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1、Reading 2Nowadays,we can find a_ almost wherever we go.I did some research on advertisements,and have some important information to s_ with you.An ad uses words and pictures to p_ people to buy a product ors_,or to b_ in an idea.There are two main types of ads-c_ads and PSAs.A commercial advertiseme
2、nt is _ which someone has p_for to a_ a product or service.PSAs are run for f_,and are m_ to educate people about health,safety,or any other problem t_ affects public w_.As for an ad,we must be a_ of the skilful methods used in ads to try to p_ their products.dvertisementshareersuadeerviceelieveomme
3、rcialoneaiddvertisereeeanthatelfarewareromoteEven _ an ad does not lie,it does not mean it is altogether i_ .Some advertisers make good c_ on you,and make a mental c_ with their products,hoping you can remember their products or service.We must not f_ for this kind of trick.ifnnocentommentsonnection
4、allHowever,not all ads play t_ on us though.PSAs a_ to teach us and help us lead better lives.China began a n_ public service advertising c_ in 1996.These ads d_ with widespread social concerns.There are also PSAs that encourage people to support public service projects,such as Project Hope.Its m_ i
5、s“Project Hope-educating every child.”There are even PSAs to teach us h_ to live healthy lives.One of these is,“when you smoke c_,you are slowly killing yourself”.All of these ads are meant to b_ the public,and you can often learn a lot by f_ the advice they give.ricksimationwideampaignealottoowigar
6、ettesenefitollowing1._vt.vi.为.做广告;为.宣传2._n.登广告的人(可数)3._n.做广告；广告业(不可数)：4._n.广告；做广告(根据含义的具体与抽象可用作可数或不可数名词advertisementadvertiseadvertiseradvertisingadvertisementThe manager wants to_ for a new secretary.Cigarette _should be banned.A commercial _ is one which someone has paid for to _ a product or serv
7、ice.I wrote a letter to the _to get more information about this new product.A.advertise B.advertisement C.advertiser D.advertisingADBACA advertisingB to be advertised C advertised D being advertisingIm here to apply for the position _ in yesterdays China Daily.1.We are so used to them be used to doi
8、ng sth.get accustomed to used tohappened in the past be used to do sthe.g.I am not quite used to living here/city life.I used to live in Nanjing.Para oneBamboo _ houses.1)你以前常在星期天去钓鱼。你以前常在星期天去钓鱼。2)从前这里有一家餐厅。从前这里有一家餐厅。3)竹子可以用来建造房屋。竹子可以用来建造房屋。You _ on Sundays._ a restaurant here.used to go fishingTher
9、e used to becan be used to build4)战争期间城堡用来作监狱。战争期间城堡用来作监狱。During the war the castle _a prison.was used asEx:The new machine _production.However I_it.A.is used to increase;am not used to controllingB.is used to increasing;dont used to controlC.used to increase;dont used to controlD.used to increasing
10、;am not used to control2.I did some research on to share with you.research:1)n.do/conduct research on:我正在做关于广告的研究。我正在做关于广告的研究。2)V.to study商人研究市场很重要。商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.share with:use sth.together withe.g.Id like
11、to share my book with you.Practice1.She _ my troubles as well as my joys.A.shares with B.shares(in)C.spares2.Could you _some time to come to our art exhibition?3.Do you carry a _ wheel in the back of your car?A.share B.spare c.share with BBB1.An advertisement uses words and pictures to persuade peop
12、le _ a product or service,or to _an idea.A.to buy believe B.buy believeC.to buy believe in D.buy believe in2.Newspapers,magazines,the internet,radio and television are the most _places to find them.A.common B.usual C.normal D.ordinaryPara two1 persuade sb(not)to do sth2 persuade sb into(out of)doing
13、 sth3 persuade sb of sth4 persuade sb that An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.persuade即学即用I _ him to go with me,but I failed at last.A managed to persuadeB succeeded in persuadingC tried to persuade D gave up persuading be
14、lieve in:to have firm faith inMany people dont believe in God.Practice:believe/believe in I dont _ ghosts.I _ that stories of ghosts were made up by human beings.believe inbelieve A commercial advertisement is one which someone has paid for to promote a product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的
15、广告。商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词不定代词one 在定语从句中，可以用来在定语从句中，可以用来表示或指代的是任何一种前文所提到的事表示或指代的是任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，物（可数名词的单数形式）。这是一种泛指，说明事物的类别。说明事物的类别。Her husband is a middle school teacher,one who is very popular with young men.The wine shop that his grandfather used to have fifty years ago
