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1、What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.What is an advertisement?Medianewspaper,magazines,the Internet,radio,televisionTypesCommercial adsPSAsWhats the difference between commercial ads and PSAs?Commerc
2、ial adsPSAsTo sell things;to get profits and moneyTo educate peopleDoes an advertisement tell people the complete truth?Even if an ad does not lie,it does not mean it is altogether innocent.Two examplesWe must not fall for this kind of trick!Subject/topicSupporting detailsConclusionExpository writin
3、g(说明文说明文)Subject/topicSupporting detailsConclusionexamplesDeal with widespread social concerns.Educate people about public service projectsTeach us how to live healthy lives.All of these ads are meant to benefit the public,and you can often learn a lot by following the advice they give.Public servic
4、e advertisementsPSAs aims to teach us and help us lead better lives.Structure of the whole passageTopicAdvertisements Supporting detailsWhat is an advertisement?Conclusion When it comes to advertisements,we must all use our intelligence and not be a slave to them!Does an advertisement tell people th
5、e complete truth?Public service advertisementsApplicationWork in groups of four to give an outline for a passage with the topic”Our school is a good one”.Try to use the structure weve talked about in this class.Subject:Supporting details:Conclusion:A good advertisementclearly expressed creativeattra
6、ctiveeffectivepersuasiveeasy to understandimpressiveinformativeGroup work-designing1.Design a commercial ad:try to sell a kind of ice cream to students.2.Design a PSA about school life.(protect grass;save water;respect teachers)HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make comments on it,using the structure(subject,supporting details,conclusion).Hope project希望工程希望工程Deal with large social issuesYes to life,no to drugsKnowledge changes life.Expository writing1 2 3