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1、C o n te n t sHomeListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6第1页/共71页W a r m-1-1Warming-upTask 1Task 1 Work in pairs.Choose one product from each pair and explain why to your partner.HomeSample第2页/共71页W a r m-1-2Warming-upHome第3页/共71页W ar m-2War
2、ming-upHomeTask 2Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product?Which one is the most important for you?Why?Before you make purchase of any product,there are some factors you should consider.Necessity:Do I really need this?Prope
3、rty:Do I really like this?Am I really satisfied with the quality,color,shape,packaging,etc?Price:Do I have any spare money right now?Is it a bargain or is it too much money?Brand:What brand is the best choice for my purchase?After-sales service:Does it come with a warranty?Shipment:How can it be sen
4、t to my house?第4页/共71页W ar m-2Warming-upHomeTask 3Task 3 Watch the video clip and learn how the presenter organizes her product introduction.第5页/共71页W ar m-2Warming-upHomeTask 4 The following sentences are often used for product introduction.Read aloud and try to memorize some.1.This model of typewr
5、iter is efficient and endurable,economical and practical for middle school students.2.The computer we produced is characterized by its high quality,compact-sized,energy-saving and its also easy-to-learn and easy-to-operate.3.They are not only as low-priced as other makers,but they are distinctly sup
6、erior in the following respects.4.You will get a 30%increasing production upon using this machine and also it allows one person to perform the task of three persons.5.This product will pay its own way in a year.6.This machine will pay back your investment in 6 month.第6页/共71页W ar m-2Warming-upHome7.T
7、he new type of suitcase card designed by our engineers is very ingenious and practical.8.This kind of bicycle can be folded in half and handy to carry around,especially useful during traveling and traffic jams.9.The maximum speed of this kind of variable speed bicycle is 30 K/H.10.These machines hav
8、e few breakdowns and easy to maintain because of their simple mechanical structure.11Compared with other brands,this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12.This kind of tire is characteristic of nonskid stop on wet road.第7页/共71页W ar m-2Warming-upHome13.A
9、s our products have all the feature you need and 20%cheaper compared with that Japanese made,I strongly recommended to you.14.Vacuum cleaners of this brand are competitive in the international market and are the best-selling products of their kind.15.“Forever”multiple speed racing bicycles are sure
10、to be sellable in your market.16.Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.第8页/共71页R e a d i n g AReading ATextTask 1Task 2Business Know-howHome第9页/共71页R e a d i n g AReading AHomeWatch a video clip about an int
11、roduction to a digital touch pen and list as many as possible the advantages it brings to your life,work and the environment.第10页/共71页Te x t A-1Reading AOur Heritage1 1 Every Every day,day,we we go go to to work work hoping hoping to to do do two two things:things:share share great great coffee coff
12、ee with with our our friends friends and and help help make make the the world world a a little little better.better.It It was was true true when when the the first first Starbucks Starbucks opened opened in in 1971,1971,and and its its just as true just as true today.today.翻译 声音Home第11页/共71页Te x t
13、A-22 2 Back Back then,then,the the company company was was a a single single store store in in Seattles Seattles historic historic Pike Pike Place Place Market.Market.From From just just a a narrow narrow storefront,storefront,Starbucks Starbucks offered offered some some of of the the worlds worlds
14、 finest finest fresh-roasted fresh-roasted whole whole bean bean coffees.coffees.The The name,name,inspiredinspired by by Moby Moby Dick,Dick,evokedevoked the the romance romance of of the the high high seas seas and and the the seafaring tradition of the early coffee traders.seafaring tradition of
15、the early coffee traders.3 3 Howard Howard Schultz Schultz first first walked walked into into a a Starbucks Starbucks store store in in 1981.1981.From From drinking drinking his his first first cup cup of of Sumatra Sumatra coffee,coffee,Howard Howard became became drawn drawn to to Starbucks Starb
16、ucks and and he he joined joined them them a a year later.year later.翻译 声音Reading AHome第12页/共71页Te x t A-3-1Reading A4 4 In In 1983,1983,Howard Howard traveled traveled to to Italy Italy and and became became captivatedcaptivated by by Italian Italian coffee coffee bars bars and and the the romance
17、romance of of the the coffee coffee experience experience there.there.He He had had a a visionvision to to bring bring the the Italian Italian coffee coffee house house tradition tradition back back to to the the United United States.States.It It has has since since become become our our vision:visi
