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1、CHINA MOBILE PHONE MARKET MONTHLY EXPRESS REPORT Nov05 13.Dec05 Notice:Copyright of the Reports belongs to SINO-MR.Purchasers should use reports only internally and are not permitted to give them to any other organization,including media and not publish the information without permission.Sources:750
2、0 retail outlets in 390 cities and counties,Operators,DistributorsNov05/MARKET OVERVIEWMarket size dramatically dropped down after the heavy promotion in National holiday.Total market size in Nov05 was 7520K,reduced(-17.1%)compared with Oct05.GSM market size was 7052K,representing a decrease of(18%)
3、,while CDMA market size grew to 468K,with an increase of 3.77%MoM.Presently,CDMA covered 6.22%of the total market size,1.25%growth over Oct05.GSM market share development was relatively steady in Nov05.The biggest winner Nokia(+1.3)continued to grow due to its newly launched mid and low end products
4、.Among the most increased models,9 of them were 2005 new launches and the rest one was the bundle model Nokia1100(+0.4).Followed by CECT(+0.15)&Samsung(+0.14),both had a little market share growth.The biggest market share losers were ZTE(-0.22),followed by Lenovo(-0.20),also had very small market sh
5、are change.However,as the New Year and Spring Festival is approaching,the new promotion wave is expected very soon,its forecasted that the cut-throat competition will change the market share landscape in China GSM market.In CDMA market,Motorola(+3.0)was the biggest winner,Motorolas growth mainly cam
6、e from subsidy-driven model C511(+2.0)and the newly launched model V3c(+1.1)&C512(+0.5).Followed by Kyocera(+1.9),KZ-690 was the biggest contributor.Huawei(+1.9),successfully ranked after Kyocera due to its well sold ultra low end model C218(490RMB).Operator bundling sales still covered 7.24%of the
7、GSM market,its estimated that the bundling sales will cover 6%of the GSM market in 2005,3.6-points growth over 2004.Huge number of new products launched into the China market in Nov05.74 in total and 11 of them were CDMA models.The big number of new launches indicated manufactures sales anticipation
8、 toward the year end high sales season.MONTHLY MOBILE PHONE MARKET SIZE(K units)MOBILE PHONE MARKET SIZE /Nov 05GSM market size 7.1M (-18.2%)CDMA market size 0.5M (+3.8%)Total market size 7.5M (-17.1%)Dec-04Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Accumulated 2005GSM Market
9、Size51316195 5802 5442 5237 6892 6010 6272 6781 6758 8618 7052 71,059 CDMA Market Size760708 565 592 561 624 613 521 474 454 451 468 6,031 Total Market Size58916904 6367 6034 5798 7516 6622 6794 7255 7212 9069 7520 77,090 Dec-04Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Accumu
10、lated 2005GSM87.1%89.7%91.1%90.2%90.3%91.7%90.8%92.3%93.5%93.7%95.0%93.8%92.2%CDMA12.9%10.3%8.9%9.8%9.7%8.3%9.2%7.7%6.5%6.3%5.0%6.2%7.8%TOTAL MONTHLY M-SHARE /Nov 05Sales volume refers to retail salesK UNITRANKBrandM-Share M-Share ChangeSales VolumeSales Volume Change1Nokia25.3%1.0%1900-302 2Motorol
