《商贸英语完整版ppt全套教学教程最全电子课件整本书ppt-(2).ppt》由会员分享，可在线阅读，更多相关《商贸英语完整版ppt全套教学教程最全电子课件整本书ppt-(2).ppt（402页珍藏版）》请在taowenge.com淘文阁网|工程机械CAD图纸|机械工程制图|CAD装配图下载|SolidWorks_CaTia_CAD_UG_PROE_设计图分享下载上搜索。
1、商贸英语商贸英语EnglishforBusinessandTradePart IPart IPart IPart IEnglish for BusinessEnglish for BusinessEnglish for BusinessEnglish for BusinessUnit 1 An Overview of Company1 Focus on Communication Skills1a.Discussion1.HowmuchdoyouknowaboutAppleIncorporation,besidesitsnameandlogo?2.Ifyouwanttorunacompanya
2、fteryourgraduation,whatwillyouprepareforyourcompany?1b.Listening and SpeakingListening PracticeSection I:AppleIncorporationwasfoundedin_anditsheadquartersarelocatedin_.1976;CaliforniaB.1967;WashingtonWhoisthepresentECOoftheCompany?SteveJobsB.TimD.CookHowmanytemporaryemployeesintheCompany?72,800B.3,3
3、00Section II:WhatdoestheCompanysell?CouldyougivesomefamousproductstheAppleproduces?Whatarethey?WhatisthegoalofApple?Speaking PracticeConversation I:A:Could you tell me something about your company?B:Certainly,our company was founded in 1967 with a capital of 200 million RMB.So far it has become one
4、of the biggest manufacturers of clothes,and we have branches in many major cities of China.We deal in a wide range of related products.The annual output increases continuously.There are about 3800 employees in the whole company.A:How about your market share?B:We now have 35%of the market.Well get mo
5、re next year as our new production line is put into operation.A:How do your quality control systems operate here?B:For this information,I would like to show you a 20-minute PPT about our company.It can give you a more comprehensive explanation.Notes:manufacturermnjfktrn.制造商;生产商；productionline生产线comp
6、rehensivekmprhensvadj.全面的；广泛的；综合的；Conversation II:A:Good morning,Mr.Red.B:Good morning,Miss Wood.Welcome you to join us.A:Thank you.I am fresh in our company,so would you please introduce a little more about our company organization?B:Sure.Here is a copy of our company introduction for your review.W
7、e are divided into a three tier system.The first tier is our executive branch,which includes the CEO and Brand of supervisors.Lastly,our common employees.A:What percentage of our employees in the company?B:Nearly 72%of all employees are considered labor staff.Now,the labor staff category is very bro
8、ad.It includes maintenance crews,secretarial staff,account managers,sales representatives,any entry level positions,cafeteria workers,the janitorial staff,etc.As you can see,a very large and varied categorization.A:I see.Now then,who all is included in managerial staff?B:He or she is anyone who is i
9、n a position of authority or responsibility,or who has anyone working under them.It includes all supervisors and department heads.A:Thank you.I will try my best to familiarize myself with our company and my job.Notes:tiertn.等级；salesrepresentatives商品经销代理;janitorialstaff门卫工作人员;managerialstaff管理人员;cate
10、gorizationktrazenn.分门别类;maintenancecrews维修队;cafeteriakftrin.自助餐厅;supervisorsupvazn.主管；1c.ExercisesFind the words in the table which mean the following.brand;logo;product;stock;market;background;found;locate;employee;leadership;trademark;competition;financial;technological;CEO;business1.thestateofthe
11、environmentinwhichasituationexists;_2.aformallyregisteredsymbolidentifyingthemanufacturerordistributorofaproduct;_3.involvingfinancialmatters;_4.thecapitalraisedbyacorporationthroughtheissueofsharesentitlingholderstoanownershipinterest(equity);_5.anamegiventoaproductorservice;_6.determineorindicatet
12、heplace,site,orlimitsof,asifbyaninstrumentorbyasurvey;_7.ChiefExecutiveOfficer;_moditiesofferedforsale;_9.acompanyemblemordevice;_10.theworldofcommercialactivitywheregoodsandservicesareboughtandsold;_11.aworkerwhoishiredtoperformajob;_12.abusinessrelationinwhichtwopartiescompetetogaincustomers;_13.b
