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1、会计学1商务英语实训教程商务英语实训教程(jiochng)上册商务上册商务活动实训环节活动实训环节第一页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（1）单元）单元(dnyun)作业作业题目题目(tm)：Introduction of our Company第1页/共93页第二页，共93页。Add:168 Shuguang Road，Xihu District，Hangzhou，China Tel：400-800-8800 中国中国(zhn u)杭州西湖区曙光路杭州西湖区曙光路1
2、68号号 Website：Joysin Chain Co.,Ltd.Our SeniorManagementGeneralManagerMs.Tang xiaojiaProductionManagerMs.Shou xiaoqi第2页/共93页第三页，共93页。Joysin Chain Co.,Ltd.l Since 2000,we have been trying our best to supply various products to satisfy customers needs.l We aim at“Joyful shopping,sincere serving”.Custome
3、rs can be assured of our reliable and excellent after-sales service.l （欢乐购物，诚信(chn xn)服务）l We sincerely hope to offer you our superior products and best service.第3页/共93页第四页，共93页。We have built our company into a customer-first one,running more than 10 markets all over China.We have 100 employees.第4页/
4、共93页第五页，共93页。Products IntroductionFoodClothesNecessaries第5页/共93页第六页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（2）单元）单元(dnyun)作业作业题目题目(tm)：Name Card,Envelop and Dress Code第6页/共93页第七页，共93页。Business card sample of our company第7页/共93页第八页，共93页。Envelop of our company第8
5、页/共93页第九页，共93页。Letter head of our company第9页/共93页第十页，共93页。Dress code of our companyn nWe require different kinds of our clerks to dress differently.We require different kinds of our clerks to dress differently.ManagersSalesmenproducers第10页/共93页第十一页，共93页。Dress code of our companyWe dont allow our cle
6、rks dressing as follows:We dont allow our clerks dressing as follows:第11页/共93页第十二页，共93页。Hair CodeThe hair of men is short,cool.The hair of women id reliable and featly.第12页/共93页第十三页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（3）单元）单元(dnyun)作业作业题目题目(tm)：Document Co
7、nversion第13页/共93页第十四页，共93页。Fox it Reader is a software which can quickly convert a Word document to a professional PDF document.Fox it Reader can preserve the layout of the original Word document and support all PDF file settings,such as PDF compatibility,automatic rotation,resolution settings,compr
8、ession settings,color settings,language settings and font settings.第14页/共93页第十五页，共93页。Create a Word document about the definition of Manager.第15页/共93页第十六页，共93页。1.Run the Word-PDF converter soft.2.Add the Word do document.3.Click the“convert”button to convert the Word into a PDF.第16页/共93页第十七页，共93页。Af
9、ter the conversion第17页/共93页第十八页，共93页。JPG to PDF is a software which can convert pictures into a PDF document.Different from other software,JPG to PDF is completely free.Following the easy steps,you can easily convert several pictures into a PDF document.第18页/共93页第十九页，共93页。For example:You run the JPG
10、-PDF converter software first.Then add three picture to it,and then convert them into a PDF document like the following:第19页/共93页第二十页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（4）单元）单元(dnyun)作业作业题目题目(tm)：Graphic Tools第20页/共93页第二十一页，共93页。FemalesMalesEmployees unde
11、r the age of 25Employees with university degree 55457080The Table of Basic Information about Our Employees第21页/共93页第二十二页，共93页。45%55%30%70%20%80%557080第22页/共93页第二十三页，共93页。The number of our employees has doubled over the past five years第23页/共93页第二十四页，共93页。The total capital has risen to$10 million by 2
12、012 from$4.5 million in 2008第24页/共93页第二十五页，共93页。Many hands make light work.第25页/共93页第二十六页，共93页。Unity is strength.第26页/共93页第二十七页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（5）单元）单元(dnyun)作业作业题目题目(tm)：Shoe Logo Translation第27页/共93页第二十八页，共93页。第28页/共93页第二十九页，共93页。第29页
13、/共93页第三十页，共93页。Story supporting Maslows theory of hierarchy of needs At the beginning of this year,I noticed that At the beginning of this year,I noticed that some women workers in my company not some women workers in my company not work very hard.Later I realized that the work very hard.Later I rea