16、 was one which could be found in every small town in England.one=a middle school teacherone=a wine shop考例考例 There is still a copy of the book in the library.Will you go and borrow _?No,Id rather buy _ in the bookstore.(陕西陕西2007)A.it;one B.one;oneC.one;it D.it;itAdapting to new environment is a basic
17、 skill in life,_ you must learn even at an early age.A that B one C what D itpaid off1.After years of hard work,his efforts finally _.2.He will _ the money in monthly instalment(分期付款分期付款)3.Just to satisfy my curiosity,how much did you _ your car?pay backpay for PSAs are run for free for free:free of
18、 charge/without paymentYou can take the ticket for free.每个孩子都会得到一本免费的书。每个孩子都会得到一本免费的书。Every child will get a book for free.be meant to:be designed/intended to do sth.The celebration is meant to be in memory of the heroes who died in the time of war.拓展1 I mean to go shopping after class.2 What I said
19、 meant my being angry.3 He is a mean person and never gives anything to anybody.4 Ive tried all means but I failed at last.What he said at the meeting _ make us to support his idea.A.intended to B.intends to C.was intended to D.is intended to 1.There are laws to protect people from protect from keep
20、 sb./sth.safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。More similar phrases:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent(from)stop/keep from Para threeEffective measures should be taken to _ the young trees _ in no tim
21、e.A protect;from being knocked downB keep;being knocked downC prevent;from knocking downD stop;being knocked down we still must be aware of the skilful methods 1.be aware of:realizing sth.that existsEg.Are you aware of the importance of learning a foreign language?你知道是什么时候了么？你知道是什么时候了么？be aware that
22、:having knowledge of sth./sb.Eg.She became aware that something was burning.我很清楚吸烟有害健康。我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.Even if an ad does not lie lie:lied(pt,pp),lying(pres p)vt.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:la
23、y(pt)lain(pp)lying(pres p)vi.平躺He has lain in bed since this morning.lay:laid(pt,pp)laying(pres p)vt.放置He laid his hand on my shoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying with the nice comment,remember
24、the words freshest food,and make a mental connection with the food in the grocery.(P3,lines 1-2)comment n.评论、意见、评价评论、意见、评价 vt./vi.评论评论常用结构：常用结构：make a comment/comments on 对对评论评论/评头论足评头论足 no comment 无可奉告无可奉告 comment on 对对评论评论/评头论足评头论足e.g.It is impolite to comment on others behind their back.背后对他们评头论足
25、是不礼貌的。背后对他们评头论足是不礼貌的。We must not fall for this kind fall for sth.:to be trickedYou should be clever enough not to fail for his tricks.他说他是学生他说他是学生,我信以为真。我信以为真。fall for sb.:be attracted to sb.They met,fell for each other and got married six weeks later.He said that he was a student and I fell for it.
26、More phrases about fallfall down:The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to
27、them.begin to do sth.1.Not all ads play tricks on us _.A.however B.but C.although D.though2.PSAs use some of the same methods,like attractive pictures and clever language,but they are made _(serve)the public.3.Our government understands this and _ to educate people for many years.A.has used PSAs B.h
28、as been using PSAsC.uses PSAs D.used PSAsPara fourDto serveB There are also PSAs_support public service projects,such as Project Hope.(还有一些公益广告鼓励人们支持公益事业项目，还有一些公益广告鼓励人们支持公益事业项目，例如希望工程例如希望工程）that encourage people to encouraging people to There are also PSAs that encourage people to support encourage
29、sb.to do sth.Eg.Dont encourage bad habits in a child.老师鼓励她看英文电影。老师鼓励她看英文电影。The teacher encouraged her to watch English films.Not all ads play tricks on us though.play tricks onEg.Children,as well as adults,usually playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。老师要求我们不要再捉弄对方了。The teacher asked
30、us not to play tricks on each other any more.trick:v.trick sb.into doing sth.She tricked him into giving her all his money.PSAs aim to teach us and help us lead better lives.aim to do He aims to be a successful writer.lead/live a lifeNowadays we are leading a happy life while our grandparents lived
31、a hard one.Finally,I wish to tell you this:think about why you should do the things the ad suggests,or buy the product or service the ad promotes.Para fiveEg.The company has launched a new massive campaign to promote its new product.promotepromotion1 John worked hard in the new department and soon g