13、asedinscientificandindustrialprogress;_14.thestatusofaleader;_15.setuporfound;_16.theactivityofprovidinggoodsandservicesinvolvingfinancialandcommercialandindustrialaspects;_2.Focus on Language Acquisition2a Discussion1.Isitpossibleforabusinesstobeonebighappyfamily?2.Inyourcountry,howcommonisitforpeo
14、pletospendtheirworkinglivesinthesameorganization?3.Howoftendoyouthinkyouwillchangeyourcareerorplaceofwork?Elsewhere,particularlyintheCity,companiesaresodesperatetoholdontostaffthattheywilldoalmostanything.Increasinglycompaniesaretryingtoremindstressedoutworkersthatthebossreallycares.Accordingtoperso
15、nnelexpertNickPage,thedaysofthewisebosshandingoutuniversalbenefitsaredead.Nowbossesarehavingtowakeuptothefactthattheirstaffarebothindividualsandcustomers.Companiesarehavingtoaddressthediversityoflifestyleamongtheirworkforce.Inacreativebusinesswithayoungstaff,itsnotappropriateonlytoofferchildcareandp
16、ensionplans.Bycontrast,manypeopleinthosetypesoffirmgoforpetinsurance.Othercompaniesoffergroceryshoppingandlaundryserviceswhileonefirmhasevencomeupwithprovidingfreshunderwearandfreetoothbrushestostaffwhentheystayonlate.2b Passage studyIfyouwanttokeepstaffthenyouhavetolookafterthem.saysHildaBarrett,gr
17、ouphumanresourcesmanageratMicrosoft.Thatswhywetryandcreateacampusatmosphereinouroffice.Attheirheadquartersthereisanareacalledtheanarchyzonewherestressedoutworkerscanplaypool,watchTV,playvideogamesandreadthelastedmagazines.DespitethefactthatawriterrecentlycalledthefirmsemployeesMicroserfs,thestafftur
18、noverisonly8%.WemustbedoingsomethingrightsaysBarrett.Buteventhoughforwardlookingfirmsaresortingoutyourshoppingorlaundry,NickPagebelievesyoumayendupworkinglongerhourswithnoovertime.Manyemployersareattemptingtorestoretheworklifebalancebymakingofficelifemorelikehomeoftenwiththebossassubstituteparent.Bu
19、sinessdevelopmentagencytheFourthRoomgasofficeswhicharelaidoutlikeahouse.Eachmorningthekitchentableissetforbreakfastandafamilylunchisheldtwiceaweek.BritishAirwayshasdesigneditsheadofficesothatitlookslikeacorporatevillage.Moreworryingly,staffarenolongerknownasemployees,butresidents.2c Exercises1.Write
20、 definitions for the following words from the text.Try to get the meaning from the context.desperate:.stressedout:.substitute:.forwardlooking:.resident:.2.Read the article carefully and answer the questions below.1)WhydoesNickPagefeelthatitisnolongerappropriatetogiveemployeesuniversalbenefits?2)Howf
21、ardoyouthinkpeoplecanbecustomersaswellasemployees?3)WhatdoesMicrosoftdotokeepitsworkforcehappy?Howsuccessfulhasitspolicybeen?4)Howdoothercompaniestrytomaketheiremployeesfeelathome?5)AccordingtoNickPage,whatpricedoestheemployeepayforallthesebenefits?6)Howdoesthewriterfeelaboutattemptstomaketheworkpla
22、celikeahomeorvillage?javascript:;3.Focus on business issues3a DiscussionImagineyouarethemanagerofasmallbusinesscompany.Choosethreequalitiesyouthinkareveryimportant,threequalitiesyoudontthinkarenecessary,andexplainthereasons.Examples:Youmustbepunctual.Youdonthavetohaveexperience.bepunctualbeabletodri
23、veworkhardwearasuitspeakaforeignlanguage behonest haveexperience dresssmartly beabletogivepresentationsbeabletousetheInternet3b Case studyYouareastudentatartcollege.Lastwinteryouhadaholidayjobasskiinginstructors.Twomonthsagoyoustartedtoselldistinctiveitemsofjewelrymadetoyourowndesign.Theywereverypop
24、ularandyouearned3,000.Youaregoingtomakeaseriesofbusinessdecisionswhichwillleadtotriumphordisaster,oramixedtriumph.Nowyouneedtomakeyourdecision.(1)Ifyoustopnowyouwillmissaonceinalifetimebusinessopportunity.Youshouldgiveupyourartcourseandconcentrateonthejewelrybusiness.Youshouldcarryonwithyourartcours
25、eandgraduateintwoyearstime.Afterwardsyoucanalwaysgobacktothejewelrybusiness.Itwillstillbethere.(2)YourshopinleMaraisbecomesverysuccessful.Youarestillquiteambitiousforfurthersuccess.YouopenshopsinStPetersburgandPalmBeach.Youdecidetostretchyourbrandandproduceaccessoriessuchasbeltsandleathergoodscarryi