18、on:a a place place for for conversation conversation and and a a sense sense of of community,community,a a third third place place between between work work and and home.home.Howard Howard left left Starbucks Starbucks for for a a short short period period of of time time to to start start his his o
19、wn own coffee coffee houses houses and and returned returned in in August August 1987 1987 to to purchase purchase Starbucks Starbucks with the help of local investors.with the help of local investors.翻译 声音Home第13页/共71页Te x t A-3-2Reading A5 5 From the beginning,Starbucks set out to be a From the be
20、ginning,Starbucks set out to be a different kind of company,one that not only different kind of company,one that not only celebratedcelebrated coffee and its rich tradition,but also brought coffee and its rich tradition,but also brought a feeling a feeling of connectionof connection.6 6 Its just a m
21、oment in timejust one hand Its just a moment in timejust one hand reaching over the counter to present a cup to another reaching over the counter to present a cup to another outstretched hand.But its a connection.We make outstretched hand.But its a connection.We make sure everything we do sure every
22、thing we do honorshonors that connectionfrom that connectionfrom our commitment to our commitment to serving the highest quality coffee serving the highest quality coffee in the world,to the way we in the world,to the way we engage with engage with our customers our customers and communities to do b
23、usiness responsibly.and communities to do business responsibly.翻译 声音Home第14页/共71页Te x t A-47 7 Today,with more than 18,000 stores in 62 Today,with more than 18,000 stores in 62 countries,Starbucks is the premier roaster and retailer countries,Starbucks is the premier roaster and retailer of specialt
24、y coffee in the world.And with every cup,we of specialty coffee in the world.And with every cup,we strive to bring both our heritage and an exceptional strive to bring both our heritage and an exceptional experience to life.experience to life.8 8 From our beginnings as a single store over 40 From ou
25、r beginnings as a single store over 40 years ago,in every place that weve been,and every years ago,in every place that weve been,and every place that we touch,weve tried to make it a little place that we touch,weve tried to make it a little better than we found it.better than we found it.翻译 声音Readin
26、g AHome第15页/共71页A-Tr a n s-1Reading A我们的传统我们的传统1 1 每天，我们上班都想做两件事：与朋友们每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这分享美味的咖啡和让这个世界变得更好一点。这是是19711971年第一家星巴克咖啡店开业之时我们的年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念。想法，也是我们至今坚守的信念。Back第16页/共71页A-Trans-22 回首过去，星巴克只是西雅图历史上著名的回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，派克市场上的一家小店。在一家
27、狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称的灵感来自巴克这一名称的灵感来自白鲸白鲸，让人不禁想，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。起早期咖啡贸易商的远海传奇故事和航海传统。3 3 19811981年，霍华德年，霍华德 舒尔茨初次走入一家星巴克舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司就被星巴克所吸引，一年后他加入了该公司。Reading A Back第17页/共71页A-Trans-3-1Reading A
28、4 19831983年年，霍霍华华德德远远赴赴意意大大利利并并被被意意式式咖咖啡啡吧吧和和极极富富浪浪漫漫色色彩彩的的咖咖啡啡体体验验所所倾倾倒倒。他他萌萌生生了了要要把把意意式式咖咖啡啡馆馆传传统统带带回回美美国国的的想想法法。这这个个想想法法使使所所有有人人得得偿偿所所愿愿：咖咖啡啡馆馆成成了了一一个个交交流流和和融融入入社社区区的的场场所所、一一个个除除工工作作和和家家庭庭之之外外的的第第三三生生活活空空间间。霍霍华华德德曾曾经经短短暂暂离离开开星星巴巴克克去去创创立立自自己己的的咖咖啡啡馆馆，但但19871987年年8 8月月他他重重返返星星巴巴克克，并并在在当当地地投投资资者者的的帮
29、帮助助下下收收购购了了星星巴巴克克公司。公司。Back第18页/共71页A-Trans-3-25 自诞生之日起，星巴克就致力于成为一家与自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。扬光大，也成为某种联系的纽带。6 虽然只是短暂的一瞬虽然只是短暂的一瞬一只手越过柜台将一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系我们确信我们所做的一切都是为了实现这种联系从我们承诺全世界最佳品质的咖啡，到对顾
30、从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任。客和社会担负的责任。Reading A Back第19页/共71页A-Trans-47 7 如今，星巴克在如今，星巴克在6262个国家拥有个国家拥有18,00018,000多家分店，多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。一种独特的生活体验。8 8 从从4040年前的一家小店开始，在任何所到之处，年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的
31、些任何触及的地方，我们都在试图带来优于过去的些许改变。许改变。Reading A Back第20页/共71页 It was true when the first Starbucks opened in 1971,and its just as true today:Today,it is just as true as it was in 1971 when the first Starbucks opened.Reading A第21页/共71页e.g.e.g.His sad childhood inspired him to write a novel.Reading Ainspirev
32、.v.to give(someone)an idea about what to do or create第22页/共71页e.g.e.g.These pictures evoked his memories of those old movies.Reading Aevokev.v.to cause(a particular reaction or response)to happen第23页/共71页Reading A From drinking his first cup of Sumatra coffee,Howard became drawn to Starbucks and he
33、joined them a year later:From drinking his first cup of Sumatra coffee,Howard was attracted by Starbucks and he joined them a year later.第24页/共71页 v.v.to attract and hold the attention of(someone)by being interesting,pretty,etc.e.g.e.g.Her stories captivated the imagination of millions of children.b
