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1、 1 Introduction to Electronic Commerce,3e(Turban)Chapter 11 EC Strategy and Implementation:Justification,Globalization,SMEs,and Regulatory and Ethical Issues 11.1 True/False 1)Strategy has been,and remains,focused on questions about organizational fit,trade-offs,profitability,and value.Answer:TRUE D
2、iff:2 Page Ref:411 2)Any contemporary strategy-setting process must include the Internet.Answer:TRUE Diff:2 Page Ref:411 3)The threat of substitute products or services is a major force that can endanger a companys position in a given industry.Answer:TRUE Diff:1 Page Ref:412 4)In Porters view,the ma
3、jority of the Internets impacts on the five competitive forces have been positive.Answer:FALSE Diff:2 Page Ref:413 5)In the strategy initiation phase,the organization examines itself and its environment.Answer:TRUE Diff:2 Page Ref:413 6)A value proposition is a financial statement that summarizes th
4、e annual revenue and profit targets.Answer:FALSE Diff:2 Page Ref:414 7)Core competency refers to the unique combination of the resources and experiences of a particular firm.Answer:TRUE Diff:1 Page Ref:414 8)Google and eBay have similar core competencies.Answer:FALSE Diff:2 Page Ref:414 2 9)Forecast
5、ing means identifying business,technological,political,economic,and other relevant trends that are currently affecting the business or that have the potential to do so in the future.Answer:TRUE Diff:2 Page Ref:414 10)SWOT analysis involves scanning the business environment to collect and interpret r
6、elevant information about direct competitors,indirect competitors,and potential competitors.Answer:FALSE Diff:2 Page Ref:414 11)In the strategy implementation phase,general long-term plans are continuously evaluated.Answer:FALSE Diff:2 Page Ref:415 12)Every business needs a business plan to acquire
7、funding and to ensure that a realistic approach is being taken to implement the business strategy.Answer:TRUE Diff:2 Page Ref:415 13)Project management is the process of making the selected applications and projects a reality,including hiring staff;purchasing equipment;and licensing,purchasing,or wr
8、iting software.Answer:TRUE Diff:2 Page Ref:415 14)Strategy assessment is the continuous evaluation of progress toward the organizations strategic goals,resulting in corrective action and,if necessary,strategy reformulation.Answer:TRUE Diff:2 Page Ref:415 15)A business plan is the quantitative expres
9、sion of critically important metrics.Answer:FALSE Diff:1 Page Ref:417 16)Companies need to justify their EC investments as part of strategy formulation for a number of different reasons,but a majority of companies lack the knowledge or tools to do ROI calculations.Answer:TRUE Diff:2 Page Ref:420 17)
10、A metric is a specific,measurable standard against which actual performance is compared.Metrics are used to describe costs,benefits,or the ratio between them.Answer:TRUE Diff:2 Page Ref:422 18)Spam messages are at least 70 percent longer than legitimate e-mails.Answer:FALSE Diff:3 Page Ref:423 19)On
11、e of the most contentious areas of global EC is the resolution of international legal issues.3 Answer:TRUE Diff:2 Page Ref:429 20)Intellectual property law is the area of the law that includes copyright law,patent law,trademark law,trade secret law,and other branches of related law,such as licensing
12、 and unfair competition.Answer:TRUE Diff:3 Page Ref:436 21)Ethics is the branch of philosophy that deals with what is considered to be right and wrong.Answer:TRUE Diff:1 Page Ref:437 22)Blue computing is the study and practice of ecofriendly computing resources.Answer:FALSE Diff:1 Page Ref:446 23)EP
13、EAT-registered products must meet 42 mandatory environmental criteria.Answer:FALSE Diff:2 Page Ref:448 24)EC will become an increasingly important method of reaching customers,providing services,and improving operations of organizations.Answer:TRUE Diff:1 Page Ref:448 25)Net neutrality is a trend th
14、at will speed EC and Web 2.0 activities.Answer:FALSE Diff:2 Page Ref:449 11.2 Multiple Choice 1)For _ companies,it may be even more important to change strategies quickly.A)traditional B)pure-play C)service D)retail Answer:B Diff:2 Page Ref:411 4 2)Internet capabilities that make it more difficult f
15、or companies to capture profits include each of the following except:A)The Internet makes information widely available.B)The Internet reduces the difficulty of purchasing,marketing,and distribution.C)The Internet makes it easier to make secure payments.D)The Internet allows buyers and sellers to fin
16、d and transact business with one another more easily.Answer:C Diff:3 Page Ref:413 3)Identifying business,technological,political,economic,and other relevant trends that are currently affecting the business or that have the potential to do so in the future best defines A)forecasting.B)SWOT analysis.C
17、)competitive intelligence.D)value proposition.Answer:A Diff:1 Page Ref:414 4)The unique combination of the resources and experiences of a particular firm best defines A)corporate strategy.B)core competency.C)functional strategy.D)competitive advantage.Answer:B Diff:2 Page Ref:414 5)Googles _ is its
