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1、NewHorizonCollegeEnglish商务英语精读 Table of Contents TEACHING CONTENTSqSection One:Business CommunicationsqSection Two:TextqSection Five:Business Reading Unit 01What is BusinessWarming-up ActivitiesDetailed Explanation CBA TEACHING STEPSTEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrain
2、stormingQuestionsRole-playoftheDialogueLanguagePointsBusinessKnowledgeKnowledgeExtensionDMain Points&Difficulties Tolearnthefundamentalknowledgeaboutbusinessandinternationalbusiness;Toknowaboutthecommunicativeskillsofgreetingandintroductions;Tounderstandthetypesofbusinessesinafree-marketeconomy;Togr
3、aspthemainideaandthestructureofthetext;Tomastertheusageofkeyspecialterms,wordsandphrasesinthischapter.Toconductaseriesoflistening,speaking,reading,writingandtranslatingactivitiesconcernedwiththethemeofthechapter.Legend:MainPoints:DifficultPoints:11 A.The Learning ObjectivesA.The Learning ObjectivesA
4、.The Learning ObjectivesA.The Learning ObjectivesLearning Objectives123identify the types and definitions of businessidentify the types and definitions of businessunderstand useful expressions on businessunderstand useful expressions on businessgrasp certain communicative strategygrasp certain commu
5、nicative strategyAfter learning this unit,students are able to:After learning this unit,students are able to:B.Warming-up Activities1.Revision&RecitationToreviewthemainpointsofwhatwelearnedlastclassthroughQ&A.ToreciteParas2,3,and4ofthetext.2.Role-play of the DialogueTorole-playthedialogue(2pairs,one
6、voluntary,andtheotherinvoluntary)?.2.Brainstorming Questions1.Howdoyouunderstandthatweareallpartofthebusinessworld?2.Whatistheultimateobjective(终极目标)ofrunningabusiness？Isitnomorethanmakingmoney?Giveyourreasons.B.Warming-up ActivitiesB.Warming-up ActivitiesB.Warming-up ActivitiesB.Warming-up Activiti
7、es.Section 1:Business CommunicationsAtatrade fairinGuangzhou,Mr.Jackson,anAmericanbusinessman,comesacrossMissChen,asecretarytoMr.Zhang,General ManagerofABCForeign Trade Co.Ltd.headquarteredinBeijing.MissChentakestheopportunitytointroduceMr.JacksontoMr.Zhang,whowillsoonbeleavingforNewYorkonatrade mis
8、sion.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed Ee across:tomeetorfindbychance偶然遇到或找到1.Icameacrossoneofmycollegeroommatesintowntoday.我今天在镇上遇到我大学时的一位室友。2.(Biz)ThemanagercameacrossmanyoldcustomersatthetradefairheldinChinaInternationalExhibitionCe
9、nter.经理在中国国际展览中心举办的交易会上遇到许多老客户。.C.Detailed Explanation2.AtatradefairinGuangzhou,Mr.Jackson,anAmericanbusinessman,comesacrossMissChen,asecretarytoMr.Zhang,GeneralManagerofABCForeignTradeCo.Ltd.headquarteredinBeijing.在广州的一个交易会上，美国商人杰克逊先生碰到陈小姐。她是总部设在北京的ABC外贸公司总经理张先生的秘书。.C.Detailed Explanation本句结构稍微有点复杂
10、，但是，只要抓住句子主干，再顺藤摸瓜弄清枝节部分的成分和意思，该句就不难理解了。首先，本句的主干是“Mr.JacksoncomesacrossMissChen”。其次，本句有三个同位语，分别是“anAmericanbusinessman”，“asecretarytoMr.Zhang,headquarteredinBeijing”和“generalmanagerhead-quarteredinBeijing”。其中，第三个同位语是第二个同位语中的一部分，作第二个同位语中的核心词“secretary”的定语。最后，过去分词结构“headquarteredinBeijing”作前面“ABCForei
11、gnTradeCo.Ltd.”的定语，而这两部分合起来则又做“generalmanager”定语。.Section 1:Business Communications3.Oh,hello,Mr.Andrew,itsapleasantsurprisetomeetyouhere.4.Youdolookverywell.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed Explanation.Section 1:Business CommunicationsHaveyoumetMr.ZhangHa
12、o,thegeneralmanagerofourcompany?AndhewilltraveltoNewYorkon businessnextmonth.No,Ihavent,butIdbedelightedtomeethim.Mr.Zhang,WouldyouliketomeetMr.AndrewJackson?Yes,please.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed Explanation.Section 1:Business CommunicationsHereisMr.