34、e captivated with/bye.g.e.g.He became captivated with the idea of creating a piece of music that might be interesting to all.We were immediately captivated by the beauty of this valley.Reading Acaptive第25页/共71页e.g.e.g.When he was still at college,he had a vision of building the highest tower in the
35、world.Reading Avisionn.n.someones idea or hope of how something should be done,or how it will be in the future第26页/共71页e.g.e.g.The event was celebrated by poets and historians.Reading Acelebrate v.v.to do something enjoyable because of a special occasion or to mark someones success第27页/共71页Reading A
36、 a feeling of connectiona feeling of being connected with each other,or a sense of being close to each other第28页/共71页v.v.to do what you said you would doReading Ahonore.g.e.g.He informed us that he was unable to honor his contract with the company.第29页/共71页e.g.e.g.You should never forget your commit
37、ment to your people.Reading A our commitment toHere“to”is a preposition followed by a noun.第30页/共71页to make an effort to understand and deal with someone or somethingReading Aengage withe.g.e.g.This famous actor knows how to engage with his audience.第31页/共71页A-Ta s k 1Reading ATask 1Task 1 Tick off
38、the facts about Starbucks mentioned in the passage.HomeIt is a refreshing drink.It is an Italian coffee bar.Howard Schultz founded the company.There are 18,000 Starbucks all over the world.The name of the company comes from Moby Dick.第32页/共71页A-Ta s k 2Reading AHomeTask 2Task 2 Decide whether the fo
39、llowing statements are true (T)or false(F)according to the passage.StatementsTrue False1.The vision of Starbucks is to open many stores in the world.2.In the passage,Sumatra is a kind of coffee.3.The word“connection”means a feeling of having something in common.4.Starbucks tries to give its customer
40、s a special experience.5.The heritage of Starbucks refers to the Italian coffee tradition.TFTFT第33页/共71页Next Business Know-howMaking a Catalog A catalog usually includes a description of the goods,prices and pictures;Select carefully the goods,the pictures and the language used;Keep it simple.Limit
41、the number of the pictures used;Ensure high quality of design,photography,paper and printing.Home Back第34页/共71页R e a d i n g BReading BTextTask 1Task 2Home第35页/共71页Te x t B-1iPod Safety Manual Important Handling InformationImportant Handling InformationFailure Failure to to follow follow these these
42、 handling handling instructions instructions could could result result in damage to iPod or other property.in damage to iPod or other property.Carrying Carrying iPodiPod iPod iPod contains contains sensitive sensitive ponents.Do Do not not bend,bend,drop,drop,or or crush crush iPod.iPod.If If you yo
43、u are are concerned concerned about about scratching scratching iPod,iPod,you you can can use one of the many cases sold separately.use one of the many cases sold separately.翻译Reading BHome第36页/共71页Te xt B-2 Using Using connectors connectors and and portsports NeverNever force force a a connector co
44、nnector into into a a port.port.If If thethe connector connector and and port port dont dont join join withwith reasonable reasonable ease,ease,they they probably probably dont dont match.match.Make Make sure sure that that the the connector connector matchesmatches the the port port and and that th
45、at you you have have positioned positioned thethe connector connector correctly correctly in in relation to the port.relation to the port.Keeping Keeping iPod iPod within within acceptable acceptable temperaturestemperatures Operate Operate iPod iPod in in a a place place where where the the tempera
46、ture temperature is is always always between between 0 0o o and and 3535o oC C(32(32o o to to 9595o oF).F).iPod iPod playtime playtime might might temporarily temporarily shorten shorten in in low low temperature conditions.temperature conditions.翻译HomeReading B第37页/共71页Te x t B-3Reading B Store Sto
47、re iPod iPod in in a a place place where where the the temperaturetemperature is is always always between between-20-20o o and and 4545o oC C(-(-4 4o o to to 113113o oF).F).Dont Dont leave leave iPod iPod in in your your car,car,becausebecause temperatures temperatures in in parked cars can exceed t
48、hisparked cars can exceed this range.range.WhenWhen youre youre using using iPod iPod or or charging charging thethe battery,battery,it it is is normal normal for for iPod iPod to to get get warm.warm.The The exterior exterior of of iPod iPod functions functions as as a a coolingcooling surface surf
49、ace that that takes takes heat heat from the unit insidefrom the unit inside to the cooler air outside.to the cooler air outside.翻译Home第38页/共71页Te x t B-4 Keeping Keeping the the outside outside of of iPod iPod cleanclean To To clean clean iPod,iPod,unplug unplug all all cables,cables,turn turn iPod
50、 iPod off,off,and and slide slide the the Hold Hold switch switch(if(if available)available)to to HOLD.HOLD.Then Then use use a a soft,soft,slightly slightly damp damp cloth.cloth.Avoid Avoid getting getting moisture moisture in in openings.openings.Dont Dont use use window window cleaners,cleaners,