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1、The Future of Fast Food:How robot chefs,virtual ordering,and autonomous delivery will feed us in 20302022Where is all this data from?The CB Insights platform has the underlying data included in this reportClick here to sign up for free3THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUT
2、ONOMOUS DELIVERY WILL FEED US IN 2030Table of ContentsWhats at stake?6Virtual restaurants 9AI tongues and social listening 13Conversational AI and AI-powered recommendation engines 17Robotic food preparation 20Autonomous delivery 24NFT loyalty programs 27Looking ahead 304THE FUTURE OF FAST FOOD:HOW
3、ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030The fast food experience of the future will be built on key technologies such as:The metaverse,which will become an extension of the brand experience AI tongues and social listening to help brands quickly develop and test new m
4、enu items and meet consumer demands Conversational AI and AI-powered recommendation engines that will handle online and in-store orders,allowing restaurants to upsell orders through personalized suggestions and prioritize labor for other customer service operations Robotic food preparation that will
5、 automate cooking to increase profitability and reduce food waste Autonomous delivery that will help reduce reliance on gig workers NFT loyalty programs that will create unique experiences and boost customer loyaltyBelow,we dive into these technologies:how they work,who has an edge,and how theyre sh
6、aping the future of fast food.We dive into the evolution of fast food and where the technology is going next,from conversational AI to NFT loyalty rewards.5THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030The following graphic follows the fast food
7、 journey of a customer named Rachel,featuring the technologies and innovations that will impact her experience.6THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030WHY IT MATTERSExisting and emerging technologies in robotics,AI,and digital engagement
8、technology can not only help restaurants streamline operational processes,but also create personalized,seamless brand experiences for fast food customers.Improving the customer experience will help restaurants grow and maintain loyalty in the competitive restaurant landscape.In turn,solutions that h
9、elp offset restaurants key operating costs are gaining traction,with 2022 funding for restaurant tech projected to reach more than$6.5B which would surpass 2021 and be more than double the amount raised in 2020.As the future of fast food begins to take shape,laggards will be left behind compared to
10、competitors that have been proactive about exploring these new technologies.WHY NOWThe rising costs of supplies,labor,and rent have put a squeeze on the restaurant industrys already slim profit margins.To succeed in this challenging macroeconomic environment,investing in tech solutions that can boos
11、t profit margins,increase loyalty,and maximize productivity is more important than ever.At the same time,the Covid-19 pandemic has shifted diners habits:today,upwards of 80%of fast food is estimated to be consumed off-premise via drive-thru or delivery.This signals how the fast food industry is chan
12、ging and poses an opportunity for players to rethink how brick-and-mortar locations are being optimized to address consumer demand.Whats at stake?7THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030This shift also shows how restaurants need to more h
13、eavily focus on the customer experience beyond the boundaries of a brick-and-mortar location.With the majority of brand interactions(i.e.,ordering and eating)now taking place outside the restaurant,fast food brands and other food service players need to ensure these touchpoints meet consumer expecta
14、tions and deliver brand value.WHO NEEDS TO PAY ATTENTIONThe future of fast food involves a variety of players,such as global quick service restaurant(QSR chains)moving the industry forward(McDonalds,Chipotle),tech leaders providing digital services(Google,Meta),and robotics manufacturers pairing sof
15、tware and hardware to automate operations(Hyundai,Nuro).Through strategic relationships,these companies will work together to create the future of fast food that expands beyond the boundaries of the brick-and-mortar restaurant.Beyond these players,companies throughout the restaurant and food service
16、 industry will be impacted by the future of fast food.Examples include food suppliers(Tyson Foods,JBS)and food service companies(Sodexo,Compass),as well as last-mile delivery companies(DoorDash,Deliveroo).8THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US
17、IN 20309THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In 2030,the metaverse will be a new digital channel for restaurants to offer engaging,interactive experiences that boost brand awareness and customer experience.In the metaverse,customers can
