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1、 Gift giving is a big part of any culture.No matter in Western countries or in Eastern countries,people all pay attention to gift giving and gift receiving.They all believe etiquette requires reciprocity and exchange of gifts can leave a deep impression on each other and renew friendship.Differences
2、 of gift-giving and gift receiving in Western culture and Chinese culture!第1页/共28页In China第2页/共28页GIFT GIFT GIVINGGIVING As for Chinese,we often pay attention to the gift of use value but not the memorable or special meaning.Therefore,Chinese usually choose something expensive as a gift.Whats more t
3、he more expensive the gift is,the closer the relationship between the giver and the receiver is.第3页/共28页The gift is offered using both hands and must be gift-wrapped.第4页/共28页In Chinese New Year,Money will be given in a red envelope.It is usually using an even number of new bills.第5页/共28页 Taboos Tabo
4、os in China in ChinaDo not give clocks as gifts.The word for clock in Chinese is similar to the word for death.It is impolite.Colors such as white,blue or black are associated with funerals.Do not wrap gifts in these colors.Red,yellow and pink are seen as joyful colors,which are more acceptable for
5、gift wrap.第6页/共28页GIFT RECEIVINGGIFT RECEIVINGChinese tradition dictates that a person should not appear greedy,so the recipient will refuse the present when the first offer.The giver should politely continue to offer the gift untill the opposite side accept it.第7页/共28页If the recipient did not open
6、your gift,it does not mean that he or she is not interested in it.We always open the gift after the giver has left.No matter whether we like it or not,we always say I like it very much.第8页/共28页Sharp objects are not suitable such as knives,letter openers,or scissors which imply the severance of a rel
7、ationship.Do not brag about your gift in front of the recipient.第9页/共28页Western custom of gift giving西方西方送礼习俗 第10页/共28页America第11页/共28页Small gifts such as pens,business diaries,and mementos(纪念品纪念品)with company logos（商标）（商标）are usually sufficient.第12页/共28页In America,lavish（浪费的）（浪费的）,extravagant gifts
8、 are definitely out.An appropriate alternative to a gift is to take the deserving person to dinner,or to an entertainment or sporting event.在美国，赠送贵重的礼物是行不通的，比较合适的礼物是带上你要感谢的朋友去赴宴或参加娱乐体育活动。第13页/共28页When visiting the home,it is normally appropriate to present a gift to the hostess.第14页/共28页A gift can b
9、e something small but elaborate（精心制作的）for a person with whom you are close.第15页/共28页It is important to avoid highly personal gifts.第16页/共28页Gifts are normally opened when received.第17页/共28页In Australia 澳大利亚澳大利亚 Australia is known for its friendly informality and lack of pretence.So modest gifts,such
10、 as a business diary,a paperweight,or a coffee mug might be presented as a memento of a visit of business meeting.At a trade show,T-shirts,ties,baseball caps,or a pin may be appropriate mementos.Anything more than these types of gifts could cause embarrassment.澳大利亚以其友好，不拘礼节及坦诚而闻名，所以澳大利亚以其友好，不拘礼节及坦诚而
