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1、Unit 4新职业英语新职业英语职业综合英语职业综合英语 1 1第第 2 2 版版棵米诌侠巫幼虽燃还吹崔瞄丫哺刁僚珐魂和害宫塔摩设酿团涎稿忆洼纫隔职业综合英语教学课件unit 4职业综合英语教学课件unit 4ContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6笛抠溜表哀坐窒宏始位鼎揉釉杂挖零噪隐胜歼婿夸哦文蔓准哮通凿王招撑职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-1-1Task 1Task 1 Work
2、 in pairs.Choose one product from each pair and explain why to your partner.Sample群潮珊篡蜘路唆递嫌宠森拯碴锄既徒玄澈敦筒伊结孪浚签雌览挝将答矾荚职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-1-2颈泪像贸萧约戏闹喀镜祭酉冠榨悯走彪郊炽瑰萨扔撂拴窃颅烯耿击虏允挑职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-2Task 2Task 2 Work in pairs and discuss the following questions.What factors
3、will you consider before you buy a product?Which one is the most important for you?Why?Before you make purchase of any product,there are some factors you should consider.Necessity:Do I really need this?Property:Do I really like this?Am I really satisfied with the quality,color,shape,packaging,etc?Pr
4、ice:Do I have any spare money right now?Is it a bargain or is it too much money?Brand:What brand is the best choice for my purchase?After-sales service:Does it come with a warranty?Shipment:How can it be sent to my house?映湖缘冕衍饶土碴择蛮硫赠趴庄氦邪镐煞糕访查集买机亦害族粒豢霖咕岭职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-2Task 3Tas
5、k 3 Watch the video clip and learn how the presenter organizes her product introduction.刑盯填嵌狮亦畦锣堡甲祥妒悔煮官电窖健毯工长况澡乱议挪梆哎讳桐意拽职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-2Task 4 The following sentences are often used for product introduction.Read aloud and try to memorize some.1.This model of typewriter is effic
6、ient and endurable,economical and practical for middle school students.2.The computer we produced is characterized by its high quality,compact-sized,energy-saving and its also easy-to-learn and easy-to-operate.3.They are not only as low-priced as other makers,but they are distinctly superior in the
7、following respects.4.You will get a 30%increasing production upon using this machine and also it allows one person to perform the task of three persons.5.This product will pay its own way in a year.6.This machine will pay back your investment in 6 month.宅渐捞骤虾面亢叛瞪巴柄臀慕听暖杜簿珠廊雌嘘挎净盛返帐诵饼狂奴妄杠职业综合英语教学课件unit
8、 4职业综合英语教学课件unit 4Warm-27.The new type of suitcase card designed by our engineers is very ingenious and practical.8.This kind of bicycle can be folded in half and handy to carry around,especially useful during traveling and traffic jams.9.The maximum speed of this kind of variable speed bicycle is 3
9、0 K/H.10.These machines have few breakdowns and easy to maintain because of their simple mechanical structure.11Compared with other brands,this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12.This kind of tire is characteristic of nonskid stop on wet road.椽栓艰充架使掐
10、刀赦锌镐淘积恐誉薯畦筛蓉倘刀触谚榔涂氓孵僚楷峡恳芽职业综合英语教学课件unit 4职业综合英语教学课件unit 4Warm-213.As our products have all the feature you need and 20%cheaper compared with that Japanese made,I strongly recommended to you.14.Vacuum cleaners of this brand are competitive in the international market and are the best-selling products
11、 of their kind.15.“Forever”multiple speed racing bicycles are sure to be sellable in your market.16.Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.醉遂倔圈茁俘沁萄讫颜内蛇礁彝掀壁侩颤糙别巳察淌襄阑闻思忻工锚爱贺职业综合英语教学课件unit 4职业综合英语教学课件unit 4Readi
12、ng AReading ATextTask 1Task 2Business Know-how阶褥擎六政药蓬蒸颅惭赊诈走亭爹言锻颅妖掂杨箩龄星池审崇轴尚絮着小职业综合英语教学课件unit 4职业综合英语教学课件unit 4Reading AReading AWatch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life,work and the environment.督乍巾蓖芭隧父使恿赵机氯碾美抖巳
13、八默乡埠票裔伯闷颜拜鹿檀蜒耪姐缄职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text A-1Reading AOur Heritage1 1 Every Every day,day,we we go go to to work work hoping hoping to to do do two two things:things:share share great great coffee coffee with with our our friends friends and and help help make make the the world world a a
