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1、C o n te n t sHomeListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6第1页/共82页Wa rm-1Warming-upTaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.HomeGermany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFran
2、ceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaFinlandFinlandSupermarket Companies Mobile Phone Companies 第2页/共82页W ar m-2Warming-upTaskTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.HomeTCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning
3、,Li-Ning,Adidas,Nike,Adidas,Nike,ReebokReebok第3页/共82页l og oWarming-up BackWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditssh
4、apes,colors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.第4页/共82页C o m p a n y i n t r o d u c t i o nWarming-upBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyota Moto
5、r Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.Home第5页/共82页C o m p a n y i n t r o d u c t i o nWarming-upNext HomeMetro AG,established
6、in1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyreven
7、ue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.Back第6页/共82页C o m p a n y i n t r o d u c t i o nWarming-upHomeSamsung Group isthelargestcompanyoftheRepublic
8、ofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.Lenovo Group Limited isChinaslargestandtheworldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).Nokia
9、Corporation isaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworldslargestmanufacturerofmobiletelephones.第7页/共82页R e ad i n g AReading ATextTask 1Task 2Business Know-howHome第8页/共82页T e x t A-1Beforereadingthetext,seehowmuchyouknowBeforereadin
10、gthetext,seehowmuchyouknowaboutGoogleshistoryanddevelopmentbyaboutGoogleshistoryanddevelopmentbywatchingthefollowingtwovideoclipswatchingthefollowingtwovideoclips.HomeReading A第9页/共82页T e x t A-1Google1AnyonewhohaseverusedtheInternethasAnyonewhohaseverusedtheInternethas seenGoogle,andmanypeoplewould
11、justseenGoogle,andmanypeoplewouldjust“googleit”whentheytrytofindinformation“googleit”whentheytrytofindinformation aboutsomethingontheInternet.AstheworldsaboutsomethingontheInternet.Astheworlds mostpopularInternetsearchengine,GoogleismostpopularInternetsearchengine,Googleis oneofthegreatestexamplesof
12、onlinesuccess.oneofthegreatestexamplesofonlinesuccess.翻译 声音HomeReading A第10页/共82页T e x t A-22 2 ItIt allall beganbegan inin JanuaryJanuary 19961996 asas aa researchresearchprojectproject atat StanfordStanford UniversityUniversity byby Ph.D.Ph.D.studentstudentLarryLarry Page.Page.TryingTrying toto fi
13、ndfind aa betterbetter wayway forfor webwebusersusers toto searchsearchforfor relevantrelevant pages,pages,PagePagehadhad ananideaideathatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationships betweenbetween webweb pages.pages.HeHe thoughtthoughtthatthatweb
14、webpagespageswhichwhichhadhadthethemostmostlinkslinkstotothemthemfromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopular.popular.ThetechniqueThetechniqueappearedtobeappearedtobesuccessful.successful.翻译 声音Reading AHome第11页/共82页T e xt A-33 3PageandhispartnerSergeyBrinsetupPageandhispartner
15、SergeyBrinsetup theircompanyonSeptember7,1998andtheircompanyonSeptember7,1998and thefollowingweek.ThesearchenginequicklygrewinpopularityThesearchenginequicklygrewinpopularity andin2000Googlebegantoselladvertisingonandin2000Googlebegantoselladvertisingon theirwebsite.Afterafewyearsofgrowththeirwebsit
16、e.Afterafewyearsofgrowthfueledfueled byeagerinvestors,Googlebyeagerinvestors,Googlewentpublicwentpublic.Many.ManyGoogleemployeesbecameGoogleemployeesbecameinstantinstantmillionaires.millionaires.翻译 声音Reading AHome第12页/共82页T e xt A-444GooglehasrecentlyGooglehasrecently acquiredacquiredYouTYouTwhichwh
17、ich istheInternetslargestvideosharingistheInternetslargestvideosharing websiteandcontinuestowebsiteandcontinuesto addnewaddnewfeaturesfeatureseveryeverydayincludingtooldayincludingtool bars,email,andadvertising.bars,email,andadvertising.Ofcourse,Ofcourse,withgrowthandsuccesstherealsowithgrowthandsuc