13、AndrewJackson.HeworksforXYZcompany.AndthisisMr.ZhangHao,ourgeneralmanager.Howdoyoudo,Mr.Jackson?Howdoyoudo?Iamhappytomakeyouracquaintance,Mr.Zhang.Thepleasureismine.MissChenhasmentionedyournamemanytimesbefore.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.D
14、etailed Explanation5.CommunicativeSkills:SocialEtiquetteThepointsweshouldpayattentiontowhenmakinganintroduction:.1).Theintroductionorder:introducetheyoungtotheoldfirst,lowrankingtohigh-ranking,mantowoman(iftheiragesandranksareequivalent,theprincipleofladyfirstshallbeobserved),familiartounfamiliar,le
15、fttorightorrighttoleftfirst.2).seektheiragreementbeforeintroduction;3).whenaskedtointroducesomeonetoyouortobeintroducedtosomeoneelse,dontrefuseormincebutacceptithappily.Ifyoureallydontwant,explainthereasonpolitelyandeuphemistically.111C.Detailed Explanation5.CommunicativeSkills:SocialEtiquetteThepoi
16、ntsweshouldpayattentiontowhenmakinganintroduction:.4).Whentheintroductioncomestoyou,youandtheintroducedshouldstandup,smilingandlookingateachothergraciously.5).Aftertheintroduction,thetwopeopleshouldshakehandsintermsofetiquetteoroffertheirnamecardstoeachother;6).Theappropriateattitudeduringtheintrodu
17、ctionshouldbemodest,friendly,showingneitherinferiorityorsuperiority,beneitherhumbleorarrogant,mustbehaughtyorrecoilinfear,hangbackorshrinkback.111.Section 1:Business Communications6.on business:因公，出差（evection;goonerrands）Business:u workthatyoudoaspartofyourjob:ShesinNewYorkthisweekonbusiness(=forher
18、work).HiMaggie!Isthisphonecallbusinessorpleasure?onbusinessforpleasureC.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed Explanation.Section 1:Business Communications7.Iamhappytomakeyouracquaintance,Mr.Zhang.makesb.sacquaintance=maketheacquaintanceofsb.结识某人1.ImadeayoungAmer
19、icanactorsacquaintanceatthehotel.我在宾馆里结识了一位年轻的美国演员。2.(Biz)IamveryhonoredtomaketheacquaintanceofMr.RickWagoner,ChairmanandCEOofGM.我非常荣幸地认识通用汽车公司的主席兼首席执行官瑞克瓦格纳先生。C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed Explanation.Section 2:Text不管身处何处，身兼何职，生活中的每一天你都避免不了与各种各样的商务活动打交
20、道。Everyonehassomebusinessdealingseverydaywhereverandwhateverheorsheis.Weareallpartofthisbusinessworldandinvolvedinthebusinessactivitiesinsomeway.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationRevision,Recitation&SummaryTogiveasummaryofth
21、etext.Toanalyzethemainstructureofthetext.ToreciteParas2,3,and4ofthetext.C.Detailed ExplanationTextComprehension:ReadPara1ofthetextwiththefollowingquestions.1.Whyisbusinessbelievedtobeexciting,importantandnecessary?.vWeare about tobeginanexciting,important,andnecessarytask:thestudyofbusiness,especial
22、lytheinternationalone.Businessisexcitingbecauseitcombinesthescienceandtheartofbusinesswithmanyothersubjects,suchaseconomics,geography,history,language,culture,laws,andsoon.Itisimportantandnecessarybecausewehavebusinessdealingsalmosteverydayofourlives,whateverweareorwhereverwelive.Mostofthetime,weare
23、buyersorusersofsomegoodsorservices.Forexample,webuydaily necessitiesliketoothpastes,washingpowderorsoapsinnearbydrugstoresorgotothebarbershopforahaircut.Sometimes,however,wearesellersofgoodsorservices,too.Mostpeoplewhoworkforalivingareeitherdirectlyorindirectlysellingsomething.Asaresult,whenwereally
24、examinewhatgoesoninthebusinessworld,itbecomesobviousthatweareallpartofit.(01.004)111C.Detailed Explanation8.Asaresult,whenwereallyexaminewhatgoesoninthebusinessworld,itbecomesobviousthatweareallpartofit.如果真正要考察这个商业社会是如何运作的，结论显而易见：我们每个人都是其中的一部分。.C.Detailed Explanation本句含有几个从句：“whenwereallyexaminetheb
25、usinessworld”是修饰全句的时间状语从句。在该从句中，“whatgoesonthebusinessworld”是宾语从句，做从句中的谓语动词examine的宾语。“itbecomesobviousthatit.”是全句的主句；主句开头的“it”是形式主语，而真正的主语则是“that”引导的主语从句。.C.Detailed ExplanationTextComprehension:ReadPara2ofthetextwiththefollowingquestions.2.Whatdoesbusinessmeantraditionallyandnowadays?3.Forwhatpurp