11、闻名，所以在参加商务会议时，送上一个商用记事本、纸镇或一在参加商务会议时，送上一个商用记事本、纸镇或一个咖啡杯再合适不过了。在商业展览上，赠送个咖啡杯再合适不过了。在商业展览上，赠送T恤衫、恤衫、领带、棒球帽或者一个大头针最合适做纪念品了。若领带、棒球帽或者一个大头针最合适做纪念品了。若送比这些东西贵重的礼品反而会致人尴尬。送比这些东西贵重的礼品反而会致人尴尬。第18页/共28页In Germany 德国德国 A West Virginia executive,visiting Germany for the first time,was invited to the home of his
12、largest customer.He decided to be gallant and bring his hostess a bouquet of flowers.He selected a dozen red roses.一位西弗吉尼亚主管第一次去德国，其最大的客户一位西弗吉尼亚主管第一次去德国，其最大的客户邀请他上门拜访。他想献殷勤，于是给女主人带了一束邀请他上门拜访。他想献殷勤，于是给女主人带了一束鲜花，选的是一打红玫瑰。鲜花，选的是一打红玫瑰。Oh!Terrible mistake!Social gift giving is popular and well-establishe
13、d in Germany but has certain dos and donts.噢！这个错可犯大了！交际中送礼在德国早已司空噢！这个错可犯大了！交际中送礼在德国早已司空见惯，为世人所接受。不过什么可送什么不可送可是大见惯，为世人所接受。不过什么可送什么不可送可是大有学问的。有学问的。第19页/共28页 Flowers are often taken to a hostess of a dinner party at her home,but there are three taboos to remember:First,red roses signify a romantic inte
14、rest;Second,dan even number of flowers signifies bad luck,as does the number thirteen,and Last,always unwrap the flowers before presenting them.This West Virginia was making what amounted to a pass at his customers wife.如果晚宴设在女主人家中，常见的就是给她送花。如果晚宴设在女主人家中，常见的就是给她送花。不过有三个禁忌一定得记住：不过有三个禁忌一定得记住：(1)红玫瑰象征着心
15、仪对红玫瑰象征着心仪对方；方；(2)偶数鲜花寓意着倒霉，偶数鲜花寓意着倒霉，13朵也是如此；朵也是如此；(3)献献花之前不要包装。这个西弗吉尼亚人送红玫瑰让人以为花之前不要包装。这个西弗吉尼亚人送红玫瑰让人以为他对客户的妻子有意思呢！他对客户的妻子有意思呢！第20页/共28页 When visiting a German home,gifts that reflect your home country are popular,and you might want to bring small gifts for the children of the family you are visit
16、ing.登门拜访德国人时，带上能反映你祖国特色的礼物登门拜访德国人时，带上能反映你祖国特色的礼物将大受欢迎！也可以给主人家的孩子带上点小礼物。将大受欢迎！也可以给主人家的孩子带上点小礼物。Gifts are customarily wrapped and many Germans spend considerable time designing elegant wrappings.Most shops offer gift-wrapping services,too.礼物一般得包装，很多德国人会花上一定的时间设礼物一般得包装，很多德国人会花上一定的时间设计个优雅的包装。大多数商店也会提供包装
17、服务。计个优雅的包装。大多数商店也会提供包装服务。第21页/共28页In Italy 意大利意大利 When you are invited to a persons home for dinner,it might be nice to bring flowers or a box of chocolates for your hostess,although it is just as considerate to have the flowers sent the next day.Yellow roses can signify“jealousy.”And in Italy never
18、 send chrysanthemums,since they suggest death.当你受邀至某户人家共进晚餐时，为女主人带上几当你受邀至某户人家共进晚餐时，为女主人带上几束花或者一盒巧克力就可以啦，不过当然你要是第二天束花或者一盒巧克力就可以啦，不过当然你要是第二天再送花的话，也可算是考虑周到了。再送花的话，也可算是考虑周到了。黄玫瑰寓意着黄玫瑰寓意着“嫉妒嫉妒”。在意大利人们从来不送菊。在意大利人们从来不送菊花，因为这暗示死亡。花，因为这暗示死亡。第22页/共28页东西方文化的的差异分析分析首先是礼品观念上的差异。中国人往往注重礼品的实质意义，即它的实用价值，而不喜欢中看不中用的东
19、西。这主要是因为几千年来中国一直被人口压力所困扰，资源匮乏，社会生产力一直在低水平上循环，因此，我们尤其注重物质生活，注重物质的实用性。而西方人往往注重礼品的纪念价值。确切地讲，中国人送的是礼品，而西方人送的是纪念品。应邀去西方人家做客，可以给女主人送一束鲜花，给男主人送一瓶葡萄酒。第23页/共28页其次，中西方文化在送礼的目的上也显露出不小的差异。中国人送礼，往往目的性很强。中国人的礼，常常是在请求别人帮助前送出去的。过去，到某人家里提着几瓶酒，一定是有事相求。找别人帮忙时，礼物有时会提前送，为的是事情办得更顺利一些。而西方人注重的是送礼这一行为，以及礼物的象征意义。他们的礼物一般都不贵，而
20、且一般是在得到帮助之后送，以表达诚恳的谢意。第24页/共28页而西方人注重的是送礼这一行为，以及礼物的象征意义。他们的礼物一般都不贵，而且一般是在得到帮助之后送，以表达诚恳的谢意。第25页/共28页此外，在接受礼物时，中国人和西方人的反应截然不同。在中国，人们接受礼物时往往并不喜形于色，且不当面打开礼品，认为这样做非常不礼貌，而且会给人留下“贪财”、“贪婪”的印象，或让人感到对所接受的礼物过分在意。往往是在客人离开后，或回到家后悄悄打开礼品。而在西方，人们在接受礼物时，想到的首先是感谢。因此，为了表示谢意，他们往往会当面小心地打开礼物，大呼小叫地称赞一番，激动时还拥抱你一下，与你同时分享快乐第26页/共28页Thank you!_第27页/共28页感谢您的观看！第28页/共28页