14、lized that the reason is that they also have to take care of reason is that they also have to take care of their children.So I prepare a bus to pick up their children.So I prepare a bus to pick up the their children after school and send the their children after school and send these children back t
15、o my company to their these children back to my company to their mothers.This action cheers the women mothers.This action cheers the women workers in my company a lot.workers in my company a lot.第30页/共93页第三十一页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（6）单元）单元(dn
16、yun)作业作业题目题目(tm)：Organization Design of our Company第31页/共93页第三十二页，共93页。CEOFinance DepartmentMarketing DepartmentAdvertising DepartmentPurchase DepartmentHumanResearchDepartmentSalesDepartmentCustomerServiceDepartmentGeneral managerThis is the Organization Design of Our Company第32页/共93页第三十三页，共93页。Det
17、ailed Information of Some Our DepartmentsPurchase DepartmentNumber of employees:35Main duties:1.Procuring all necessary materials needed for daily operation of the company 2.Evaluating whether it is the best price to maximize profitability 3.Handling all of the paperwork involved with purchasing and
18、 delivery of supplies and materials 第33页/共93页第三十四页，共93页。Detailed Information of Some Our DepartmentsCustomer Service DepartmentNumber of employees:20Main duties:1.Handling the problems or propose some solutions in accordance with the companys guidelines and policies 2.Answering telephone calls and m
19、aking the appropriate transfers 3.Providing product or service information to assist customers in buying第34页/共93页第三十五页，共93页。Joy sin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（7）单元）单元(dnyun)作业作业题目题目(tm)：Business Plan第35页/共93页第三十六页，共93页。n nWithin the next five years become nat
20、ionally known supermarketn nOwn over 100 supermarkets all over China to provide customers with daily supplies第36页/共93页第三十七页，共93页。n nProvide nationwide customers with daily supplies and the best Provide nationwide customers with daily supplies and the best service!service!第37页/共93页第三十八页，共93页。n nLand
21、10 new citiesn nOwn over 100 supermarkets all over Chinan nAchieve profit before tax of 1,000,000 Yuann nConduct monthly every supermarketn nHolding monthly meetings of top management第38页/共93页第三十九页，共93页。n nBecome a nationally known supermarketn nOpen supermarkets near residence community so that cus
22、tomers can buy goods convenientlyn nProvide customers with the best goods and the best service as well as the lowest price第39页/共93页第四十页，共93页。n nDevelop the publicity&marketing plan by 2/28n nDevelop Customers in Zhejiang program by 3/31n nComplete mailing to 100 suppliers by Sep.1st for 2014 goods s
23、upply第40页/共93页第四十一页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（7）单元）单元(dnyun)作业作业题目题目(tm)：Product Mix and Production Lines 第41页/共93页第四十二页，共93页。Product Mix and LinesFoodsClothesNecessariesMens ClothesWomens ClothesChildrens ClothesVegetables Meat Snacks Drink Soap
24、HangersBowls Toothpaste and so onJoysin Chain Co.,Ltd.40%50%10%第42页/共93页第四十三页，共93页。Foods Our company has a variety of products.Food is one of our commodity.All kinds of foods are provided,including vegetables,meat,drink and so on.We will always supply customers with what they need.第43页/共93页第四十四页，共93
25、页。Clothes Apart from our main product,our company has other products,such as clothes.You can find mens,womens,childrens clothes in our company.We believe that the high quality of clothes will satisfy you.第44页/共93页第四十五页，共93页。Necessaries We also specialize in necessaries for different usages.We adhere
