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1、1/2 Module 5 文化背景知识：Founded in 1990,Li Ning now headquartered in Beijing and is the leading sporting goods industry in China.With its core brand Li Ning and expanding strategy,the companys goal is to become one of the worlds leading sporting goods brands.Li Ning owns three brands：“Li Ning”,“AIGLE”an
2、d“Z-do”.With“Anything is possible”as its slogan,Li Ning is the representative of Chinese professional sports brands.Li Ning Company has already established comprehensive distribution and retail networks in the Chinese market.Distributors operate Li Ning franchise stores under the supervision of the
3、company,while Li Ning Company itself also operates Li Ning brand retail stores and chartered counters.In addition,Li Ning Company also established a joint venture with French AIGLE Company in 2019.This joint venture has the right to manufacture,promote,sell and distribute outdoor sports products und
4、er the“AIGLE”brand.In 2019,Li Ning also began to run a sub-brand of Z-do in supermarkets and stores.教材课文预习感知（阅读课本 42 页，回答以下问题）1.How many gold medals had Li Ning won during his life of sport?A.106.B.112.C.115.D.109.2.Why didnt Li Ning feel happy although listed together with Ali and Pele as one of th
5、e greatest sportsmen of the 20th century?A.Because he retired at an early age of 26.B.Because he didnt like Ali and Pele.C.Because he retired with the feeling that he had failed.D.Because he had not performed well in the 1988 Seoul Olympics.3.What made Li Ning pursuit his new life in business？A.That
6、 he wanted to be rich and famous.B.That he did not perform well in the Olympics.C.The sense of failure after the 1988 Seoul Olympics.D.That he wanted to have a world-famous clothes brand of China.4.Why do Li Nings sports clothes win success in the market in a short time?A.It is under the name of his
7、 own,which is an advantage.B.Li Nings sports clothes is rather cheaper than other products.C.The design of the products is more attractive.D.All of the above.5.What is TRUE about Li Nings slogan“Anything is possible.”?A.The retirement of a sportsman is not the end of his life or career.B.If you are
8、willing to,you also can be a successful man like Li Ning.C.We can succeed in anything if we are determined enough.D.We are living in such a changeable world that nothing is impossible to happen.自我检测 短语翻译 2/2 1.伟大的体育名人_ 2.做体育运动_ 3.运动鞋 4.做体操运动_ 5.田径运动 6.（足球等）球场 7.体育场;运动场 8.运动服 9.运动鞋;教练员 10.便装 11.He is
9、 a gymnast and does _（体操）every day.12.The match will be held in the Workers S 13.We keep t_ of each other by letters.14.What is your _(最喜爱的)song?15.People like to wear _(运动服)while doing sport。16.She is training a lawyer.A.be B.isC.to beD.for 17.Many peopleGermany beer.A.join to B.connect;/C.connect;
10、with D.put;to 18.The Chinese _got more than 180 gold medals in Doha Asian Games.A.athletics B.athletic C.athletes D.athlete 19.-Hello,may I speak to Tom,please?-_.Ill go and inform him.20.At first we thought their marriage would fail,but _their life together was very happy.A.in the event B.in the event of C.in that event D.in any event