26、ngyourlogoandjewelry.Youmeetasmallbutsuccessfulfirmofjewelrymakersatthefair.Theyareveryexcitedbyyourdesignsandthequalityofyourwork.TheyinviteyoutogointopartnershipintheStates.Thiswillmeansharingthesecretofyourtechniques.3c WritingItsimportanttotakenotesonbusinessconversations,ratherthanrelyonyourmem
27、ory.Themainpointsneedtobeclearlyrecordedsothatanotherpersoncanmakesenseofthemandyouhaveapermanentrecordforthefiles.1 Planning and editing a reportHerearesomeofthetasksthatmaybeinvolvedinwritingareport.Ifyouwerewritingareport,whichorderwouldyoudothetasksin?Numbertheitems,leavingoutanypointsyouthinkar
28、eunimportant._Considerthepurposeofyourreport:whoisitfor,whydoeshe/shewantit,howwillhe/sheuseit?_Draftaworkingplanonaseparatesheetofpaper._Writethebodyofthereport._Writetheintroduction:statethesubject,statethepurpose,summarizeyourfindings._Statetheaimandemphasisofthereportbriefly._Collectallrelevantm
29、aterialnotes,documents,etc._Checkyourgrammar,spelling,punctuationandstyle._Readthetextaloudtoyourself,or,better,tosomeoneelse._Decidewhatinformationisimportantandwhatisirrelevant._Arrangethepointsofinformationinalogicalsequenceandinorderofimportance.Makeroughnotes._Finally,ifpossible,letsomeonequali
30、fiedtogiveconstructivecriticismlookatyourdraft._Decidewhereyoumightneedillustrationsordiagrams._Writetheconclusion(andrecommendations)._Checkyourillustrations._Summarizethereportinasentence._Examinethedraft.Doesitdowhatthereportisexpectedtodo?Haveanyotherimportantpointsbeenleftoutwhichyouthinkshould
31、beincluded?2 Now write the order you decided on and the reasons why.What areas do you agree and disagree about?Itsimportantinanywritingandespeciallyinbusinesstobeclearabouttheaimsandpurposesofyourwriting.Tohelpyourreadertomakesenseofwhatyouvewritten:beACCURATEbeBRIEFbeCLEARbeDICISIVEKey to the Exerc
32、ises1bSection I:1.A2.B3.BSection II:4.Appleisacomputercompanythatsellstheproductionofpersonalcomputersandcomputeraccessories.5.iPhone,iPad,Mac,iPod,AppleTV,aportfolioofconsumerandprofessionalsoftware,etc.6.TheCompanyaimstobringthebestuserexperiencetoitscustomersthroughitsinnovativeproducts.1c1.backg
33、round2.trademark3.financial4.stock5.brand6.locate7.CEOpetition13.technological14.leadership15.found16.business2c Exercises1.Write definitions for the following words from the text.desperate:willingtotryanythingtochangestressedout:intenseandanxiousbecauseofdifficultiessubstitute:someoneinsteadofsomeo
34、neelseforwardlooking:thinkingaboutthefutureorhavingmodernideasresident:thepeoplewholiveinaplaceoranarea2 Comprehension1)Nowbossesarehavingtowakeuptothefactthattheirstaffarebothindividualsandcustomers.Companiesarehavingtoaddressthediversityoflifestyleamongtheirworkforce.Inacreativebusinesswithayoungs
35、taff,itsnotappropriateonlytoofferchildcareandpensionplans.2)Ithinkitisnotfar.Becausethebosswantsemployeestotrytheirbesttowork.3)Ifyouwanttokeepstaffthenyouhavetolookafterthem.Wetryandcreateacampusatmosphereinouroffice.Attheheadquartersthereisanareacalledtheanarchyzonewherestressedoutworkerscanplaypo
36、ol,watchTV,playvideogamesandreadthelastedmagazines.4)Manyemployersareattemptingtorestoretheworklifebalancebymakingofficelifemorelikehome,oftenwiththebossassubstituteparent.5)Bycontrast,manypeopleinthosetypesoffirmgoforpetinsurance.Othercompaniesoffergroceryshoppingandlaundryserviceswhileonefirmhasev
37、encomeupwithprovidingfreshunderwearandfreetoothbrushestostaffwhentheystayonlate.6)Eachmorningthekitchentableissetforbreakfastandafamilylunchisheldtwiceaweek.Unit 2 Professional Contact1 Focus on Communication Skills1a.Discussion1.Asastaffofyourcompany,howdoyoulookforbusinessopportunityactively?2.How
