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1、电子商务英语教程电子商务英语教程（第二版）（第二版）EnglishForE-CommerceEnglishForE-Commerce开始学习ENTERChapter 1 Over View of E-Commerce第一章第一章 电子商务概述电子商务概述Unit 1Unit 1Unit 2Unit 2Unit 3Unit 3ContentsPassage BPassage BWord Bank BWord Bank BActivities BActivities BPassage APassage AWord Bank AWord Bank AActivities AActivities AE
2、xpanding ReadingExpanding Reading Work onlineWork online Basic E-commerce English WritingBasic E-commerce English Writing ObjectivesObjectivesIntroductionVideoInthisunit,youwilllearn:1 1 thedefinitionofelectroniccommerce1 1 thenewtrendofelectroniccommerce1 1 thedevelopmentofInternet1 1 BasicE-commer
3、ceEnglishWritingFocus:TheidentificationofelectroniccommerceNodus:TheevolutionofelectroniccommerceRETURN课文注释课文注释 前页后页目录Passage AIdentify Electronic Commerce ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.Theamountoftrade
4、conductedelectronicallyhasgrownextraordinarilysincetherapidspreadoftheInternet.Awidevarietyofcommerceisconductedinthisway,whichleadstoinnovationsinmanyaspectssuchaselectronicfundstransfer,supplychainmanagement,Internetmarketing,onlinetransactionprocessing,electronicdatainterchange(EDI)andsoon.Modern
5、electroniccommercetypicallyusestheWorldWideWebatleastatsomepointinthetransactionsprocess,althoughitcanincludeawiderrangeoftechnologiessuchase-mailaswell.Alargepercentageofelectroniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite,butmostelectroniccom
6、merceinvolvesthetransportationofphysicalitemsinsomeway.12Word Bank课文录音课文录音Page 1课文注释课文注释 前页后页目录Onlineretailersaresometimesknownase-tailersandonlineretailissometimesknownase-tail.AlmostallbigretailershaveelectroniccommercepresenceontheWorldWideWeb.Electroniccommercethatisconductedbetweenbusinessesisr
7、eferredtoasbusiness-to-businessorB2B.B2Bcanbeopentoallinterestedpartiesincourseoftradingorlimitedtospecific,pre-qualifiedparticipants.Electroniccommercethatisconductedbetweenbusinessesandconsumers,ontheotherhand,isreferredtoasbusiness-to-consumerorB2C.Thisisthetypeofelectroniccommerceconductedbycomp
8、aniessuchasAmazon.Electroniccommerceisgenerallyconsideredtobethesalesaspectofe-business.Italsoconsistsoftheexchangeofdatatofacilitatethefinancingandpaymentaspectsofthebusinesstransactions.34课文录音课文录音Page 2课文注释课文注释 前页后页目录Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistribution
9、ofproductsviatelecommunicationsnetworks.Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.Wealsobelievethatthedefinitionofelectroniccommercewillcontinuetoevolve,expandandvaryindifferentey
10、esinthefuture.参考译文课文录音课文录音Page 11)WhatisElectronicCommerceinyouropinion?2)WhatcanyoudowithElectronicCommerce?3)Electroniccommercehaschangedourconsuminghabitalot,hasntit?4)IsitsafetoconductbusinessonInternet?5)HaveyouevergotanythingfromtheInternet?Ifso,wouldyouliketoshareyourexperiencewithothers?前页后页
11、目录1.3 Activities1.3.1 Critical thinking1)computernetworks计算机网络计算机网络2)theamountoftrade贸易额（贸易总量）贸易额（贸易总量）3)therapidspread快速普及快速普及4)financing融资融资5)electronicdatainterchange(EDI)电子数据交换电子数据交换6）physicalitems有形产品有形产品7）supplychainmanagement供应链管理供应链管理8）allinterestedparties所有相关各方所有相关各方9）processing处理处理10）inter