26、osedoindividualsorcompaniesdobusinesswithothers?4.Whatisthedifferencebetweenbusinessandabusiness?5.WhatisthegeneralideaofPara2?.112vAsawordcommonlyusedinmanydifferentlanguages,businesshasincreaseditsconceptsandactivitiesinmoderntimes.Traditionally,businesssimplymeantexchangeortradeforthingspeoplewan
27、tedorneeded.Today,itsdefinitionismoretechnical.Onedefinitionofbusinessistheproduction,distribution,andsaleofgoodsandservicesforaprofit.Theotheristheorganizedeffortsofindividualsorcompaniestoprovide,foraprofit,goodsorservicesthatsatisfythesocietysneeds.Ingeneral,businessreferstoallsucheffortswithinas
28、ocietyorwithinanindustry.11222C.Detailed Explanation9.Theotheristheorganizedeffortsofindividualsorcompaniestoprovide,foraprofit,goodsorservicesthatsatisfythesocietysneeds.商务的另外一个定义是指个人或公司为了获取利润，向社会提供所需要的商品或服务而进行的有组织的活动。.C.Detailed Explanation本句的主干是个系表结构。“theorganizedefforts”是表语部分的核心。“toprovidethesoc
29、ietysneeds”和“of”后面的“individualsorcompanies”作该表语的定语。“foraprofit”是“providegoodsorservices”这个动宾结构的目的状语，插在中间一是为了强调，二是使它与修饰的核心动词“provide”不离得太远，从而避免语言出现歧义。“that”引导的从句又做“goodsorservices”的定语。.vHowever,abusinessisaparticularorganizationengagedintheabove-mentionedactivities.Somebusinessesarenon-profitinnature
30、,onlyseekingtoearnenoughtocovertheiroperating costs.Commonlycallednonprofits,theseorganizationsareprimarilynongovernmentalserviceproviders.Examplesofnonprofitbusinessesincludesuchorganizationsassocialserviceagencies,foundations,advocacygroups,andmanyhospitals.Allofthem,for-profitornon-profit,play a
31、key roleinimprovingthesocietysstandard of living(Left:theBill&MelindaGatesFoundationgaveout$84.3milliontofightnewbornillnessanddeathindevelopingcountries).C.Detailed ExplanationTextComprehension:Readthetextwiththefollowingquestions.6.Howmanymostcommontypesofbusinessarethere?Andwhatarethey?7.Whatsthe
32、generalideaofPara3?.Therearemanytypesofbusinessesinafree-market economy.Thethreemostcommonaremanufacturing firms,merchandisers,andservice enterprises.Manufacturingfirmsproduceawiderangeofproducts.Largemanufacturersincludeproducersofairplanes,cars,computers,andfurniture.Merchandisersarealsocalledmidd
33、lemen.Theybuythegoodsproducedbymanufacturersandthenresellthem,helpingtomovegoodsthroughachannel of distributionthatis,theroutegoodstakeinreachingtheconsumer.Merchandisersmaybeinvolvedinwholesalingorretailing,orsometimesboth.Examplesofserviceenterprisesincludedrycleaners,shoerepairstores,barbershops,
34、restaurants,hospitals,andhotels.Allthesethreetypesofbusinessesmayselleithertootherfirmsortoconsumers,andtheireffortsmustbetosatisfytheneedsoftheircustomers.(08.006)(Above:amanufacturingfirmandaserviceenterprisebarbershop)C.Detailed Explanation4.Allthesethreetypesofbusinessesmayselleithertootherfirms
35、ortoconsumers,andtheireffortsmustbetosatisfytheneedsoftheircustomers.所有这三种类型的企业或者向其它公司，或者向消费者销售（它们的商品或服务）。而且，它们的努力一定得满足消费者的需要。.C.Detailed Explanation该句是由两个简单句（simplesentence）构成的并列句（compoundsentence）。第二个单句中不定式“tosatisfytheneedsoftheircustomers”作动词“be”的表语。“betodo”是英语中表示将来时的一种，表示按计划、安排要发生的动作或要求、命令他人做某事
36、。例如：.C.Detailed ExplanationWearetodiscussthereportnextSaturday.我们下周六讨论这个报告。Youaretostayhomeuntilyourfathercomesback.你爸爸回来之前你不要出去。.C.Detailed ExplanationTextComprehension:Readthetextwiththefollowingquestions.5.Howmanymostcommontypesofbusinessarethere?Andwhatarethey?6.Whatarethefourmajorformsofbusines
37、sownershipinsociety?7.Giveabriefaccountoftheadvantagesofthefourmajorformsofbusinessownership.8.Inwhatwaydoesacorporationraisemoneyforitsexpansion?.Anumberofdifferentformsofbusiness ownershipexisttoday,includingsole proprietorships,partnerships,corporations,andjoint ventures.Themostcommonformofowners