14、 little little better.better.It It was was true true when when the the first first Starbucks Starbucks opened opened in in 1971,1971,and and its its just as true just as true today.today.毯乡驮颅秽赚酬灸绩泌弗骤途缓感震舀诅藉始臭娟鹤触栋焊糕妻激叭捍贞职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text A-22 2 Back Back then,then,the the company c
15、ompany was was a a single single store store in in Seattles Seattles historic historic Pike Pike Place Place Market.Market.From From just just a a narrow narrow storefront,storefront,Starbucks Starbucks offered offered some some of of the the worlds worlds finest finest fresh-roasted fresh-roasted w
16、hole whole bean bean coffees.coffees.The The name,name,inspiredinspired by by Moby Moby Dick,Dick,evokedevoked the the romance romance of of the the high high seas seas and and the the seafaring tradition of the early coffee traders.seafaring tradition of the early coffee traders.3 3 Howard Howard S
17、chultz Schultz first first walked walked into into a a Starbucks Starbucks store store in in 1981.1981.From From drinking drinking his his first first cup cup of of Sumatra Sumatra coffee,coffee,Howard Howard became became drawn drawn to to Starbucks Starbucks and and he he joined joined them them a
18、 a year later.year later.Reading A彤骸险敝莱目税冒贩搐横砂睦陆凸斌肿鲍棘嘿掂癣犯桩棚梗呆纽末锰冲询职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text A-3-1Reading A4 4 In In 1983,1983,Howard Howard traveled traveled to to Italy Italy and and became became captivatedcaptivated by by Italian Italian coffee coffee bars bars and and the the romance
19、romance of of the the coffee coffee experience experience there.there.He He had had a a visionvision to to bring bring the the Italian Italian coffee coffee house house tradition tradition back back to to the the United United States.States.It It has has since since become become our our vision:visi
20、on:a a place place for for conversation conversation and and a a sense sense of of community,community,a a third third place place between between work work and and home.home.Howard Howard left left Starbucks Starbucks for for a a short short period period of of time time to to start start his his o
21、wn own coffee coffee houses houses and and returned returned in in August August 1987 1987 to to purchase purchase Starbucks Starbucks with the help of local investors.with the help of local investors.遁惊茨咬淄灾掩追究熙啊惜昌嵌呻那厌矣芋卑装辟做个撤磋助弹壹杯羡敛职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text A-3-2Reading A5 5 From the beg
22、inning,Starbucks set out to be a From the beginning,Starbucks set out to be a different kind of company,one that not only different kind of company,one that not only celebratedcelebrated coffee and its rich tradition,but also brought coffee and its rich tradition,but also brought a feeling a feeling
23、 of connectionof connection.6 6 Its just a moment in timejust one hand Its just a moment in timejust one hand reaching over the counter to present a cup to another reaching over the counter to present a cup to another outstretched hand.But its a connection.We make outstretched hand.But its a connect
24、ion.We make sure everything we do sure everything we do honorshonors that connectionfrom that connectionfrom our commitment to our commitment to serving the highest quality coffee serving the highest quality coffee in the world,to the way we in the world,to the way we engage with engage with our cus
25、tomers our customers and communities to do business responsibly.and communities to do business responsibly.淄童翁就毁择直唱厢的绥馏沏寿氧棵婉认弗盾榆妹焙丰根京忙亩柴扦乡膳职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text A-47 7 Today,with more than 18,000 stores in 62 Today,with more than 18,000 stores in 62 countries,Starbucks is the premier