12、action交易交易前页后页目录1.3.2 Translation practice1.3.2.1 Give the Chinese equivalents of the following words or expressions:前页后页目录1.3.2.2GivetheEnglishequivalentsofthefollowingwordsorexpressions1)电子商务电子商务electroniccommerce2)在交易过程中在交易过程中inthetransactionsprocess3)虚拟产品虚拟产品virtualitems4)电子资金转账电子资金转账electronicf
13、undstransfer5)网络市场网络市场Internetmarketing6）数据交换）数据交换theexchangeofdata7）创新）创新innovation8）消费习惯）消费习惯consuminghabit9)促进促进facilitate10)配送配送distribution1)ElectroniccommercereferstothebuyingandsellingofproductsorservicesoverelectronicsystemssuchastheInternetandothercomputernetworks.2)Alargepercentageofelectr
14、oniccommerceisconductedentirelyelectronicallyforvirtualitemssuchasaccesstoinformationyouwantonawebsite.3)Electroniccommercethatisconductedbetweenbusinessesisreferredtoasbusiness-to-businessorB2B.4)Broadlyspeaking,electroniccommerceistheproduction,advertising,saleanddistributionofproductsviatelecommu
15、nicationsnetworks.5)Nomatterwhatwecallit,itisnodoubtthatelectroniccommercehaschangedourconsuminghabitalotandbroughtagreatdealofbenefitandconveniencetobothbusinessesandconsumersaswell.1.3.2.3 Sentence translation from English to Chinese:前页后页目录1.3.2.4 Sentence translation from Chinese to English1)我希望他
16、们不用说他们的行为是在帮助公司推销产品。（conduct）2)不及时回应客户，很容易引起客户的不满。(leadto)3)我们班有30个男生，20个女生。(consistof)4)不管我们身在何处、在做什么，我们都想要访问到我们的数据。（accessto）5)毫无疑问，电子商务的发展速度会越来越快。(nodoubt)前页后页目录Ourclassconsistsof30boysand20girls.Nomatterwhereweareandwhatwedo,wejustwanttogetaccesstoourdata.Itisnodoubtthatthedevelopingofe-commerce
17、willbefasterandfaster.Notreplyingtocustomerseasilyleadstotheirdissatisfaction.Ihopethereisnoneedtosaywhattheyconductishelpingpromotetheproductsfortheircompany.课文注释课文注释 前页后页目录The Evolution Of Electronic CommercePassage BWord Bank12Asisknowntoall,peoplehaveconductedbusinesswitheachotherforthousandsofy
18、ears.Theyhaveadoptednewtoolsandtechnologiesastheyhavebecomeavailable.Forexample,theadventofsailingshipsinancienttimesopenednewwaysoftradetobuyersandsellers.Theprintingpress,thesteamengine,andthetelephone,eachchangedthewaypeopleconductedcommerceactivities.TheInternetwasopenedtocommercialuseduringthee
19、arly1990s.ThattimeperiodalsosawthedevelopmentofWebserverandWebbrowsersoftware.By1995,therapidgrowthoftheInternetandtheWebhadcombinedwiththeproliferationofpersonalcomputersinhomesandbusinessestocreateanewcommunicationsnetworkthatcouldsupportbusinesstransactionsasnothingeverhadbefore.Thesethreefactors
20、-thecommercializationoftheInternet,theinventionoftheWeb,andtherapidgrowthofnetworkedPCs-combinedtomakeelectroniccommercepossible.3课文录音课文录音Page 1课文注释课文注释 前页后页目录ThenumberofWebsitesiscurrentlyestimatedtobewellovereightmillionandthenumberofWebdocumentsoverabillion.EachWebsitecanhavehundredsoreventhousan