18、cesstherealsocomescomes competition.Microsofthasrecentlytriedcompetition.Microsofthasrecentlytried toacquireYahooinordertocompetewithtoacquireYahooinordertocompetewith GoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.翻译 声音Reading AHome第13页/共82页T e xt A-55 5InadditiontoInadditi
19、ontoitsgrowthandpopularity,itsgrowthandpopularity,GooglehasalsobeennamedthenumberoneGooglehasalsobeennamedthenumberone companytoworkforintheUnitedStates.ItcompanytoworkforintheUnitedStates.Ittendstends toto stayawayfromstayawayfrom typicaltypicalofficedesignsandofficedesignsandtriestries tomaketheof
20、ficeaplacewhereemployeestomaketheofficeaplacewhereemployeesareare comfortableandfreetocomfortableandfreetoexcelexcelattheirwork.attheirwork.翻译 声音Reading AHome第14页/共82页T e xt A-66 6Today,GoogleownsYouTube,BloggerandToday,GoogleownsYouTube,Bloggerand otherotherhotwebsitesandhasbecometheleaderhotwebsit
21、esandhasbecometheleader intermsofintermsof ad-basedrevenueontheweb.ad-basedrevenueontheweb.TheThebrainchildbrainchildoftwooftwostudentshasbecomestudentshasbecome abillion-dollarcompanyandabillion-dollarcompanyandoneofthebest-knownoneofthebest-known trademarksintheworld.trademarksintheworld.Googleshi
22、storyGoogleshistory servesasservesasaperfectmodelandaperfectmodelandinspirationforinspirationfor Internetentrepreneurstoday.Internetentrepreneurstoday.翻译 声音Reading AHome第15页/共82页A-T ra ns-1谷 歌 1 1 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会“谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联
23、网网搜搜索索引引擎擎，谷谷歌歌是是网网络络业界功成名就的最好范例之一。业界功成名就的最好范例之一。BackReading A第16页/共82页A-Trans-22谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的。这这项项技技术术结结果果看看起起来来是是成成功
24、的。功的。Reading A Back第17页/共82页A-Trans-33佩佩奇奇和和他他的的合合作作伙伙伴伴谢谢尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，经经过过几几年年的的发发展展，谷谷歌歌上上市了，市了，一夜之间一夜之间谷歌的很多雇员成了百万富翁。谷歌的很多雇员成了百万富翁。Reading A Back第18
25、页/共82页A-Trans-44谷谷歌歌收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYouT，而而且且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软正正试试图图收收购购雅雅虎虎以以便便能能在互联网搜索引擎领域与谷歌抗衡。在互联网搜索引擎领域与谷歌抗衡。Reading A Back第19页/共82页A-Trans-55随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他
26、他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发挥自己才华的地方。工感觉舒适、并能充分发挥自己才华的地方。Reading A Back第20页/共82页A-Trans-66现现在在，谷谷歌歌已已成成为为一一家家经经营营互互联联网网相相关关服服务务和和产产品品的的跨跨国国公公司司，其其业业务务包包括括搜搜索索、云云计计算算、软软件件和和网网络络广广告告技技术术，并并且且已已成成为为网网络络广广告告收收入入方方面面的的佼佼佼佼者者。当当初初两两个个学学生生的的一一个个小小点点子子已已发发展展成成为为一一家家拥拥有有十十亿亿美美元元资
27、资产产的的大大公公司司，谷谷歌歌也也成成为为全全球球最最著著名名的的商商标标之之一一。谷谷歌歌的的发发展展史史为为当当今今的的网网络络企企业业家家树立了一个完美的典范，也提供了灵感。树立了一个完美的典范，也提供了灵感。Reading A Back第21页/共82页a.a.closely connected with the subject you are discussing or the situation you are thinking aboutReading Arelevante.g.e.g.What experience do you have that is relevant t
28、o this position?Back第22页/共82页e.g.e.g.1.After 10 years of hard work,he finally achieved success in his business.2.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachievev.v.to succeed in reaching a particular goal or standard by making an effort for a long time B
29、ack第23页/共82页e.g.e.g.1.She appeared to be in her late thirties.2.They appeared not to know what was happening.Reading Aappear to be/doto give the impression of being or doing something Back第24页/共82页e.g.e.g.1.His words fueled her anger still more.2.The stored oil could fuel the nation for six months.R
30、eading Afuelv.v.to increase something;to make something stronger;to supply something with material that can be burnt to produce heat or power Back第25页/共82页e.g.e.g.This company is among the first ones that went public in China.Reading Ago public(of a company)to start selling shares on the Stock Excha
31、nge Back第26页/共82页e.g.e.g.1.She took an instant dislike to me.2.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of food)that can be made quickly and easily Back第27页/共82页e.g.e.g.1.The company has just acquired some new properties.2.She has acquired a good knowledge of English.
