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1、Chapter 12. FTTFFF FFFFTT3. phrase translation1) E-C translationbilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Trade agreement 贸易协定Trade bill 贸易法案Raise hackles 惹怒Economic relation 经济关系Exchange rate 汇率Monetary policy 货币政策Heat up 升温2）C-E translation国际收支经常项目顺差 current account surpl
2、uses竞选运动 election campaign成员国 member states除以外 aside from出口紧贴 export subsidies消费者感知 consumer perception代表 on behalf of 知识产权 intellectual property外资收购 foreign takeover4. sentence translation1. interest and attention on the new EU-Russia trade agreement gained momentum after EU leaders travel to Russi
3、a in May in an attempt to resolve their differences across a range of issues.2. he sat down and fired off a furious letter to the Indian government, describing a radical change of the US policy towards textile imports.3. the Republican leadership in the US government will soon lift its cap on cigar
4、imports from Cuba, replaced by a monitoring system which will be put in place for 2008.4.the renowned economist proposed that the Finnish government set up a sovereign wealth fund, modeled on China Investment Corp (CIC).5. before the bilateral free-trade agreement these two countries reached in 2007
5、, their strategic sectors, such as cotton and woolen, electronics, mining, car producing, etc. had been off limits to foreign investors.6. “aside form the technical difficulties, there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse
6、 gases,” said an expert at this years Sino-Korea summit7. as negotiations continued last night in Tokyo, Japanese government officials said they were hopeful they could pull off a summit with China in Beijing but stressed nothing had been finalized.8. in a previous career, I spent many years negotia
7、ting on behalf of the EU with the Russian and Chinese governments on everything from Siberian overflight rights to the terms of Chinas accession to the World Trade Organization. 9. Mexico and the US squabbled over poultry imports, which may disrupt the lifting of agricultural tariffs under the North
8、 American Free Trade Agreement.10. Asia-Pacific Economic Cooperation (APEC) Business Forum 2007 will take place shortly before the WTO ministerial conference in Hong Kong next month.5. CLOZE Russian bilateral accession little supplier issued political domestic EU sectorsChapter 22. FFTFF TTTFT3. phr
9、ase translation1) E-CConsumer-goods 消费品Discount retailers 折扣零售商Brand equity 品牌资产价值Advertising budget 广告预算Real-time sales date 现实销售数据Sales promotion 促销Profit margin 盈利Scanner data 扫描数据2）C-E价格溢价 price premium基线销售 baseline sales减价 price reductions广告支出 advertising spending营销组合 marketing mix非折扣价销售溢价 quan
10、tity premium产品系列范围（品类） product-line length (variety)美元分配 allocation of dollars4. sentence translation1. the government has allocated $0.1 billion to the development and utilization of renewable energy in rural areas.2. we should not develop the Western region at eth expense of environment. Therefore
11、 the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3. as a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4. the raid growth in Chinas grain production can be
12、ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain purchased by the state.5. in the globalization ear, not all countries play on the level playground. Some developing countries had to adhere
13、to some marketing principles or even accede to the request of some governments.6. over the past year, the global investment demand was on the wane; the major would currencies suffered swift turbulence and some emerging markets underwent severe financial crises.7. networks fundamentally alter the nat
14、ure of competition and level the playing filed, especially for smaller business regardless of the barriers like time and distance.8. through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9. Chinas vigorous economic de
15、velopment is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10. with the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow
16、 suit.5. clozeBlame damaged short-term building profitability arm boosts orientation moreover loweringChapter 32. FTFTT FTTFF3. phrase translation1) E-CPrivileged minority 享有特权的额少数人Gas station 加油站Marketing research 市场调查Professional competence 专业技能A sales point 卖点Product design 产品设计Potential consumer
17、 潜在顾客Business disaster 商业灾难2）C-E日常生活 daily life广告造势活动 advertising campaigns物理特性 physical characteristics视觉现象 visual imagination国内媒体 national media销售增长 a sale increase销售渠道 distribution system产品导向性的广告 product-oriented adverting4. sentence translation1. experts have attribute the main cause of the comp
18、anys poor performance to its poor HR functions, especially the appointment of the senior management.2. British Airways intends to create a more flexible and modern corporate culture through the relocation.3. rumors about redundancy make the company at its worst in terms of moral ever since its found
19、ation.4. after financial scandals. Many companies can only resort to charity activities to improve their corporate image.5. politicians should not engage in business affairs that might affect their political judgment.6. as a sleeping partner of the enterprise, he is entitled to share the profit, but
20、 is deprive of participating in its management.7. after watching this interviews, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right (promising) start-ups.8. to enter a specific market, i
21、n addition to acquire sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.9. with the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.10. in a
22、 time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.5. clozeSincere privileged led constitutes intellectual resort instead reduce clients divertChapter 4 2. FTTTF FTFFT3 phrase translation1) E-C translationMobi
23、lity of people 人口流动Supplier networks 供应商网络Standardized items 标准零配件Specialist manufacturing technology 特殊制造技术Complementary economies 互补经济体Anti-Japanese sentiment 反日情绪Foreign affiliates 外方合伙人， 外国附属公司Go public 上市2）并购 mergers and acquisitions海外扩张 overseas expansion全球化战略 globalization strategy保护主义措施 prot
24、ectionist measures知识产权 intellectual property right贸易伙伴 trading partners资本投入 capital investment4. sentence translation1. vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with others hardware.2. agricultural exports, by contrast, respo
25、nd immediately, growing at an annual rate of 17.7 percent in 1980 and 1981.3.this book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.4. thanks to the recession and 9/11, Mayor Michael Bloomber
26、g must contend with whopping budget deficit projected to 60 million.5. dispose of batteries properly. Do not throw them into fire or expose to high temperature.6. in the future, in addition to syndicating our groups efforts, we will ally with foreign companies to leverage advantages and enhance glob
27、al competitiveness.7. we are certain that in due course of time, the economic reforms will have bought about results and benefits that will go beyond Chinas boundaries.8. one of the major banks has lowered its interest rate and the other bank is expected to follow suit.9. during these quarterly meet
28、ings, its the bosss responsibility to respond to each managers plan.10. we will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.5.clozeAmbivalent integration hindered from by shortage options acquisitions strategy alliance craft