21、dsofindividualWebpages.AsmorepeopleobtainaccesstotheWeb,commercialinterestinusingtheWebtoconductbusinesswillincreaseandthevarietyofnon-businessuseswillbecomeevengreater.AlthoughtheWebhasalreadygrownveryrapidly,manyexpertsbelievethatitwillcontinuetogrowatanincreasingratefortheforeseeablefuture.Theeme
22、rgenceoftheInternetandtheWebasnewdatacommunicationtoolsisjustanotherstepintheincreasingefficiencyofbusinessprocesses.课文录音课文录音Page 2参考译文1.ThehistoryofE-commercehasmorethanathousandyears.2.Itwastheprintingpress,thesteamengine,andthetelephonethatchangedthewaypeopleconductedcommerceactivities.3.Thecomme
23、rcializationoftheInternet,theinventionoftheWeb,andtherapidgrowthofnetworkedPCsarecombinedtomakeelectroniccommercepossible.4.ThenumberofWebdocumentsiscurrentlyestimatedtobewellovereightmillion.5.CommercialinterestinusingtheWebtoconductbusinesswillincreaseandthevarietyofnon-businessuseswillbecomeeveng
24、reatersincemorepeopleobtainaccesstotheWeb.前页后页目录1.6.1 Tell whether the following statements are(T)or false(F)答案1-F 2-T 3-T 4-F 5-T1newavenuesoftradeA商务活动2commerceactivitiesB个人电脑的激增3WebbrowserC商业利益4theproliferationofpersonalcomputersD网页浏览器5commercialinterestE贸易新途径前页后页目录1.6.2 Match the English on the
25、left with the Chinese on the right答案1-E 2-A 3-D 4-B 5-CFormat of Commerce Letters 商务信函格式商务信函格式Indentedstyleiseasiertoread,butitisrarelyusedinbusiness.Itisaslightlylessformalmodificationoffullblockformat.Somepeoplestilluseitforhandwrittenpersonalletters.1.7.1.1Featuresoftheindentedformatinclude:Youra
26、ddressisontherighthandsideofthepageThedateisontherightTheclosing,signature,andprintednameareallindentedtotherighthalfofthepageThegreetingisflushleft.Thefirstlineofeachparagraphisindented,itstarts1cmfromthemargin.Alineisnotplacedbetweeneachparagraph1.7.1.2Hereisanexampleofaletterwritteninanindentedst
27、yle:Sample前页后页目录1.7BasicE-commerceEnglishWritingThecommonestlayoutforthebusinesslettertodayisknownastheblockedstyle.Itisconsideredthemostformal.Inthisstyleallnewlinesoftypingarerangedtotheleft,alltextstartsattheleftmargin.1.7.2.1Featuresoffull-blockedformatinclude:AlltextstartsattheleftmarginNopunct
28、uationintheaddressesNopunctuationinthegreetingNopunctuationinthefarewellInsideaddress,salutation,closingandsignatureareallontheleftAnemptylineseparateseachparagraphFourspacesforthesignature1.7.2.2Hereisanexampleofaletterwritteninafull-blockedstyle:Sample前页后页目录1.7.2 Full-block Style 全齐头式全齐头式 Thisform
29、atisacombinationofindentedstyleandblockstyle;alltheparagraphsareblockedagainsttheleftmarginexceptletterheading,date,complimentarycloseandsignaturetotherightofthecenterofthepaper.1.7.3.1Featuresofamodifiedblockformatinclude:YouraddressisontherighthandsideofthepageThereisnopunctuationintheaddressesThe
30、dateisontherighthandsideofthepageThefarewellisontherighthandsideofthepageAnemptylineseparateseachparagraphInsideaddress,salutationandbodypartsallstartattheleftmargin1.7.3.2Hereisanexampleofaletterwritteninamodifiedblockedstyle:Sample前页后页目录Semi-block Style 混合式混合式/半齐头式半齐头式1)Trytoanswerthefollowingques