32、Reading Aacquirev.v.to gain possession of;to gain something by ones own efforts,ability or behavior Back第28页/共82页e.g.e.g.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new car features h
33、igh speed and safety.v.v.to include a particular person or thing as a special feature Back第29页/共82页as well as;besidesReading Ain addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.Back第30页/共82页e.g.e.g.1.Women tend to live longer than men.2.When Im tired,
34、I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens Back第31页/共82页not to go near a particular person or placeReading Astay away frome.g.e.g.I want you to stay away from my home.Back第32页/共82页a.a.having the
35、usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing strategy.Back第33页/共82页v.v.to be very good at doing somethingReading Aexcel(at/in)e.g.e.g.1.1.The school excels in sports.2.She has always excelled at foreign l
36、anguages.Back第34页/共82页from the point of view of;with regard to;concerningReading Ain terms ofe.g.e.g.In terms of environmental protection,this project is excellent.Back第35页/共82页an idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)e.g.e.g.This festival was
37、 the brain child of Tony Smith.Back第36页/共82页to be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night or two.Back第37页/共82页A-T a s k 1Task1Task1ReadthepassageandfindoutimportanteventsinthedifferentperiodsofGoogleshistory.Writedowntheseevents.PeriodPeriodEven
38、tsEvents199619961998199820002000RecentlyRecentlyGooglebeganasLarryPagesresearchproject.PageandS.Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.GooglehasacquiredYouTandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueon
39、theweb.HomeReading A第38页/共82页A-T as k 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.3.EmailhasbeenoneofGooglesfeaturessincethefirstd
40、ayofthecompany.afterrecentlyHome第39页/共82页A-T as k 2-2Reading A4.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.5.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.6.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the USad-base
41、d revenue on the webwhereemployeesarecomfortableandexcelattheirworkHome第40页/共82页Business Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managementstructure&companyculture;Productsorservices.Home第41页/共82页R ea di ng BReading BT
42、extTask1Task2Home第42页/共82页T e x t B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterandefficientservicetothemarketsintheAfricancontinentservicetothemarketsintheAfricancontinentandSoutheastAs
43、ia.andSoutheastAsia.翻译Reading BHome第43页/共82页T e xt B-2TAFisoneoftheleadingmanufacturersofTAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.Withitsownskincareandhaircareproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,themanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdeve
44、lopedawiderangeofproductscompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationaltomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularincustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowtheircurrentmarkets,andthecompanyisnowlookingt
45、ofurtherexpanditscustomerbaselookingtofurtherexpanditscustomerbasethroughouttheworld.throughouttheworld.翻译Reading BHome第44页/共82页Tex t B-3Belowisthecompanysorganizationchart,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheirfunctions.翻译Reading
46、 BProduction DepartmentSales&Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch&DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative DepartmentHome第45页/共82页T e x t B-4BoardofDirectorsBoardofDpany.ChiefExecutiveOfficer(CEO)ChiefExecutive
47、Officer(CEO)workscloselywiththeworkscloselywiththeBoardtoprovideleadershipforthecompany.Boardtoprovideleadershipforthecompany.AdministrativeDepartmentAdministrativeDepartmentprovidessupportandprovidessupportandservicefortheBoardandtheCEO.servicefortheBoardandtheCEO.ProductionDepartmentProductionDepa
48、rtmentisresponsiblefortheisresponsibleforthedevelopmentandmanufacturingofproducts.developmentandmanufacturingofproducts.PurchasingPurchasingisinchargeoftheactualbuyingofallisinchargeoftheactualbuyingofallitems.items.翻译Reading BHome第46页/共82页T e xt B-5QualityControl(QC)QualityControl(QC)istoensurethep
49、roductsareistoensuretheproductsareuptocertainstandards.uptocertainstandards.Research&Development(R&D)Research&Development(R&D)isresponsibleforisresponsibleforlookingintonewproductsandtheirdesign,andthelookingintonewproductsandtheirdesign,andtheimprovementofexistingproducts.improvementofexistingprodu
50、cts.Sales&MarketingDepartmentSales&MarketingDepartmentisinvolvedinisinvolvedinpromotingandsellingproducts.promotingandsellingproducts.AccountingDepartmentAccountingDepartmentmonitorstheaccountsofmonitorstheaccountsoftheclientsandthecompany.theclientsandthecompany.HumanResources(HR)DepartmentHumanRes