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1、第 1 页/共 5 页 综合商务英语 1课程教学大纲 一、课程基本信息 开课单位：翻译学院商务英语系 课程名称：综合商务英语 1 课程编号：222001 英文名称：Business English:An Integrated Course 1 课程类型：专业基础课（请按我校教学计划安排表中的课程类型进行规范填写，即填写公共基础课、学科基础课、专业基础课、专业方向限选课、专业任选课、公共选修课等）总 学 时：108 理论学时：108 实验学时：学 分：6 开设专业：商务英语专业 先修课程：无 二、课程任务目标（一）课程任务 本课程是一门商务英语专业基础入门课程，强调打好扎实的语言基本功，兼顾商务
2、专业素质与人文素养的同步提升。本课程注重语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。每个单元都有三篇相关主题的文章，紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。同时配备丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性。（二）课程目标 在学完本课程之后，学生能够：第 2 页/共 5 页 1.掌握商务环境中经常使用的商业术语、词汇及其常用表达方式；2.了解并熟悉网络、商业环境、商务礼仪、交通物流、经营管理、金融财务、商业惯例等方
3、面的基础知识；3.了解不同国家的文化，尤其是商业文化及习俗；4.能够将语言技能、商务知识及文化知识相结合，具备跨文化的商务沟通能力。三、教学内容和要求（一）理论教学的内容及要求 Unit 1 The World Wide Web 1.Understand the main idea of the three texts and establish the link among them;2.Have a general understanding of e-business and e-commerce;3.Develop a banlanced perspective on the meri
4、ts and weaknesses of e-business;4.Understand and use the expressions picked from the text.Unit 2 Dress for Success 1.Understand the main idea of the three texts and establish the link among them;2.Compare and comment on different opinions and make their own judgement;3.Realize the influence of stere
5、otypical image in peoples life;4.Understand and use the expressions picked from the text.Unit 3 On the Road 1.Understand the main idea of the three texts and establish the link among them;2.Have a primary understanding of roles played by the rail,the car;and the bicycle respectively in transport sys
6、tem;第 3 页/共 5 页 3.Talk about bicycle culture and car culture in China and their impacts on our lives,society,environment and economy;4.Understand and use the expressions picked from the text.Unit 4 Empire of Wealth 1.Understand the main idea of the three texts and establish the link among them;2.Hav
7、e an understanding of satire,its main features and function;3.Understand the notion keeping-up-with-the-Joneses and its impact on consumption and social hierarchy;4.Understand and use the expressions picked from the text.Unit 5 The Reality of Success in Business 1.Understand the main idea of the thr
8、ee texts and establish the link among them;2.Have a primary understanding of defining charaters of American people;3.Get to know Chinese negotiating style;4.Understand and use the expressions picked from the text.Unit 6 You Are What You Eat 1.Understand the main idea of the three texts and establish
9、 the link among them;2.Have a primary understanding of healthy diet,and different food cultures;3.Realize the significance of independent thinking and form their own opinion on what to eat and how to eat;4.Compare the similarities and differences between Chinese and western food cultures.Unit 7 Is T
10、here aGolden Rule in Business?1.Understand the main idea of the three texts and establish the link among them;第 4 页/共 5 页 2.Have a primary understanding of business ethics;3.Realize the role of ethics in life and business;4.Understand and use the expressions picked from the text.Unit 8 Who Has Messe
11、d up My Personal Account?1.Understand the main idea of the three texts and establish the link among them;2.Have a primary understanding of troubles caused by credit card tricks 3.Learn Warren Buffet and his investment philosophy;3.Realize different saving habits of Chinese and American and relevant
12、problems and strategies;4.Understand and use the expressions picked from the text.（二）实践教学的内容及要求 Presentation：了解 presentation 的作用及方法，学习运用正确的语言表达及恰当的修辞手法，针对某个问题或案例进行口头的分析和讨论。并尝试将课文中的知识运用于案例分析。四、学时分配 章 次 各教学环节学时分配 小计 讲授 实验 上机 习题 讨论 课外 备 注 Unit 1 The World Wide Web 14 7 3 4 Unit 2 Dress for Success 12 6
13、 3 2 Presentations1 Unit 3 On the Road 14 7 3 3 Presentations1 Unit 4 Empire of Wealth 14 7 3 3 Presentations1 Unit 5 The Reality of 14 7 3 3 Presentations1 第 5 页/共 5 页 Success in Business Unit 6 You Are What You Eat 12 6 3 2 Presentations1 Unit 7 Is There aGolden Rule in Business?14 7 3 4 Unit 8 Wh
14、o Has Messed up My Personal Account?14 7 3 3 Presentations1 合 计 108 54 24 24 6 五、考核说明 本课程采用闭卷考试和 presentation 相结合的方式进行考核，其中闭卷考试成绩占 70%，presentation 的成绩占 30%。六、主要教材及教学参考书目（本项编写要求：写明教材及主要教学参考书目的编著者、书名、出版社、出版时间）（一）主要教材 许德金主编商务英语综合教程(1)，上海外语教育出版社 2010 年版；（二）主要参考书目 1.蔡芸主编商务英语综合教程 1，高等教育出版社 2008 年版；2.科顿（英）等编，体验商务英语改编组改编体验商务英语综合教程 1，高等教育出版社 2012 年版。