31、tions:a)Basedonwhatwehavelearned,whichisthemostformalformatforaletter?b)Ifparagraphsareindented,wherewillthesignaturebe?c)Ifthedateisflushright,whereistheinsideaddressinindentedstyle?2)Discussthecharacteristicofthethreeletterstylesyouhavelearned.(OPEN)3)WritealettertoMr.Johnson,invitehimtoattendthea
32、nniversaryofyournineyearsofbusinessenterprise,useaproperformatandsignyourownname.(Nodefiniteanswer)前页后页目录1.7.4 Writing PracticeFlushleftFull-BlockAlignedunderthedateToday,theInternetisanenormousnetworkofmillionsofcomputersallowingconstantcommunicationthroughouttheworld.Itincludes:theWorldWideWeb,ele
33、ctronicmail(e-mail),FiletransferProtocol(FTP),InternetRelayChat(IRC)andUSENET(newsservice).TheWorldWideWebisthepartoftheInternetthatmostusersseeanduseandwhichhasmadeitsopopular.Thewebcontinuestogrowatanabsolutelyincrediblerate.Technologyhasimprovedtosuchanextentthatthewebisnowconsideredtobeindispens
34、ableforeducation,businessandentertainment.Therearebillionsofpagesonthewebandthousandsmoreareaddedeveryhour.E-MailAnyonecanapplyforane-mailaddressandsendandreceivemessagesfromtheircomputer.Themainbenefitisthealmostinstantaneousdeliveryofmessages.Ane-mailtotheothersideoftheworldtakesafewseconds.Youcan
35、alsosignuptoautomaticallyreceivenewslettersandotherinformation,delivereddirectlytoyourcomputer.前页后页目录TheInternet1.8 Expanding Reading FileTransferProtocolWebpagesaretransferredbetweencomputersusingtheHTTPprotocol,withothertypesoffilessentusingFTP.Userscansharefiles,suchasmusicandvideosbetweenthemsel
36、vesandtherestoftheworldbyuploadingthemtoaserverandthenallowingotherstodownloadthemtotheirowncomputers.InternetRelayChatIRCisaserviceallowingyoutoconnecttoyourchosenchannelandtalktootherswiththesameinterests.Bydownloadinganappropriateprogramme,youcanstartchattingrightaway.USENETUSENET(UnixUserNetwork
37、)isasystemofbulletinboardswherebymessagesandpointsofviewcanbepostedtobereadandrepliedto.SimilartoIRC,allsortsoftopicsarediscussedandawiderangeofgroupstakepart.ThereisnodoubtthattheInternetwillhaveanincreasinginfluenceontheworldinfuture.前页后页目录VisitthefollowingfamouswebsitesthroughtheInternetandtrytol
38、earnmorefeaturesofe-commerce:1)http:/2)http:/ Work Online前页后页目录本单元学习完毕退出学习返回目录electroniccommerce电子商务transportation/,trnsptein/n.运输conduct/kndkt/v.经营；管理physicalitem真实（有形）物品extraordinarily/ikstr:dnrili/adv.非常；格外地；非凡地retailer/ritel/n.零售商innovation/,inuvein/n.创新，革新；新方法specific/spisifik/adj.特殊的，特定的；明确的；详
39、细的transaction/trnzkn/n.交易；事务pre-qualifiedparticipant准参与者interchange/,nttend/v.交换；互换facilitate/fsiliteit/v.促进；帮助；加速percentage/psentid/n.百分比；百分率telecommunications/telik,mju:nikeinz/n.通讯virtualitem虚拟物品evolve/ivlv/v.发展，进化involve/invlv/v.包含；牵涉；陷于Word Bank AWord Bank AWord Bank ARETURN单词录音单词录音Word Bank BW
40、ord Bank BWord Bank Badopt/dpt/v.采取；接受available/veilbl/adj.有效的，可得的；可利用的advent/dvnt/n.到来；出现commercial/km:l/adj.商业的proliferation/pru-,lifrein/n.增殖，扩散commercialization/k,m:laizein/n.商品化，商业化estimate/estimeit/v.估计，估量；判断，评价individual/,individjul/n.个人，个体foreseeable/f:si:bl/adj.可预知的；能预测的emergence/im:dns/n.出
