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1、烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人P&G烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Brief introduction烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人William Procter and James Gamble,founded Procter and Gamble in 1837，in Cincinnati,Ohio.The
2、y started the business by making and selling their own soap and candles.On October 31,1837,they formalized their relationship by signing a partnership agreement.The partnership flourished under the two founders and family members became involved in the business.P&G company was set upIntroduction烧伤病人
3、的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人IntroductionProcter&Gamble(English Name:Procter&Gamble),referred to as P&G,founded in 1837,is one of the worlds largest daily consumer company.The nature of the company is Share-holding system.Headquartered in the United States of Ohio,Cinci
4、nnati,and employs nearly 110000 people worldwide.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Global History烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人请加入标题Procter&gambles former chief executive（A.G.Lafley）William Procter and James gamble signed a cooperation ag
5、reement officially.Ivory soap Market.The first Saturday afternoon not to go to work,employees may be paid welfare measures.Production starts at Lvorydale.Founded the first American profit sharing system and factory workers bonus.King C.Gillette creates the KC Gillette Razor.Set up production plants
6、in Canada.Created market research department which is one of the pioneers of the global industrial history Global History18371879190119151887192418851886烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人请加入标题Procter&gambles former chief executive（A.G.Lafley）P&G bought Thomas Hedley Ltd
7、in the UKThe P&G brand management system officially forming.Sales have reached$350 000 000.Launched the Tide,The Crest toothpaste was launched in.Launched the first liquid fabric softener:Downy.Launched the first new products:baby diapers Pampers“.Purchase the Folger,expansion of food products busin
8、ess.宝洁宝洁Global History19311945196019461963196119301955烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Logo其他宝洁公司Global HistoryFrom 1980 to 1999,Multi-National Corporation in New Period.In fiscal year 2007,the company annual sales are nearly$76500000000,ranked 81 in the global fortune
9、five hundred.More than 300 brands in the business of selling products in more than 160 countries and regions,including the beauty salon,home care,home health supplies,health care,food and beverage etc.In 2008,Procter&Gamble is the sixth large company of market value among the world,profit of fourtee
10、nth big companies in the world.It is also the tenth most admired companies during the 500 fortune.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Products烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Baby CareShampooFabric and home caremouth careSensabiliy skin care烧伤
11、病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Goals and purposes烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Goals and purposes-Looking to the futureUnit sales doubled within 10 years.To reach the increase marketing share in the great majority categories.To make the
12、P&G total shareholder returns in the same company among the top 1/3.Provide products with high-quality indefatigably to the global consumers.-PromiseEvery little bit,to beautify life烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Goals and purposesSlogan-Procter&gamble,the high qualit
13、y productCompany purposeWe will provide branded products and services of superior quality and value that improve the lives of the worlds consumers,now and for generations to come.As a result,consumers will reward us with leadership sales,profit and value creation,allowing our people,our shareholders
14、 and the communities in which we live and work to prosper.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Company values烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人LeadershipOwnershipIntegrityPassion for winningTrustCompany values烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病
15、人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人P&G in China烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人In 1993,Procter&Gamble(China)Co.,Ltd.was established.So far,P&Gs total investment in China has exceeded$300 000 000,has a staff of about 5000 people,since 1993,Procter&Gamble as tax most the nationa
16、l light industry enterprise for five consecutive years.In March 12,2010 Guangzhou,-Procter&Gamble Company announced:since May 1,2010,the western region as Procter&Gamble Vice president of cleaning,Shannon Stevenson will replaced Daniela Riccard,to took up the post of President of Procter&Gamble Grea
17、ter China.(Shannon Stevenson)烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人P&G Company Development in China Building a leading brandMaintaining a strong growth businessEstablish the excellent organization structureCommitted to being a good corporate citizen烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植
18、，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Public welfare program烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Environmental analysis烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Economicenvironment analysisEnvironmental analysislIn huge market demand for the commodities,
19、which to create a good market environment for P&G.lBut also appear the Chinese logistics is not just as one wishes,some local traffic is not very convenience.lInformation is not very common.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Technology analysisEnvironmental analysislPursu