26、 to the strategy of diversification.第45页/共93页第四十六页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（8）单元）单元(dnyun)作业作业题目题目(tm)：Marketing Mix and 4Ps 第46页/共93页第四十七页，共93页。Nowadays,commodity price is becoming higher and higher.So,when we provide goods for customers,the su
27、itable price is taken into consideration.In order to satisfy our customers demands,we will supply more kinds of products.Our Products(the first P)第47页/共93页第四十八页，共93页。Our Place(the second P)We have set up some chain stores in some big cities in China,where customers cango and choose goods what They n
28、eed.第48页/共93页第四十九页，共93页。We have set up stores in these cities in China.第49页/共93页第五十页，共93页。Our PlaceBefore 2009,we only sell our products in physical stores.But we are now seeking for cooperation with Alibaba,Amazon and e-commerce companies to increase our sales.第50页/共93页第五十一页，共93页。Our Price(the thir
29、d P)Product NaturePictureCompetitors PriceJoysin Chains PriceBICYCLERMB 998RMB 788PILLOWRMB 89RMB 55MICROWAVE OVENRMB 118RMB 79第51页/共93页第五十二页，共93页。Our Promotion(the fourth P)第52页/共93页第五十三页，共93页。Our Promotion(the fourth P)From Nov.11 to Dec.11,Joysin Chain members buy any kind of goods,each 600yuan c
30、an get 100yuan Joysin Chain gift card for free.第53页/共93页第五十四页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（9）单元）单元(dnyun)作业作业题目题目(tm)：Marketing Mix+3Ps第54页/共93页第五十五页，共93页。Marketing Group（People）营销经理Marketing Manager营销助理Marketing Assistant营销策划Marketing Planner营销内勤Of
31、fice StaffOur marketing group consists of 4 parts:marketing leader,marketing assistant,marketing planner and marketing office staff.第55页/共93页第五十六页，共93页。Job DescriptionOffice Staff:1.1.Strong execution;2.2.Be responsible for advertising and promotion,collection and dissemination of information,commun
32、ication with group members.第56页/共93页第五十七页，共93页。Job DescriptionMarketing Leaders:1.1.A sense of responsibility,strong management and coordination skills,be familiar with the product and markets,good communication skills and public relations capacity;2.2.Formulating marketing plans and goals,helping i
33、mplement the plans and evaluating,guiding the staff.第57页/共93页第五十八页，共93页。Job Descriptionn nMarketing Assistant:The qualifications are almost the same as the Marketing Manager,but some other duties are needed.The most important task is to help coordinate each other in the group.第58页/共93页第五十九页，共93页。Job
34、 DescriptionMarketing Planner:1.1.Good computer skills,strong creativity and writing skills;2.2.Be responsible for planning programs and market research reports,etc.第59页/共93页第六十页，共93页。Marketing ProcessWe should understand what kinds of goods customers want.Factors as price,quality and quantity shoul
35、d also be considered.1.Understand the marketplace and customer needs and wants第60页/共93页第六十一页，共93页。2.Design a customer driven marketing strategyDo market research and know the situation.Find market niches to satisfy customers demands.第61页/共93页第六十二页，共93页。3.Build profitable relationships and create cus
36、tomers delight Choose a value proposition:Choose a value proposition:Satisfying goes beyond your Satisfying goes beyond your imagination.Have a imagination.Have a harmonious relationships and harmonious relationships and satisfy their needs and wants.satisfy their needs and wants.After implementing
37、the After implementing the marketing plan,we get some marketing plan,we get some information from customers.information from customers.According to the statistics,we According to the statistics,we make some adjustments to the make some adjustments to the plan.plan.第62页/共93页第六十三页，共93页。Physical Enviro