18、 step into a virtual restaurant to browse menus,meet friends,and even order real food that will then be delivered to their door.WHAT IS THE METAVERSE?The metaverse is the concept of shared worlds driven by virtual products and digital experiences that are highly immersive and interactive.CLIENTS CAN
19、 LEARN MORE ABOUT WHAT COMPANIES ARE MAKING UP THE METAVERSE IN OUR METAVERSE MARKET MAP.Virtual restaurants emerge as new digital channels in the metaverse10THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In the context of the future of fast food
20、,restaurants will be able to build virtual experiences,offer exclusive menu items or digital merchandise,and host virtual events for customers.FIRST MOVERSChipotle was one of the first QSR brands to create a virtual experience in the metaverse.In 2021,the fast-casual Mexican chain partnered with Rob
21、lox to digitize the brands famous Halloween promotion.Players could dress their avatars in Chipotle Halloween costumes,play mini-games,and receive codes for free burritos to redeem in person.During the campaign,the virtual restaurant was visited over 8M times and set a company record for digital sal
22、es in a single day.In 2022,the fast-casual giant even launched a new menu item on Roblox through an interactive game.McDonalds also made an entrance into the metaverse with a Chinese Lunar New Year event.Partnering with AltspaceVR and Spatial,the brand designed a hall of Chinese zodiacs that players
23、 could explore through VR.The QSR giant has also filed trademark applications that suggest a virtual restaurant may be opening soon that sells both virtual and actual goods with home delivery.11THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030 SOUR
24、CE:WENDYSWendys is another fast food chain experimenting with the metaverse.Wendyverse opened in Horizon Worlds(Metas virtual reality world using the Oculus VR platform)in April 2022.Through this partnership with Meta,players were given a set of tasks to complete that would give them a promo code to
25、 redeem at a real Wendys restaurant.IMPLICATIONS The metaverse gives restaurant chains space to experiment with marketing and menus.Fast food chains investing in the metaverse can use the virtual space to try out new strategies that build brand awareness among new and existing audiences.This can inc
26、lude collaborations,virtual events,or even just experimenting with tweaks to existing considerations,like restaurant layout and menu items.12THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030 The metaverse is still in its early stages.Restaurant bra
27、nds and operators should pay attention to the successes and failures of other consumer industries like fashion and grocery that are further ahead in their metaverse efforts,to better understand what strategies work best with consumers.The metaverse will be an additional channel for facilitating deli
28、very orders and can help drive consumers to stores,growing both revenue and customer loyalty for restaurant brands.13THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In the future,restaurants will be able to create and test new menu items in a fast
29、er,less wasteful,and more cost-efficient way.Combining AI tongues and social listening,restaurants can identify early trends as well as tweak recipes and menus to grow revenue.WHAT ARE AI TONGUES AND SOCIAL LISTENING?AI tongues and social listening are separate technologies that can work together to
30、 speed up R&D.AI tongues use sensors and artificial intelligence to replicate how humans will perceive a taste allowing for rapid taste tests without relying on human subjects.Social listening technology taps into consumer sentiment conveyed in social media posts,online reviews,and other forms of di
31、gital content to generate actionable insights about what new ingredients,flavors,or habits might be gaining popularity.By combining these solutions,restaurants can predict what new items will gain traction with consumers and hone recipes and flavors that are likely to appeal to a broad variety of ta
32、stes.Detecting these new consumer habits early on can also help restaurants adapt other considerations beyond taste,including opening hours,layout,and category offerings.FIRST MOVERSBecause this technology is still relatively nascent,first movers have typically been in the CPG industry,where players
33、 have expansive brands and product lines to experiment with novel ingredient technologies.AI tongues and social listening can help reduce R&D costs14THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In 2019,McCormick&Company partnered with IBM and i
