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1、中国网络自制剧发展困境研析,广播电视论文本篇论文目录导航：【题目】 中国网络自制剧发展窘境研析【绪论】【第一章】【第二章】【第三章】【第四章】【结束语/以下为参考文献】摘 要随着互联网的普及、网络技术发展以及网民数量的日益增长，网络视频服务成为各大视频网站发展经过中的主要内容。为推动视频网站本身产业化发展和应对行业竞争以及版权压力，视频网站纷纷推出自制内容。网络自制剧成为网络媒介环境下催生的新兴艺术形式。它兼顾传统影视剧特点和网络新媒体特性，成为当下网络平台上受人追捧的 新宠儿 .近两年，网络自制剧迅速发展并逐步成熟，成为网络视频平台重点打造和广告客户青睐的对象。十分是 2020 年，网络自制
2、剧在产量和质量方面都发生了飞跃，网络自制剧实现了井喷式的发展，因而这一年被视频行业称为网络自制剧品牌化元年。网络自制剧发展到今天，已经经历了多年的磨砺发展。它逐步摆脱发展初期粗制滥造的草根形象，逐步发展成为具有高品质和精致化特点的视频网站品牌剧集。它在发展经过中逐步构成了本身特点和发展形式，但发展经过中存在着众多问题，如剧集创新力缺乏、质量品质欠缺、产业链发展不完善等都亟需解决来推动网络自制剧向更好的方向发展。本文以我们国家网络自制剧发展现在状况以及发展策略为研究重点，全文分为六个部分。第一部分为绪论，主要介绍选题的研究背景、目的和意义以及选题的研究思路、研究内容及研究方式方法。第一章从网络自
3、制剧的概念和类型入手，根据国内专家学者相关研究，归纳和概括了网络自制剧的定义以及现前阶段网络自制剧的类型和呈现方式，同时总结出当下我们国家网络自制剧的特征。第二章对网络自制剧的发展现在状况进行梳理分析，包括网络自制剧的发展背景、发展阶段以及生产形式。此章节是本文的重点章节，分别从社会、媒介、受众、政策以及本身五个方面分析了网络自制剧发展的背景，梳理概括出网络自制剧经历的萌芽、发展、成熟三个发展阶段和网络自制剧生产形式。第三章通过实例分析网络自制剧现前阶段发展经过中出现的问题，包括网络自制剧本身问题和外在问题。第四章是本文的重点章节，根据当下网络自制剧出现的问题，结合国内外影视剧集的成功经历体验
4、为网络自制剧提升剧集品质和促进产业化发展提供相应策略，为将来我们国家网络自制剧的发展增砖添瓦。结束语部分对文章内容进行总结，并瞻望了我们国家网络自制剧将来发展的前景。本文运用文献分析法、个案分析法和比拟研究法来为我们国家网络自制剧发展提供创新的理论支撑和实例参考。论文通过梳理我们国家网络自制剧的发展历程和发展现在状况，归纳概括网络自制剧的特征和发展脉络，来深切进入分析现前阶段网络自制剧存在的问题，并提出相应的发展策略，为我们国家今后网络自制剧的发展提供一定的借鉴和帮助。当前我们国家网络自制剧还处于迅猛发展上升时期，希望通过我们国家网络自制剧的发展现在状况及其策略进行研究，能够促进我们国家网络自
5、制剧走向精致化和产业化，同时也为网络视频行业的发展提供参考途径。本文关键词语：网络自制剧；现在状况；发展策略AbstractWith the popularity of internet and the development of internet technology as well as thegrowing number of people who use the internet, the network video service has been the maincontent of the numerous video websites in their development
6、 process. In order to enhance thedevelopment of their industrialization and to face the competition and the pressure of copyright,the video websites give out their self-regulating videos. The self-produced drama of networkbecome a new artist form in the environment of online media. It has been the n
7、ew favorite ofthe current online platform with both the traditional character of movie and television play andthe new media of internet. The self-produced drama of network develop and mature rapidly inthese years, and it has become the target that network video platform emphasizes and theadvertiseme
8、nt customer likes. The quantity and quality of self-produced drama of network leapespecially in 2020, therefore it realizes the development of blowout. As a result, it is called theyear of online self-regulating videos .Till now, the self-produced drama of network has put itself through the mill for
9、 many years.It gets rid of the image of manufacturing in a tough way gradually. Therefore, it has developedinto brand videos with high quality and exquisite character. It has built up its own character andmode in its developing process. But there are still some problems such as the lack of innovatio
10、n,the weakness in quality, and the imperfection of industry chain. All these problems are in greatneed of being solved to search a further development of self-produced drama of network.Based on development present situation and the development of the self-produced drama ofnetwork in our country as t