38、nmentPhysicalEnvironmentMacroenvironment:DemographicEconomicNaturalTechnologicalPoliticalCulturalMicroenvironment:The companySuppliesMarketingIntermediariesCompetitorsPublicsCustomersPhysical environment can be divided into Microenvironment and Macroenvironment.We should pay attention to the environ
39、ment because much more pollution will be fined and destroy companys reputation.第63页/共93页第六十四页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（10）单元）单元(dnyun)作业作业题目题目(tm)：Brand and Logo第64页/共93页第六十五页，共93页。World-famous Supermarket Brand(1)World-famous Supermarket Brand(
40、1)Wal-Mart Stores,Inc.is an American public corporationthat runs a chain of large,discount department stores.It is the worlds largest public corporation by revenueand is founded by Sam Waltonin 1962.第65页/共93页第六十六页，共93页。World-famous Supermarket Brand(2)World-famous Supermarket Brand(2)Tesco is the la
41、rgest British retailer and is also worlds third largest retailer with outlets across Europe,USA and Asia.They come with one purpose which is creating value for money to earn customerslife loyalty.第66页/共93页第六十七页，共93页。World-famous Supermarket Brand(3)World-famous Supermarket Brand(3)Carrefour S.A.is a
42、 French international hypermarket chain,Headquartered in Levallois-Perret,France.Carrefour isthe largest hypermarket chain in the world in terms of size,the secondlargest retail group in the world,in termsof revenue and third largest in profit after Wal-Mart and Tesco.Carrefourmeans crossroads”in Fr
43、ench.第67页/共93页第六十八页，共93页。Famous Domestic Supermarket Brand(1)Lianhua Supermarket HolingsCo.,Ltd is founded in 1991,and has been a retail supermarket chain company by directmanagement,franchise association and merger.第68页/共93页第六十九页，共93页。RT-MART is short for the name of company of Ruentex Group(润泰集团(j
44、tun)）in Taiwan,which is a Chinese brand.It ranks only second to Carrefour in the ranking offoreign retail chains.Famous Domestic Supermarket Brand(2)第69页/共93页第七十页，共93页。This logo is our logofor smaller retail chain distributed in different areas.Our Logos第70页/共93页第七十一页，共93页。Our LogosThis logo is our
45、logofor bigger retail chain distributed in different areas.第71页/共93页第七十二页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（11）单元）单元(dnyun)作业作业题目题目(tm)：Product Life Cycle 第72页/共93页第七十三页，共93页。One of our products,imported kiwi,is in its growth period.The kiwihas just ente
46、red the market and is slowly accepted by the customers.第73页/共93页第七十四页，共93页。One of our products,domestic kiwi,is in Mature Period.It is accepted by the overwhelming majorty of costomers.In order to win larger market share,the producers are increase marketing costs so that make the profit increase.第74
47、页/共93页第七十五页，共93页。Joysin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（12）单元）单元(dnyun)作业作业题目题目(tm)：Advertisement第75页/共93页第七十六页，共93页。Ads from the competitorsAdvantage:beautiful,lovely,gracefulDisadvantage:expensive,no innovation 第76页/共93页第七十七页，共93页。Ads from the competitorsAdvanta
48、ge:delicate color,simple but elegantDisadvantage:expensive,no unique concept第77页/共93页第七十八页，共93页。Advertising and USP of our companyAdvertising and USP of our companyThe material of our coats is soft,and has a perfect quality.Any one of our products,which cant be copied by other companies,are designed
49、 by our best employees.The product will give you the feeling of warm in the cold winter and you can have a happy and warm winter.第78页/共93页第七十九页，共93页。Advertising and USP of our companyAdvertising and USP of our companySome important points of our tenets are Nature,Healthy,Comfortable,Happy.We always
50、be true to our tenets.Face to different customers,we have different points.For instance,this product is designed for young girls.Its color,style and material all adapt to young girls.第79页/共93页第八十页，共93页。Joy sin Chain Co.,Ltd.嘉信连锁嘉信连锁(lin su)有限公司有限公司 商务英语（商务英语（1）班）班唐唐 xx寿寿 xx第（第（13）单元）单元(dnyun)作业作业题目题