34、ts newly developed Hypertaste,an AI-assisted“digital tongue.”McCormick says that it reduced the time it took to develop new products by 70%and that it was able to tweak formulations between 50 and 150 times before finalizing.SOURCE:IBM Tastewise uses AI and social listening across data sources like
35、menus,reviews,and social media to create dynamic dashboards for restaurants,food service,and CPG companies on consumer trends.The company has raised$25M since 2019.Using similar data sources,Singapore-based AI Palette tracks ingredient and flavor trends across 15 different languages to identify oppo
36、rtunities for new products by geographic region.It also predicts how long consumer demand might last.Both startups have partnerships with large CPG companies like Nestle,Pepsico,and Kelloggs.15THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030 FOR M
37、ORE INFORMATION ON WHAT EARLY-STAGE COMPANIES ARE DISRUPTING FOOD AND BEVERAGE R&D,READ OUR EARLY-STAGE FOOD&BEVERAGE PRODUCT DEVELOPMENT AND DISTRIBUTION MARKET MAP.IMPLICATIONS AI tongues and social listening technology can help restaurants release new menu items in a fraction of the usual time:tr
38、aditional R&D can take around a year for restaurants.This tech can help restaurants reduce uncertainty and timelines around product development,meet evolving consumer expectations,and stay ahead of competitors.Restaurants should evaluate partnering or investing in AI tongues early.Because the techno
39、logy is still nascent,providers will be more likely to form exclusive partnerships to test and scale capabilities giving both sides advantages over competitors.16THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030 Restaurants should prioritize social
40、 listening tools that can easily incorporate new and emerging platforms and social media to get a more accurate picture of consumer sentiment and boost loyalty.These technologies can also help restaurants tweak items to better match regional tastes,making new items more successful and profitable.17T
41、HE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030In the future,conversational AI and AI-powered recommendation engines will make ordering food more human-friendly,accessible,and convenient.These technologies will be able to power drive-thrus,smart s
42、peakers,apps,and even metaverse avatars,allowing customers to simply speak their order wherever they may be while the restaurant makes hyper-relevant recommendations that can increase order value.WHAT ARE CONVERSATIONAL AI AND AI-POWERED RECOMMENDATION ENGINES?Conversational AI allows customers to i
43、nteract with software using their voice or text(via chatbots),with natural language processing(NLP)allowing for human-like communication.AI-powered recommendation engines use data to develop personalized recommendations for customers.By pairing these technologies,restaurants can create virtual order
44、ing assistants that can take orders,upsell,integrate loyalty,and answer questions from guests,allowing restaurants to prioritize staff for other tasks like food prep or order fulfillment.Conversational AI and AI-powered recommendation engines increase check size and provide first-party data18THE FUT
45、URE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030FIRST MOVERSIn a rare move for the fast food giant,McDonalds acquired AI-powered recommendation engine Dynamic Yield in 2019.While McDonalds ended up selling the company to Mastercard 2 years later so Dynam
46、ic Yield could scale to other industries,McDonalds still has a partnership that integrates Dynamic Yields software into its drive-thrus and app.Through this collaboration,McDonalds can dynamically change menu boards to make smarter suggestions to customers based on time of day,weather,restaurant tra
47、ffic,and trending items.Meanwhile,the applications of conversational AI for restaurants are not limited to just drive-thrus the tech could also be used for customer-facing interfaces like phone and SMS orders,voice assistants,and mobile apps.Dominos has partnered with ConverseNow which provides conv
48、ersational AI for phone orders.After an order is placed through ConverseNows software,which is integrated with the existing point-of-sale system,employees can immediately see the order and prepare it.ConverseNow also provides conversational AI for drive-thrus and has raised an$11M Series B round in
49、Q322.Recently,Panera announced a partnership with OpenCity to begin testing their conversational AI in select drive-thrus.Finally,one key instance of a QSR combining these two technologies is Wendys partnership with Google Cloud.Through Googles speech-to-text technology,Wendys can take drive-thru an
50、d phone orders and then in future instances use voice recognition to make personalized recommendations for the customer.19THE FUTURE OF FAST FOOD:HOW ROBOT CHEFS,VIRTUAL ORDERING,AND AUTONOMOUS DELIVERY WILL FEED US IN 2030IMPLICATIONS For restaurants with drive-thrus,conversational AI can help redu