11、he research focus, the full text is divided into six parts. The first partmainly introduces the research background, purpose and significance of topic selection and thechoice of research ideas, research contents and research methods. The first chapter, it starts fromthe general situation and types o
12、f the self-produced drama of network, concluding the definitionand characters of current state the self-produced drama of network based on relevant studies. Thesecond chapter, it analyzes the development of the self-produced drama of network, including thebackground, stage and mode. Section of this
13、chapter is the focus of this article, from the society,media, audience, policy and its five aspects analyzes the self-produced drama of networkdevelopment background, combed Outlines the self-produced drama of network experience thegermination, development and maturity of the three stages of develop
14、ment and the self-produceddrama of network production mode. The third chapter, according to living examples, theproblems during its development are analyzed, the self-produced drama of network self andexternal factors. The fourth chapter, corresponding measures are put forward, and they are all onth
15、e basis of current film and television home and abroad. Hope they will help the development ofthe self-produced drama of network in China. At last part, the paper prospects the future of theself-produced drama of network in our country.Literature analysis method, Case analysis method and comparative
16、 research are used tosupport the innovative theory and example reference for the self-produced drama of network inChina. The statement of history and current the self-produced drama of network can generalizeits characters and developing venation, analyzing the problems and proposing strategies. They
17、can supply certain reference and help for self-produced drama of network in China. Hope thisresearch on the self-produced drama of network development and strategies can promote theself-produced drama of network in China to be elaborate and industrial. At the meantime, supplyreference methods for ne
18、twork video industry.Key words: The Self-produced Drama of Network; Current situation; Development strategies目 录摘 要Abstract目 录绪 论第一节 研究背景第二节 研究现在状况第三节 研究目的和意义第四节 研究内容和研究方式方法一、研究内容二、研究方式方法第一章 网络自制剧概述第一节 网络自制剧的定义第二节 网络自制剧的类型和呈现形式一、网络自制剧类型二、网络自制剧呈现形式第三节 网络自制剧的特征一、剧集拍摄成本低，制作周期短二、题材类型多元化，节拍紧凑三、制播定位平民化和延续
19、性，注重互动和时效四、版权所有固定化，注重盈利性和市场化第二章 我们国家网络自制剧的发展现在状况第一节 我们国家网络自制剧发展背景一、社会背景：处于社会发展转型机遇期二、媒介背景：媒介发展融合的全媒体时代三、受众背景：网民数量激增和文化消费需求提高四、政策背景：国家鼓励网络媒体发展和宽松的审查制度五、本身背景：视频网站的整合发展与积极探寻求索第二节 我们国家网络自制剧发展阶段一、萌芽阶段：草根性、业余化的网络微短剧二、发展阶段：专业性、群众化的网络系列剧三、成熟阶段：商业性、精品化的网络季播剧第三节 我们国家网络自制剧生产形式一、网民制作上传并共享的视频短片-以(一个馒头引发的血案为例二、视频
20、网站为广告客户量身定制的网络剧-以优酷的(嘻哈四重奏为例三、视频网站联合制作方投资新锐网络导演制作的网络微电影-以优酷联合中影的(11 度青春为例四、视频网站负责自制剧制作传播营销全经过的精品剧-以搜狐视频(匆匆那年为例第三章 我们国家网络自制剧发展中存在的问题第一节 自制剧类型缺乏创新，存在同质化问题第二节 剧集制作粗糙，质量问题堪忧第三节 剧本内容抄袭现象严重，题材缺乏原创性第四节 产业链不完好，剧集营销渠道不畅第五节 广告强行植入，影响受众观看第六节 监督机制不健全，缺乏相应的监管机制第四章 我们国家网络自制剧的发展策略第一节 明确受众定位，发展核心受众群体一、明确网站受众定位，把握文化消费市场二、细化受众分析，发展核心受众群第二节 创新自制剧差异化，提高网络自制剧品质一、创新自制剧形式和特色，知足受诸多元化需求二、注重自制内容品质，提高制作水准第三节 构建自制剧的完好产业链，探寻求索网络自制剧品牌建设一、构建自制剧的完好产业链，实现产业化发展二、树立品牌意识，打造自制剧品牌化第四节 发挥网络剧的互动优势，全方位加强与受众的互动第五节 借鉴国外制播经历体验，弥补本身缺乏第六节 建立健全监督机制，提高准入门槛一、国家要制定相应规则，提高对网络自制剧的监管二、网站要加强对自制剧的审核，提高门槛，保证质量三、优化广告植入效果，合理布置广告时间结 语以下为参考文献致 谢