18、expertise in information search technology.A)core competency B)value proposition C)SWOT D)company analysis Answer:A Diff:1 Page Ref:414 6)The basic reasons that companies invest in IT and EC include each of the following except A)improve business processes.B)increase customer satisfaction and retent
19、ion.C)reduce time-to-market.D)justify new marketing campaigns.Answer:D Diff:2 Page Ref:421 5 7)Not all EC investments need to be formally justified.Each of the following is a case where formal evaluation may not be needed except A)when the value of the investment is relatively small for the organiza
20、tion.B)when competitors have made that type of investment.C)when the relevant data are not available,are inaccurate,or are too volatile.D)when the EC project is mandated and must be done regardless of the costs and benefits.Answer:B Diff:2 Page Ref:422 8)Metrics are used to describe each of the foll
21、owing except A)costs.B)benefits.C)standards.D)ratio of costs to benefits.Answer:C Diff:2 Page Ref:422 9)Tangible metrics for a B2C seller include each of the following except A)profit per customer.B)customer retention rate.C)customer loyalty.D)market share.Answer:C Diff:2 Page Ref:423 10)Tangible me
22、trics for a G2C EC user include each of the following except A)reelection of candidates.B)reduction in cost of transactions.C)reduction in licensing fees.D)lower tax rates.Answer:A Diff:2 Page Ref:423 11)Productivity benefits from using EC are difficult to measure because A)the payoffs are too short
23、.B)there is no time lag in EC gains.C)EC gains in certain areas of the company may be offset by losses in other areas.D)qualitative benefits do not count.Answer:C Diff:3 Page Ref:424-425 6 12)Intangible metrics in the model for IT project justification include each of the following except A)lead-tim
24、e.B)competitive advantage.C)services to society.D)growth enabler.Answer:A Diff:2 Page Ref:425 13)Barriers that are specific to global EC include the following types of issues except A)cultural.B)legal.C)technical.D)localization.Answer:C Diff:2 Page Ref:428-430 14)Many companies use different names,c
25、olors,sizes,and packaging for their overseas products and services.This practice is referred to as A)localization.B)geo-focus.C)world trade.D)specialization.Answer:A Diff:2 Page Ref:429 15)EC advantages for small and medium-sized businesses include A)reduced personal contact with customers.B)less ri
26、sk tolerance than a large company.C)inexpensive sources of information.D)ability to purchase enough volume to take advantage of digital exchanges.Answer:C Diff:2 Page Ref:433 16)Creations of the mind,such as inventions,literary and artistic works,and symbols,names,images,and designs,used in commerce
27、 describes A)intellectual property.B)civil law.C)criminal law.D)personal property.Answer:A Diff:1 Page Ref:436 7 17)The legal term for the use of the work without permission or contracting for payment of a royalty is A)copyright violation.B)theft of intellectual property.C)infringement.D)theft of di
28、gital rights.Answer:C Diff:3 Page Ref:436 18)_ is an umbrella term for any of several arrangements that allow a vendor of content in electronic form to control the material and restrict its usage.A)Digital rights management B)Fair use C)Intellectual property management D)Patent management Answer:A D
29、iff:2 Page Ref:436 19)Each of the following statements about ethics and related issues is true except:A)All ethical codes get incorporated into public law.B)Ethics characterize how individuals choose to interact with one another.C)A common agreement in a society as to what is right and wrong determi
30、nes ethics,but they are not subject to legal sanctions except when they overlap with activities that are also official.D)Law embodies ethical principles,but they are not the same.Answer:A Diff:2 Page Ref:437-438 20)In law,fair use refers to the use of copyrighted material for _ purposes.A)entertainm
31、ent B)commercial C)noncommercial D)educational Answer:C Diff:2 Page Ref:437 21)Which of the following is a symbol used by businesses to identify their goods and services,and government registration of the trademark confers exclusive legal right to its use?A)trademark B)patent C)registration D)copyri
32、ght Answer:A Diff:2 Page Ref:437 8 22)Which U.S.law mandates the use of filtering technologies in schools and libraries that receive certain types of federal funding?A)Privacy Protection Act B)Homeland Security Act C)Childrens Internet Protection Act D)Computer Fraud and Abuse Act Answer:C Diff:2 Pa
33、ge Ref:441 23)An agreement that requires computer users to take specific steps to allow the collection of personal information is called A)user acceptance agreement.B)informed consent.C)opt-out.D)opt-in.Answer:D Diff:2 Page Ref:441 24)A protocol allowing Web sites to declare their intended use of in