32、ot promoted.2 John has got promoted but he didnt mention _ when he gave me a call.A promotingB having promotedC having been promoted D being promoting When it comes to ads,we must all use our intelligence and not be a slave to them!when it comes to当谈到，涉及到1When it comes to politics I know nothing.2 W
33、hen it comes to repairing the car he is really a expert in the field.知识拓展Intelligence.N intelligent.adjdiligence.N diligent.AdjIts not his intelligence but his diligence which is beyond others that won him popularity among the young people.1.对对.习惯习惯2.对对.做研究做研究3.和和.分享分享4.劝说某人做某事劝说某人做某事5.劝说某人不要做某事劝说某人
34、不要做某事6.信任信任7.商业广告商业广告8.做做.的广告的广告9.为为.征求征求.而登广告而登广告10.打算做打算做.为为.而设计而设计be used to doing sth.do research onshare sth.with sth.persuade sb.to do sth./into doing persuade sb.not to do sth./out ofbelieve incommercial advertisementadvertise sth.advertise forbe meant to do/be intended to do sth.be meant for
35、 sth./be intended for sth./be designed for11.欺骗某人做某事欺骗某人做某事12.意识到意识到13.愚弄某人做某事愚弄某人做某事14.治疗某人治疗某人.疾病疾病15.屏住呼吸屏住呼吸16.对对.满意满意17.对对.做评价做评价18.把把.和和.联系起来联系起来19.建立建立.和和.的联系的联系20.上上.的当，对的当，对.信以为真信以为真cheat/fool/trick sb.into doing sth.be aware offool sb.into doing cure sb.of sth.hold ones breathbe satisfied
36、withmake comments on/comment on/uponconnect A with B.make a connection between A and Bfall for21.诱骗某人做某事诱骗某人做某事22.拿拿.开玩笑开玩笑23.目的做某事目的做某事24.过着幸福的生活过着幸福的生活25.处理；相处；与处理；相处；与.有关有关26.对对.担忧担忧27.和和.有关有关28.就就.而言而言29.鼓励某人做某事鼓励某人做某事30.慢性自杀慢性自杀trick sb.into doing sth.play tricks/jokes onaim to do sth./aim at d
37、oing sth.lead/live a happy lifedeal withbe concerned aboutbe concerned with/(be related/linked to)as far as I am concernedencourage sb.to do sth.slowly kill oneself31.对对.有益有益32.促销产品促销产品 增进友谊增进友谊33.被提拔被提拔34.当提及当提及35.的奴隶的奴隶36.查字典查字典37.主动提供某人某物主动提供某人某物38.对对.没有理解力没有理解力超出某人的理解力超出某人的理解力be of benefit to/be
38、 beneficial topromote the productpromote friendshipbe promoted towhen it comes tobe a slave toconsult/refer to a dictionarylook up words in the dictionaryoffer sb.sth./sth.to sb.had no comprehension ofbeyond ones comprehension Consolidation:1.You should _ your books_ your desk-mate.2.I _ getting up
39、early in the morning.3.I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free protect from intend tobe aware of connect with fall for 4.I never _ God.5.She _ the danger around her.6.You will get
40、 a book _.7.The teacher asked us to _ environment protection.8.The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for believe in is aware offor freedo research onprotectfrom9
41、.You are actually _ her laziness if you do everything for her.10.She _ to us about what she did just now.11.Dont _ me!I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for encouragingliedplay tricks on Consolidation1.We _ them
42、 that we often do not even realize how frequently we come across ads in a day.2.After I _ on advertisements,I have some very important information to _ you.3.Ads uses persuasive language and exciting images to _ buy a product or service.4.Commercial ads are charged while PSAs are _.5.However,we must
43、 _ the methods used in advertisements to try and sell us things.6.Not all ads _ on us though.7.Thank you for offering me such useful advice and I_ it.8.Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play trick
44、s on am quite satisfied with trick customers into Homework:1.Finish A1 and A2 on Page 90.2.Write a short passage with the phrases we learnt in this lesson.Language focusbe used to do research on play tricks on share with encourage sb.to do sth.believe in lie for free protect from be aware of fall fo
45、r Revision(Fill in the blanks)Advertisements have become a part of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often placed for f_.They d_ with many
46、 s_ problems,which often affect public w_.romoteompletereeealelfareerviceypesommercialeantocialSo 1 so much/many/little/few2 So occupied was she in her homework that she didnt realize that she was being watched by a stranger for a long time.2.We are so used to them that we often do not even realize how many we see and hear in a day._ at the news that I didnt know what to say to comfort her.A.So sad she looked B.So sad did she look C.So sadly she looked D.So sadly did she look A that B when C what D itShe was so excited _ she got the news that she was admitted into Beijing university.