38、doyouestablishbusinessrelationshipwithyourcustomers?3.Whenyouintendtocontactwithyourcustomers,whatsituationsyoushouldknowaboutbeforecommunicatingwiththem?1b.Listening and SpeakingListening PracticeSection I:1).Thesalesmanwantstolookforbusinessopportunitiesin_.A.northwestinChinaB.northeastinChinaC.so
39、utheastinChina2).Whatdoeshiscompanydealwith?A.tradeindustryB.shippingC.financialdifficulties.3).Howdoesthissalesmanlookforbusinessopportunities?A.byadvertisingB.byfriendsC.byexhibitionNotes:exhibitioneksbnn.展览会；展出;industryndstrn.行业;产业；Section II:Thefollowing1ofthenewcustomersmustbe2beforecommunicati
40、ngwiththem:1).34.2).Businessactivities,theirbusiness5andtheirmanagement6.3).Businesstrustworthinessand7.4).Inwritingsuchkindsofbusinessletters,the8usuallymakesselfintroductionfirstorexplainsthroughwhomhehasgottheinformation.Thenheexpresseshis9and10ofhiswritingtheletter.Atthesametimeheintroducesthebu
41、sinessscope,the11theyareengagedin,the12institutionsandtheirtrustworthinessandcredit.Inthenecessityofimportingproductsfromthem,putforwardyourrequirementsandaskthemtosendyou13,14,catalogue,etc.Notes:branchbr:ntn.（企业或组织的）分支机构;分部;intentionntennn.意图;意向；scopeskp(活动、话题或作品的)范围;capabilitykepbltn.才能，能力；credit
42、kredtn.信誉，信用；samples:mpln.样品;managementmndmntn.管理；管理人员；investigatenvestetvt.调查；审查；affairfe(r)n.事情；事件;Speaking PracticeConversation I:A:Hello!MayIspeaktoMr.Dupont?B:Speaking,please?A:ThisisLouisafromPurePaperCompany.WemetlastMondayduringtheproductsexhibition.B:Oh,yes.Yourcompanysproductsleavemeverygo
43、odimpression,soIrememberyourcompany,A:Thankyouforvisitingourproducts.Sinceyouareinterestedinourproducts,socouldwehaveameetthisweektoshowyoumuchmoreinformationaboutourproducts?Ihaveafeelingthattherearebrightprospectsforustocooperateinthisfield.B:Idliketo,butImafraidthatmyscheduleisfullthisweek.A:What
44、aboutnextweek?Isitconvenientforyou?B:HmmAllright,thenhowaboutnextTuesday?Iwillaskmysecretarytoinformyouthespecifictime,isthatOK?A:OK,Iamlookingforwardtoyourcalling.Notes:cooperatekpretvi.合作;配合;Conversation II:A:SoMr.Bacchus,sincewehavethecooperationintentionwitheachother,whatdoyousuggestifweestablis
45、hlongtermbusinessrelations?B:Surely,Rose.Butbeforeit,Ithinkweshouldbeclearaboutafewquestionsfirst,e.g.yourfinancialsituations.A:OK.Asforourfinancialsituations,youcaninquireabouttheminthenationalbank.Theyhandleallourfinancialdocuments.B:Thankyou.Andhowisyourbusinessintheclothingbusinesscircle?A:Itisv
46、eryhonorableformetotellyouthatourbusinessrelationscoverallovertheworld,andtheyallhaveverygoodbusinessreputation.Soaccordingtoourcreditstandingandtradereputation,youmayrefertoourlocalchamberofcommerce.B:Thatsnice.A:Asfortheregularcustomers,wehavesomefavorabletermsforthem,thatsweoffer4%commissions.B:S
47、oundsattractive.Notes:businesscircle商圈;reputationrepjutenn.名声；信誉;commercekm:sn.商业，贸易；1c.Exercises1.Aparticular_consistsofallthepeopleandactivitiesinvolvedinmakingaparticularproductorprovidingaparticularservice.2.Thetwogroupsagreedto_witheachother.3.The_betweentwopeopleorgroupsisthewayinwhichtheyfeel
48、andbehavetowardseachother.4._istheactivitiesandproceduresinvolvedinbuyingandsellingthings.5.A_ofasubstanceorproductisasmallquantityofitthatshowsyouwhatitislike.6.A_ofabusinessorotherorganizationisoneoftheoffices,shops,orgroupswhichbelongtoitandwhicharelocatedindifferentplaces.7.A_isaperson,company,o
49、rorganizationthatsellsorsuppliessomethingsuchasgoodsorequipmenttocustomers.8.Somethingsorsomeones_istheopinionthatpeoplehaveabouthowgoodtheyare.9.Thestateoftouchingsomething.is_.10._istheabilityorqualitiesnecessarytodosomething.branch;contact;intention;opportunity;business circle;establish;exhibitio
50、n;scope;capability;credit;relationship;industry;sample;supplier;management;reputation;investigate;cooperate;affair;commerce11.An_isasituationinwhichitispossibleforyoutodosomethingthatyouwanttodo.12.Ifaneventoraseriesofeventshasbeenmentionedandyouwanttotalkaboutitagain,youcanrefertoitasthe_.13.Ifsome