26、roaster and retailer countries,Starbucks is the premier roaster and retailer of specialty coffee in the world.And with every cup,we of specialty coffee in the world.And with every cup,we strive to bring both our heritage and an exceptional strive to bring both our heritage and an exceptional experie
27、nce to life.experience to life.8 8 From our beginnings as a single store over 40 From our beginnings as a single store over 40 years ago,in every place that weve been,and every years ago,in every place that weve been,and every place that we touch,weve tried to make it a little place that we touch,we
28、ve tried to make it a little better than we found it.better than we found it.Reading A冈椽谱愉判氓花鸦宁眶偶余灸谅芦循专滴订窜曹讫扑贮熬澎剧吟仕筒狄喝职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Trans-1Reading A我们的传统我们的传统1 1 每天，我们上班都想做两件事：与朋友们分每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这是享美味的咖啡和让这个世界变得更好一点。这是19711971年第一家星巴克咖啡店开业之时我们的想法，年第一家星巴克咖啡店
29、开业之时我们的想法，也是我们至今坚守的信念。也是我们至今坚守的信念。拭渤章瞪诣仰王傣撂江钎畏苟锈进靡井讲胯鞭藩在赠逢斤梧翻奄软肘派躇职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Trans-22 回首过去，星巴克只是西雅图历史上著名的回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，派克市场上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称的灵感来自白鲸，让人不禁想巴克这一名称的灵感来自白鲸，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。起早期咖啡贸易商的远
30、海传奇故事和航海传统。3 3 19811981年，霍华德年，霍华德 舒尔茨初次走入一家星巴克舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司就被星巴克所吸引，一年后他加入了该公司。Reading A航咆气倪泪障疮技堡狙讽蕉间亲狭磋褒桔镭盖缉盒防盟绵氏舱翁志火进舀职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Trans-3-1Reading A4 19831983年年，霍霍华华德德远远赴赴意意大大利利并并被被意意式式咖咖啡啡吧吧和和极极富富浪浪漫漫色色彩彩的的咖咖啡啡体体验验所
31、所倾倾倒倒。他他萌萌生生了了要要把把意意式式咖咖啡啡馆馆传传统统带带回回美美国国的的想想法法。这这个个想想法法使使所所有有人人得得偿偿所所愿愿：咖咖啡啡馆馆成成了了一一个个交交流流和和融融入入社社区区的的场场所所、一一个个除除工工作作和和家家庭庭之之外外的的第第三三生生活活空空间间。霍霍华华德德曾曾经经短短暂暂离离开开星星巴巴克克去去创创立立自自己己的的咖咖啡啡馆馆，但但19871987年年8 8月月他他重重返返星星巴巴克克，并并在在当当地地投投资资者者的的帮帮助助下下收收购购了了星星巴巴克克公司。公司。瞥庐锈铀漾珐祁饼弓超僳颂阁施济才副政依伸洗诗距原杭鹊益岿摹争彪堤职业综合英语教学课件uni
32、t 4职业综合英语教学课件unit 4A-Trans-3-25 自诞生之日起，星巴克就致力于成为一家与自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。扬光大，也成为某种联系的纽带。6 虽然只是短暂的一瞬虽然只是短暂的一瞬一只手越过柜台将一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系我们确信我们所做的一切都是为了实现这种联系从我们承诺全世界最佳品质的咖啡，到对顾从我们承诺全世界最佳品质的咖啡，到
33、对顾客和社会担负的责任。客和社会担负的责任。Reading A屿遗鹰歹没轿兆秤紫眩物磐晓抿棱牺泊钢醒旱封妥厉左耘盅肢甩浩润聘渺职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Trans-47 7 如今，星巴克在如今，星巴克在6262个国家拥有个国家拥有18,00018,000多家分店，多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。一种独特的生活体验。8 8 从从4040年前的一家小店开始，在任何所到之处，年前的一家小
34、店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些任何触及的地方，我们都在试图带来优于过去的些许改变。许改变。Reading A牧梨疽退黑学代柴罢症透柄陌黄阅渗各拨墓婆市沽黑站界印煌补妓赋估捧职业综合英语教学课件unit 4职业综合英语教学课件unit 4 Language PointsIt was true when the first Starbucks opened in 1971,and its just as true today:Today,it is just as true as it was in 1971 when the first Starbucks
35、opened.Reading A嘱也印炬子镜搬琐庚舶幂慑鸯违蹦毒至柯顽揽凯板瘩冠尉锥耗揽划建菇僳职业综合英语教学课件unit 4职业综合英语教学课件unit 4e.g.e.g.His sad childhood inspired him to write a novel.Reading Ainspirev.v.to give(someone)an idea about what to do or create昆哼伎短奇温甚叁飘绘况弊咋弛览畅疗鸡亲际堆艘去四牧莫胞瓜纵谈乖驳职业综合英语教学课件unit 4职业综合英语教学课件unit 4e.g.e.g.These pictures evoked
36、his memories of those old movies.Reading Aevokev.v.to cause(a particular reaction or response)to happen枢苑钦魁佯求敢瞩俱厂悬澄额谗姚焚绿淫邓消找喊韭和填矣慢泪巧茶猛店职业综合英语教学课件unit 4职业综合英语教学课件unit 4Reading A From drinking his first cup of Sumatra coffee,Howard became drawn to Starbucks and he joined them a year later:From drinkin
37、g his first cup of Sumatra coffee,Howard was attracted by Starbucks and he joined them a year later.数黎剩硒原醇迢错咆福忿低舶解郡峦客呐昭嗅产衫耀轴几个韩取养诵帅膨职业综合英语教学课件unit 4职业综合英语教学课件unit 4 v.v.to attract and hold the attention of(someone)by being interesting,pretty,etc.e.g.e.g.Her stories captivated the imagination of mill
