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1、Language itemsFind the phrases in the text.习惯于某事习惯于某事/做某做某事事对对做研究做研究与与分享分享信任信任.免费地免费地保护某人不受保护某人不受/免免遭遭. be used to sth. / doing do research on share with believe in for free protect sb. from Find the phrases in the text.意识到意识到即使；虽然即使；虽然哄骗某人做哄骗某人做对对感到满意感到满意/高兴高兴和和建立联系；建立联系；与与相联系相联系受受骗骗, 上上当当欺骗；捉弄欺骗；捉
2、弄 be aware of even if fool sb. into feel pleased with make a connection with fall for play tricks onFind the phrases in the text.涉及；关于；涉及；关于； 处理；处理；应付应付自杀自杀使公众受益使公众受益听从劝告；采纳建听从劝告；采纳建议议当涉及到；当谈到当涉及到；当谈到 deal with kill oneself benefit the public follow the advice when it comes to _vt. vi.为.做广告;为.宣传2. _
3、n. 登广告的人(可数)3. _n. 做广告；广告业(不可数)：4. _n. 广告；做广告(根据含义的具体与抽象可用作可数或不可数名词advertisementadvertiseadvertiseradvertisingadvertisementA commercial _ is one which someone has paid for to _ a product or service.I wrote a letter to the _to get more information about this new product.advertise B. advertisement C.
4、advertiser D. advertisingBAC be used to doing / sth. 翻译下列句子并思考划线部分的意翻译下列句子并思考划线部分的意思。思。观察思考观察思考He has been used to getting up earlier in the country.She has been used to the life abroad.Para onePara oneused to do 表示表示“过去常常做某事过去常常做某事”，而现在往往不做了（而现在往往不做了（to是不定式标志）是不定式标志） We used to go swimming last yea
5、r.be used to do sth. “被用来做某事被用来做某事” (被被动语态动语态) This desk was used to operate in the war in 1944. be used to doing 表示表示“习惯于做某事习惯于做某事” (to是介词是介词) 知识链接知识链接Ex:Ex: The new machine _production. However I_it.is used to increase; am not used to controllingis used to increasing; dont used to controlused to i
6、ncrease; dont used to controlused to increasing; am not used to control2. I 2. I did some research ondid some research on to to share withshare with you. you.research: 1) n. do/conduct research on:我正在做关于广告的研究。我正在做关于广告的研究。2) V. to study商人研究市场很重要。商人研究市场很重要。I am conducting research on advertisements.It
7、s important for a businessman to research the market.share with: use sth. together withe.g. Id like to share my book with you.PracticeShe _ my troubles as well as my joys. A. shares with B. shares (in) B 1. Nowdays, we can find advertisments almost_ we go. 2. We are _ used to them that we often do n
8、ot even realize how many we see and hear in a day. 3. I did some _(research) on advertisments, and have some important information to share _ with you.Para onePara oneAn advertisement uses words and pictures to persuade people _ a product or service, or to _an idea.to buy believe B. buy believeC. to
9、 buy believe in D. buy believe in2. Newspaple, magazines, the internet,radio and television are the most _places to find them.A. common B. usual C. normal D. ordinaryPara twoPara two1 persuade sb (not ) to do sth2 persuade sb into (out of ) doing sth3 persuade sb of sth4 persuade sb that1. An advert
10、isement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.persuadePara twoPara two即学即用I _ him to go with me, but I failed at last.A managed to persuadeB succeeded in persuadingC tried to persuade D gave up persuading believe in: to have firm faith inMan
11、y people dont believe in God. Practice: believe /believe in I dont _ ghosts. I _ I dont _ ghosts. I _ that stories of ghosts were that stories of ghosts were made up by human beings.made up by human beings.believe inbelieve 2. A commercial advertisement is one which someone has paid for to promote a
12、 product or service.商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。商业广告是广告客户支付费用来促销某种产品或者服务项目的广告。不定代词不定代词one 在定语从句中，可以用来在定语从句中，可以用来表示或指代的是任何一种前文所提到的事表示或指代的是任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，物（可数名词的单数形式）。这是一种泛指，说明事物的类别。说明事物的类别。Her husband is a middle school Her husband is a middle school teacher, teacher, oneone who is
13、very who is very popular with young men.popular with young men.The wine shop that his The wine shop that his grandfather used to have fifty grandfather used to have fifty years ago was years ago was oneone which could which could be found in every small town in be found in every small town in Englan
14、d. England. one = a middle school teacherone = a wine shop考例考例 There is still a copy of the book in the library. Will you go and borrow _? No, Id rather buy _ in the bookstore. (陕西陕西2007)A. it; one B. one; oneC. one; it D. it; it be meant to 翻译下列句子并思考划线部分的翻译下列句子并思考划线部分的意思。意思。观察思考观察思考This software is