11、a12.7%0.1%955-186 3Samsung10.2%0.2%770-142 4Lenovo6.1%-0.3%460-119 5Bird6.0%-0.2%451-110 6SonyEricsson5.2%-0.2%387-98 7Amoi4.8%0.0%360-77 8TCL2.7%-0.2%206-57 9Konka2.7%-0.2%203-62 10NEC2.6%0.0%198-37 11Haier2.6%-0.1%197-46 12ZTE2.3%0.0%172-32 13CECT2.2%0.1%165-23 14LG2.1%0.2%156-17 15Philips2.0%-0.1
12、%154-38 16Panasonic1.0%0.0%76-13 17Tianshida0.9%0.1%66-8 18Eastcom0.9%-0.1%65-19 19VK0.8%-0.1%63-19 20Gionee0.8%0.1%61-6 21Dbtel0.7%-0.1%49-23 22Hisense0.5%0.0%40-4 23Capitel0.5%-0.2%40-23 24AUX0.5%-0.1%36-16 25Soutec0.4%0.0%33-9 26Kyocera0.4%0.2%32 10 27Mitsubishi0.4%-0.1%31-16 28Daxian0.4%0.0%29-6
13、 29Alcatel0.3%-0.1%20-13 30Siemens0.3%0.0%20-5 GSM MONTHLY MARKET SHARE/Nov 05K UNITRANKBrandM-ShareM-Share ChangeSales VolumeSales Volume Change1Nokia26.5%1.3%1866-302 2Motorola12.7%0.0%894-202 3Samsung9.6%0.1%676-138 4Lenovo6.5%-0.2%460-119 5Bird6.4%-0.1%450-109 6SonyEricsson5.5%-0.1%387-98 7Amoi5
14、.1%0.0%360-77 8TCL2.9%-0.1%205-56 9Konka2.9%-0.2%203-61 10NEC2.8%0.1%198-37 11Haier2.8%0.0%197-45 12CECT2.3%0.1%161-23 13Philips2.2%0.0%154-38 14ZTE1.3%-0.2%92-39 15LG1.2%0.1%83-14 16Panasonic1.1%0.0%76-13 17Tianshida0.9%0.1%66-8 18Eastcom0.9%-0.1%65-19 19VK0.9%-0.1%63-19 20Gionee0.9%0.1%61-6 21Dbte
15、l0.7%-0.1%49-23 22Capitel0.6%-0.2%40-23 23AUX0.5%-0.1%36-16 24Soutec0.5%0.0%32-8 25Mitsubishi0.4%-0.1%31-16 26Alcatel0.3%-0.1%20-13 27Siemens0.3%0.0%20-5 28Okwap0.3%0.0%19-4 29Kejian0.3%-0.1%18-9 30TOP0.2%0.0%15-7 CDMA MONTHLY MARKET SHARE/Nov 05 K UNITRANKBrandM-ShareM-Share ChangeSales VolumeSales
16、 Volume Change1Samsung20.2%-1.8%94.3-4.6 2ZTE17.2%1.1%80.3 7.8 3LG15.7%-1.4%73.3-3.6 4Motorola12.9%3.0%60.3 15.7 5Hisense7.9%-1.7%37.0-6.4 6Nokia7.3%-0.2%34.2 0.4 7Kyocera6.9%1.9%32.1 9.9 8Daxian3.8%-0.8%17.8-2.9 9Utstar3.7%-1.3%17.1-5.4 10Huawei2.1%1.9%10.0 9.0 11CECT0.9%0.0%4.1 0.3 12Sanyo0.5%0.0%
17、2.3 0.1 13SK0.4%0.0%1.7-0.2 14TCL0.2%-0.1%1.2-0.6 15Eastcom0.1%-0.1%0.6-0.3 16Soutec0.1%-0.2%0.6-1.1 17Bird0.1%-0.1%0.5-0.3 18Putian0.0%-0.1%0.2-0.3 19Haier0.0%-0.1%0.1-0.4 20Konka0.0%0.0%0.1-0.1 21Kejian0.0%0.0%0.1-0.1 22Datang0.0%0.0%0.0 0.0 23Capitel0.0%0.0%0.0-0.1 MONTHLY MARKET SHARE DEVELOPMEN
18、T Dec04 Nov05(GSM+CDMA)MONTHLY MARKET SHARE DEVELOPMENT Dec04 Nov05(GSM)MONTHLY MARKET SHARE DEVELOPMENT Dec04 Nov05(CDMA)LOCAL BRANDS MONTHLY MARKET SHARE DEVELOPMENT Jun05 Nov05TOTAL MARKETGSM MARKETCDMA MARKETCOMPETITORS GSM MARKET SHARES IN DIFFERENT PRICE CATEGORIES/Nov05OVER 4000RMB category s
19、ize 1%4000-3000RMB category size 6%3000-2500RMB category size 7%2500-2000RMB category size 4%COMPETITORS GSM MARKET SHARES IN DIFFERENT PRICE CATEGORIES/Nov052000-1500RMB category size 12%1500-1000RMB category size 32%BELOW 1000RMB category size 37%MONTHLY MARKET SHARE(GSM)Nov05BEST SELLING MOBILE P
20、HONE MODELS/Nov05FASTEST GROWING GSM PHONES IN DIFFERENT PRICE SEGMENTSNEW PRODUCT LAUNCHES/Nov 05Total 74 Launches:63 GSM Launches11 CDMA LaunchesBrandTypeSystemSharePriceBrandTypeSystemSharePriceAmoiA211GSM0.03%825SamsungSGH-X668GSM0.04%1926AUXAUXA4GSM0.00%1120SiemensSF65GSM0.00%1699AUXAUXA57GSM0.