38、hipisasoleproprietorshipabusinessownedbyoneindividual.Thesebusinesseshavetheadvantageofbeingeasytosetupandtodismiss.Apartnershipisanassociationoftwoormorepeoplewhooperateabusiness as co-owners.A corporation is a legal entity.By offering stockpublicly,itenablesanyonewithsomemoneytobuythestockandbecom
39、eapart-ownerofthecompany.Asaresult,corporationscanmoreeasilyraise capital for business expansion than can sole proprietorships and mostpartnerships.Ajointventureisapartnershipagreementinwhichtwoormoreindividual-orgroup-runbusinessesjointogethertocarryoutasinglebusinessproject.In joint ventures,indiv
40、iduals or businesses cooperate to create asingleproductorservice package.(Encarta:business)S1.Topic Sentence1.Sole ProprietorshipS2.DefinitionS3.Advantage2.Partnership4.Joint Venture3.CorporationS5.DefinitionS6.HowS7.AdvantageS2.DefinitionS3.AdvantageS4.DefinitionForms of Business Ownership1Para.1Si
41、gnificanceofBusinessStudyPara.2Business;Abusiness;Non-profit&for-profitPara.3BusinesstypesText Appreciation-StructureText Appreciation-Structure23Para.4Formsofbusinessownership4C.Detailed ExplanationSection Five:Business ReadingPre-readingquestions:1.Whataredomesticbusinessandinternationalbusiness?2
42、.Whyshouldwelearninternationalbusiness?3.Howmanytypesofinternationalbusinessarementioned?Andwhatarethey?4.Whatdoes“satisfaction”exactlymeaninParagraph4?5.Inwhatwayareinternationalmanagersdifferentfromdomesticmanagers?.D.Main Points&Difficulties1.Main Points1.Thecommunicativeskillsofgreetingandintrod
43、uctioninbusiness;2.Definitionsofbusiness,internationalbusinessandabusiness;3.Thedefinitionsandcharacteristicsofbusinesstypes;4.Theformsofbusinessownership2.Difficult Points1.theunderstandingofthedefinitionofbusiness;?.Do all the exercises from page 11 to 20;Do all the exercises from page 11 to 20;Ha
44、nd in your homework on translation part of Hand in your homework on translation part of the exercises next Tuesday morning.the exercises next Tuesday morning.Preview Chapter 2 and do its exercises first.Preview Chapter 2 and do its exercises first.HOMEWORKHOMEWORK HAPPY EVERY DAY,MY FRIENDS!HAPPY EV
45、ERY DAY,MY FRIENDS!HAPPY EVERY DAY,MY FRIENDS!HAPPY EVERY DAY,MY FRIENDS!NewHorizonCollegeEnglish 商务英语精读1电子教案Table of Contents TEACHING CONTENTSqSection One:Business CommunicationsqSection Two:TextqSection Five:Business Reading Unit 2Basic Operations of BusinessWarming-up ActivitiesDetailed Explanat
46、ion CBA TEACHING STEPS TEACHING STEPS TEACHING STEPS TEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrainstormingQuestionsRole-playoftheDialogueLanguagePointsBusinessKnowledgeKnowledgeExtensionDMain Points&Difficulties Tolearnthebasicoperationsofbusinessanddivisionstoruntheseoperation
47、sToknowaboutthecommunicativeskillsofacceptinginvitationsTograspthemainideaandthestructureofthetext;Tomastertheusageofkeyspecialterms,wordsandphrasesinthischapter.Toconductaseriesoflistening,speaking,reading,writingandtranslatingactivitiesconcernedwiththethemeofthechapter.Legend:MainPoints:DifficultP
48、oints:A.The Learning Objectives A.The Learning Objectives A.The Learning Objectives A.The Learning ObjectivesLearning Objectives123identify the basic operations of businessidentify the basic operations of businessunderstand useful expressions on businessunderstand useful expressions on businessgrasp
49、 certain communicative strategygrasp certain communicative strategyAfter learning this unit,students are able to:After learning this unit,students are able to:B.Warming-up Activities1.Revision&RecitationToreviewthemainpointsofwhatwelearnedlastclassthroughQ&A.ToreciteParagraphs2-5ofthetext.2.Role-pla
50、y of the DialogueTorole-playthedialogue(2pairs,onevoluntary,andtheotherinvoluntary)?.2.Brainstorming Questions1.Howdoestheprogressoftechnologychangethewayofdoingbusiness?2.Whatistheimportanceofmarketing?Howcanbusinessespromotetheirsalesofproductsandservices?.B.Warming-up ActivitiesB.Warming-up Activ