15、 meant to protect computers from being attacked by viruses. be meant to 目的是，旨在目的是，旨在 The book _ raise peoples awareness of environmental protection. 这本书旨在提高人们的环保意识。这本书旨在提高人们的环保意识。 巩固练习巩固练习 is meant to An advertisement uses words and pictures to persuade people _ buy a product or service, or to belie
16、ve _an idea.A commecial advertisement is one _ someone has paid for to advertise a product or service.Para twoPara two protect from 翻译下列句子并思考划线部分的翻译下列句子并思考划线部分的意思。意思。观察思考观察思考He raised his arm to protect his child from hurt. protect from 保护保护不使受到不使受到的损害或侵犯的损害或侵犯Para three Use the umbrella to _ yourse
17、lf from the rain. A. prevent B. protect C. defend D. guard 解析解析: prevent sb. from doing sth.防止某人防止某人干某事，意思类似于干某事，意思类似于 stop / keep sb. from doing sth.；protect sb. from sth.保护某人保护某人免遭伤害；免遭伤害； defend保卫；防护；防守保卫；防护；防守(含含有采取措施抵制进攻的意思有采取措施抵制进攻的意思); guard保卫；保卫；防范。根据句意，选防范。根据句意，选B。巩固练习巩固练习2. Even if an ad d
18、oes not lie lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth.She was lying! She lied to me about her age!lie: lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay: laid(pt,pp) laying(pres p) vt. 放置He laid his hand on my shoulder.Practice He _ the book on the desk and to
19、ld me that he had _in bed for the whole morning. But I knew that he was _ to me.laidlainlyingeven if 相当于相当于 even though, 意为意为“即使；即使；尽管尽管”，引导让步状语从句。，引导让步状语从句。even if / though 引导的从句中可用现在引导的从句中可用现在时代替将来时。时代替将来时。We have decided to visit the museum even if it rains tomorrow.归纳总结归纳总结 Allow children the sp
20、ace to voice their opinions, _ they are different from your own. (2005 湖南湖南) A. until B. even if C. unless D. as though 巩固练习巩固练习B fall for 翻译下列句子并思考划线部分的翻译下列句子并思考划线部分的意思。意思。观察思考观察思考He is too smart to fall for that trick.I made up a story to explain why I had not been at work and he fell for it. fall
21、 for 上上的当的当, 受受骗骗fall短语归纳短语归纳 fall off 从从上摔上摔(掉掉)下下, 退出退出 fall asleep 入睡入睡 fall ill 病倒病倒 fall behind 落后落后 fall in love with sb. 爱上某人爱上某人 fall down 倒下倒下 知识链接知识链接 1. I told him I would think about it and asked for his telephone number. He didnt _ that one. A. fall down B. fall behind C. fall off D. fa
22、ll for 巩固练习巩固练习D 1. There are laws to protect people from advertisements _ cheat people. 2. Even if an ad does not lie, it does not mean it is _(together) innocent. 3. We must not fall _ this kind of trick.Para threeNot all ads play tricks on us _.however B. but C. although D. though2. PSAs use some
23、 of the same methods, like attractive pictures and clever language, but they are made _(serve) the public.3.Our government understands this and _ to educate people for many years.has used PSAs B. has been using PSAsC. uses PSAs D. used PSAsPara fourDto serveB deal with 翻译下列句子并思考划线部分的翻译下列句子并思考划线部分的意思
24、。意思。观察思考观察思考There are too many difficulties for us to deal with.Deal with a man as he deals with you.This is a book dealing with Asian problems. deal with 处理；对付处理；对付; 关于关于Para four In many peoples opinion, that company, though relatively small, is pleasant _ A. to deal with B. dealing with C. to be
25、dealt with D. dealt with 巩固练习巩固练习A在在 “ be + 形容词形容词 + to do” 结构中，结构中，其后的不定式常用主动形式其后的不定式常用主动形式 1. Not all ads play trick on us _. 2. These ads deal _ widespread social concerns. 3. When you smoke cigarettes, you are slowly killing _ (you). 4. _ it comes to advertisement, we must all use our intelligen
26、ce.Para fourtrickstricksadvertisements Consolidation:1. You should _ your books_ your desk-mate.2. I _ getting up early in the morning.3. I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free p
27、rotect from intend tobe aware of connect with fall for 4. I never _ God.5. She _ the danger around her.6. You will get a book _.7. The teacher asked us to _ environment protection.8. The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with en
28、courage believe in liefor free protect frombe aware of fall for believe in is aware offor freedo research onprotectfrom9. You are actually _ her laziness if you do everything for her.10. She _ to us about what she did just now.11. Dont _ me! I am angry!be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for encouragingliedplay tricks on