41、现，浮现；发生efficiency/ifinsi/n.效率；效能；功效RETURN单词录音单词录音参考译文参考译文A A 电子商务就是指通过互联网和计算机网络而进行的产品或服务的买卖交易活动。正是由于互联网的快速普及，所以使得电子贸易额增长极为迅猛。这种通过电子方式开展的商务活动涉及面非常广泛，从而导致了许多方面的创新，如电子资金转账、供应链管理、网络营销、在线交易处理、电子数据交换等等。尽管现代电子商务包含了应用较广的技术，例如电子邮件，但通常情况下，它至少会在交易过程的某个时刻会使用到万维网。在电子商务活动中，大部分虚拟产品完全可以通过电子方式进行买卖，比如你可以在某个网站上获取你想要的虚
42、拟产品信息。不过大多数电子商务还是涉及到以某种方式对有形产品进行运输得问题。网络零售商有时也称为电子零售商，在线零售有时也称为电子零售。几乎所有的大型零售商在网上都有自己的网站。企业之间开展得电子商务活动指的就是企业对企业的电子商务模式，或称B2B。企业对企业的电子商务既可以对交易过程中的所有相关各方开放，也可以只限于对那些特殊的、获得准资格的参与者开放。企业与与客户之间开展得电子商务，就是指企业对客户的电子商务模式，或称B2C。像亚马孙公司所从事的就是这种类型的电子商务活动。电子商务还往往被认为是电子企业方的销售活动。电子商务还包含了促进融资和商务交易支付方面的数据交换。从广义上来讲，电子商
43、务是指通过通讯网络进行产品的生产、宣传、销售和配送的活动。无论人们怎样对它称呼，电子商务已经极大地改变了人们的消费习惯，也给企业和消费者带来了极大的利益和便利。这一点是毫无疑问的。我们也相信，在将来，电子商务的定义还会继续发展扩大，在不同人的眼中，其意义会随之而异的。RETURN仅供参考初识电子商务初识电子商务 参考译文参考译文B B RETURN仅供参考 众所周知，人们相互做买卖已有数千年之久。正是因为新型的工具和技术已经变得唾手可得，所以人们采用了它们。例如，古代帆船的出现，给买卖双方开辟了新的贸易方式。早在20世纪90年代，互联网就开始对商用开放了。那个时代也见证了网络服务器以及网页浏览
44、器软件的发展。到了1995年，快速发展的互联网和网页，与为数激增的企业和家用的个人电脑一道创造出新型的通信网络，这种网络能支持商务交易，这种网络交易是前所未有过的。这三大因素互联网的商业化、网页的发明以及网络个人电脑的快速增长结合在一起，使电子商务的形成成为了可能。据估计，目前网站的数目已大大超过了八百万个，而网页文件的数目更是超越了十亿。每个网站可以拥有数以百计，甚至是数以千计的个人网页。由于越拉越多的人能够上网，利用网络经商的商业利润就会增加，甚至那些各种各样的非商业性质的用途就会更加广泛。尽管网页增速已经十分快速了，但是许多专家认为，在可预见的未来它还将继续不断地增速。作为新型数据通信工
45、具的互联网和网页，它们的出现也只不过是提高业务处理效率的又一举措而已。电子商务的发展电子商务的发展 RETURNOverViewofE-Commerce中国水利水电出版社中国水利水电出版社电子商务英语教程电子商务英语教程（第二版）（第二版）EnglishForE-CommerceEnglishForE-Commerce开始学习ENTERChapter 1 Over View of E-Commerce第一章第一章 电子商务概述电子商务概述Unit 1Unit 1Unit 2Unit 2Unit 3Unit 3ContentsObjectivesObjectivesPassage BPassag
46、e BWord Bank BWord Bank BActivities BActivities BPassage APassage AWord Bank AWord Bank AActivities AActivities AExpanding ReadingExpanding Reading Work onlineWork online Basic E-commerce English WritingBasic E-commerce English Writing Inthisunit,youwilllearn:RETURN1 1 theimpactscausedbyelectronicco
47、mmerce1 1 thenegativeeffectonexistingemployment1 1 thebasictechnologyofE-Commerce1 1 BasicE-commerceEnglishWritingFocus:understandingtheeffectsofelectroniccommerceNodus:dealwiththeissuescausedbyelectroniccommerce课文注释课文注释 前页后页目录Passage AImpacts from E-CommerceElectroniccommerceishappeningworld-wide.T
48、houghtheUSA,JapanandEuropeareleadingtheway,electroniccommerceisessentiallyglobalinbothconceptandrealization.Itsgrowingveryfast.And,withthematuringofEDIandtherapidgrowthofInternetandtheWorldWideWeb,itsgrowingevenfaster.TheInternetprovidesconsumerswithaworldofchoices.Banking,shopping,gambling,andgamin
49、gcanbedoneonline.Accesstoreal-timestockdataisavailabletoanyonewithanInternetconnection.Newsismadeavailableasitoccurs.Youcannowsearchforthebestpriceonanitemwiththeclickofthemouse.Theconveniencesaffordedbyelectroniccommercearelimitless.Neverbeforehasapersonhadsomanyoptionsatsuchaspeed.12Word Bank课文录音课
50、文录音Page 13课文注释课文注释 前页后页目录Allothercompanies,includingthosethattrytoignorethenewtechnologies,willthenbeimpactedbythesechangesinmarketsandcustomerexpectations.Equally,individualmembersofsocietywillbepresentedwithentirelynewwaysofpurchasinggoods,accessinginformationandservices,andinteractingwithbranches