34、formation they collect about browsing users best describes A)USA PATRIOT Act.B)Electronic Product Environmental Assessment Tool.C)Platform for Privacy Preferences Project.D)Childrens Internet Protection Act.Answer:C Diff:3 Page Ref:444 25)This act was passed in October 2001,and its intent is to give
35、 law enforcement agencies broader range in their efforts to protect the public.A)USA PATRIOT Act B)Electronic Product Environmental Assessment Tool C)Platform for Privacy Preferences Project D)Childrens Internet Protection Act Answer:A Diff:2 Page Ref:445 26)The study and practice of ecofriendly com
36、puting resources,and it is now a key concern of businesses in all industries best describes A)natural computing.B)green computing.C)energy efficient computing.D)blue computing.Answer:B Diff:1 Page Ref:446 9 27)Software products that help companies save energy or comply with EPA requirements best des
37、cribes A)compliancy software.B)efficiency software.C)green software.D)ERP software.Answer:C Diff:2 Page Ref:446 28)A searchable database of computer hardware that meets a strict set of environmental criteria best describes A)Information Technology Assessment Tool.B)One Step To Green Computing.C)Elec
38、tronic Product Environmental Assessment Tool.D)Environmental Protection Computing Resource.Answer:C Diff:2 Page Ref:448 29)Worldwide purchases of EPEAT-registered products result in each of the following except A)reduced use of primary materials.B)reduced use of toxic waste materials.C)avoiding the
39、disposal of tons of hazardous waste.D)reduced staffing requirements.Answer:D Diff:2 Page Ref:448 30)Trends that may slow EC and Web 2.0,and even cripple the Internet include A)security concerns.B)lack of net neutrality.C)copyright complaints.D)all of the above.Answer:D Diff:2 Page Ref:449-450 11.3 F
40、ill in the Blank 1)_ is a broad-based formula for how a business is going to accomplish its mission,what its goals should be,and what plans and policies will be needed to carry out those goals.Answer:Strategy Diff:1 Page Ref:411 2)In the _ phase,the organization examines itself and its environment.A
41、nswer:strategy initiation Diff:2 Page Ref:413 10 3)A companys _ is the benefit that a companys products or services provide to a company and its customers.Answer:value proposition Diff:3 Page Ref:414 4)A(n)_ refers to the unique combination of the resources and experiences of a particular firm.Answe
42、r:core competency Diff:2 Page Ref:414 5)_ means identifying business,technological,political,economic,and other relevant trends that are currently affecting the business or that have the potential to do so in the future.Answer:Forecasting Diff:2 Page Ref:414 6)_ involves scanning the business enviro
43、nment to collect and interpret relevant information about direct competitors,indirect competitors,and potential competitors.Answer:Competitor analysis Diff:3 Page Ref:414 7)_ is the continuous evaluation of progress toward the organizations strategic goals,resulting in corrective action and,if neces
44、sary,strategy reformulation.Answer:Strategy assessment Diff:2 Page Ref:415 8)A _ is a business plan for a new initiative or large,new project inside an existing organization.Answer:business case Diff:2 Page Ref:418 9)A _ is a specific,measurable standard against which actual performance is compared.
45、Answer:metric Diff:2 Page Ref:422 10)_ are the quantitative expression of critically important metrics.Answer:Key performance indicators Diff:2 Page Ref:422 11)_ is creations of the mind,such as inventions,literary and artistic works,and symbols,names,images,and designs,used in commerce.Answer:Intel
46、lectual property Diff:2 Page Ref:436 11 12)A _ is an exclusive right of the author or creator of a book,movie,musical composition,or other artistic property to print,copy,sell,license,distribute,transform to another medium,translate,record,perform,or otherwise use.Answer:copyright Diff:2 Page Ref:43
47、6 13)The legal term for the use of the work without permission or contracting for payment of a royalty is _.Answer:infringement Diff:2 Page Ref:436 14)_ is the branch of philosophy that deals with what is considered to be right and wrong.Answer:Ethics Diff:2 Page Ref:437 15)_ is the right to be left
48、 alone and free of unreasonable personal intrusions.Answer:Privacy Diff:2 Page Ref:437 16)_ refers to the use of copyrighted material for noncommercial purposes.Answer:Fair use Diff:3 Page Ref:437 17)_ is a document that grants the holder exclusive rights to an invention for a fixed number of years.
49、Answer:Patent Diff:2 Page Ref:437 18)_ is a form of applied ethics that examines ethical principles and moral or ethical problems that arise in a business environment.Answer:Business ethics Diff:1 Page Ref:438 19)_ is a business practice that gives consumers the opportunity to refuse to share inform
50、ation about themselves.Answer:Opt-out Diff:2 Page Ref:441 20)_ is the U.S.law that mandates the use of filtering technologies in schools and libraries that receive certain types of federal funding.Answer:Childrens Internet Protection Act Diff:3 Page Ref:441 12 21)A privacy concern that stems from th