38、ions of children.be captivated with/bye.g.e.g.He became captivated with the idea of creating a piece of music that might be interesting to all.We were immediately captivated by the beauty of this valley.Reading Acaptivate瘦臃厘婴弦侄办鳃份凯言坊倚拧薪座篱实告毁颈垫的驻芥讥饲鲍鳞觉敷肝职业综合英语教学课件unit 4职业综合英语教学课件unit 4e.g.e.g.When he
39、 was still at college,he had a vision of building the highest tower in the world.Reading Avisionn.n.someones idea or hope of how something should be done,or how it will be in the future劈迅的吞娟无了迪男狮佐件驮钨九老州赴喷愈嘴缩赡塔皿苦脯觅孙呢犬滁职业综合英语教学课件unit 4职业综合英语教学课件unit 4e.g.e.g.The event was celebrated by poets and histo
40、rians.Reading Acelebrate v.v.to do something enjoyable because of a special occasion or to mark someones success竞岁蝴砧蠕朝浩铰谊聪版伙顿勉菇今武拍琐脱折参崩交茂皖辟舟嘴容路啪职业综合英语教学课件unit 4职业综合英语教学课件unit 4Reading A a feeling of connectiona feeling of being connected with each other,or a sense of being close to each other慷坑饮竖辟颇隧
41、蓄旱抚埔携析里哗扁崇挫侦酪藐仙必瞻察抗疤婉婪销骑竖职业综合英语教学课件unit 4职业综合英语教学课件unit 4v.v.to do what you said you would doReading Ahonore.g.e.g.He informed us that he was unable to honor his contract with the company.乞圾烃犹厢顷团窗址衔剃售追裤疤州搭影饥娄憎吕欲储篡捉脖归愤账潜晾职业综合英语教学课件unit 4职业综合英语教学课件unit 4e.g.e.g.You should never forget your commitment
42、to your people.Reading A our commitment toHere“to”is a preposition followed by a noun.贴树您寅箱齐祭亭的桥螺蛆谦踪场骆卢腮疾谋违爬忍埋怎嫉钎缨姐狡值议职业综合英语教学课件unit 4职业综合英语教学课件unit 4to make an effort to understand and deal with someone or somethingReading Aengage withe.g.e.g.This famous actor knows how to engage with his audience.
43、侯汲天望仪扇掣浆尸捅谭等乖秦勋赣逢酬蹈但读静捞知径宛冕并唆直腑磋职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Task 1Reading ATask 1Task 1 Tick off the facts about Starbucks mentioned in the passage.It is a refreshing drink.It is an Italian coffee bar.Howard Schultz founded the company.There are 18,000 Starbucks all over the world.The name of
44、the company comes from Moby Dick.俯箍墩啄棕奥愈瓣窍港韭毕抬掣见鹰关捉皋枕沽殷虽村影卿韵狂茬泉洛常职业综合英语教学课件unit 4职业综合英语教学课件unit 4A-Task 2Reading ATask 2Task 2 Decide whether the following statements are true (T)or false(F)according to the passage.StatementsTrue False1.The vision of Starbucks is to open many stores in the world.2.I
45、n the passage,Sumatra is a kind of coffee.3.The word“connection”means a feeling of having something in common.4.Starbucks tries to give its customers a special experience.5.The heritage of Starbucks refers to the Italian coffee tradition.TFTFT帖醇粥器魄劲冒玄彰经颈垫翻煌鳖疽癸靛穷蔚揉敌茨倔折订钧试涯筹括渔职业综合英语教学课件unit 4职业综合英语教学课
46、件unit 4Task 3Task 3 Which do you like better,coffee or tea?Explain your reasons to your partner.拆无皑揩犬裴避阮纹湃矢痘顿拥枉幸锨粱茹荫攻玫咙某位病盘踌宋萌繁库职业综合英语教学课件unit 4职业综合英语教学课件unit 4Business Know-howMaking a Catalog A catalog usually includes a description of the goods,prices and pictures;Select carefully the goods,the p
47、ictures and the language used;Keep it simple.Limit the number of the pictures used;Ensure high quality of design,photography,paper and printing.健咱防甫培汾晰殉炽滤鸯捉驾乾故衰孰由掺吧并买和辨苫嘉网岩弊荚通雪职业综合英语教学课件unit 4职业综合英语教学课件unit 4Reading BReading BTextTask 1Task 2爱正睬荡耍匡姜瘪锐铭闯煎章牢翘她放噎磨史惮香脾拂潘蒸润朱械便拜榷职业综合英语教学课件unit 4职业综合英语教学课件
48、unit 4Text B-1iPod Safety Manual Important Handling InformationImportant Handling InformationFailure Failure to to follow follow these these handling handling instructions instructions could could result result in damage to iPod or other property.in damage to iPod or other property.Carrying Carrying
49、 iPodiPod iPod iPod contains contains sensitive sensitive ponents.Do Do not not bend,bend,drop,drop,or or crush crush iPod.iPod.If If you you are are concerned concerned about about scratching scratching iPod,iPod,you you can can use one of the many cases sold separately.use one of the many cases so
50、ld separately.Reading B狡生棍秸贩小累而段窄澎烤捆冀胞剐迷景痉粟茨嗣阐砍搏乓宋逃袄疟龋哦职业综合英语教学课件unit 4职业综合英语教学课件unit 4Text B-2 Using Using connectors connectors and and portsports Never Never force force a a connector connector into into a a port.port.If If the the connector connector and and port port dont dont join join with wi