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1、第六章第六章公司公司简介写作(介写作(1)公司简介(Profile)属于营销文本,其目的是通过介绍公司提升公司的知名度和信任度。公司简介写作可以分为“三步曲”:1.公司基本信息;2.公司竞争优势;3.公司发展前景。公司公司简介写作(介写作(2)1.公司基本信息:这个部分主要介绍:(1)公司名称(2)公司地址(3)公司业务范围(4)公司规模(员工数目、注册资金等)(5)联系方式(也可以放在简介的最后)公司公司简介写作(介写作(3)例如:ABC PLC,founded in 1991 and located at No.1888,HaiGang Avenue,Pudong New Area,Sha
2、nghai,China,specializes in architecture,with a staff of 3,000 working in thirty-seven outlets all over the world.公司公司简介写作(介写作(5)例如:Since Steven WENG founded the Company on March 7th,1991,the company has been developing soundly fast from a small partnership to the present international company.Some l
3、arge orders have made the company world-famous,such as:Shanghai Jinmao Tower,Shanghai Centre.etc.which we completed with premium quality and with our customers smiles.公司公司简介写作(介写作(6)在公司竞争优势这部分,需要充分表现出公司的独特优势,如产品独一无二的特点、功能,或者服务的特色与众不同。总而言之,将公司的最强的优势展现出来以吸引客户。例如:公司公司简介写作(介写作(7)The company proudly poss
4、esses a team of first-grade architects who are so original and professional.Besides,we have the technology to apply the best sophisticated building materials to 公司公司简介写作(介写作(9)Responding to the fast market changes,we will focus on the next generation building technology development.We stick to the p
5、hilosophy of“Green Building,Green World“.We are to merge some companies in the following year and establish Head Offices in China,USA,France,Australia and so on.ABC PLC operates based on the firm belief that profits of a company come from happiness of its employees and appreciation from its customers.We will fully undertake corporate social responsibility and continue leading world building business to ultimately maximize our shareholders value.公司公司简介写作(介写作(10)The end