inevitably become a must in our everyday lives.There is no doubt e-commerce has come of age.1 .changed the way a company might carry out a marketing strategy over the past 10 years.A.The InternetB.Local storesC.The consumers答案A2 .What does virtually mean in Paragraph One?A.In re
17、ality.B.By means of a computer.C.Safely.答案B. Which of the following advantages of online marketing is not mentioned?A.Reach a wider market while cutting costsB.Save time and eliminate paperworkC.Increasing trust between traders and buyers.答案C.What problems are still outstanding in online shopping?A.
18、Cutting costs.B.Credit card fraud on the Internet.C.Eliminating paperwork.答案B.Which is the authors attitude towards online shopping?A.Our shopping was only done at local stores on the high street,using cash.B.Online marketing refers to the conducting of business through the Internet.C.Undoubtedly th
19、e era of e-commerce has arrived.答案CNowadays,more and more attention is being paid touBusiness Ethics.But what does it mean?What is the importance of ethics in business?Business ethics is not about personality,though a good personality is valuable.Elhics is the primary element and prerequisite for a
20、successful business.No matter what you do,you should think of business as a matter of integrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development.Events resulting from a loss of trust ar
21、e being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics,but still some people dont honor them. We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to c
22、onsumers,who spend money but do not get quality goods,especially when these commodities do great harm to their health.lt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a re
23、sult.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.26 .Whats the primary component for a prosperous business?A.Good management.B.Reliable credit status.C.Business ethics.答案C.What is the influence of losing integrity?A.
24、It hinders social development.B.It worsens the companys reputation.C.It reduces peoples trust between each other.答案A.What is peoples attitude towards business ethics?A.All people pay attention to business ethics.B.Lots of people know its importance but some still dont honor it.C.Most people attach i
25、mportance to it and follow it.答案B.Which of the following items is NOT mentioned in this passage?A.NowadaysJhe absence of ethics,especially integrity has led to a crisis in business world.B.Manufactures immoral behaviors do little harm to consumers.C.Media is very important for people to know more ab
26、out commodities.答案B.What is Ihe authors attitude toward immoral behaviors in business?A.Critical.B. Affirmative.C.In different.答案AEoi Electronic BankingElectronic banking,ore-banking,has radically changed the way customers can do banking.Before e-banking,if you wanted to check an account balance,you
27、 physically had to go to the bank branch.Now there are many banking methods available.ATM s have become very useful because they allow you to check balances,make deposits,withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer,check balances and pay bills
28、.Mobile banking functions nearly the same as telephone banking,except that information is carried by Short Message Service.Online banking provides you with many more services.They include changing account details like address and password,arranging bill payments,viewing transactions and transferring
29、 money between accounts.It is important to protect your personal information when banking online.You should clear your cookies after each banking session,and make sure that your password is long enough to prevent it from being easily hacked.26 .How did people check how much money they had in their b
30、ank account before e-banking?A.They telephoned the bank.B.They wrote to the bank.C.Whey went to a bank to check it.答案C.There are banking methods mentioned in the passage.A.3.B.4.C.5.答案A.According to the passage,you can through telephone banking.A.change account detailsB.make depositsC.conduct electr
31、onic funds transfer答案IC28 .MobiIe banking provides online banking.A.fewer services thanB.as many services asC.thc same services as答案B30.How can we protect our personal information when we conduct online banking?A.We can clean the computer whenever we use it.B.We only check our own account balances,C
32、.We can set longer password to make it difficult for hackers,答案C -F01 Far Esst: Logistical SolutionJune 1,2016Dear Mr.Anderson,We appreciate very much the cooperation you have always extended to us.I provide more information below about our company and the services we offer for your reference.Far Ea
33、st is a specialist logistics service provider.We operate in sectors of commerce and industry where flexible solutions are required. Were flexible adaptable and innovative.Everything we do is about your business.We will tailor our services to your exact needs,or provide a unique solution.An example o
34、f a recent action was the delivery of sandbags to Row lands Castle this week.Our customer urgently required the delivery due to the local flooding.Also,the customer worked nights,so we had to make the delivery fit with her work schedule.To make it more manageable,we divided the sandbags on to two pa
35、llets.On arrival,our staff parked in one fool deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded.Needless to say,our customer was very happy with the quality of service.The fact is that we care about our customers and we are passionate
36、 about cur services.Thank you for your attention.Yours sincerely,Lin Hanxue (Ms.)Logistics Officer26.Lin Hanxue thanks Mr.Anderson.A.fbr his kindnessB.to get more helpC.fbr their joint work答案C27 .Far East is a specialist logistics service provider which.A.works at nightB.is flexible,adaptable and in
37、novativeC.provides information答案B28 .The customer urgently asked them to deliver the sandbags.A.because they care about the customers businessB.because they can split down the sandbags into two palletsC.to stop her property from being flooded答案IC29 .They divided the sandbags on to two pallets.A.to m
38、ake the delivery fit with the requirementsB.because they are too heavyC.to make it easy to handle答案C30 .The main purpose of the letter is to show that.A.Far East cares about their customers and they are passionate about their serviceB.their customers are very happy with the quality of serviceC.an ex
39、ample of their latest actions答案ANOl Business EthicsNOWadayS,more and more attention is being paid lot4Business Ethics.But what does it mean?What is the importance of ethics in business?Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and pr
40、erequisite for a successful business.No matter what you do,you should think of business as a matter of integrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development.Events resulting from a
41、 loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics,but still some people dont honor them.We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause
42、much damage to consumers,who spend money but do not get quality goods,especially when these commodities do great harm to their health.lt is difficult fbr people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered seriou
43、s damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.26 . Whats the primary component for a prosperous business?A.Good management.B.Reliable credit status.C.Business ethics.答案C.What is the influence of lo
44、sing integrity?A.Il hinders social development.B.It worsens the companys reputation.C.It reduces peoples trust between each other.修案A.What is peoples altitude towards business ethics?A.All people pay attention to business ethics.B.Lots of people know its importance but some still dont honor it.C.Mos
45、t people attach importance to it and follow it.答案B. Which of the following items is NOT mentioned in this passage?A.Nowadays,the absence of ethics,especially integrity has led to a crisis in business world.B.Manufactures immoral behaviors do little harm to consumers.C.Media is very important for peo
46、ple to know more about commodities.答案B.What is the authors attitude toward immoral behaviors in business?A.CriticaLB. Affirmative.C.In different.答案APoi Personal Income Tax RatePersonal Income Tax Rate(monthly) (Valid from Sept. 1,2011)bracketgradingtax rate(%) (TR)simple coefficient(SC)1less than 1,
47、5003021,500-4,5001010534,500-9,00()2055549,000-35,000251005535,000-55,000302755655,000-8(),()003555057Over 80,0004513505Note:Tax=(income-3500)*TR-SCThe above table shows individual income tax in China.The tax free threshold is 3,500 RMB per month.The tax rates are divided into 7 brackets.The lowest
48、rate is 3%for income between 3,501 and 5,000,while the highest rate is 45%for income over 83,5()0.Therefbre,the higher our income is,the more tax we should pay.Tax,which can be used in public services such as education,road construction,public health and soon,is very important to our country.As we all know,tax makes up a great part of our countrys revenue,and the developme