21、00%1131TCLD368GSM0.02%1512AUXAUXA8GSM0.00%793TCLD659GSM0.02%1597AUXV20GSM0.00%888TCLD668GSM0.02%1641BirdM06GSM0.01%1118TCLD908GSM0.01%1961BirdM19GSM0.05%1132TCLe777GSM0.00%2580BirdS199GSM0.02%442TCLGM798GSM0.01%1525BirdS890GSM0.05%1080TCLQ580GSM0.04%772CECTA110GSM0.01%2240TCLTCLC808GSM0.03%1259CECTC
22、ECTV80GSM0.01%2480TCLTCLC818GSM0.00%1272CECTT810GSM0.00%1345TianshidaA317GSM0.00%1260CECTV158GSM0.01%2005TianshidaA608GSM0.00%1021CECTY806GSM0.01%1521TianshidaEY238GSM0.00%1030DaxianG670GSM0.00%1540TianshidaEY718GSM0.00%1007DaxianPT6100GSM0.00%3850TianshidaK029GSM0.00%1171Daxian718GSM0.02%1360Tiansh
23、idaK036GSM0.00%1389DbtelF59GSM0.01%853TianshidaTD3GSM0.00%1360DbtelF86GSM0.00%959TianshidaTS6GSM0.00%1777GioneeGN108GSM0.01%999TianshidaTS9GSM0.00%1376GioneeGN658GSM0.01%1390UtstarG1260GSM0.00%1257GT mobileGT500GSM0.00%1650VcallV608GSM0.00%1183HaierM230GSM0.01%1950VcallV698GSM0.00%1465Lenovoi720GSM0
24、.04%1398VKVK1010GSM0.00%1621LenovoP930GSM0.00%2388VKVK2000GSM0.03%1487MotorolaA732GSM0.01%2628VKVKV007GSM0.05%1573NECN5102GSM0.03%1874CECTC118CDMA0.00%1100NECN5603GSM0.00%2311HisenseC807CDMA0.01%3701NECN6203GSM0.01%4153KyoceraKZ-F520CDMA0.16%1674Nokia6060GSM0.61%1288LGC280CDMA0.32%2254NokiaN70GSM0.0
25、5%4905MotorolaC512CDMA0.47%994PanasonicMX7GSM0.00%3484Nokia2255CDMA0.00%1080PanasonicVS6GSM0.00%3052SamsungSCH-F319CDMA0.04%3383SamsungSGH-C128GSM0.13%912SamsungSCH-X889CDMA0.10%2537SamsungSGH-D608GSM0.14%5143TCLW829CDMA0.07%1445SamsungSGH-E758GSM0.02%4266UtstarC1161CDMA0.82%599SamsungSGH-X208GSM0.33%1362ZTEC230CDMA0.66%716MARKET SHARE DEVELOPMENT OF MOTOROLAS MAIN MODELS GSM MODELS CDMA MODELS