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1、Background The Coca-Cola Company is an American multinational beverage corporation of manufacturer,retailer and marketer of non-alcoholic beverage concentrates and syrups.The company is best known for its flagship product Coca-Cola,invented in 1886 by pharmacist John Stith Pemberton in Columbus,Geor
2、gia.The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.IngredientExpansion The Coca-Cola Company namesake Coca-Cola beverage,Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.6 billion
3、servings each day.The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.The Coca-Cola Company owns its anchor bottler in North Amer
4、ica,Coca-Cola Refreshments.The Coca-Cola Company is headquartered in Atlanta,Georgia,United States.Its stock is listed on the NYSE and is part of DJIA,S&P 500 Index,the Russell 1000 Index and the Russell 1000 Growth Stock Index.Its current chairman and chief executive is Muhtar Kent.ProductThe Futur
5、e We have confidence for the future,hoping to enough to long-term view of the enterprise planning on track.Next we will spend a lot of money to research new products,because only innovation ability in the intense competition market made steady heel.We feel that the market has great potential young people,so will devotes to the development of young people to the market.There is no doubt that,in the near future,we enterprise could develop into a international enterprise谢谢观看!谢谢观看!小组成员:小组成员:曾瑜、龙亚枚、杨晓青、冯小莲、陈雯妍