20、it of sustainable development is the source of technological innovation.lProcter&Gamble Company plans to product at least$20000000000 accumulative production value of product with less relatively environmental impact in present five years.lConsumer demand for beauty products all over the world chang
21、ing.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Environmental analysisSocial and cultural analysislAffected by the environmental protection,energy and so on.lDaily chemical product in our country will shift from basic to personalized consumption structure.lThe cosmetic market in C
22、hina will shift from mainly city to pay equal attention to urban and rural areas.lP&G public welfare enterprises in China good image.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Environmental analysisPolitical and legal environment analysislTo build a new socialist countryside brin
23、g business for cosmetic industry.l Fifteen planning and development,including chemical,light industry are put forward.lSince April 1,2006 is cancelled skin conditioner consumption tax,high-end skin care products of consumption tax from 8%to 30%.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想
24、如何来治疗该病人Environmental analysisNatural factors analysislTo provides many preferential policies on foreign investment enterprises.lThe local government has established the industrial park.lGood reputation,and transparent financial system.lAn best place for the P&G site in Guangzhou.烧伤病人的治疗通常是取烧伤病人的健康皮
25、肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Marketing strategy烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人一.Multi brand strategy1.Single brand extension strategy 2.The difference strategy 3.Advertising pertinence forceful4.Internal competition method5.Unique selling proposition烧伤病
26、人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人二.With Chinese characteristics strategiesOn the one hand,Procter&Gamble change its brand name in ChinaOn the other hand,the Chinese people love nature and advocate the curative effect of Chinese herbal medicine,so they joined the natural me
27、dicinal plant component in many productsChinese characteristics of P&G are also reflected in the product promotion methods烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人三.Seamless distribution strategyFirst,Procter&Gamble according to the special structure of distribution in China,fr
28、om the scale,customer distribution,financial strength,sales,storage and transportation capacity and market reputation to selected intermediaries,wholesale and retail business carefully,and train them to become long-term team partners Procter&Gamble stableSecond,after determining wholesale and retail
29、 middleman,Procter&Gamble implement integrated marketing plan IBS(Integrated Business System)to assist the middlemen,wholesale and retail of organization to transform with the operation mode of P&Gs,and conduct the complementary division on the basic of that.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健
30、康皮肤很有限，请同学们想一想如何来治疗该病人四.Pay attention to scientific research,continuous innovationp Pay attention to scientific researchp Continuous innovation烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Strategic direction in China烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Ins
31、ist on the business philosophy of everything for the customersTo meet the market demand,and constantly create unique new productsTo create high-quality,high-priced brand imageThe unique charm of the Procter&Gamble advertisingPay attention to brand packaging烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮
32、肤很有限，请同学们想一想如何来治疗该病人Competitor烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人 UnileverUnilever is merged by the Holland Margrine Unie margarine company and British Lever Brothers soap company in 1929.Headquartered in Holland,Rotterdam and London,British,are responsible for the food a
33、nd detergent supplies business.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人 Focus strategyDifference StrategyMergeUnilevers marketing strategy烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人P&G take an accurate segmentation of the shampoo market,its own Shampoo bran
34、ds P&G has its own brand management system P&G has the higher attention to consumer Procter&Gamble pays more attention to build on their own corporate imageadvantages烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人To take a concrete example of the crisis SK-II is Procter&Gambles high-
35、end skin care products.It was originally a small Japanese regional brand,was purchased by P&G in 1999 and entered into the mainland market.The SK-II patent pitera is based on microbiology theory,use the ferment of natural yeast,extract precious ingredients refined,amino acids,minerals,organic acid,i
36、norganic acid and other natural essential ingredient contains healthy skin,has the excellent moisturizing and special moisturizing power.烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人1 12 23 34 45Lack of creativity,it is simply emphasize the function and characteristics of the produ
37、cts.Dispersion higher,because of the need to spend the capital and energy in different brands.Insist on the international management.Company culture is very resistant to new ideas.The Chinese market after sale service is not perfect enough,had a bad effect of corporate image and sales.Shortage烧伤病人的治
38、疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人uSuggestIncrease the creativityImprove the credibility,create a good imagegrasp the opportunity,enhance their own strengthkeep on their own advantages5 Segment market strategy烧伤病人的治疗通常是取烧伤病人的健康皮肤进行自体移植，但对于大面积烧伤病人来讲，健康皮肤很有限，请同学们想一想如何来治疗该病人Thank you